The Superabound Podcast

If you're building a business, you probably already know all the metrics that you "should" be looking at: website visits, leads generated, percentage closed as sales, etc. But in so many businesses, the reality is much more, well, human and alive. It's more like a garden than a conveyor belt or a funnel.  So how do you know when you're on track if traditional metrics miss the heart of how your business works? This week's podcast will help you answer that question in a way that aligns with your vision and values.  You will discover: How to "delay disappointment" so that you don't lose momentum even in the face of poor metrics or setbacks An easy mindset shift that turns those email unsubscribes or floundering social media posts into sources of energy and creativity How to refocus on the metrics that contribute to your next Lantern and the overall vision of your business For full show notes and transcript visit the show notes page here.

Entrepreneurs and artists Erica and Kristen Williams discuss finding confidence to be creative, including signs of being on the right track, overcoming fear, creating opportunities from setbacks, finding identity and direction, scheduling creative time, collaboration process, overcoming creative challenges and fears, coaching and being a thinking partner, navigating challenges of social media, and the benefits of coaching.

If you're investing in coaching for yourself or your team, you want to make sure it actually helps you get the results you want. For a business, these include increased retention, happiness, and productivity for employees as well as greater revenue and profits for the company, all in alignment with your vision and values. It's a tall order, but when coaching is truly helpful, you will see growth in all those ways. Needless to say, not all coaching meet that bar.  This week's podcast will give you insights into how different coaching styles may or may not deliver the results you want and what to do about it. You will discover: Why a focus on action misses the deeper layers of motivation and can leave you worse off than you were before Why "mindset work" alone can start to feel repetitive and like it's missing the main point of the coaching How great coaching brings the two together to create real change in your life and business How to ensure that the coaching you receive embraces the whole picture of what success looks like for you For the full transcript and show notes for this episode, click here.

Joanne Boulter, a high-level executive and coach, shares tools for radical self-care and preventing burnout in high-achievers. She discusses the importance of finding balance, processing positive emotions, and maintaining personal vision for sustainable success.

Marketing and sales have changed, and your business needs to adapt to these new realities or it will suffer. It no longer works to blanket the internet with content and hope that people will buy from you. Relationships have always been at the heart of building a great business, and that is more true than ever in these early days of AI and with the maturation of social networking. On this week's episode, Erin and Steve share the second half of a workshop they did for the Superabound Collective on how to sell in this new environment.  You will discover: How to use emotion in your selling to make the process more enjoyable for everyone Why you "pull back" at points in your sales and marketing and how to "lean in" instead A customer satisfaction practice that will increase your referral rate by delighting your current clients For full show notes and transcript, click here.

Marketing and sales have changed, and your business needs to adapt to these new realities or it will suffer. It no longer works to blanket the internet with content and hope that people will buy from you. Relationships have always been at the heart of building a great business, and that is more true than ever in these early days of AI and with the maturation of social networking. On this week's episode, Erin and Steve share the first half of a workshop they did for the Superabound Collective on how to sell in this new world.  You will discover: How to sell in a way that actually enhances the relationships in your life and business How to create a SALE (Safe, Aligned, Lucrative, and Effective) offer in the mind of your prospective clients  How deep listening and other coaching skills can help you create more aligned products and offers For a full transcript and show notes, visit the show notes page here.

As a leader, one of your biggest challenges is managing diverse personalities. Assessments can help you understand people's different strengths, but you don't need a complex battery of questions to get to the heart of what makes someone tick. You just need patience, curiosity, and care for their best contribution at work. In this episode, you will discover: How to help your team understand you better, so they can deliver better results How to create conditions that make everyone's contribution at work feel welcome How to balance your team so you don't just have carbon copies of yourself For full show notes and transcript visit the Superabound Podcast here.

It's Thanksgiving time for our listeners in the US and the quasi-official start of the holiday season for many. Rather than doing a full episode, we're inviting you to take a pause and go deeper with your self-investing. To that end, we just released a new free workshop to help you tend your inner flame for the long term. Discover how to prevent burnout as you pursue your important business milestones—your Lanterns—through the rest of 2023. Get the workshop for free here

If you have big dreams but find yourself more often in a "planning loop" without getting to much of the doing, today's episode will help you make real progress on them. Our special guest, Kalli Wilkens, is a physiotherapist and life coach who shares her own struggles with perfectionism. In today's episode, she relates how she used her dreams of an epic adventure in Africa to shift away from needing everything to be perfect before making progress. You will discover: The causes of perfectionism and a powerful insight that can free you from it How to increase your own sense of significance in the world through a simple mindset shift How to use decisions to break through procrastination and fear For more about Kalli and pictures from her climb, plus a full transcript, visit the show notes page here.

Loyal customers are the difference between a business that succeeds and one that doesn't. This is because: It costs more to sell to someone new than to someone who is already a customer. Loyal customers create a foundation of repeat business. And someone who loves your business is more likely to tell others about it and send referrals your way. Over the years, we've discovered ways to delight customers without giving away the farm, so to speak. Using these tools will help you create a sustainable, successful business based on happy customers. In this podcast you will discover: How to create free content in a way that creates loyal customers down the line and keeps your best ones engaged How to deliver your service in a way that creates great customers and makes your business more sustainable When to turn people away in order to focus on the right customers for your business For a full transcript and show notes, visit https://besuperabound.com/podcast/265-how-to-create-loyal-customers.