B2B Growth
Sweet Fish
Sharing lessons learned from the best content on the internet with B2B marketers.
Episodes
Mentioned books
May 29, 2021 • 14min
Why Apple is Handing Podcasting to Spotify (& Why It Matters For Marketers)
In this episode, James Carbary and Dan Sanchez riff on th e current race of the podcasting tech giants Apple and Spotify. A recent article made it clear why Spotify is taking the lead and Apple doesn't care.
May 28, 2021 • 37min
5 Reasons Why Marketing Ops Should Be One of Your First Hires
In this episode, Dan Sanchez talks to V P of Marketing at Motivosity, Logan Mallory, about why you should consider marketing ops as one of your first hires for you B2B company. They discuss:How it leads to revenue fasterHow it creates less reworkWhat becomes more effectiveHow it benefits the whole teamAnd who else it might matter toVidyard makes it easy to record, host, embed and share videos to engage more deeply with your buyers. Sign up for free today at vidyard.com/b2bgrowth. No promo code needed!
May 27, 2021 • 27min
More of Your B2B Podcasting Questions, Answered
Join us for our 3rd B2B Podcasting Q&A!Vidyard makes it easy to record, host, embed and share videos to engage more deeply with your buyers. Sign up for free today at vidyard.com/b2bgrowth. No promo code needed!
May 26, 2021 • 35min
How to Build a Dynamic Customer Journey
In this episode, Dan Sanchez talks with Michael Baer, CMO at MJH Life Sciences, about a dynamic customer journey, and how to build one. Vidyard makes it easy to record, host, embed and share videos to engage more deeply with your buyers. Sign up for free today at vidyard.com/b2bgrowth. No promo code needed!
May 25, 2021 • 30min
What B2B Marketers Can Learn From B2C Podcasters
In this episode, Dan Sanchez talks with Jeremy Anderberg, Podcast Producer and Managing Editor for the Art of Manliness. Vidyard makes it easy to record, host, embed and share videos to engage more deeply with your buyers. Sign up for free today at vidyard.com/b2bgrowth. No promo code needed!
May 24, 2021 • 45min
The Do’s & Don’ts of Scaling Your Sales Organization
Everyone wants to scale their business… But without empowering your sales leaders and setting realistic goals, you never will.In this episode of B2B Growth, Host John Grispon speaks with Scott Leese, CEO & Founder of Scott Leese Consulting, about the lessons he’s learned from a career spent building and scaling sales organizations for tech startups. What we talked about:The mindset needed for scaling successfully and repeatedlyWhy founders need to do a better job of setting sales up for successThe only 3 metrics that really matterYou can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.
May 23, 2021 • 18min
Why Customer Marketing is the New Demand Generation
In this episode, Timmy Bauer talks with Nina Butler, Director of Demand Gen at Alyce, about customer marketing as a demand gen strategy.
May 22, 2021 • 13min
Minimizing Customer Frustrations the Right Way
In this episode, Timmy Bauer talks with Mark Montgomery about how to minimize customer frustrations and how to do it properly.
May 21, 2021 • 32min
Your B2B Podcast Questions, Answered
In this episode, Dan Sanchez takes to C lubhouse to answer your most frequently asked B2B podcasting questions.
May 20, 2021 • 52min
Why Hype Is Misunderstood and a Force for Good
In this 24th episode of the #Books series, Douglas Burdett, Founder of ARTILLERY, and James Muir, author of "The Perfect Close" , recap some of the key ideas from the marketing and sales books recently featured on The Marketing Book Podcast.
