By using a targeted series of emails, businesses can turn new subscribers who are only vaguely familiar with the brand into loyal customers or clients. A well-crafted welcome sequence is a powerful tool in any marketer's arsenal, and can help to drive conversions, build relationships, and increase revenue.As always, links and resources can be found in the show notes. Check ‘em out at https://daveyandkrista.com/how-to-write-an-email-welcome-sequence-that-sells/. And if you enjoyed this episode, please consider leaving a review over at Apple Podcasts.

We cover simple ideas for lead generation, what makes a good lead magnet, and how to actually get people signed up for your list. It's easier than you think! Your lead magnet doesn't have to be 3000 pages long and professionally designed. You don't need more than one lead magnet either. This is something you can get started setting up today, more coming in this episode.As always, links and resources can be found in the show notes. Check ‘em out at https://daveyandkrista.com/first-1000-email-subscribers/. And if you enjoyed this episode, please consider leaving a review over at Apple Podcasts.

Hey friends, a few quick announcements: Our Spring into Summer Sale is happening in the shop right now, this week only. And it includes our brand new line of full Showit and WordPress website designs, add-on pages, and guides that you can customize in Canva. But you’ll be able to save on anything in the shop this week from a new website design to semi-custom brand or add-on page like a pricing page. All of our designs come with step-by-step tutorials teaching you how to customize and set things up. If you want a website that does the hard work for you while you’re enjoying the beach or the pool or just otherwise enjoying summertime, be sure to check out the new website designs over at daveyandkrista.com We are coming up on our 200th podcast episode and are in the process of making a few changes. We want to hear from you about what you’d like to hear on the podcast—whether that be guest or content recommendations, an idea for new segments like Q&As, live episodes—let us know your ideas by DMing us on Instagram @daveyandkrista And lastly, we are hosting a 5-day email marketing challenge starting Monday, June 5th. Sign-up at daveyandkrista.com/email-marketing for more details. If you’re interested in finally getting your email list up-and-running and understanding why email marketing is crucial for many businesses, go to daveyandkrista.com/email-marketing and sign-up for our 5 day challenge.And if you enjoy this podcast, please consider leaving us a review at Apple Podcasts. We’ll be back next week with all new content!

Relationships and content are key when it comes to running a successful business and if you've listened to this podcast, it's something you've heard us say many times before. In today's episode, we're discussing the relationship side of that equation.Megan Gillikin of The Planner's Vault, joins me to discuss how you can make building relationships your business's superpower. We discuss the importance of building relationships, and how it turned around her business, the impact relationships can have on business, and practical tips for building strong relationships.As always, links and resources can be found in the show notes. Check ‘em out at https://daveyandkrista.com/building-relationships-business-superpower-btb-194/ And if you enjoyed this episode, please consider leaving a review over at Apple Podcasts.

We've been taking a hard look these past few months at how we share content, especially across social media. Basically, we weren't thrilled with the amount of engagement and started to experiment with a few different strategies to increase engagement. And some of those experiments would make for an interesting, if not comical, podcast episode, at some point.Today's episode, however, focuses on one simple way that we were able to get more engagement on social media while also increasing the amount of referral traffic from our social channels to our website. This episode is all about writing effective hooks. It's one of those simple tweaks that can make a big difference.As always, links and resources can be found in the show notes. Check ‘em out at https://daveyandkrista.com/write-marketing-hook And if you enjoyed this episode, please consider leaving a review over at Apple Podcasts.

Whether you're a marketer, a business owner, or a content creator, persuasive copywriting is key to standing out and compelling readers to take action. On the latest episode of the Brands that Book podcast and in this blog post, we explore 11 proven copywriting tips that will help you make your copy more persuasive and effective in driving your desired conversion.As always, links and resources can be found in the show notes. Check ‘em out at https://daveyandkrista.com/ And if you enjoyed this episode, please consider leaving a review over at Apple Podcasts.

Copywriter Sarah Klongerbo joins me on the podcast today, to discuss why bad grammar is costing you business and what you can do to easily fix it. I give Sarah a lengthy intro in the episode so I'll spare you that here but suffice it to say that Sarah is someone that I highly trust. One thing I really appreciate about this episode is that Sarah did a ton of research so that people can understand the tangible benefits of paying a little closer attention to their copy. As always, links and resources can be found in the show notes. Check ‘em out at https://daveyandkrista.com/ And if you enjoyed this episode, please consider leaving a review over at Apple Podcasts.

Working with a spouse can be a huge blessing. There’s freedom and flexibility, and it’s often fun working together. Krista and I have really enjoyed being able to say yes to adventures that we wouldn’t have been able to go on when we were working our 9-5s. But it can also be challenging.As always, links and resources can be found in the show notes. Check ‘em out at https://daveyandkrista.com/ And if you enjoyed this episode, please consider leaving a review over at Apple Podcasts.

Before recording Part 2 of the Marketing Quick Start Episode, we heard from a business owner that the current economic climate has been hurting their business. If you feel that way too, don't worry,  you're not alone. We're heard from many business owners of the last few months that things have been a struggle.The question went something like, "How can I increase my bookings in a recession?"So this episode is all about tips for running your business during a recession. And even if you're not feeling the squeeze of the current economic conditions, we hope that this episode helps prepare your business for maybe a harder season down the road, should you ever experience one.As always, links and resources can be found in the show notes. Check 'em out at https://daveyandkrista.com/ And if you enjoyed this episode, please consider leaving a review over at Apple Podcasts.

"Action creates clarity. The more action you take the clearer things become. If you take anything out of our time together, I want you to take that sentiment with you. Action creates clarity."Today's guest is Candice Coppola, a business coach who helps wedding pros build profitable and recognized businesses. Today's discussion is different from many discussions you've heard on this podcast. We're talking about showing up in your business and not giving into the temptation to hide.We have sort of a mindset theme going on in the podcast this year in 2023. This episode was inspired by a recent Instagram reel that Candice posted that got a ton of engagement. It seemed like the theme of showing up really resonated with a lot of people, which led to the next practical question, how? That's what we dive into in today's episode.Also, I recently recorded an episode for Candice's podcast which I believe will be released around the same time this episode airs, so be sure to check that out. It's been one of my favorite conversations around advertising and content marketing that I've had this year.As always, links and resources can be found in the show notes. Check 'em out at https://daveyandkrista.com/ And if you enjoyed this episode, please consider leaving a review over at Apple Podcasts.