The Grow Your Private Practice Show

I've made the controversial decision to freeze the price of the Grow Your Private Practice membership. But:Why have I made this decision? Why is it controversial? And what should you consider about your fees?In this episode, I explore whether you should increase, reduce or freeze your prices during the financial crisis. And I share why I decided to freeze the membership fee. So if you're unsure what your pricing policy should be at this time, take a listen. Links To Follow:Join the membership growyourprivatepractice.co.ukEp 114: Help! I don't have time to do my marketing Ep 70: 'Therapist burnout and how to spot it and take action’ with Charlie HydeEp 58: Compassion fatigue and burnout: what therapists need to know' with Howard BaumgartenEp 32: 5 easy ways to give back to charity (without reducing your fees or working for free)' with Sophia GiblinEp 31: 'Increasing prices the pain-free way'Ep 101: The cost of living crisis: Its impact on your clients, your business and you

If you're busy and are struggling to find time for marketing, here are 8 tips for being more productive and growing your private practice when you're short on time.In this 'Jane Explains' episode, I answer Gail's question about what to do when you have other commitments in your life and are short of time to devote to marketing. Links:Episode 24: Managing your diary with time blockingEpisode 56: How to achieve more in less timeEpisode 42: Why your private practice should not be on every social media platformBrain FMJoin the Grow Your Private Practice membership

Do you know your client's journey into therapy?Over the last 20 years, there has been a huge change in the way people buy things. It used to be that people saw an advert and bought the thing, but with the advent of the internet, the buying process has become much more sophisticated. So what is the process for your potential clients? And why is it so important for you to know?In this episode, I look at how the buying process has changed and the difficulties people can have choosing a therapist. I share the 4 stages of the client's journey into therapy and some inspiration to help you produce useful content.And I share a FREE resource - The Clients Journey Into Therapy Let's take a look at the client's journey into therapy and how you can use this to help them choose you.NOTE: Many of my podcasts are also available as blogs, so if you prefer reading, go to janetravis.co.uk/blog

If you're a therapist and you want a successful private practice, then your mindset is vital.But what do I even mean by mindset? Why is it so important? And how can you go about improving yours?In this episode, I explore why your mindset is vital if you want a successful practice. I also share some questions for reflection and tips for improving yours.And check out some of my other podcasts about mindset below. Links to followNOTE I said in the podcast I'd share links to my podcasts on mindset, but I hadn't realised there were so many! I've recorded 112 episodes and probably 30% are to do with mindset in some way because it's so important.So I recommend browsing through my previous podcasts to see the mindset episodes. And grab my free guide 'How to attract therapy clients by helping now selling'

If a new client leaves a kiss (X) on the end of their message, should you respond in kind? Or is that unprofessional? And if you don't, might they feel awkward or rejected in some way?So how DO you navigate a kiss on correspondence? Take a listen to this months Jane Explains episode where I answer this listener's question. I explore:Why do people leave a kiss on correspondence Whether you are overthinkingWhat should you do if it happens Do you have a question you’d like me to answer for you?Don't waste time trying to work things out on your own, contact me with your question and I might answer you on a podcast. Just email me at jane@janetravis.co.uk or send a DM on my socials - you can find me on LinkedIn or InstagramAnd I'm always happy to receive a X at the end 😚A reminder If you are a Grow Your Private Practice member, you’re never on your own. There are 3 ways to get help:The Facebook community is there 24/7 to get support from myself and other membersPick My Brain - monthly live event to help make your life easierPower Hour (exclusive for members at an extra charge) - whenever you want or need it to take a deep dive into an aspect of growing your practice.It will reduce stress and save hours of pondering - and procrastination!Not a member yet? If you’re ready to take your practice to the next step, check out the membership below and get started now.Visit Grow Your Private PracticeSo all that's left to say is have a fabulous rest of the day, and a big ole kiss to you XXX

Ok, confession time: My name is Jane, and I swear a lot. It’s true, I love a good profanity! But when it comes to marketing, does it help to connect with the right people or is it simply unprofessional for a therapist?It’s an interesting subject and it might just surprise you. In this episode we explore:🤬 Your attitude to swearing🤬 Should you swear in your marketing🤬 The pros and cons 🤬 Tips for casual communication without swearingI’d be really interested in learning your views on this, so please let me know. You can find me on Instagtam at @GrowYourPrivatePractice or Linkedin HERE Links to follow'Let's change the public perception of counselling' webinarEpisode 3: Drop the psychobabble, get more clients

How do you feel about marketing your practice? Do leap out of bed, grab the notebook you called ‘ideas’ and allow your creativity to come out to play?Or does the thought of ‘selling’ yourself make you break out in a cold sweat?Ok, they might be a little extreme, but if you identify more with 2 than 1, then we need to talk!Because I’m going to talk about how you can attract more clients, but not by clever sales tactics, just by helping more people. How does that sound. Too good to be true?Well it's not, I and many businesses do it and it’s called content marketing. So take a listen as I explain what it is and why it's so good for therapists.Do you write blogs? Links to follow:To get your FREE guide to attract more therapy clients by helping instead of selling, click here www.janetravis.co.uk/helpMy previous blog, Self-Care for People Pleasers If you're ready to take the next step to grow your practice, join the Grow Your Private Practice membership HERE and get started today

If I had a pound for every time someone asks how to get therapy clients, I’d be a very happy lady!Because it's first question people ask when they start in private practice.It's understandable, and it seems like a simple question - but it’s not quite as straightforward as it might seem.So today we’re going to take a look at how to get therapy clients.And if you're looking for how to attract clients but you worry about having to be salesy, grab my free guide 'How to attract more therapy clients by helping not selling'

No one likes people seeing our mistakes. It’s embarrassing, right?And although you KNOW that making mistakes is an important part of the learning process, you would still prefer not to do it in public. So here’s what happened when I managed to make an embarrassing mistake in public a couple of weeks ago.  Yup, I published the unedited version of this show, complete with mistakes and swearing - a real head/desk moment....though it’s quite funny, so I hope it makes you laugh!This mistake reminded me of something that happened with Grow Your Private Practice member Tracy Clark, which subsequently changed her business. Did you hear my unedited podcast a whole ago? Did it make you laugh?I'd like to say a massive thank you to Tracy Clark for coming and sharing her powerful story.And if you'd like a group of cheerleaders on your side, join the Grow Your Private Practice membership

Did you know that maintaining clear boundaries can also help to grow your practice? It’s true. But unfortunately, when it comes to setting boundaries in private practice, there is no one hard and fast right answer. Not only that, your boundaries can change over time. No wonder we struggle to set and enforce boundaries! So today I am absolutely delighted to have Caz Binstead here as my guest expert. Caz is a respected counsellor, supervisor and advocate for therapists, and today she shares some amazing insights on making and maintaining boundaries within your private practice in order to best serve your clients, yourself and your business. We look at:What makes us struggle with setting and enforcing boundaries?The benefits of choosing a supervisor that has experience in running a private practiceHow boundaries can reduce the likelihood of complaintsConsiderations around your cancellation policyThe importance of understanding the rationale behind your policy. I think you’ll like this one. About Caz Binstead Caz Binstead is well known in the therapy scene here in the UK, and if you haven't come across her before, here’s a little something about her:Caz is an experienced therapist and supervisor, working full-time in private practice. She specialises in the growth and maintenance of ethical and thriving practices. Caz was instrumental in the design and development of the Private Practice Toolkit at the BACP, and sat on the private practice division as executive lead on the project for 4 years. She has provided consultation, training, copywriting services, and written guidance to hundreds of students and therapists preparing to set up and work in private practice. As Co-lead for the platform #TherapistsConnect, she also created their two-day conference, ’Private Practice 2021: Surviving and Thriving in Uncertain Times’. She has hosted and held workshops on private practice at two BACP student conferences (2019 & 2021), and most recently, presented at International Supervision week. Connect with CazGo and say hi - and tell her you heard her on The Grow Your Private Practice Show podcast.Website: www.cazbinstead.com Twitter: https://twitter.com/cazbinnyInstagram: https://www.instagram.com/night_owl_counsellor/