[Top Agency & Israel Business Series] Revolutionizing Food Advertising With Mark and Dan Sibilia

Mark Sibilia is the Founder and CEO of MPP Marketing Group, an industry leader in restaurant and food service marketing. He has over five decades of marketing experience, specializing in the restaurant industry. Mark is also the Founder of Graphika Print Solutions, a print management company, and the visionary behind ColorSuite, a color printing re-production software.

Dan Sibilia heads the digital division at MPP Marketing Group, contributing 17 years of experience to the family business. He has helped the company navigate the challenging landscape of transitioning from print marketing to digital marketing.

In this episode…

Succeeding in the competitive food and restaurant industry is a challenge. It requires more than offering delicious products: you must also know how to effectively market your business. Where can you find an agency to partner with you in building your brand and boosting your bottom line through a range of marketing services and products, all as part of a cohesive marketing strategy?

Marketing experts Mark and Dan Sibilia explore their incredible journey from operating a small print broker business to mastering the ever-evolving world of restaurant marketing. They dive deep into the world of food industry marketing, highlighting transformative strategies, from mouthwatering pizza flyers to robust digital campaigns. They share their expansion from print to a robust suite of digital services that continue to push the boundaries of what's possible in marketing. The father-son duo also discuss their challenges during COVID and the lessons they learned in diversification and resilience.

In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz interviews Mark and Dan Sibilia of MPP Marketing Group about the powerhouse strategies that reshaped food industry marketing. They discuss MPP Marketing Group and what it offers, the integration of digital options into traditionally printed restaurant marketing materials, and the transformative deal with Uber Eats that changed the trajectory of MPP Marketing Group.