INspired INsider Podcast

Dr. Jeremy Weisz
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Dec 19, 2023 • 1h 4min

[Top SaaS & Israel Business Series] From Handling Million Dollar Cameras to Reinventing Security With Joe Levy

Joe Levy is the CEO and Co-founder of AiLert, a company focused on weapon detection using surveillance cameras and AI. He is a diverse professional with a background ranging from Oscar nominee for motion picture editing, to image processing expert at Apple and developer of the first-ever VR simulations for the military with IBM Research. AiLert has received a research grant from the European Research Council for the deployment of their AI technology for weapons detection in smart cities. In this episode… AI can be useful in a plethora of industries, including safety and surveillance. Joe Levy of AiLert aims to make communities safer by detecting weapons using surveillance cameras. The company, which has received a significant grant from the European Research Council, is making significant strides in the weapon detection space. Joe delves into the operational and ethical aspects involving the use of AI in security. Taking us through the complexities of accepting AI's role in security job spheres, he provides essential insights into the fear, acceptance, and need for AI. Asserting the essential role of human involvement in AI-generated anomalies, Joe provides insights into the changing landscape of the AI safety and security industry. In this episode of Inspired Insider Podcast, join host Dr. Jeremy Weisz and Joe Levy, CEO and Co-founder of AiLert, in sharing the deeply personal motivations that drive the AiLert team, demonstrating their commitment to their cause. Combined with their involvement with GDPR and the AI Act, AiLert’s innovative AI technology is poised to play a significant role in the safety and security of cities worldwide.
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Dec 19, 2023 • 46min

[Top Giver Series] Relationship Building and Referral Marketing With Philip Hill and Steve Beecham

Philip Hill is the CEO and President of Purebred Marketing. The Atlanta-based marketing agency creates digital marketing strategies and provides services such as SEO, web design and development, and email marketing. Philip is an avid dog lover and launched his first business in the pet space while attending the University of Alabama. He’s also launched several e-commerce startups. Steve Beecham is the President of Home Town Mortgage, a small boutique mortgage company in Alpharetta originating loans for customers referred by friends and local real estate agents. He is a speaker and trainer who shares his techniques for helping companies and individuals succeed in business through networking and leveraging social connections. Steve is the author of The Tapes We Play in Our Head, What's Your Buzz?, and Bass-Ackward Business. In this episode… Relationships are crucial in both personal and professional settings. So, how can you leverage them to thrive as an entrepreneur?  In business, networking and leveraging social connections can be the key to success. Building relationships with clients, colleagues, and industry experts can help you expand your reach, build your brand, and increase your revenue. Philip Hill and Steve Beecham agree that in today's competitive market, it's crucial to have a solid network of contacts that can open doors to new opportunities. In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz is joined by Philip Hill, CEO and President of Purebred Marketing, and Steve Beecham, President of Home Town Mortgage. They discuss the value of relationships in business, referral marketing, and their entrepreneurial journeys.
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Dec 18, 2023 • 49min

[Israel Business Series] Transforming Workforce Management With Amit Oestreicher of Xtras and G-nie

Amit Oestreicher is the Founder and CEO of Xtras and G-nie, platforms that are revolutionizing the on-demand workforce industry in Israel and beyond. With over a decade's experience as a founder, Amit has successfully built and scaled both platforms from the ground up. At G-nie, a SaaS platform for flexible workforce management, he tackles some of the largest issues within the labor market for businesses of all sizes and industries. His other venture, Xtras, is Israel’s biggest on-demand workforce platform, with more than 20,000 active users. An expert in on-demand staffing and the gig economy, Amit is creating new methods of working that prioritize flexibility and ease for businesses. In this episode… In this episode, Amit Oestreicher, Founder of Xtras and G-nie, shares his journey of building the largest on-demand workforce platform in Israel.  Starting from his own need in the events industry, Amit had the vision to create a platform that solved the labor market's biggest pains, from recruitment to scheduling, even during a crisis. But when COVID hit, the hospitality industry — his main customer base — was shut down overnight. Amit shares the challenges he faced and his strategy of quickly pivoting to other industries like agriculture and operations, effectively making Xtras a more broadly-applicable platform beyond just gigs.
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Dec 15, 2023 • 57min

[Top Agency & Israel Business Series] Transforming Startups: Orit Oz on Dropping Global B2B in Israel and Beyond

Orit Oz is the founder of OzGlobalB2B, a full-service global B2B agency headquartered in Israel. Established in 1996, Orit transformed the company from a design studio into a global powerhouse in B2B marketing. Orit and her team work closely with their customers to create world-class brands from strategy to implementation. A certified HubSpot partner, OzGlobalB2B also offers comprehensive inbound marketing and marketing automation services. In this episode… In this episode of Inspired Insider Podcast, join host Dr. Jeremy Weisz and Orit Oz, founder of OzGlobalB2B. Orit shares how her company has been instrumental in promoting Israeli industry in the global marketplace across multiple sectors. Due to Israel's limited market size, Orit highlights the necessity for Israeli companies to think globally. The conversation delves into the specifics of B2B marketing for various verticals where Israel has strengths, including water technologies and agri-tech companies. The discussion sheds light on the importance of Israeli companies understanding global markets and employing specific marketing strategies for technical products and medical devices.
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Dec 14, 2023 • 51min

[Top Agency Series] Leveraging Digital Marketing Agencies for Media Buying With Liana Ling

Liana Ling is the President of Power Up Strategy, a firm specializing in media buying for companies. With over a decade of experience in digital marketing, she offers vital expertise in managing ROI-focused campaigns across platforms such as Facebook, Google, Instagram, and Pinterest. Beyond running her agency, Liana is also the CEO of AdSkills, a company that trains media buyers. Her career in digital marketing follows her tenure as a litigation and corporate lawyer, a background that provides a unique perspective to her work. Recognized as one of the top Facebook ad buyers worldwide, she focuses on generating optimal ROI for her clients. In this episode… In today's world, digital marketing has become the backbone of businesses, especially media buying. But do you have the expertise to effectively and efficiently navigate this space? According to Liana Ling, media buying is an essential component of digital marketing and involves purchasing advertising space on various digital channels. It helps attract potential customers and increases brand awareness. But with so many digital channels available and managing programmatic and social media advertising, media buying can be complex and time-consuming. She shares her journey running her digital marketing agencies to help businesses effectively target their audiences, optimize their ad spends, and get the best ROI for their campaigns. In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz sits down with Liana Ling, President of Power Up Strategy, to discuss her journey running two digital marketing agencies. Liana talks about Power Up Strategy and AdSkills, life as an agency owner, how she became a coach, AI productivity tools and software recommendations, and how to become an entrepreneur through a franchise.
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Dec 13, 2023 • 50min

[SaaS & Israel Business Series] Cybersecurity Threats: Detecting and Mitigating Risks With Ran Geva

Ran Geva is the CEO of Webz.io, a leading global provider of structured web data feeds for enterprises, developers, and analysts. It transforms the vast pool of web data from across the open and dark web into structured web data feeds, ready for machines to consume. With over 20 years of experience in software development and leadership, Ran is a serial entrepreneur and an expert in web data. Before founding Webz.io, he was the Founder of Omgili, a search engine for online discussions, and Co-founder of Buzzilla, one of the top web monitoring and analysis companies in Israel. Ran is also a member of the Entrepreneurs' Organization, where he connects with other successful entrepreneurs and learns from their experiences. In this episode… In today's digital age, cybersecurity is more important than ever. With ever-increasing cyber threats and attacks, how can your company proactively take measures to protect its sensitive data and information? According to Ran Geva, cybersecurity is critical in any company's operations. Hiring a cybersecurity expert can help you stay ahead of the game and ensure your company's data is safe and secure. With their expertise, they can help you monitor the dark web, detect risks, investigate threats, and provide actionable insights that can help you make informed decisions about your company's security.  In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Ran Geva, CEO of Webz.io, to discuss how to navigate web data. Ran talks about Webz.io and how it helps people, how to monitor the dark web for cybersecurity threats, dark web jargon, and Webz.io’s pricing model.
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Dec 12, 2023 • 44min

[Top Agency Series] Leveraging Advanced Technology and Data in Marketing With Jake Finkelstein

Jake Finkelstein is the CEO and Founder of 10cubed, a company that creates advanced technology for modern marketers. With a focus on growth and scale, 10cubed offers an all-in-one digital marketing platform that blends hands-on services and advanced tools to help brands grow faster at reduced costs with increased speed-to-market. Jake is a serial entrepreneur and revenue marketing expert with over 25 years of brand and performance marketing experience. Before 10cubed he founded and led Method Savvy, an integrated marketing consultancy servicing ambitious middle-market and enterprise companies. In this episode… In the ever-evolving world of digital marketing, leveraging advanced technology and data is no longer a luxury — it’s a necessity. The ability to harness these tools can be the difference between a thriving business and one that falls behind. This episode is a treasure trove of insights for anyone looking to understand how data and technology can drive business growth. Jake Finkelstein, a revenue marketing expert, is a pioneer in this space. With a unique blend of hands-on services, advanced technology, and exclusive data, Jake has taken the guessing game out of digital marketing. His journey from starting his first company as a teenager to becoming a successful digital marketing agency owner is a testament to his innovative approach and relentless drive. In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz is joined by Jake Finkelstein, Founder and CEO of 10cubed. They delve into Jake's journey of becoming a successful digital marketing agency owner, the importance of leveraging advanced technology and data in marketing, and the potential of digital marketing transforming industries that are lagging behind.
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Dec 11, 2023 • 47min

[Israel Business Series] Cybersecurity Solutions for Safeguarding Control Systems With Yair Attar

Yair Attar is the Co-founder and CTO of OTORIO, a platform designed to facilitate the implementation of a comprehensive security strategy for industrial control systems and cyber-physical systems. He is a former senior officer in the Israel Defense Forces’ Cyber Command who headed the military’s Incident Response and Threat Hunting division to defend national mission-critical systems.  With over 15 years of experience in cybersecurity, software engineering, and risk management, Yair focuses on safeguarding industrial and critical infrastructure against cyber threats. His ultimate goal is to simplify operational technology cybersecurity and provide the next generation of OT security and digital risk management solutions. In this episode… As technology continually advances, cyberthreats are becoming more and more prevalent. Cybersecurity is a critical concern for businesses and individuals alike. So, how can you remain vigilant in protecting your assets and information from cybercriminals looking to exploit vulnerabilities in your system? According to Yair Attar, control systems are among the most significant cybersecurity risks. These systems help manage critical infrastructure such as power grids, water treatment plants, and transportation systems. If these systems are compromised, it could result in significant disruption and potential danger to the public. Therefore, it is crucial to have measures in place to protect these control systems from cyberattacks. The main one he recommends is hiring a firm that offers cybersecurity solutions for industrial and critical infrastructure. In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Yair Attar, Co-founder and CTO of OTORIO, to discuss his entrepreneurial journey offering cybersecurity solutions for industrial and critical infrastructure. Yair talks about cybersecurity risks in industrial settings and control systems, the formation of OTORIO and how it helps people, mistakes companies make with cybersecurity preparations, and entrepreneurial growth through partnerships.
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Dec 8, 2023 • 1h 33min

Billionaire Strategies: Personalized Guidance for Your Investment Journey With Jason Mandel

Jason Mandel is the Founder and CEO of Mandel Family Office, a firm dedicated to providing comprehensive financial services to high-net-worth individuals and families. He is a Wall Street insider and a private financial adviser and has held senior positions at the LeFrak Organization, D.E. Shaw, and Cantor Fitzgerald. Jason has over 25 years of entrepreneurial experience in financial services and risk management. Additionally, he is the President of Caretrust Financial and the author of DEMAND TRANSPARENCY: Stop Wall Street Greed and Rising Taxes From Destroying Your Wealth. In this episode… Are you ready to take control of your financial future? It's time to explore investment options that can generate rewards and help your wealth grow. But with so many investment strategies available, how can you determine which is right for you? Investing is a powerful tool that helps you achieve your long-term goals and build wealth over time. But it's crucial to approach investing with a strategy that aligns with your unique needs and goals — and that's where a financial advisor comes in: an expert who can provide personalized guidance and expertise to help you navigate the complex investing world with a focus on tax minimization, asset protection, risk management, portfolio optimization, and the creation of tax-free income plans. In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Jason Mandel, Founder and CEO of Mandel Family Office, to discuss wealth management tips. Jason talks about the genesis of The Mandel Family Office, alternative investment strategies with a focus on risk management, its ideal client profile, and life insurance investment strategies.
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Dec 7, 2023 • 46min

[Top Agency Series] Revolutionizing Big Brand Campaigns in the Digital World With Faizan Syed

Faizan Syed is the Founder and CEO of East River, an Effie Award-winning full-service digital marketing agency. With a diverse global client footprint, East River serves an array of sectors including healthcare, beauty, confectionary, pharma, technology, beverage, real estate, and financial services. Its past clientele boasts prominent companies such as Oreo, Cadbury, Unilever, and Pizza Hut, among many others. Before establishing East River, Faizan brought his expertise as an investment banker and business analyst at General Motors to the digital marketing sphere. With a full-time in-house team of about 100 employees, East River serves clients across the US, UK, the Middle East, and Australia. In this episode… In the realm of digital marketing, big-brand campaigns are experiencing a revolution. This seismic shift is not just about adapting to the online landscape but about harnessing its power, driving engagement, and translating it into tangible results.  Enter Faizan Syed, the brilliant mind behind East River, a digital agency that broke into the international scene and won contracts from global brands like Mondelez, Oreo, and Coach. From navigating the intricacies of search engine optimization to tackling the challenges of work-from-home setups, Faizan's expertise runs deep and wide. His insights provide a fresh perspective on how to navigate the evolving digital landscape. In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz delves into an insightful conversation with Faizan Syed, Founder and CEO of East River. They discuss how Faizan ventured into digital marketing, his transformative journey from a beginner to handling major clients, and the unique strategies that led to significant success. This episode also uncovers Faizan's learnings from running digital campaigns in various markets, especially the unique digital landscape of Pakistan.

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