There's a lot to think about when it comes to running a small business. Especially if you want to stand out.There's a delicate balance business owners must walk between resonating with potential clients or customers, demonstrating their uniqueness and delivering on promises. Add to that the noise of social media and generally crowded markets, and it can be hard to feel like you stand out.This is why so many businesses have started putting more emphasis on branding: creating an identity that people will recognize, connect with, and ultimately want to patronize.Maybe you’ve already thought a little bit (or even a lot) about branding. Still, something seems to be missing, even if you can’t figure out what it is.Not to worry—we’ve got a few tips so you can elevate your brand and stand out among your competitors to your target audience.As always, links and resources can be found in the show notes. Check 'em out at https://daveyandkrista.com/tips-elevate-your-brand/. And if you enjoyed this episode, please consider leaving a review over at Apple Podcasts.

We took a little break this summer from producing content. As some of you might know Krista got surgery in the middle of the summer, so some of that break was due to recovery. We also wanted to take some time to rest and recast some vision for our lives and businesses together. So we decided during the month of August we weren't going to produce any new content, we were just going to take some time to think about what this next season looks like for us.Anyways, over the summer, we've picked up some new productivity and energy practices or routines that we thought would be fun to share about. One of them in particular has been a really fun, unexpected, family activity and I'm excited to hear what you think about.As always, links and resources can be found in the show notes. Check 'em out at https://daveyandkrista.com/productivity-energy-hacks-were-loving-right-now. And if you enjoyed this episode, please consider leaving a review over at Apple Podcasts.

Today we are chatting through our process for discovery calls, what we do before the call to prepare, what sorts of questions we ask during the call and how we follow up with people after the call. We even cover some of the tools that we use to make the process as seamless as possible.As always, links and resources can be found in the show notes. Check 'em out at https://daveyandkrista.com/discovery-call-process-btb-204. And if you enjoyed this episode, please consider leaving a review over at Apple Podcasts.

What are brand guidelines, why should businesses have brand guidelines and how you can create a brand guide for your business, that's what we're covering in today's episode of brand that book. This month is all about brand design over at Davey and Krista HQ. As I mention in the episode, I think it's easy for businesses to skip brand design when they're just getting started, thinking that things like web design are more important or more practical but, in our opinion, that is a critical mistake. In today's episode, focuses on why every business should have a brand guide. Which is basically how you practically implement your brand.As always, links and resources can be found in the show notes. Check 'em out at https://daveyandkrista.com/how-to-create-brand-guidelines-style-guide/. And if you enjoyed this episode, please consider leaving a review over at Apple Podcasts.

Christi-An Bowler of Cab's Insta Academy joins me for a converstation about building your business with Instagram. I am really excited to share this episode because Cab shares so many practical tips. It was definitely one of those episodes where I had a number of lightbulb moments about my own business. As soon as I got off this call, Krista and I started chatting about how we can implement some of the ideas that I picked up from this episode.As always, links and resources can be found in the show notes. Check 'em out at https://daveyandkrista.com/how-instagram-work-business-btb-202/. And if you enjoyed this episode, please consider leaving a review over at Apple Podcasts.

In this episode, Macy breaks down a number of myths around sales like "adding value will make people want to buy from you" or "you can just share your life and sales will come" or "I'm already making sales so I don't need to learn how to sale". As always, links and resources can be found in the show notes. Check 'em out at https://daveyandkrista.com/sell-without-sleazy-btb-episode201/. And if you enjoyed this episode, please consider leaving a review over at Apple Podcasts.

Today we are chatting all things contracts with lawyer Kunbi Odubogun, founder of Legally Set. Kunbi shares tips for evaluating your contract, what clauses she likes to see in every contract, some red flags that maybe it's time to update your contract, and answers a number of listener questions, such as "What to do when the person paying is not the same person as the client?" I know this happens a lot in the wedding industry. Or, "What is needed when the scope of the work changes?" A big thanks to Kunbi for letting me ask her so many contract related questions, even beyond the questions I sent her in advance.As always, links and resources can be found in the show notes. Check 'em out at https://daveyandkrista.com/need-know-contracts/. And if you enjoyed this episode, please consider leaving a review over at Apple Podcasts.

Today we're diving into ChatGPT, how you can use it for your business, and how to get the most out of it. Seems like everyday I run across new ways to use this tool, and let me tell you, it has completely transformed my content creation workflow. No, I don't think the tools are replacing anyone anytime soon, but I do think it can be super helpful for marketing your business.As always, links and resources can be found in the show notes. Check ‘em out at https://daveyandkrista.com/make-chatgpt-ai-work-business-btb-199/. And if you enjoyed this episode, please consider leaving a review over at Apple Podcasts. 

Tayler Cusick Hollman, copywriter and co-founder of Enji, is on the podcast today to chat about how to make marketing a habit.⁠⁠Tayler runs multiple businesses and somehow, she's able to consistently generate content for all of them, and I try to figure out how.⁠In this episode, we hear about her approach to marketing and how her new software, Enji, can help small business owners in their marketing efforts. We chat about the biggest struggles small business owners face when it comes to marketing their business and how to make marketing a habit.⁠As always, links and resources can be found in the show notes. Check ‘em out at https://daveyandkrista.com/make-marketing-habit/. And if you enjoyed this episode, please consider leaving a review over at Apple Podcasts.Also, we are hosting a FREE 5-day email marketing challenge that will walk you through getting started with email marketing. Sign up for that over at https://daveyandkrista.com/email-marketing/. That will begin on June 5th. But even if you miss it, check out that page for more email marketing resources.

Instagram Reels expert, Corrin Jaskinski, joins me on the podcast today to discuss how to get started with Instagram Reels. Corrin grew her following from about 3,600 to about 60,000 using Instagram Reels and it's one of the primary ways she markets her photography business.As always, links and resources can be found in the show notes. Check ‘em out at https://daveyandkrista.com/instagram-reels-market-business/. And if you enjoyed this episode, please consider leaving a review over at Apple Podcasts.Unrelated, we are hosting a FREE 5-day email marketing challenge that will walk you through getting started with email marketing. Sign up at https://daveyandkrista.com/email-marketing/. That will begin on June 5th. But even if you miss it, check out that page for more email marketing resources.