Brands that Book with Davey & Krista Jones

Today's guest is copywriter, Jessica Jordana, and she's here to share her thoughts on artificial intelligence and what she things it means for business owners, things she wish people knew about copywriting, and four tips for higher converting copy.Episode Sponsor: If you are struggling with projects, sign up for Basecamp. Their pricing is simple and they give you ALL their features in a single plan. No upsells. No upgrades.Go to basecamp.com/daveyandkrista and try Basecamp for free. No credit card required and cancel anytime.As always, links and resources can be found in the show notes. Check 'em out at https://daveyandkrista.com/ And if you enjoyed this episode, please consider leaving a review over at Apple Podcasts.

Today's guest is sales and copywriting expert, Sam Jacobson, who is helping us dive into understanding our ideal clients and how that understanding can transform our website and our marketing efforts. If you've been listening to the podcast the past few months, you know that client avatars and understanding our ideal clients has been a topic that is top of mind.Episode Sponsor: If you are struggling with projects, sign up for Basecamp. Their pricing is simple and they give you ALL their features in a single plan. No upsells. No upgrades.Go to basecamp.com/daveyandkrista and try Basecamp for free. No credit card required and cancel anytime.As always, links and resources can be found in the show notes. Check 'em out at https://daveyandkrista.com/ And if you enjoyed this episode, please consider leaving a review over at Apple Podcasts.

In today's episode I'm sharing what I think are the principals for creating a stellar ad campaign on any platform. This is from the outline of a presentation that I gave at Spark Conference (Showit's conference) in November 2022.Episode Sponsor: If you are struggling with projects, sign up for Basecamp. Their pricing is simple and they give you ALL their features in a single plan. No upsells. No upgrades.Go to basecamp.com/daveyandkrista and try Basecamp for free. No credit card required and cancel anytime.As always, links and resources can be found in the show notes. Check 'em out at https://daveyandkrista.com/ And if you enjoyed this episode, please consider leaving a review over at Apple Podcasts.

In today's episode I'm sharing an overview of what our process looks like for creating a piece of content that ranks on Google for a keyword that we're targeting. This is from the outline of a presentation that I gave at Spark Conference (Showit's conference) in November 2022.Episode Sponsor: If you are struggling with projects, sign up for Basecamp. Their pricing is simple and they give you ALL their features in a single plan. No upsells. No upgrades.Go to basecamp.com/daveyandkrista and try Basecamp for free. No credit card required and cancel anytime.As always, links and resources can be found in the show notes. Check 'em out at https://daveyandkrista.com/ And if you enjoyed this episode, please consider leaving a review over at Apple Podcasts.

You've probably seen it in the news...You've probably seen the ads for related products...Who knows—you may already use tools that utilize artificial intelligency (AI) technology...... but ChatGPT and other artificial intelligence tools have been making headlines.Today we’re explaining what these tools are—specifically providing a brief overview of ChatGPT—why they matter, how businesses should respond, and what we think this means going forward.Episode Sponsor: If you are struggling with projects, sign up for Basecamp. Their pricing is simple and they give you ALL their features in a single plan. No upsells. No upgrades.Go to basecamp.com/daveyandkrista and try Basecamp for free. No credit card required and cancel anytime.As always, links and resources can be found in the show notes. Check ‘em out at https://daveyandkrista.com/ And if you enjoyed this episode, please consider leaving a review over at Apple Podcasts.Have questions about AI? Send us a DM. We're planning on recording another episode shortly on how these tools can be used to help you in your marketing efforts.

Shanna Skidmore joins me on the podcast to chat about her system for organizing personal finances and what business numbers you should be reviewing at the end of the year.We start the conversation, however, discussing her time away from her business from mid 2019-mid 2020. The short version of the story is that after her biggest launch ever in 2019, she walked away from her business with the intention of not returning. We talk about that season, her experience being away from her business and what she learned from it. This was one of my favorite conversations of 2022, largely because of the first half of our conversation. So if you have the time, I highly encourage you to listen to the entire episode because there’s just so much good stuff to be found in what Shanna shares around her experience closing up shop.But, if you are here for the financial stuff, I’ll put a timestamp in the episode description so you know where to jump. Shanna’s content is top-notch, I took a full page of notes just based the financial portion of our conversation, and Krista and I are planning on completing the activity she shares during our year-end review.As always, links and resources are in the show notes, including Shanna’s Year-End Review activity. Check it out at daveyandkrista.com. And if you enjoyed this episode, please consider leaving a review at Apple Podcasts. It really helps.0:00 Intro and catching up34:46 Personal finance or business finance is one of the least talked about subjects36:44 Start creating your budget by finding your bare bone minimum expenses40:58 Then you can add in the lifestyle expenses43:13 What tips do you have for living in the want?46:20 Determine your values first48:10 What approach do you take to year end review from a business standpoint?49:40 Compare revenue and expenses year to year51:31 Pro tip: Talk to your CPA in November for tax prep54:41 Evaluate and ask yourself if your work brings joyDisclaimer: I am not a financial expert and the information shared during this episode is for informational purposes only and not for purposes of providing accounting or financial advice. You should contact a financial expert or accountant to obtain advice with respect to any particular financial issue or problem.

Today’s guest is copywriter Abbi Perets of Successful Freelance Mom and we’re chatting about how to create effective email sequences. I was recently introduced to Abbi through a connection on LinkedIn who was raving about her content—and as I chatted with Abbi, I could see why. She was a lot of fun to chat with, I appreciated the practical tips she shared, and I also appreciated her love for different marketing tools.She actually shares a bit about how she sends dynamic content to email subscribers using liquid coding based on a survey she has people complete. Since she showed me this, I’ve implemented it in one of our email sequences. My plan is to record a video demonstrating how to do this and drop it in the show notes.Abbi shares a bit of her story with us, and there’s a lot we can learn from it. Especially if you’re just starting out, you won’t want to skip the beginning of the episode. Then we dive into email marketing and email sequences.As always, be sure to check out the show notes at daveyandkrista.com for the resources we mention during the episode and specific timestamps if you’re looking to jump around the episode. We link to a bunch of helpful email resources that Abbi has put together.And can I ask a favor? If you enjoy the Brands that Book podcast and find this episode helpful, would you mind heading over to Apple Podcasts and leaving us a review? Reviews are helpful for so many reasons, but most importantly they let us know that we’re producing the kind of content you want to hear.Now onto the episode…

Today’s guest is copywriter Ashlyn Carter. Long time listeners of Brands that Book will remember that Ashlyn was one of the very first guests of the podcast. Back in episode 2, she talked about how to write high converting website copy—that episode is still full of practical tips, so be sure to check it out if you haven't listened to it. Ashlyn has written sales copy for some of the biggest names in the creative industry and has earned the reputation of someone who has really honed her craft.As always, be sure to check out the show notes at https://daveyandkrista.com/how-to-cut-noise-2023/ for the resources we mention during the episode.

Today Krista and I are sharing three activities that we will doing together during our year-end review and planning meeting. While these activities aren’t the only things we’ll be discussing, we thought it would be more helpful to give y’all an idea of what sorts of things we focus on during these meetings vs. how to plan the meeting (more on that in a minute).We discuss an activity that will help kick things off and set the tone for the meeting that analyzes both the revenue driving activities of the business and how the team feels about those activities. Then we jump into an overview of how we examine our finances. We don’t go into great detail because I’m releasing an episode in a few weeks with financial expert Shanna Skidmore who helps us explore this. And we end by discussing some of the marketing related efforts that we’re going to take another look at.We have a few goals during these sorts of meetings. One is efficiency. And by that, I mean we want to figure out how we can do more with less—which ultimately means that we’re figuring out what we can eliminate so as to make better use of our time and resources. It can be difficult cutting things out, but it’s always amazing to me the growth that a little pruning can bring about. Beyond that, we of course want to create some space to get on the same page and dream together a bit about what the next year could look like.Sometimes the middle of these conversations aren’t always easy—especially if you have a partner that you work alongside—they might have a totally different assessment of the year and what should be done the following year. God knows that has occasionally been the case with Krista and me… but these conversations are so necessary to have, and I’m always so grateful afterwards for having had them.There are so many ways to make your year-end review or planning meetings more effective. We don’t jump into actually how to plan these reviews, although we do have other episodes that cover such things. Regardless of what your end-of-year meeting looks like, we hope you find one or more of these activities helpful.As always, links and resources can be found in the show notes. Check ‘em out at https://daveyandkrista.com/ And if you enjoyed this episode, please consider leaving a review over at Apple Podcasts.Find it quickly here (in the podcast):0:00 Intro4:31 Year end review7:31 Graph with four quadrants to help evaluate goals8:43 Upper left quadrant, things that drive revenue but you don't want to be doing8:57 Upper right quadrant, things that drive revenue and you want to be doing9:06 Lower right quadrant, things that you want to be doing but aren't driving revenue9:11 Lower left quadrant, things that don't drive revenue and you don't want to be doing14:23 Financial evaluation16:59 Freedom to cancel a tool you once purchased18:15 Helps to keep track of expenses throughout the year20:57 Marketing evaluation25:05 Evaluate relevant content frequently

Krista joins me on the podcast today to chat about what I think are the ONLY TWO STEPS of effective marketing. Yes, I believe effective marketing only requires two steps, and if you focus on doing these two things well you’ll see more engagement, more leads, and more bookings or sales.We chat about why content marketing is so effective, common mistakes we see people make, and what businesses can do to get the most out of their content marketing efforts. We then review why lead generation is pivotal to the health of any business.If you haven’t listened to our episode on lead generation (episode 173), you’ll want to check that one out as well.As always, be sure to check out the show notes at daveyandkrista.com for the resources we mention during the episode.Episode sponsor: This podcast episode was made with Zencastr. Use my special link zen.ai/daveyandkrista and use daveyandkrista to save 30% off your first three months of Zencastr professional. #madeonzencastrAnd can I ask a favor? If you enjoy the Brands that Book podcast and find this episode helpful, would you mind heading over to Apple Podcasts and leaving us a review? Reviews are helpful for so many reasons, but most importantly they let us know that we’re producing the kind of content you want to hear.