[Top Agency Series] Streamlining Design From Concept to Production With Julie Olson

Julie Olson is the Owner and CEO of Turner Lee Consulting & Design, a full-service design agency specializing in brand development, customer research, package design, and print services. Under her leadership, Turner Lee has collaborated with major brands such as Hewlett-Packard and the Golden State Warriors, providing streamlined and cost-effective design solutions. Julie also serves as the SURF Foundation Board Chair and contributes to academia as an adjunct professor at Black Hills State University, mentoring students in personal selling and entrepreneurship.

In this episode…

In today’s fast-paced marketplace, innovative design solutions are pivotal for brands to stay ahead of the competition. By breaking the mold and combining the precision of science with the creativity of design, how can companies redefine their approach to branding and packaging? Can synergy between seemingly unrelated worlds like science and design result in business success?

An innovator in developing efficient and successful design strategies, Julie Olson shares how she transformed the design agency landscape by pioneering a virtual model as early as 1998 — before it became mainstream. By immersing herself in her clients' environments and processes, she could tailor her services precisely to their needs. This approach saved time and resources and established her company's reputation as a leader in efficiency and innovation. Julie's unconventional methods led to collaborations with high-profile clients, including Hewlett-Packard, demonstrating that understanding client needs deeply can bridge any industry.

In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz interviews Julie Olson, Owner and CEO of Turner Lee Consulting & Design, about redefining agency operations and client relationships. Julie discusses how Turner Lee came to be, how it acquired its first major client, the tools and processes that streamlined its operations, and her approach to teaching personal selling and fostering student entrepreneurship.