The Grow Your Private Practice Show

When you’re just starting out in private practice or struggling with fears around being visible, it can feel like a lonely place. And sometimes it looks like everyone else has it all figured out.I remember seeing people that were just so natural on social media or in front of the camera, and thinking they had some sort of secret that I didn’t, and it would be impossible for me to do. Ever felt that?  Well, today Fifi Mason and I are having a conversation about our own journey into visibility. We share our personal stories about getting comfortable with visibility but in a way that suited us personally.We also share some tips with you - including Fifi’s brilliant ‘What if?’ game.So take a listen - I think you’ll enjoy this one!About Fifi MasonFifi works with introverts to inspire them to get visible on their own terms. She says:‘As an introvert putting yourself out there can feel awkward, icky and most of all exhausting.But if you’re a solo business owner who provides a service based on your knowledge and expertise, then YOU are your business.So as much as you might want to hide, you can’t.Because by avoiding the spotlight you’re limiting the growth and potential of your business.But that doesn’t mean you have to fake being an outgoing extrovert to be successful.You can build a personal brand business by being true to your personality.’So if you identify as being an introvert, be sure to check Fifi out at fifimason.com And grab the free resource she mentioned to explore your comfort level about things to share - basically, to work out your personal disclosure boundaries at https://fifimason.com/comfort-level/ Connect with her on Linkedin Or Instagram Links to followThe Grow Your Private Practice membership Episode 7 Using introvert superpowers to attract more clients

When it comes to your private practice, are you your own best-kept secret? Maybe you’re hiding in the shadows and letting the fear of being seen hold you back?And this is the problem, the fear of visibility can really get in the way of your success. You might even start beating yourself up about not doing the things you know you need to be to grow your practice. Not good, no one needs that.So in this episode, I talk about how to overcome visibility issues and get out of your own way so that you can show up, attract more clients, help more people and make more money. We’re going to look at:Why it’s important to be visibleWhat visibility issues actually areWhere they come fromWhat being more visible actually means - and what it doesn’tAnd I’ll share some simple effective tips too for you to trySo take a listen, and discover how to embrace visibility on YOUR terms. Links to follow:Episode 40: From ‘I can’t write’ to published author, with Zoe ClementsGrow Your Private PracticeFree guide: Attract therapy clients by helping not sellingCome and connect with me:LinkedIn - linkedin.com/in/janetravisInstagram - instagram.com/growyourprivatepractice

The profile picture you share on your directory, your social media and your website is a chance for people - and potential clients - to connect with you. So it’s important to make a great first impression and stand out from the crowd. So here are 10 tips to help make your profile picture stand out, get noticed and be recognised.  Links to follow:Episode 52: How to start your private practice branding on a budget, with Laura Pearman Grow Your Private Practice membership 

The words we use in our marketing are powerful. Using the right words will draw people to you and the wrong ones will push people away. So it’s important to really think about what you’re saying.In this podcast I explore:The negative impact of using ‘counsellory’ words aka psychobabbleThe importance of connection How to find alternative, more relatable wordsSome examples of how this might look in practiceHow using relatable words within marketing will attract more clients AND bring better resultsWords are powerful, so use them to your advantage.And if you want to start working on your marketing message, some and join the Grow Your Private Practice membership

We all know consistency is important, but what does that look like in practice? Because it may not be quite what you expect. So today the fabulous Sarah Dosanjh had kindly agreed to join me for a conversation about the reality of consistency.What is the gold standard?What is the worst-case scenario?What part does perfectionism play? What is the reality of consistency?What’s right for YOU?We also share lots of tips for you to help work out what's best for you. About SarahSarah Dosanjh is a counsellor and psychotherapist and author of the book I Can't Stop Eating. She is passionate about helping those struggling with binge eating/body image to find peace and freedom around food.She runs CPD events for therapists who want to learn about working with binge eating as well as offering training and a free support community for therapists who want to set up groups in private practice.Links to follow: Episode 24: Managing your diary with time blockingEpisode 26: The truth about consistency (it might not be what you think!)Episode 37: How having a niche diversified my business, with Sarah DosanjhEpisode 38: How to stop comparing yourself to other therapistsEpisode 47: How to stay productive, even on low energy daysEpisode 56: How to achieve more in less timeEpisode 63: Personal Disclosure in Marketing: What Therapists Need To Know (Part 1)Episode 64: Personal disclosure in marketing: what therapists need to know (part 2)

Do you use a word of the year? A word of the year is a simple idea. It sets an intention so you know what you’re going to work on, increase or grow in your business or life. It’s a great way to focus on the inspiring, the good, the positive and the possibility of the year ahead.And it’s completely free of course - so there are literally no drawbacks. In this episode, I look at:Why it’s a great thing to doSome ideas for words to chooseI share 55 affirmations for success with youMaking the most of your word of the yearSo, what word will YOU choose for 2022?Link to follow:FREE 55 Affirmations for success

Have you noticed how the dream of Christmas and the reality of Christmas rarely look the same? You know how it is; you’re already busy enough but now have more to do, buy, plan and prep.And coupled with your own ‘stuff’ that can come up around Christmas, like missing those no longer around, loneliness, anxiety, stress, family issues (there are always some family issues that get sparked!). Well, it’s important to take care of YOU over the festive season.So this podcast explores some real counsellor self-care for over ChristmasLinks to follow:Episode 36: How being a people pleaser can affect your private practice - and what to do about it

First impressions matter, so in this episode I have guest Kim Simmons, a VA that works exclusively with therapists, here to share her knowledge about why a smooth onboarding process helps the counselling process. We look at:Why a smooth welcoming process helps the therapeutic relationship How it can help a client continue the counselling processHow it demonstrates that you run a professional serviceAnd Kim shares lots of tips and ideas you can try right now. About Kim SimmonsKim started her business Virtually Irreplaceable in late 2020 after working with therapists in Private Practice as a Virtual Assistant for several years. She has since pivoted the business to helping therapists get online, get their processes in place and their systems set up.And because she has such a lot of experience of working specifically with counsellors she has a great knowledge around therapy specific business, like confidentiality, paperwork etc - basically, she takes away the headaches for you. Links to follow:Connect with Kim on Linkedin HERE And see how she can help you at Virtually Irreplaceable Signable.appWorkflow FreebieOnline Course (Virtually Done)Facebook - facebook.com/VirtuallyIrreplaceableInstagram - instagram.com/virtuallyirreplaceableGrow Your Private Practice Membership

I’ve often seen in counselling groups people say ‘follow me on social media and I’ll follow you back’.But though this can sound like a great idea on the face of it, there are some things to be aware of.So in this episode I invite you to take a closer look with me so you can make up your own mind if this is the right thing for you. So let’s take a look at the good, the bad and the ugly of following other counsellorsLinks to follow:Grow Your Private Practice BookGrow Your Private Practice MembershipHow to get followers by helping instead of selling FREE guide

One of the things I love about running a business is that I can be creative in my marketing. But what if you think you’re not creative? Maybe you don’t know how to allow your creativity to blossom. Or maybe you just struggle to find your own voice and everything you write comes across as a bit starchy or lacking personality?Well, don’t worry, because in this episode I have the fabulous and creative Penney Fox coming to talk about exactly this so you can start to enjoy your marketing. About Penney FoxPenney has been running her own business since 1999 so understands the daily struggle to grow your business while still finding time for a personal life.In 2019, she developed the Create Your Business hybrid subscription box program. This is available either as a physical box if you’re in the US or you can get the online version no matter where you are in the world.  It’s like self-coaching every month, where you’ll get an interactive workbook sent to your inbox or creative tools that show up at your doorstep to help you develop your marketing messages to reach more customers online.AND She just published a book called ‘I just did a thing’ looking at creating change in your business - and life The Create Your Business programs can be found at CreateYourBiz.net and the book I Just Did a Thing can be found on the same site as well as ordered from Amazon HERELinks to follow:Episode 17: 10 Reasons why blogging will attract more counselling clientsEpisode 18: 7 Ways for therapists to find blog post ideasEpisode 46: 14 lessons I’ve learnt from growing my businessEpisode 48: How I use creativity to diversify my practice, with Yasmin Shaheen Zaffar