The Grow Your Private Practice Show

As you’re starting to grow your therapy practice, have you thought about whether you should have a client waitlist? Well in this first ‘Jane Explains’ episode, where I answer questions from listeners, I respond to Jo from Joanna Louise Therapy who asked about having a waiting list. There are certainly pros and cons for considering setting up a waiting list and how it will affect your practice.But having a waiting list isn't quite as straightforward as it could first appear. So take a listen to this episode to talk you through if a client waitlist is the right thing for your practice. In this episode we explore:The Pros of a waitlist and why this means your marketing is working  And the Cons of a waitlist that will directly affect your potential clients   How to set your boundaries to determine how many clients you actually want Actions you can take to keep a steady flow of clients 10 practical steps to take to manage a waiting list that focus on the needs of the clientLinks to follow:Grow Your Private Practice MembershipEpisode 86 6 Ways to feel less alone as a therapistEpisode 87 How to turn inspiration into action

Have you ever wondered if having a website is really worth it? Maybe you’ve heard others talk about how they get all their clients through word of mouth, or via a directory and now you’re unsure?Well, having a website these days is essential for many reasons, some less obvious than others. So today I’m delighted to have Sarah Gershone with me, who is a web designer that works exclusively with therapists from Strong Roots Web Design. And we explore 6 reasons why having a website is a real must.I always learn a lot from Sarah, so if you’re on the fence, take a listen. About SarahSarah is from Strong Roots Web Design and works exclusively with therapists helping them make their website appeal to their ideal clients. And she also produces a podcast called Phych Biz so be sure to check that out too.Sarah produces regular free resources and blogs so be sure to pop over to her website and see what she has that will help you. And the best way to connect with Sarah is via LinkedIn, so go and say hi! Links to followEpisode 60 - 5 commonly held myths about websites that could be holding you back, with Sarah Gershone

Do you feel nervous posting on social media?We're told as therapists that personal disclosure is bad, so it can be really confusing about what's okay to post and what’s not okay. It could be tricky to find your own boundaries while staying ethical. So all of that, coupled with the feeling of pressure on social media to be popular, be perfect, keep up with everybody else, take the best pictures, write the best captions... well, the whole posting on social media thing can be pretty daunting. In this episode we explore: Why do you struggle to post on social media?What the underlying problem can beWhy does creating a simple client avatar help?Take a listen and learn a simple action step to help you stop feeling nervous about posting on social media. And if you need more help with feeling comfortable growing your business online, I’d love to see you join us in the Grow Your Private Practice membership. Links to follow:Episode 67: Why you're struggling to get results on social mediaEp 50: Will social media get you counselling clients?Ep 42: Why your private practice should not be on every social media platform

Have you ever been inspired to do something to grow your practice, but for some reason you didn’t follow through with it?If you’re nodding, then you’re not alone. But if you want success, action is everything. After all, nothing changes if nothing changes.  So if you want to move forward but for some reason, your growth is at a standstill, take a listen as I tell you how to turn inspiration into action. In this episode we explore:The importance of taking action How to get started What’s holding you back Steps you can take to practice taking action Grow Your Private Practice Membership

I love when people ask me questions, and today I’m going to answer a question Jo from www.joannalouisetherapy.com asked me. Jo actually asked a couple of really great questions and I’ll answer the next one in the coming weeks. Jo asked for some advice about how to cope with feeling isolated and a bit lonely when in private practice. And it’s a great question because with confidentiality issues, the 1:1 work we do and often working from home, it can feel pretty isolated. So if you are feeling a bit lonesome, today I’m going to share 6 Ways to feel less alone as a therapist, so you can connect with others.So thank you Jo, and I hope this helps. Episode 24: Managing your diary with time blocking

When you’re just starting out in private practice or struggling with fears around being visible, it can feel like a lonely place. And sometimes it looks like everyone else has it all figured out.I remember seeing people that were just so natural on social media or in front of the camera, and thinking they had some sort of secret that I didn’t, and it would be impossible for me to do. Ever felt that?  Well, today Fifi Mason and I are having a conversation about our own journey into visibility. We share our personal stories about getting comfortable with visibility but in a way that suited us personally.We also share some tips with you - including Fifi’s brilliant ‘What if?’ game.So take a listen - I think you’ll enjoy this one!About Fifi MasonFifi works with introverts to inspire them to get visible on their own terms. She says:‘As an introvert putting yourself out there can feel awkward, icky and most of all exhausting.But if you’re a solo business owner who provides a service based on your knowledge and expertise, then YOU are your business.So as much as you might want to hide, you can’t.Because by avoiding the spotlight you’re limiting the growth and potential of your business.But that doesn’t mean you have to fake being an outgoing extrovert to be successful.You can build a personal brand business by being true to your personality.’So if you identify as being an introvert, be sure to check Fifi out at fifimason.com And grab the free resource she mentioned to explore your comfort level about things to share - basically, to work out your personal disclosure boundaries at https://fifimason.com/comfort-level/ Connect with her on Linkedin Or Instagram Links to followThe Grow Your Private Practice membership Episode 7 Using introvert superpowers to attract more clients

When it comes to your private practice, are you your own best-kept secret? Maybe you’re hiding in the shadows and letting the fear of being seen hold you back?And this is the problem, the fear of visibility can really get in the way of your success. You might even start beating yourself up about not doing the things you know you need to be to grow your practice. Not good, no one needs that.So in this episode, I talk about how to overcome visibility issues and get out of your own way so that you can show up, attract more clients, help more people and make more money. We’re going to look at:Why it’s important to be visibleWhat visibility issues actually areWhere they come fromWhat being more visible actually means - and what it doesn’tAnd I’ll share some simple effective tips too for you to trySo take a listen, and discover how to embrace visibility on YOUR terms. Links to follow:Episode 40: From ‘I can’t write’ to published author, with Zoe ClementsGrow Your Private PracticeFree guide: Attract therapy clients by helping not sellingCome and connect with me:LinkedIn - linkedin.com/in/janetravisInstagram - instagram.com/growyourprivatepractice

The profile picture you share on your directory, your social media and your website is a chance for people - and potential clients - to connect with you. So it’s important to make a great first impression and stand out from the crowd. So here are 10 tips to help make your profile picture stand out, get noticed and be recognised.  Links to follow:Episode 52: How to start your private practice branding on a budget, with Laura Pearman Grow Your Private Practice membership 

The words we use in our marketing are powerful. Using the right words will draw people to you and the wrong ones will push people away. So it’s important to really think about what you’re saying.In this podcast I explore:The negative impact of using ‘counsellory’ words aka psychobabbleThe importance of connection How to find alternative, more relatable wordsSome examples of how this might look in practiceHow using relatable words within marketing will attract more clients AND bring better resultsWords are powerful, so use them to your advantage.And if you want to start working on your marketing message, some and join the Grow Your Private Practice membership

We all know consistency is important, but what does that look like in practice? Because it may not be quite what you expect. So today the fabulous Sarah Dosanjh had kindly agreed to join me for a conversation about the reality of consistency.What is the gold standard?What is the worst-case scenario?What part does perfectionism play? What is the reality of consistency?What’s right for YOU?We also share lots of tips for you to help work out what's best for you. About SarahSarah Dosanjh is a counsellor and psychotherapist and author of the book I Can't Stop Eating. She is passionate about helping those struggling with binge eating/body image to find peace and freedom around food.She runs CPD events for therapists who want to learn about working with binge eating as well as offering training and a free support community for therapists who want to set up groups in private practice.Links to follow: Episode 24: Managing your diary with time blockingEpisode 26: The truth about consistency (it might not be what you think!)Episode 37: How having a niche diversified my business, with Sarah DosanjhEpisode 38: How to stop comparing yourself to other therapistsEpisode 47: How to stay productive, even on low energy daysEpisode 56: How to achieve more in less timeEpisode 63: Personal Disclosure in Marketing: What Therapists Need To Know (Part 1)Episode 64: Personal disclosure in marketing: what therapists need to know (part 2)