The Grow Your Private Practice Show

In this, my 100th episode of The Grow Your Private Practice Show, I talk about the pros and cons of podcasting to help you decide whether it could be a good choice for you.And as a gift for you on the 100th episode, I’ve put together 9 FREE resources I’ve previously shared as part of the podcast so you can access them all together. You’ll get:6 Steps to turning an enquiry into a bookingWhat to include on your FAQ page5 Easy ways to give back to charity (without working for free or reducing your fees)Which social media platform is right for you54 Specific ways to attract your ideal clients55 Affirmations for success2 Simple ways to find your mojoWhat is your why?101 titles for your blogSo be sure to grab them - go to www.janetravis.co.uk/omg100And a thank you to all my amazing guests that have shared their wisdom so freely, and a massive thank you to you for listening. Thank you thank you, it means so much xLinks for the show:Phil King, my editor www.mypodcastassistant.com Teresa Heath Waring https://teresaheathwareing.com 

How does having a niche impact your practice? I love talking to guests on these podcasts because they share many amazing insights and today is no exception. I have the wonderful Elsie Owen with me.Elsie is relatively new to PP and has had her private practice since qualifying in 2019. Yet since 2020, she has had a consistently full caseload. Wow. She’s since chosen a niche and as a result, started to diversify her income by offering more than just 1-1 therapy. How cool is that?So today Elsie shares her experiences with us And we’re going to be looking at the impact having a niche has had on her practice. I ask her:What made you choose to niche?How did you decide on your nicheHow has having a niche affected your practice - both positives and any things to watch out forYour experience of diversifyingDo you have any plans for the futureI think you'll enjoy this one! About Elsie Owen'I've had my private practice since I qualified in 2019 and in 2020 when I had a consistently full caseload, I started learning about Instagram marketing and exploring additional ways of supporting people. I've since chosen a niche and as a result, started to diversify my income through offering more than just 1-1 therapy. I write a fortnightly newsletter, teach online educational sessions and run a group programme called The Boundaries Course.'Elsies website: https://www.elsieowen.com/Connect with Elsie on Instagram The_peoplepleasing_therapist And if you'd like some more help attracting clients, check out The Grow Your Private Practice membership.

Identifying your therapy niche is one of the things that will have a dramatic impact on the effectiveness of your marketing. But what happens if you have a niche, and over time things change?Maybe your work has developed for you and you want to go in a different direction, open it up to more people or attract clients to a more specific topic. In this episode of Jane Explains, I answer a question from a listener Diana who said:‘My passion is working with all things female. But I also realise that the area(s) I want to niche in also tip over into the male side.  Currently, I specialise in working with baby loss but I would like to encompass infertility and menopause. Any hints or tips on how to merge and also how to market myself? I don't want to be known as "the female therapist" or "all things female" Maybe my niche is too wide but I really enjoy working with them all! Fingers crossed you can help.’ Great question, Diana!  So in this episode, I explore some obvious and less obvious ways to modify your niche. And if you want some help working out the right niche for you, come and join the Grow Your Private Practice membership

It’s my anniversary! Yes, I’ve been working with counsellors and therapists to help grow their practice for 5 years (ok, a bit longer than that, but what’s a few months between friends?). And I’ve come a long way and learned a lot in that time - and am still learning. But there are 5 main things I’ve learned about working with counsellors in that time and I talk about them in this episode. In this episode we explore:The process of learningThat (sadly) there are no quick fixesThe importance of being curiousWhy you need to start with the ABC’sThe pros and cons of changeTo be honest, I’ve learned way, way more than 5 things, and this episode could have ended up being hours long!I’ve had a blast running the Grow Your Private Practice membership. I’d like to thank all the members both past and present for trusting in me, and I’ve really enjoyed hearing about your successes. I hate when members leave, but when its because they are at capacity, then it makes me a very happy person and I realise all the hard work has been worth it. So if you’re fed up of going round in circles, and you’re ready to make real progress, come and join us. CLICK HERE for details and to joinLinks to followEpisode 29, Slow down to speed up: how to increase both your skills and confidenceEpisode 45 4 things I’ve learned in 4 years working with therapists

Are you trapped in a number-crunching nightmare? Then listen up as I pick the brain of accountant Amanda Hines from Axe Valley Accountancy. She demystifies record-keeping and explains about simplifying your private practice accounts.If your business finances are in a bit of a pickle, you're worried about taxes implications or you have a box of receipts that you don't know what to do with, this episode will help you find clarity so you can take action, take control and reduce that stress. We look at:The importance of having a business mindsetHow to keep simple accountsCommon misconceptions around expensesThe difference between a bookkeeper and an accountantWhen to consider investing in help Mandy is so generous in her advice, so I think you’ll get a lot out of this episode. Links to follow:https://www.axevalleyaccountancy.co.uk/Connect with Mandy on LinkedIn

We all get Imposter Syndrome from time to time. Sadly, it's just a normal part of being human. But that doesn't mean you have to let it stop you from being successful. So if you feel this way at times, take comfort in the fact that you're not alone, and that Imposter Syndrome is just a massive liar. It's basically your insecurities messing with you. And you can take steps to not let it hold you back. In this episode, I share a simple trick to overcome Imposter Syndrome to not only PROVE that you're not an imposter, but you really do know far more than you may give yourself credit for. In this episode we explore:Why Imposter Syndrome affects you and your businessMy one simple trick to overcome those feelings of doubtHow doing this easy trick can boost your confidence and combat that imposter syndrome  So if Imposter Syndrome is holding YOU back, take a listen. And if you need some extra support, come and join the Grow Your Private Practice membership, you will be very welcome.Episode 16: A simple way to silence your inner criticAnd check out Yvonne Smith for EFT at Make Your Happiness Real

It’s the next episode of 'Jane Explains' where I answer your questions about growing your private practice. Today’s question is from Janice where she asks:“As you talk about using social media, how would you ensure client confidentiality and anonymity if any client or potential client comments on your posts?”Great question Janice! I’m sure many counsellors have wondered about how to use social media while protecting both themselves and their clients confidentiality In this episode of Jane Explains, I’ll share:The importance of setting your own personal disclosure boundaries How to talk with your client about social mediaUnderstand your responsibility - and that of your clientsDo you have a question you’d like me to answer? If so, just drop me a line at jane@janetravis.co.uk and I could answer your question in the next episode of Jane Explains. Links to follow:Grow Your Private Practice MembershipEpisode 63 Personal Disclosure in Marketing: What Therapists Need To Know - Part 1Episode 64 Personal disclosure in marketing: What Therapists Need To Know - Part 2

When you run your own private practice with a to-do list a mile long, how do you know what to focus on to drive your business forward?Well, you have quarterly goals and action plans of course! Wait, what? Ok, don't worry, grab a pen and paper and I'll tell you how to set up quarterly goals and action plans.In this episode, I’m going to show you how to run a Quarterly Action Plan that includes:What numbers you should be tracking and why these are importantHow your Quarterly Action Plan will help to protect yourself from self-sabotage in the futureThe 3 things you need to focus on to reach your Quarterly Goals As I always say, “Inspiration without action is merely entertainment” so settle in with pen, paper and listen to this podcast episode. I promise that you’ll get some ideas to think about what actions you’re going to take that will help to grow your practice.Links to follow: Episode 87: How to turn inspiration into action The Grow Your Private Practice Membership

If you've ever worried that you don't have anything new to say on social media, then this is for you. Because to be honest, it's probably all been said before. But although everybody seems to be talking about the same thing, about the same subjects, about the same issues, they're all sharing things in a slightly different way.In this episode, you’ll discover:How to take a topic and come up with new content ideasHow to take your content idea and translate it into a social postThe one simple thing you already have to ensure that your social media posts are unique to your practiceSo if you’re thinking that there's nothing left to say, well, take a listen to this episode and you’ll learn why my answer to ``hasn't it all been said before?” is absolutely not!Need some extra support to grow your private practice? Then come and join us. Visit the Grow Your Private Practice membership HERE

Are you ready to stop overthinking and start taking action to grow your practice?It can be easy to overcomplicate your decision making and start second-guessing yourself.And the fear of making the wrong choice can leave you in Limbo and stop you from taking action. I’m not sure if this is perfectionism, or a kind of procrastination - probably elements of both - but it’s something that is basically wasting your precious time - time that could be better spent.In this episode, I’ll help you work through your overthinking with:How to sort through your choices and make a decisionWhy it's OK to change your mindAnd learn how to make sure that you’re able to find a way to take action to grow your practiceTake a listen to this episode to learn how to stop overthinking and develop your own decision-making process.  Grab your free copy of 'Attract more therapy clients by helping not selling' HERE Join the Grow Your Private Practice membership HERE