GTM AI Podcast with Coach K and Jonathan Moss

Burak Aksar, co-founder of Spiky, discusses leveraging AI for revenue intelligence. Spiky analyzes customer conversations, measures non-conversational metrics, and provides actionable insights. They utilize a mix of proprietary models and APIs to optimize revenue processes and focus on explainable AI for transparency and ethics.

www.gtmaiacademy.com www.glitter.io Unveiling Glitter AI with Yuval Karmi: Streamlining Documentation in Tech Join Coach K in another exciting episode of the GTM AI podcast as he interviews Yuval Karmi, the founder of Glitter.io. Discover how Yuval's innovative AI tool is revolutionizing the way we create step-by-step guides and documentation. Learn about his journey from founding and selling his first startup, Simpo, to developing Glitter AI. Yuval also shares valuable insights into AI workflows, automation, and the future of AI in business.   This episode is a treasure trove for entrepreneurs, tech enthusiasts, and anyone interested in the intersection of AI and productivity. 00:00 Introduction and Guest Welcome 00:39 Yuval Karmi's Entrepreneurial Journey 02:15 The Story Behind Glitter.io  03:31 How Glitter AI Works 04:26 Challenges and Benefits of Documentation 05:18 Team and Workflow Insights  06:06 Comparing Glitter AI with Other Tools 11:01 Automation and AI in Business 16:17 Future of AI and Business Integration 22:18 Personal Reflections and Closing Remarks

https://www.gtmaiacademy.com https://www.aipoweredgtm.com/ Summary: In this podcast episode, Coach K interviews Jonathan Moss, an experienced go-to-market leader, about his insights on using AI in various aspects of business operations. Jonathan shares his experiences implementing AI in marketing, sales, customer success, and revenue operations. He emphasizes the importance of starting small, understanding data, and focusing on tasks that can be streamlined with AI. Jonathan also discusses the need for human validation and checking the accuracy of AI-generated insights. The conversation then shifts to their upcoming show format, where they plan to solve real-world problems using AI. Lastly, Jonathan shares his thoughts on the future of AI agents and the importance of responsible AI usage. Key moments: - Jonathan introduces himself and his background in go-to-market leadership - Jonathan shares how he has implemented AI in various aspects of business operations - Jonathan discusses the importance of understanding data and focusing on tasks that can be streamlined with AI - Jonathan and Coach K announce their new show format, where they will solve real-world problems using AI - Jonathan shares his thoughts on the future of AI agents and the importance of responsible AI usage Powerful quotes from Jonathan Moss: 1. "Ultimately us as humans, we're creative in nature. We're strategic. Those are the things we should be spending our brain power against and not data entry or manual things." 2. "I think the key summary is you still need to double check the accuracy of the data and information so you can trust it. And look, it'll all, it'll continue to get better over time from here on out." 3. "I think it's very important on the education side, the guardrail side of how to use it and how to use it effectively is super critical for us as really any leader, but go-to-market leaders as well."

Trevor Lee, CEO of Myko.ai, discusses the transformative impact of AI on sales operations. AI tools enhance decision-making and efficiency, but clean data is crucial. Automating sales processes with AI can provide a competitive edge. The human touch remains essential in building client relationships. AI agents have the potential to revolutionize various aspects of daily life, from fitness routines to meal planning.

Mark Fershteyn, founder of Recapped.io, shares insights on streamlining the sales process with AI. He discusses the limitations of current sales tech stacks, Recapped's impact on close rates, ethical implications of AI advancement, and potential job displacement. The episode offers valuable insights for enhancing revenue team performance and buyer collaboration.

Sriya Maram, Founder of Persana AI, discusses leveraging AI to empower sales teams with intelligent automation. She highlights the importance of human expertise in AI-driven sales processes and the future of capturing buyer intent through AI. The podcast explores the synergy of AI and human roles in workflows, optimizing efficiency while maintaining personalization. Sriya also shares insights on customized AI models for niche industries and the whimsical origin story of the name 'Persana AI'.

Frank Sondors, Chief Bacon Officer at Salesforge AI, discusses how AI is transforming sales, catering to SMBs with affordable solutions. He delves into email deliverability challenges and envisions AI taking on more sales tasks. The podcast explores Salesforge's approach, AI impact on sales teams, personalized email campaigns, and selecting the right AI tools for business solutions.

Michael Ocean, CEO of sellmethispen.ai, shares insights on AI in sales: solving urgent problems, educating oneself before adoption, and targeting underserved industries. He highlights a success story where AI slashed sales onboarding time, boosting performance. Michael emphasizes the importance of understanding AI capabilities for sales professionals and leveraging AI tools for sales success.

Seasoned AI professional Timothy Riffe discusses the challenges businesses face in AI integration, emphasizing data management and goal setting. He shares insights on custom AI models vs. existing APIs, preparing workforce for AI roles, and future trends like autonomous agents and zero-shot learning.

https://www.gtmaiacademy.com/ https://symbe.co/ Summary: In this podcast interview, Martin Blumender (CEO) and Xavier (CTO), founders of the AI startup Symbe, discuss how their product uses AI to automate and optimize the creation of business cases in the sales process. They explain the typical pain points companies face when generating business cases reactively using inconsistent spreadsheets. Symbe aims to provide a collaborative, templated platform that aligns with a company's value proposition and pulls in relevant data to build compelling business cases at scale. The founders emphasize that business cases are decision support tools that don't always require hard ROI numbers. Symbe enables scenario modeling and establishes a foundation for the ongoing buyer-seller relationship. By orienting the entire go-to-market team around optimized business cases, Symbe promotes value-based selling. AI powers Symbe by automating document creation, tailoring content to each client, and eventually optimizing based on deal outcome data. The business impact for beta customers includes increased sales capacity, shortened sales cycles, higher win rates, and larger deal sizes - positively influencing overall sales velocity. Symbe also empowers champions to advocate effectively to economic buyers. When implementing AI solutions, the founders advise listening closely to beta customer feedback, releasing MVP features quickly, and iterating based on what delivers value. For successful user adoption, intuitive onboarding and a delightful user experience are critical. Key Takeaways for Go-to-Market (GTM) Professionals: Shift from reactive to proactive business case creation: Collaborate with champions early in the sales process to build value-based business cases that align with the customer's needs and priorities. Standardize and automate business case generation: Use AI-powered platforms to create consistent, data-driven business cases at scale, reducing manual effort and increasing efficiency. Focus on decision support, not just hard ROI: Business cases should include both quantitative and qualitative elements, such as scenario modeling and value stories, to help champions advocate effectively to economic buyers. Orient the entire GTM team around optimized value propositions: By using AI-optimized business cases, sales teams can deliver a consistent, value-based message across all deals, improving win rates and deal sizes. Empower champions to advocate internally: Provide champions with compelling, tailored business cases that speak the language of economic buyers, enabling them to drive decision-making even when sales is not present. Embrace AI as a growth accelerator: AI can positively impact sales velocity by increasing capacity, shortening cycles, and enhancing win rates, ultimately driving company growth. Adopt an agile, customer-centric approach to AI implementation: Continuously gather feedback from beta users, iterate on features that deliver real value, and prioritize intuitive user experiences to drive adoption. View AI as an inevitable transformative force: While risks and challenges exist, AI has the potential to create a...