INspired INsider Podcast [Top Agency Series] Branding in the Private Equity Sector With Scott Markman
Scott Markman is the Founder and President of MonogramGroup, a global brand consulting and creative agency. MonogramGroup specializes in serving middle-market B2B companies and private equity firms. With over 30 years of experience, Scott has managed clients in consumer, B2B, and NFP sectors including consumer products, industrial and tech products, retail, financial and professional services, and the arts. He has lectured about brands and marketing worldwide, and his work has been featured in many publications including The Wall Street Journal, Advertising Age, ARD German TV, Chicago Tribune, and more.
In this episode…Running a private equity firm is challenging. It could be wise for entrepreneurs in this sector to think about rebranding. This way, they can communicate who they are and what they stand for to their customers. But how do they go about creating a great brand?
Scott Markman, a market leader in rebranding for the private equity sector, says that a great brand can inspire loyalty, trust, and even love. However, a bad brand can be a major turn-off for potential customers. It's the same case for entrepreneurs in the private equity sector. That's why companies need to pay attention to their branding and ensure that it's aligned with their business goals and values. Rebranding can also be a powerful tool for companies looking to refresh their image or pivot their strategy. He shares how he helps private equity firms with rebranding to understand their target audience, identify their unique value proposition, create a compelling brand message, and develop a visual identity that resonates with customers.
On this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Scott Markman, Founder and President of MonogramGroup, to discuss branding in the private equity sector. Scott talks about MonogramGroup, its rebranding process, the importance of being creative in the branding process, and the reasons for rebranding a company.