Episode 178: How to Create Effective Email Sequences (w/ Abbi Perets)

Today’s guest is copywriter Abbi Perets of Successful Freelance Mom and we’re chatting about how to create effective email sequences. I was recently introduced to Abbi through a connection on LinkedIn who was raving about her content—and as I chatted with Abbi, I could see why. She was a lot of fun to chat with, I appreciated the practical tips she shared, and I also appreciated her love for different marketing tools.

She actually shares a bit about how she sends dynamic content to email subscribers using liquid coding based on a survey she has people complete. Since she showed me this, I’ve implemented it in one of our email sequences. My plan is to record a video demonstrating how to do this and drop it in the show notes.

Abbi shares a bit of her story with us, and there’s a lot we can learn from it. Especially if you’re just starting out, you won’t want to skip the beginning of the episode. Then we dive into email marketing and email sequences.

As always, be sure to check out the show notes at daveyandkrista.com for the resources we mention during the episode and specific timestamps if you’re looking to jump around the episode. We link to a bunch of helpful email resources that Abbi has put together.

And can I ask a favor? If you enjoy the Brands that Book podcast and find this episode helpful, would you mind heading over to Apple Podcasts and leaving us a review? Reviews are helpful for so many reasons, but most importantly they let us know that we’re producing the kind of content you want to hear.

Now onto the episode…