Brands that Book with Davey & Krista Jones

What are brand guidelines, why should businesses have brand guidelines and how you can create a brand guide for your business, that's what we're covering in today's episode of brand that book. This month is all about brand design over at Davey and Krista HQ. As I mention in the episode, I think it's easy for businesses to skip brand design when they're just getting started, thinking that things like web design are more important or more practical but, in our opinion, that is a critical mistake. In today's episode, focuses on why every business should have a brand guide. Which is basically how you practically implement your brand.As always, links and resources can be found in the show notes. Check 'em out at https://daveyandkrista.com/how-to-create-brand-guidelines-style-guide/. And if you enjoyed this episode, please consider leaving a review over at Apple Podcasts.

Christi-An Bowler of Cab's Insta Academy joins me for a converstation about building your business with Instagram. I am really excited to share this episode because Cab shares so many practical tips. It was definitely one of those episodes where I had a number of lightbulb moments about my own business. As soon as I got off this call, Krista and I started chatting about how we can implement some of the ideas that I picked up from this episode.As always, links and resources can be found in the show notes. Check 'em out at https://daveyandkrista.com/how-instagram-work-business-btb-202/. And if you enjoyed this episode, please consider leaving a review over at Apple Podcasts.

In this episode, Macy breaks down a number of myths around sales like "adding value will make people want to buy from you" or "you can just share your life and sales will come" or "I'm already making sales so I don't need to learn how to sale". As always, links and resources can be found in the show notes. Check 'em out at https://daveyandkrista.com/sell-without-sleazy-btb-episode201/. And if you enjoyed this episode, please consider leaving a review over at Apple Podcasts.

Today we are chatting all things contracts with lawyer Kunbi Odubogun, founder of Legally Set. Kunbi shares tips for evaluating your contract, what clauses she likes to see in every contract, some red flags that maybe it's time to update your contract, and answers a number of listener questions, such as "What to do when the person paying is not the same person as the client?" I know this happens a lot in the wedding industry. Or, "What is needed when the scope of the work changes?" A big thanks to Kunbi for letting me ask her so many contract related questions, even beyond the questions I sent her in advance.As always, links and resources can be found in the show notes. Check 'em out at https://daveyandkrista.com/need-know-contracts/. And if you enjoyed this episode, please consider leaving a review over at Apple Podcasts.

Today we're diving into ChatGPT, how you can use it for your business, and how to get the most out of it. Seems like everyday I run across new ways to use this tool, and let me tell you, it has completely transformed my content creation workflow. No, I don't think the tools are replacing anyone anytime soon, but I do think it can be super helpful for marketing your business.As always, links and resources can be found in the show notes. Check ‘em out at https://daveyandkrista.com/make-chatgpt-ai-work-business-btb-199/. And if you enjoyed this episode, please consider leaving a review over at Apple Podcasts. 

Tayler Cusick Hollman, copywriter and co-founder of Enji, is on the podcast today to chat about how to make marketing a habit.⁠⁠Tayler runs multiple businesses and somehow, she's able to consistently generate content for all of them, and I try to figure out how.⁠In this episode, we hear about her approach to marketing and how her new software, Enji, can help small business owners in their marketing efforts. We chat about the biggest struggles small business owners face when it comes to marketing their business and how to make marketing a habit.⁠As always, links and resources can be found in the show notes. Check ‘em out at https://daveyandkrista.com/make-marketing-habit/. And if you enjoyed this episode, please consider leaving a review over at Apple Podcasts.Also, we are hosting a FREE 5-day email marketing challenge that will walk you through getting started with email marketing. Sign up for that over at https://daveyandkrista.com/email-marketing/. That will begin on June 5th. But even if you miss it, check out that page for more email marketing resources.

Instagram Reels expert, Corrin Jaskinski, joins me on the podcast today to discuss how to get started with Instagram Reels. Corrin grew her following from about 3,600 to about 60,000 using Instagram Reels and it's one of the primary ways she markets her photography business.As always, links and resources can be found in the show notes. Check ‘em out at https://daveyandkrista.com/instagram-reels-market-business/. And if you enjoyed this episode, please consider leaving a review over at Apple Podcasts.Unrelated, we are hosting a FREE 5-day email marketing challenge that will walk you through getting started with email marketing. Sign up at https://daveyandkrista.com/email-marketing/. That will begin on June 5th. But even if you miss it, check out that page for more email marketing resources.

By using a targeted series of emails, businesses can turn new subscribers who are only vaguely familiar with the brand into loyal customers or clients. A well-crafted welcome sequence is a powerful tool in any marketer's arsenal, and can help to drive conversions, build relationships, and increase revenue.As always, links and resources can be found in the show notes. Check ‘em out at https://daveyandkrista.com/how-to-write-an-email-welcome-sequence-that-sells/. And if you enjoyed this episode, please consider leaving a review over at Apple Podcasts.

We cover simple ideas for lead generation, what makes a good lead magnet, and how to actually get people signed up for your list. It's easier than you think! Your lead magnet doesn't have to be 3000 pages long and professionally designed. You don't need more than one lead magnet either. This is something you can get started setting up today, more coming in this episode.As always, links and resources can be found in the show notes. Check ‘em out at https://daveyandkrista.com/first-1000-email-subscribers/. And if you enjoyed this episode, please consider leaving a review over at Apple Podcasts.

Hey friends, a few quick announcements: Our Spring into Summer Sale is happening in the shop right now, this week only. And it includes our brand new line of full Showit and WordPress website designs, add-on pages, and guides that you can customize in Canva. But you’ll be able to save on anything in the shop this week from a new website design to semi-custom brand or add-on page like a pricing page. All of our designs come with step-by-step tutorials teaching you how to customize and set things up. If you want a website that does the hard work for you while you’re enjoying the beach or the pool or just otherwise enjoying summertime, be sure to check out the new website designs over at daveyandkrista.com We are coming up on our 200th podcast episode and are in the process of making a few changes. We want to hear from you about what you’d like to hear on the podcast—whether that be guest or content recommendations, an idea for new segments like Q&As, live episodes—let us know your ideas by DMing us on Instagram @daveyandkrista And lastly, we are hosting a 5-day email marketing challenge starting Monday, June 5th. Sign-up at daveyandkrista.com/email-marketing for more details. If you’re interested in finally getting your email list up-and-running and understanding why email marketing is crucial for many businesses, go to daveyandkrista.com/email-marketing and sign-up for our 5 day challenge.And if you enjoy this podcast, please consider leaving us a review at Apple Podcasts. We’ll be back next week with all new content!