The Grow Your Private Practice Show

We’ve all heard of burnout, and it’s so much more than being tired or exhausted. But how can you recognise it?In this episode I have guest Charlie Hyde talking with me as we share our experiences of burnout along with some practical tips and ideas to protect yourself. About Charlie HydeCharlie is a Consultant recovering from Burnout; her YouTube channel and blog, Today Years Old is the phoenix from the ashes of Burnout. On these, she talks about how you can overcome Burnout, how to get back onto the career bandwagon after Burnout and how you can spot the signs to avoid it in the future. Charlie has also set up her own Fintech business recently, Networthr which aims to help people reclaim control over their finances and make it one less thing to worry about. She’s always open to chat and you can reach her through LinkedIn.Connect with CharlieToday Years Old LinkedIn NetworthrLinks to followEpisode 58: Compassion fatigue and burnout: What therapists need to know, with Howard BaumgartenEpisode 47: How to stay productive, even on low energy days

Blogging is a brilliant - and free - way to help people, connect and share your knowledge. But it’s an underutilized marketing strategy. So if you want to start blogging it up your game, here are 9 tips to get more readers on your blogs.Because let’s face it, if you’re going to the effort of writing a blog, you want as many people to see it as possible. Links to follow:Growyourprivatepractice.co.ukEpisode 65: Does Therapy Need A Rebrand?Episode 18: 7 Ways for therapists to find blog post ideasEpisode 17: 10 Reasons why blogging will attract more counselling clients

One of the first things a new therapist does is sign up to an online directory, but is this enough? And what should you do if you don’t get the results you were hoping for?In this episode we look at:Why directories can be a great choiceSome of the downsidesHow being on a directory fits into your marketing strategyWhat to do if your is currently not working for youLinks to follow:Episode 5: 6 Steps to turning an enquiry into a bookingEpisode 13: A deep dive into online directoriesEpisode 32: 5 Easy ways to give back to charity (without reducing your fees or working for free) with Sophia Giblin

You know that posting on social media is both a free and effective way to let people know who you are and who you help.But why does it feel so hard?Well, there are many reasons and it could be different things for different people. So today I’m going to explore 8 reasons why you’re struggling to get results on social media.Links to follow:Episode 8: What is social media engagement, and why you need to knowEpisode 26: The truth about consistency (it might not be what you think!)Episode 42: Why your private practice should NOT be on every social media platform

Did you ever feel a bit awkward about charging your clients to come to therapy? Maybe you give too many concessions or haven’t increased your prices in years? Or maybe ultimately you feel guilty for changing people that need help. Well if any of those sound familiar, this is the episode for you as we’re taking a deep dive into how you feel about charging and I’ll offer you some practical solutions to move forward. In this episode we explore:The reasons we struggle with chargingHow it might show upThe consequences for youThe truth about taking paymentsWhat to do if you feel this wayMoney mindset really is a totally fascinating yet massive subject so I encourage you to do some personal development around this. It will help you personally, yes, but if you feel guilty about charging, it can be transformational for your business. And can you imagine if you didn't feel guilty about charging so everyone paid your going rate? What difference would that make to your life?I really hope you enjoyed this and you start receiving a good income for the valuable, transformational and professional work you do. Links to follow: Episode 32: 5 Easy ways to give back to charity (without reducing your fees or working for free) with Sophia GiblinEpisode 58: Compassion fatigue and burnout: What therapists need to know, with Howard BaumgartenEpisode 55: The hidden impact of money issues in private practice, with Cathy TowersEpisode 2: The clients journey into therapy

It stands to reason that the more people feel comfortable about going to therapy, the more people will access therapy. Which leads to more transformations for clients, and more clients (and more income) for you.It’s a win/win situation. So in this episode, I talk about making therapy more accessible to people. And to be clear, I’m not referring to reducing your fees, offering concessions or working for free. I have always believed that therapists work extremely hard and deserve to be paid well. No, I mean there is a change in perception of what counselling is, and what counselling does. To give counselling a modern makeover. Because I think therapy needs a rebrand. Today I’m going to introduce to you the Therapy Rebrand movement. What it is and who it’s for.In this episode we explore:Why do some people have a negative perception of therapyHow offhand comments can impact your confidence and successCounselling and mental healthThe mixed messages we receive and therapists How therapy is portrayed in the media Working together to help the profession as a wholeLinks to followWatch the Therapy Rebrand webinar for free at janetravis.co.uk/webinarFind the Grow Your Private Practice book on AmazonGrab your free copy of ‘Attract More Therapy Clients by Helping Not Selling at janetravis.co.uk/helpingnotselling

In this episode, we look a little closer at what I actually mean when I say personal disclosure, because it may not be what you think. So before you dismiss personal disclosure as something that is bad, take a listen and see how it can help both you and your potential clients while remaining within your ethical boundariesAnd I share a simple tip you can use to work out if something is appropriate to share. This episode is part 2 of a 2 part mini-series where I help you explore personal disclosure within marketing. You can listen to part 1 ‘Personal disclosure in marketing: what therapists need to know (part 1)’ HEREIn this episode we explore:What exactly do I mean by ‘personal disclosure’Why we have anxieties around posting on social media and blogging etcA simple tip to test if something is appropriateHow sharing can be beneficial for your nicheQuestions to help you explore your boundaries your boundariesLinks to followEpisode 63: Personal Disclosure in Marketing: What Therapists Need To Know (Part 1)

For therapists, the thought of personal disclosure when marketing their private practice is enough to put them in a tailspin.  Why? Well, therapist training drums into you that you should only ever share anything about yourself very sparingly and only in order to help the client. Well, guess what? It’s exactly the same when it comes to marketing. However there is more flexibility for you because you aren’t directly working with clients.So in this 2 part mini-series, I am going to explore with you personal disclosure and help you work out where your boundaries lie. In this episode we explore:A little history of private practice marketingHow the world wide web has changed everythingThe difference between advertising and content marketingWhy personal disclosure worries us so much. The benefits of being relatable. And grab your free guide to attracting more clients by helping not selling here -> www.janetravis.co.uk/attract-more-therapy-clients/And listen to episode 64, where I’ll give you some practical examples and ideas to help you discover your own boundaries. 

Today I’m sharing the last of the Highlights Reel episodes with you and I just know that you’re going to love this episode. So just to remind you,  the highlights reel is all about re-sharing some of the most popular episodes that there has been on the GYPP show podcastI’ve been producing weekly shows now for over a year and the show has become a great resource for therapists, with a wide variety of subjects being discussed, There have been episodes on so many things, from mindset, social media, organisation, websites, blogging, directories, niching and self-care. And some truly amazing guests too sharing their knowledge and expertise so it’s worth taking a look over past episodes to see if there’s anything there that will help you.And this is one of the most popular episodes we had, so I’m sharing it again in case you missed it. In this episode, Kat Love shares the top 4 mistakes that make your therapist website copy ineffectiveAnd just in case you’re not sure what copy is - copy means the words on your website, so what you’ve written. In this episode we cover:How to stop sounding like everyone elseHow to encourage visitors to take the next stepHow to stop being Wikipedia for mental health issues How to write with clarity and warmthKat also shares some great tips about really making connections with potential clients on your website via the copy. And we also discuss how important it is for your client that they get a sense of you in order to choose the right counsellor for them. 

How you handle that first contact over the phone is important and is the difference between having a new client appointment in your diary or not. So in this episode, I share some really effective but simple tips to be sure that if you are a good fit for them, they make that appointment.  Here's what you'll learn in this episode:The reality of phone enquiriesThe importance of mindsetHow to increase your confidenceHow to take gentle control of the callSetting expectationsBooking at days/times that are convenient for youHow to refer the client on without them feeling rejectedAnd if you want to feel more confident on these calls, grab the FREE cheatsheet to have by your side