GTM AI Podcast with Coach K and Jonathan Moss

https://www.gtmaiacademy.com. https://www.tofuhq.com/ MARKETING POWERED BY AI I recently interviewed Elaine Zelby CoFounder and CEO of Tofu , an AI-powered marketing tool. We discussed her journey from mechanical engineering to venture capital and eventually founding her own AI company. Elaine shared insights on the challenges in marketing, particularly the proliferation of tools and the labor-intensive nature of content creation. She explained how Tofu aims to automate top-of-funnel activities for B2B companies, leveraging AI to create personalized, omnichannel campaigns. We explored the technical aspects of Tofu, including its use of various AI models and quality evaluation frameworks. Elaine also offered advice on evaluating AI tools, emphasizing the importance of addressing specific pain points and integrating seamlessly with existing workflows. We touched on the future of AI in marketing, particularly in imagery and video creation, and discussed the potential for more specialized B2B-focused AI models. Bullet Points of Highlights: - Tofu automates top-of-funnel marketing activities for B2B companies - The tool uses a combination of AI models, selecting the best one for each task - Elaine emphasizes the importance of workflow integration in AI tool adoption - Future developments in AI for marketing may include better imagery and video creation - Elaine advocates for a bottom-up approach to AI adoption in marketing teams Key Quotes from Elaine: 1. "The big play, hence the name Tofu , it's really put the entire top of funnel on autopilot for B2B companies." 2. "We take this very seriously because quality of the outputs is what's going to get usage and retention." 3. "I think given the fact that the models are improving so quickly to where I think the winners will be, and this is also putting my investor hat back on where I think the winners are going to come from are the people who deeply nail workflow for a very specific persona." 4. "I've asked probably a hundred CMOs a question on whether they're taking a top down or bottoms up approach to AI adoption. And what I'm finding and how I would guide marketing leaders, or go to market leaders, is to do the bottoms up adoption route." Take a listen and tell me what you think!

Former McKinsey consultant turned edtech entrepreneur, Vince Jeong discusses Sparkwise's AI-powered group learning for corporate education. Topics include challenges of virtual learning, benefits of AI in education, and addressing low AI adoption rates in companies. Emphasizes critical thinking alongside AI, risks of AI reliance, and innovative learning approaches.

www.gtmaiacademy.com www.workbounce.com AI Agents: The Future of Work or Just Another Buzz? I recently had a fascinating conversation with Adam Smith CEO and Cofounder of Workbounce about the evolving landscape of AI in business. I wanted to understand his POV of how AI agents are revolutionizing workplace productivity, particularly in sales and enablement. Adam shared insights on WorkBounce's innovative approach to AI implementation, emphasizing the importance of context and human expertise in leveraging AI effectively. We also explored the broader implications of AI on work culture, decision-making, and future job markets.  Key Highlights: 1. WorkBounce's unique approach to AI agents for sales enablement 2. The concept of breaking down jobs into "units of work" for AI automation 3. The importance of providing context to AI for better outputs 4. The potential of AI to free us from screens and mundane tasks 5. The growing acceptance and demand for enterprise AI solutions 6. The challenges and opportunities for junior employees in an AI-driven workplace 7. The need for human expertise to guide and interpret AI outputs Key Quotes from Adam: "We don't believe... that you can really solve sales enablement as a top-down project." "The main thing people misunderstand... is that [large language models are] really good at compressing information. They're not very good at expanding information." "We're not even asking it to make up a good answer, we're saying, look at the sources and just tell us if there's an answer in there." "The thing that I'm most excited about... is just the immediate short-term gain of can I get away from my screen and still do work successfully?" "We have as human beings... a bandwidth problem, right? We can only read so many words per minute and we can only speak so many words per minute and type so many words per minute."  "If I don't have to understand every aspect of everything that I'm doing, and if I don't have to look at every single detail, this kind of feedback loop of having this kind of AI bandwidth shield around me that says, here are the important things." Loved the discussion and look forward to working with Adam and the team some more.

Amrutha Gujar, CEO of Structured Labs, discusses AI's impact on RevOps. The importance of unified data sources, AI tools reducing manual tasks, and the shift to 'service as software'. The potential of multimodal AI models, AI augmenting human capabilities, and vision of AI-powered assistants. Explore AI tools in the go-to-market space, streamlining data prep and empowering smaller teams for complex challenges.

AI expert Jonathan Moss discusses the evolution of prompting in GTM processes, emphasizing the importance of detailed prompts for high-quality AI outputs. He highlights the concept of 'AI in the loop,' showcasing AI's efficiency in tasks like competitive analysis and creating frameworks. AI's potential in breaking language barriers for global teams is also discussed, along with insights on prompt engineering and customization at scale for GTM teams.

Head of GTM Search for Stott and May, Joey Brodsky, discusses AI's impact on recruitment. He highlights the balance between AI capabilities and human intuition in candidate searches. The podcast also delves into the evolving role of enablement and the importance of critical thinking when using AI tools.

Burak Aksar, co-founder of Spiky, discusses leveraging AI for revenue intelligence. Spiky analyzes customer conversations, measures non-conversational metrics, and provides actionable insights. They utilize a mix of proprietary models and APIs to optimize revenue processes and focus on explainable AI for transparency and ethics.

www.gtmaiacademy.com www.glitter.io Unveiling Glitter AI with Yuval Karmi: Streamlining Documentation in Tech Join Coach K in another exciting episode of the GTM AI podcast as he interviews Yuval Karmi, the founder of Glitter.io. Discover how Yuval's innovative AI tool is revolutionizing the way we create step-by-step guides and documentation. Learn about his journey from founding and selling his first startup, Simpo, to developing Glitter AI. Yuval also shares valuable insights into AI workflows, automation, and the future of AI in business.   This episode is a treasure trove for entrepreneurs, tech enthusiasts, and anyone interested in the intersection of AI and productivity. 00:00 Introduction and Guest Welcome 00:39 Yuval Karmi's Entrepreneurial Journey 02:15 The Story Behind Glitter.io  03:31 How Glitter AI Works 04:26 Challenges and Benefits of Documentation 05:18 Team and Workflow Insights  06:06 Comparing Glitter AI with Other Tools 11:01 Automation and AI in Business 16:17 Future of AI and Business Integration 22:18 Personal Reflections and Closing Remarks

https://www.gtmaiacademy.com https://www.aipoweredgtm.com/ Summary: In this podcast episode, Coach K interviews Jonathan Moss, an experienced go-to-market leader, about his insights on using AI in various aspects of business operations. Jonathan shares his experiences implementing AI in marketing, sales, customer success, and revenue operations. He emphasizes the importance of starting small, understanding data, and focusing on tasks that can be streamlined with AI. Jonathan also discusses the need for human validation and checking the accuracy of AI-generated insights. The conversation then shifts to their upcoming show format, where they plan to solve real-world problems using AI. Lastly, Jonathan shares his thoughts on the future of AI agents and the importance of responsible AI usage. Key moments: - Jonathan introduces himself and his background in go-to-market leadership - Jonathan shares how he has implemented AI in various aspects of business operations - Jonathan discusses the importance of understanding data and focusing on tasks that can be streamlined with AI - Jonathan and Coach K announce their new show format, where they will solve real-world problems using AI - Jonathan shares his thoughts on the future of AI agents and the importance of responsible AI usage Powerful quotes from Jonathan Moss: 1. "Ultimately us as humans, we're creative in nature. We're strategic. Those are the things we should be spending our brain power against and not data entry or manual things." 2. "I think the key summary is you still need to double check the accuracy of the data and information so you can trust it. And look, it'll all, it'll continue to get better over time from here on out." 3. "I think it's very important on the education side, the guardrail side of how to use it and how to use it effectively is super critical for us as really any leader, but go-to-market leaders as well."

Trevor Lee, CEO of Myko.ai, discusses the transformative impact of AI on sales operations. AI tools enhance decision-making and efficiency, but clean data is crucial. Automating sales processes with AI can provide a competitive edge. The human touch remains essential in building client relationships. AI agents have the potential to revolutionize various aspects of daily life, from fitness routines to meal planning.