Today on the podcast is part 2 of The Marketing Quickstart Episode. In part 1 which was episode 185, we answered a question from a listener who asked, "Where would we recommend someone get started with marketing their services?" In today's episode we're answering a bunch of followup questions that we received from part 1.Admittedly, I thought we were going to fly through these questions but then we got chatting and we spent a little bit more time on each question that we had initially envisioned. So if you're looking for an answer to a specific question, be sure to check out the timestamps in the show notes. And if you have a question, send it to us, seriously. We always try to get back to people who write us in some form. That might be just sending along some resources we think might be helpful, or who knows, maybe we'll record an entire episode devoted to the question, but we love answering listener questions.As always, links and resources can be found in the show notes. Check 'em out at https://daveyandkrista.com/ And if you enjoyed this episode, please consider leaving a review over at Apple Podcasts.

Today's guest is business mindset coach, Brad Bizjack, and we are discussing how to rewire your brain for 6-and-7-Figure Success. For a long time I've been skeptical of mindset coaching, but in the past few years I've come to realize how much mindset matters, especially in business as an entrepreneur, but in life too. Mindset can make the difference when it comes to changes or getting to that next level.I appreciated this conversation with Brad because he has so much actionable advice for changing the way you think and overcoming limiting beliefs so that you can get to where you want to go. Even if you're a bit skeptical, I encourage you to put those feelings aside and give it a listen. Also, Brad has a 5 day mindset challenge, it's free. It's starting soon and it's called, The Success Accelerator. It's 5 days of short, simple mindset challenges so that you can quickly get to the next level.As always, links and resources can be found in the show notes. Check 'em out at https://daveyandkrista.com/ And if you enjoyed this episode, please consider leaving a review over at Apple Podcasts.

Krista joins me for today's episode to discuss a question we recently received from a listener. In summary it was something like, "where should somewhere start with marketing their service based business?" And we get it. There are seemingly endless platforms and options out there when it comes to marketing a business—it can be difficult to know where to even start. This episode covers what we would do if we were marketing a photography business with little to no budget to spend on marketing. Even though we use photography as an example, it can apply to almost any service based business.We love answering subscriber questions so if you have something you want us to cover in a future episode, send us an email at support@daveyandkrista.com to let us know.As always, links and resources can be found in the show notes. Check 'em out at https://daveyandkrista.com/ And if you enjoyed this episode, please consider leaving a review over at Apple Podcasts.

Today's guest is copywriter, Jessica Jordana, and she's here to share her thoughts on artificial intelligence and what she things it means for business owners, things she wish people knew about copywriting, and four tips for higher converting copy.Episode Sponsor: If you are struggling with projects, sign up for Basecamp. Their pricing is simple and they give you ALL their features in a single plan. No upsells. No upgrades.Go to basecamp.com/daveyandkrista and try Basecamp for free. No credit card required and cancel anytime.As always, links and resources can be found in the show notes. Check 'em out at https://daveyandkrista.com/ And if you enjoyed this episode, please consider leaving a review over at Apple Podcasts.

Today's guest is sales and copywriting expert, Sam Jacobson, who is helping us dive into understanding our ideal clients and how that understanding can transform our website and our marketing efforts. If you've been listening to the podcast the past few months, you know that client avatars and understanding our ideal clients has been a topic that is top of mind.Episode Sponsor: If you are struggling with projects, sign up for Basecamp. Their pricing is simple and they give you ALL their features in a single plan. No upsells. No upgrades.Go to basecamp.com/daveyandkrista and try Basecamp for free. No credit card required and cancel anytime.As always, links and resources can be found in the show notes. Check 'em out at https://daveyandkrista.com/ And if you enjoyed this episode, please consider leaving a review over at Apple Podcasts.

In today's episode I'm sharing what I think are the principals for creating a stellar ad campaign on any platform. This is from the outline of a presentation that I gave at Spark Conference (Showit's conference) in November 2022.Episode Sponsor: If you are struggling with projects, sign up for Basecamp. Their pricing is simple and they give you ALL their features in a single plan. No upsells. No upgrades.Go to basecamp.com/daveyandkrista and try Basecamp for free. No credit card required and cancel anytime.As always, links and resources can be found in the show notes. Check 'em out at https://daveyandkrista.com/ And if you enjoyed this episode, please consider leaving a review over at Apple Podcasts.

In today's episode I'm sharing an overview of what our process looks like for creating a piece of content that ranks on Google for a keyword that we're targeting. This is from the outline of a presentation that I gave at Spark Conference (Showit's conference) in November 2022.Episode Sponsor: If you are struggling with projects, sign up for Basecamp. Their pricing is simple and they give you ALL their features in a single plan. No upsells. No upgrades.Go to basecamp.com/daveyandkrista and try Basecamp for free. No credit card required and cancel anytime.As always, links and resources can be found in the show notes. Check 'em out at https://daveyandkrista.com/ And if you enjoyed this episode, please consider leaving a review over at Apple Podcasts.

You've probably seen it in the news...You've probably seen the ads for related products...Who knows—you may already use tools that utilize artificial intelligency (AI) technology...... but ChatGPT and other artificial intelligence tools have been making headlines.Today we’re explaining what these tools are—specifically providing a brief overview of ChatGPT—why they matter, how businesses should respond, and what we think this means going forward.Episode Sponsor: If you are struggling with projects, sign up for Basecamp. Their pricing is simple and they give you ALL their features in a single plan. No upsells. No upgrades.Go to basecamp.com/daveyandkrista and try Basecamp for free. No credit card required and cancel anytime.As always, links and resources can be found in the show notes. Check ‘em out at https://daveyandkrista.com/ And if you enjoyed this episode, please consider leaving a review over at Apple Podcasts.Have questions about AI? Send us a DM. We're planning on recording another episode shortly on how these tools can be used to help you in your marketing efforts.

Shanna Skidmore joins me on the podcast to chat about her system for organizing personal finances and what business numbers you should be reviewing at the end of the year.We start the conversation, however, discussing her time away from her business from mid 2019-mid 2020. The short version of the story is that after her biggest launch ever in 2019, she walked away from her business with the intention of not returning. We talk about that season, her experience being away from her business and what she learned from it. This was one of my favorite conversations of 2022, largely because of the first half of our conversation. So if you have the time, I highly encourage you to listen to the entire episode because there’s just so much good stuff to be found in what Shanna shares around her experience closing up shop.But, if you are here for the financial stuff, I’ll put a timestamp in the episode description so you know where to jump. Shanna’s content is top-notch, I took a full page of notes just based the financial portion of our conversation, and Krista and I are planning on completing the activity she shares during our year-end review.As always, links and resources are in the show notes, including Shanna’s Year-End Review activity. Check it out at daveyandkrista.com. And if you enjoyed this episode, please consider leaving a review at Apple Podcasts. It really helps.0:00 Intro and catching up34:46 Personal finance or business finance is one of the least talked about subjects36:44 Start creating your budget by finding your bare bone minimum expenses40:58 Then you can add in the lifestyle expenses43:13 What tips do you have for living in the want?46:20 Determine your values first48:10 What approach do you take to year end review from a business standpoint?49:40 Compare revenue and expenses year to year51:31 Pro tip: Talk to your CPA in November for tax prep54:41 Evaluate and ask yourself if your work brings joyDisclaimer: I am not a financial expert and the information shared during this episode is for informational purposes only and not for purposes of providing accounting or financial advice. You should contact a financial expert or accountant to obtain advice with respect to any particular financial issue or problem.

Today’s guest is copywriter Abbi Perets of Successful Freelance Mom and we’re chatting about how to create effective email sequences. I was recently introduced to Abbi through a connection on LinkedIn who was raving about her content—and as I chatted with Abbi, I could see why. She was a lot of fun to chat with, I appreciated the practical tips she shared, and I also appreciated her love for different marketing tools.She actually shares a bit about how she sends dynamic content to email subscribers using liquid coding based on a survey she has people complete. Since she showed me this, I’ve implemented it in one of our email sequences. My plan is to record a video demonstrating how to do this and drop it in the show notes.Abbi shares a bit of her story with us, and there’s a lot we can learn from it. Especially if you’re just starting out, you won’t want to skip the beginning of the episode. Then we dive into email marketing and email sequences.As always, be sure to check out the show notes at daveyandkrista.com for the resources we mention during the episode and specific timestamps if you’re looking to jump around the episode. We link to a bunch of helpful email resources that Abbi has put together.And can I ask a favor? If you enjoy the Brands that Book podcast and find this episode helpful, would you mind heading over to Apple Podcasts and leaving us a review? Reviews are helpful for so many reasons, but most importantly they let us know that we’re producing the kind of content you want to hear.Now onto the episode…