INspired INsider Podcast

Maggie McTavish is the Founder of Mango Media, a web and SEO agency based in the Niagara region of Canada. With over 12 years of digital marketing experience, she specializes in helping businesses enhance their online presence. Maggie is known for her ability to combine stunning website design with effective search engine optimization. She is dedicated to helping clients grow their businesses through increased online visibility, bookings, and customers. As a new mom, Maggie has also mastered the art of balancing entrepreneurship with family life. In this episode… Running a business often means juggling multiple tasks and finding ways to stand out in a crowded marketplace. But what if there was a key area that businesses consistently overlook or mishandle? Could this be the very thing holding them back from achieving their full online potential? SEO expert Maggie McTavish offers a deep dive into the world of digital marketing, focusing on web design and SEO. She discusses the challenges businesses face when trying to rank on Google — such as slow website speeds and the neglect of local SEO opportunities — and shares practical solutions to overcome them. Maggie also touches on the importance of having a professionally designed website that draws in customers through organic search results. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz hosts Maggie McTavish, Founder of Mango Media, to discuss the bridge between web design and effective SEO. Maggie offers valuable insights into creating a website that not only looks good, but also ranks well on Google. She shares her experiences working with local businesses in the Niagara region, providing practical advice on improving website speed, selecting the right keywords, and leveraging Google Business Profile for better local search results.

Adrian Capobianco is the CEO and Co-founder of BILI, a platform designed to revolutionize the influencer and social commerce landscape. With over 20 years of experience as an executive in various advertising agencies, Adrian has a rich background in digital, CRM, and media. His expertise in leveraging data analytics and AI has positioned BILI as a pioneer in guaranteeing brand visibility and sales through influencer content. In this episode… Could the integration of commerce and social media be the next big frontier for brands and influencers? With the rapid growth of social commerce, influencers are no longer just content creators; they are evolving into powerful drivers of commerce. As social media platforms around the globe adapt to this trend, how is one company positioning itself at the forefront of this transformation? Adrian Capobianco of BILI (Because I Love It), is capitalizing on this trend by creating a platform that bridges the gap between brands and influencers, focusing on both content and commerce. Adrian shares how BILI helps influencers monetize their audiences by connecting them with brands in a performance-based model. With a database of over 20,000 social media influencers and 400 million impressions in North America, BILI is uniquely designed to encourage sharing and mutual success. Adrian draws inspiration from trends in Asia, where commerce is more integrated into social platforms, to develop strategic initiatives for North America. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz welcomes Adrian Capobianco, CEO and Co-founder of BILI, to discuss leveraging influencers for social commerce. He delves into how BILI's platform operates on a performance basis, ensuring brands only pay for results. Adrian discusses the strategic approach to growing their creator community and brand partnerships, emphasizing the significant shift from content to commerce. They also explore the dynamics of influencer marketing, including the rise of influencer-driven sales and the importance of partnerships in expanding brand reach.

Kelly Sinclair is the President and CEO of KS&Co., a company dedicated to supporting entrepreneurs and small businesses in building their brands and increasing their visibility. With a strong background in public relations, Kelly has successfully worked with major organizations such as BP and National Public Relations, helping them navigate crisis communications and shift public perceptions. An advocate for relationship building and personalized strategies, she also hosts the Entrepreneur School podcast, providing education and inspiration for ambitious individuals. Her personal journey, marked by a transformative career shift after a family tragedy, highlights her commitment to balancing professional success with personal fulfillment. In this episode… Are you struggling to make your brand stand out in a crowded marketplace? Do you feel like your business is stuck in a cycle of mediocrity, unable to break through and connect with the right audience? How can entrepreneurs effectively engage with their audience to create meaningful and successful connections? Kelly Sinclair shares her journey from working in high-stakes corporate communications to becoming an advocate for entrepreneurs seeking to build strong brands. She emphasizes the importance of understanding audience perceptions and engaging with them to foster trust and authenticity. Kelly's experience highlights the shift from traditional marketing to more personalized, audience-driven strategies, showcasing her journey from consultancy work to creating scalable online courses. Her approach is a blend of media relations, public engagement, and innovative marketing strategies, aimed at helping businesses achieve visibility and growth. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Kelly Sinclair, President and CEO of KS&Co., about building brand visibility and authentic connections. Kelly shares valuable insights into successful branding strategies that focus on understanding and engaging with your audience. She offers actionable advice for entrepreneurs on leveraging relationships to grow their brands and emphasizes the importance of visibility and customized marketing strategies for achieving long-term business success.

Ben LeDonni is the Founder of BNP Engage, a B2B-focused marketing agency specializing in content strategy and marketing automation, and the CMO of BNP Media, a company driving industries forward with authentic content, unique communities, and powerful connections. Known for his concept of "engineering-led marketing," he is passionate about leveraging technology to enhance marketing efficacy. Ben's expertise includes aligning growth marketing strategies with custom web design and development to boost brand awareness, conversions, and revenue. In this episode… In today's fast-paced digital landscape, technological advancements are reshaping not only our daily lives, but also the very fabric of business marketing. Companies must adapt to the rapid pace of engineering innovations and emerging technology trends to remain competitive and relevant. How can companies stay ahead of the curve and use these changes to their advantage? Ben LeDonni, a marketing guru, shares his journey from starting a digital marketing agency to being strategically acquired, highlighting how technology has always been a catalyst for marketing evolution. He stresses the importance of understanding your client's needs through strategic planning and how he guided his agency through significant industry shifts. Ben introduces the "engineering-led marketing" philosophy, sharing intriguing insights about hiring the right team, prioritizing strategy, and adapting marketing teams to leverage new tools. In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz interviews Ben LeDonni, Founder of BNP Engage, about engineering-led marketing and agency growth. Ben shares an overview of BNP Engage and what it does, the evolution of its services, and the results of its integration with BNP Media.

Aytekin Tank is the Founder and CEO of Jotform, an online form-builder company that empowers users to easily create custom online forms. Under his leadership, Jotform has grown into a global SaaS powerhouse with over 25 million users. In addition to his business expertise, Aytekin is a bestselling author of Automate Your Busywork, a book that offers insights into productivity and automation strategies. He advocates for no-code solutions, enabling anyone to create functional forms and workflows. In this episode… In today's fast-paced world of technology, streamlining processes is not a choice, but a necessity. Have you ever felt overwhelmed with mundane tasks, leaving little room for creativity and growth? How do successful entrepreneurs maintain focus on innovation while juggling day-to-day operational tasks? Aytekin Tank, a SaaS expert, reveals his strategy for scaling his business while remaining bootstrapped. He takes us through the evolution of Jotform's user-centric philosophy and how it shaped the simplicity and power of its online form builder. Aytekin dives into the significance of a freemium model, the intricacies of balancing the roles of founder and CEO, and why listening to user feedback is a game-changer for product development. In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz interviews Aytekin Tank, Founder and CEO of Jotform, about leveraging automation to enhance business efficiency. Aytekin discusses how Jotform makes form creation effortless for anyone, how user feedback impacts product development, the strategic advantage of offering a free tier for a SaaS product, and how Jotform maintains a productive culture with hundreds of employees.

Matt Crowell is the Founder and CEO of GetintheLoop, a mobile marketing SaaS platform designed to help businesses engage modern consumers and drive revenue. A former professional hockey player, Matt transitioned into the tech world with a vision to empower local businesses through effective digital tools. Under his leadership, GetintheLoop has grown into a top-rated iOS and Android app in Canada. He has led the company through various phases, including bootstrapping, partnerships, and franchising. Matt's entrepreneurial spirit and commitment to hard work have been instrumental in GetintheLoop's rise to prominence. In this episode… How can small businesses stay afloat in the rapidly shifting landscape of digital marketing? In a world where big brands dominate online advertising, is there a way for local shops to cut through the noise? What if there was a platform designed specifically for these underdogs to engage with modern consumers effectively? Matt Crowell tackled these issues head-on by founding GetintheLoop, a mobile marketing SaaS platform that empowers small businesses to engage with modern consumers. Matt shares how he initially pitched his idea to golf courses, leveraging text message deals to attract customers during slow periods. This approach eventually evolved into a comprehensive platform, helping businesses by automating their marketing efforts, particularly through AI-driven social media strategies. By eliminating the need for businesses to manually engage in marketing, GetintheLoop allows them to maximize focus on growth and operations. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz welcomes Matt Crowell, Founder and CEO of GetintheLoop, to deep dive into the challenges and triumphs of transitioning from a niche market concept to a widely adopted SaaS platform. Matt shares how he built a robust franchise network, handled investor relations, and continuously innovated his product to meet the changing needs of small businesses. Through compelling stories like partnering with radio stations and empowering micro farms, this episode offers valuable insights into entrepreneurship, scalability, and the power of localized marketing.

Joey Goone is the President of Utopia Experience, a nationwide audiovisual production company specializing in creating immersive and personalized event experiences. With a background in finance and a passion for entrepreneurship, Joey transitioned to leading the company originally founded by his late mother. Under his leadership, Utopia Experience has grown into a full-scale event production business, serving clients coast to coast. Joey is also a board member of EO St. Louis. In this episode… Crafting unforgettable experiences is both an art and a science. But what truly sets apart those who leave a lasting impact is their ability to blend technical expertise with genuine human connection. How do you turn events into heart-centered experiences that inspire, engage, and transform? According to Joey Goone, it starts with compassion and intention. He highlights that creating meaningful moments requires not only technical precision, but also the ability to see and meet the emotional needs of others. Whether it's integrating cutting-edge audiovisual technology or infusing personal touches that make attendees feel seen, Joey believes every detail contributes to an immersive experience. This approach stems from values instilled by his late mother, who inspired him to lead with empathy and authenticity — a philosophy that continues to drive his company's success and legacy. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Joey Goone, President of Utopia Experience, to discuss how he builds heart-centered experiences through events. Joey shares the pivotal lessons he learned from his entrepreneurial journey, including the importance of compassion and the power of persistence. He also gives advice on leveraging relationship-building strategies to create meaningful connections.

Travis Hoechlin is the CEO of RizeUp Media, an agency specializing in helping law firms generate new clients, increase revenue, and grow their businesses through online marketing strategies. With over 15 years of experience in legal marketing, he has significantly contributed to the company's rapid success, including making the Inc. 5000 list two years in a row. His expertise lies in managing various aspects of marketing, from website development to SEO and pay-per-click advertising. Travis previously worked in the mortgage business before channeling his competitive spirit and sales acumen into founding RizeUp Media. In this episode… In the competitive landscape of legal services, the ability to convert leads into clients is often the tipping point that determines success. While innovative marketing strategies are essential, few firms recognize that the cornerstone of client acquisition lies in fundamental practices — like simply answering calls. But what happens when hundreds of law firms miss out on countless opportunities by overlooking this fundamental step? How can someone change this persistent issue within the industry? Travis Hoechlin, a marketing expert, unravels the challenges many law firms face when converting marketing efforts into tangible results. Drawing from his experience as a seasoned marketer for legal services, he shares a wealth of knowledge, including the critical importance of picking up phone calls, leveraging live chat features, and the necessity of providing custom solutions that fit the unique needs of individual law firms. His approach is straightforward and customer-centric, ensuring that every dollar spent on marketing counts toward growing the client's business. In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz sits down with Travis Hoechlin, CEO of RizeUp Media, about scaling legal firms through efficient marketing. Travis discusses how RizeUp Media customizes its services for law firms, the pivotal milestones in establishing and scaling it, effective recruitment and onboarding process for a high-performing sales team, and the timeless value of answering phone calls.

Jeff Krauss is Co-founder of FanRoom Live and the President of IE Group. Leveraging his start as a local promoter, he scaled his company to serve an impressive client list, including Saturday Night Live and the LA Dodgers. Through his genuine approach, Jeff emphasizes the importance of relationships in business success. He co-created the innovative FanRoom Live platform with Cedric the Entertainer, bringing fans and A-listers together in the digital space. Jeff is committed to weaving charitable initiatives into his work, ensuring every event also benefits worthwhile causes. In this episode… Imagine having the ability to orchestrate unforgettable experiences for A-list celebrities and prestigious brands. What does it take to make it big in the event production industry, working with names like Saturday Night Live and the LA Dodgers? Jeff secured Saturday Night Live as a client through an introduction from Chris Rock's personal assistant. This initial opportunity allowed Jeff to prove his event-planning expertise, eventually winning over SNL, even with their tendency for last-minute arrangements. Likewise, Jeff has worked with the LA Dodgers on charity events featuring celebrities like George Lopez and Brett Young. These events not only provided entertainment, but also raised substantial funds for children's hospitals, showcasing Jeff's talent for merging philanthropy with high-profile events. In this episode of Inspired Insider Podcast, host Dr. Jeremy Weisz sits down with Jeff Krauss, Co-founder of FanRoom Live and the President of IE Group. Jeff delves into the meticulous planning required behind the scenes, from securing desirable venues to coordinating with celebrities and their agents. He also shares heartwarming stories from FanRoom Live, a digital platform that allows fans to interact with celebrities while supporting charitable causes.

Chad Hason is the CEO, Co-founder, and brand strategist of Agency Atlas, a Calgary-based company specializing in brand storytelling and innovative marketing solutions across various industries. Under his leadership, Agency Atlas has earned a reputation for delivering strategic and creative marketing campaigns, significantly impacting their clients' brand visibility and engagement. Chad's journey in brand strategy has seen him navigate diverse sectors, from cannabis to energy, bringing his expertise in storytelling to the forefront of marketing. In this episode… Are you curious about how innovative marketing agencies tackle challenging projects under tight deadlines? Imagine transforming a mundane brand into something extraordinary within just 72 hours. How do they achieve this feat — and what strategies do they employ? Chad Hason of Agency Atlas demonstrates how his team rebranded S&P Global within an astonishingly short time frame. Chad's approach involves meticulous understanding of brand documentation and utilizing his team's creative prowess to develop ideas that resonate deeply with the client's objectives. Their success with S&P Global not only solidified their reputation, but also led to a lasting partnership — illustrating the importance of an in-depth, tailored strategy in marketing. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz welcomes Chad Hason, Co-founder and CEO of Agency Atlas, to showcase the essence of their company's philosophy of blending creativity with strategy to deliver compelling storytelling for various industries, including cannabis and energy. Chad discusses the importance of having a unique and well-considered strategy, the pitfalls of skipping this critical step, and how his team's collaborative environment fosters innovation. By focusing on both talent and genuine investment in client success, Agency Atlas ensures that every project exceeds expectations.