The Grow Your Private Practice Show

I’ve often seen in counselling groups people say ‘follow me on social media and I’ll follow you back’.But though this can sound like a great idea on the face of it, there are some things to be aware of.So in this episode I invite you to take a closer look with me so you can make up your own mind if this is the right thing for you. So let’s take a look at the good, the bad and the ugly of following other counsellorsLinks to follow:Grow Your Private Practice BookGrow Your Private Practice MembershipHow to get followers by helping instead of selling FREE guide

One of the things I love about running a business is that I can be creative in my marketing. But what if you think you’re not creative? Maybe you don’t know how to allow your creativity to blossom. Or maybe you just struggle to find your own voice and everything you write comes across as a bit starchy or lacking personality?Well, don’t worry, because in this episode I have the fabulous and creative Penney Fox coming to talk about exactly this so you can start to enjoy your marketing. About Penney FoxPenney has been running her own business since 1999 so understands the daily struggle to grow your business while still finding time for a personal life.In 2019, she developed the Create Your Business hybrid subscription box program. This is available either as a physical box if you’re in the US or you can get the online version no matter where you are in the world.  It’s like self-coaching every month, where you’ll get an interactive workbook sent to your inbox or creative tools that show up at your doorstep to help you develop your marketing messages to reach more customers online.AND She just published a book called ‘I just did a thing’ looking at creating change in your business - and life The Create Your Business programs can be found at CreateYourBiz.net and the book I Just Did a Thing can be found on the same site as well as ordered from Amazon HERELinks to follow:Episode 17: 10 Reasons why blogging will attract more counselling clientsEpisode 18: 7 Ways for therapists to find blog post ideasEpisode 46: 14 lessons I’ve learnt from growing my businessEpisode 48: How I use creativity to diversify my practice, with Yasmin Shaheen Zaffar

Constantly coming up with ideas for your content can feel impossible, but in this episode, I share my way to brainstorm ideas for blogs and social media and come up with a never-ending supply of ideas.But not just that, how to make the whole thing a pleasurable experience. Because the more you enjoy marketing, the more you’ll do it, and that consistency is what really makes a difference to your practice.Links:Attract more clients by Helping not SellingEpisode 53: Why having a niche is essential in 2021Episode 18: 7 Ways for therapists to find blog post ideas

Ho ho ho, Meeeeerrrrry Christmas! With Christmas fast approaching, in this episode I’m sharing with you something that will save you time, and benefit both your business and you.I’m sharing a free download, my early Christmas gift to you that will boost your social media engagement over the Christmas period, and in this episode I’ll walk you through how to make the most of it. So if you want to save time and get better results on your social media over the festive season, take a listen.Links to followChristmas Engagement CheatsheetEpisode 63: Personal Disclosure in Marketing: What Therapists Need To Know (Part 1)Episode 64: Personal disclosure in marketing: what therapists need to know (part 2)Episode 8: What is social media engagement, and why you need to know

If you struggle with perfectionism, it can trip you up in lots of ways. And if you choose to write blogs to grow your practice, it can stop you from publishing what you’ve written so neither you nor your readers get the benefit of your work. So if you have written blogs but not published them and they are languishing in your drafts folder, take a listen as I explore 5 things to watch out for and what to do about them.Links to follow:Episode 17: 10 Reasons why blogging will attract more counselling clientsEpisode 18: 7 Ways for therapists to find blog post ideasEpisode 65: Does Therapy Need A Rebrand?Episode 69: 9 Tips to get more readers on your blogs (a guide for therapists)

When you first start out in private practice it can feel like there is a never-ending list of things to buy and do. But here’s the thing: all you really need is to be qualified, insured and if required in your country, supervised. Everything else can wait until you’ve started getting an income. But so often we can feel compelled to buy certain things because we think it’s what a business needs, and as such it’s easy to overspend.So today we’re going to look at logos and business cards: Do you need them, what to watch out for and how to make the most of them if you already have them. Links to follow:Episode 2: The clients journey into therapyEpisode 21: 5 Things therapists need to know before starting in private practiceEpisode 53: Why having a niche is essential in 2021

Quick question for you:  Are you the sort of person that springs out of bed, enthusiastic and ready to take on the day?No, me neither. So if you’re feeling lethargic and need a helping hand, here are 10 super simple ways to get motivated to work on your private practice - because let's face it, we all need a little help sometimes.Links to follow:For info about the Grow Your Private Practice Membership and to join, click hereTry Brain.fm for ambient musicGrab The Grow Your Private Practice book

We’ve all heard of burnout, and it’s so much more than being tired or exhausted. But how can you recognise it?In this episode I have guest Charlie Hyde talking with me as we share our experiences of burnout along with some practical tips and ideas to protect yourself. About Charlie HydeCharlie is a Consultant recovering from Burnout; her YouTube channel and blog, Today Years Old is the phoenix from the ashes of Burnout. On these, she talks about how you can overcome Burnout, how to get back onto the career bandwagon after Burnout and how you can spot the signs to avoid it in the future. Charlie has also set up her own Fintech business recently, Networthr which aims to help people reclaim control over their finances and make it one less thing to worry about. She’s always open to chat and you can reach her through LinkedIn.Connect with CharlieToday Years Old LinkedIn NetworthrLinks to followEpisode 58: Compassion fatigue and burnout: What therapists need to know, with Howard BaumgartenEpisode 47: How to stay productive, even on low energy days

Blogging is a brilliant - and free - way to help people, connect and share your knowledge. But it’s an underutilized marketing strategy. So if you want to start blogging it up your game, here are 9 tips to get more readers on your blogs.Because let’s face it, if you’re going to the effort of writing a blog, you want as many people to see it as possible. Links to follow:Growyourprivatepractice.co.ukEpisode 65: Does Therapy Need A Rebrand?Episode 18: 7 Ways for therapists to find blog post ideasEpisode 17: 10 Reasons why blogging will attract more counselling clients

One of the first things a new therapist does is sign up to an online directory, but is this enough? And what should you do if you don’t get the results you were hoping for?In this episode we look at:Why directories can be a great choiceSome of the downsidesHow being on a directory fits into your marketing strategyWhat to do if your is currently not working for youLinks to follow:Episode 5: 6 Steps to turning an enquiry into a bookingEpisode 13: A deep dive into online directoriesEpisode 32: 5 Easy ways to give back to charity (without reducing your fees or working for free) with Sophia Giblin