Female Startup Club

Hi everyone! Doone here - your host and hype girl. Thank you for tuning in to my solo episode this week. This week, I’m digging through the archives all the way back to the early days of Female Startup Club to unearth the lessons shared by female pioneers in the controversial, exciting and ever-evolving CBD industry. Since cannabis is progessively legalising across countries and it’s demand has increased multifold, we’ve seen an influx of innovative women-led companies in the space. Although, we must note, not a particularly representative one. In 2022, the percentage of women holding these top position has dropped to 22%, down from 37% women in executive-level roles in 2017. Despite this decline of women-power in the space, I’ve had to chance to speak to a number of real hustlers in the space making a profound undeniable impact on the future of CBD, and I’m excited to share their biggest learnings with you here today. Let’s get straight into it. The first interview takes us back to the chat that I had last year with Valtina Milanova, the founder of Daye. Valentina is the creator of the first ever cannabis infused tampon, created to help with period cramps. Secondly we chat to Yugenials founder Nia Davies, as we dive into why it’s about time for consumer education and regulation to evolve more seriously in this space. We look back on the time the founders of Equilibria, Coco Meers and Marcy Capron-Vermillon showed us how to look at influencers as a relationship development partnership. Ok, that’s all for today! What I love about the female-founded cannabis space, is that the founders work together like a team. It’s a tight-knit community of strong women working together opposed to against eachother in their plight to educate the world on the positive effects of CBD and join forces in battling through those regulations. When you’re starting up a business in CBD as a woman not fighting against competition, you’re joining a team. We can all take a leaf out of that book. We also jump back to the basics on finding that gap in the market and how ​​Sagely Naturals founder Kerrigan Behrens started where I’m a big believer every brand should, looking at consumer insights. Next we reflect on our chat with Kiva Confections founder Kristi Palmer about the importance of packaging in gained consumer trust, before diving into the specifics of how the money piece comes together in building a brand in a high risk category such as this one from our conversation with Prima co-founder Lauren Angelica Myers. Before rounding off the episode with the story of the industries very own Kush Queen, Olivia Alexander, who has shown us like no other how a bad situation can turn out to be a stepping stone for greatness. Let’s get straight to it! This is me, for Female Startup Club.LINKS WE MENTION:Valentina Milanova LinkedIn Daye Website Nia Davies Instagram Equilibria WebsiteCoco Meers InstagramMarcy Capron-Vermillion LinkedIn Sagely Naturals WebsiteKerrigan Behrens InstagramKiva Confections Website Kristi Palmer LinkedInPrima WebsiteLaurel Angelica Myers LinkedIn Kush Queen Instagram Olivia Alexander InstagramVisit Upscribe.io/femalestartupclub to learn more and receive your first month FREE Try LinkedIn Jobs for free today by going to LinkedIn.com/FSC SIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.live Female Startup Club's Instagram Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Female Startup Club + Clearco: Clear.co/partner/female-star Hosted on Acast. See acast.com/privacy for more information.

Welcome back to the Female Startup Club podcast! It’s Doone here, your host and hype girl. Today we’re learning from Ali Clarke, the woman behind Bondi Blades - Australia’s first at home derma razor company.Bondi Blades launched as a pandemic baby with just a few hundred bucks and quickly turned into more than just a side hustle. Last year she did 1 million in revenue and is now stocked in more than 1000 stores in Australia alone! This episode is SO good because she breaks down her exact blueprint to getting her business off the ground and what she recommends every new founder do TODAY. The gem in this ep is where she breaks down her experience with cosmoprof trade show; what it cost her and the impact.Some of her advice regarding cosmoprof centers around the idea that you should be well prepared when you decide to invest in a trade show of this kind and size. But that when that preparation is taken seriously, it also seriously pays off. Have a bit of data around you, shout loudly about anything that gives you credibility, and really show those retailers that there is an appetite for your product. Today’s episode is powered by the lovely folks at DYMO which Ali uses every single day to help her business grow. They’ve been helping small biz owners just like Ali for over 60 years.And while I’ve got you here -we have got something cooking and the time is fast approaching for us to release it!!! and I’m just so excited because it’s relevant to every single person listening to the show. Whether you own a business or not! If you head over to femalestartupclub.com/waitlist and pop your name there - you’ll be the first to know about it when we make the announcement. I would love for you to be part of it!Lets get into this episode, this is Ali for Female Startup ClubLINKS WE MENTION:Bondi Blades' InstagramAli's InstagramAli's TikTokVisit Upscribe.io/femalestartupclub to learn more and receive your first month FREETry LinkedIn Jobs for free today by going to LinkedIn.com/FSCSIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.liveFemale Startup Club's Instagram Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Female Startup Club + Clearco: Clear.co/partner/female-star Hosted on Acast. See acast.com/privacy for more information.

Welcome back to the Female Startup Club podcast! It’s Doone here, your host and hype girl. Today we’re learning from Ali Clarke, the woman behind Bondi Blades - Australia’s first at home derma razor company.Bondi Blades launched as a pandemic baby with just a few hundred bucks and quickly turned into more than just a side hustle. Last year she did 1 million in revenue and is now stocked in more than 1000 stores in Australia alone! This episode is SO good because she breaks down her exact blueprint to getting her business off the ground and what she recommends every new founder do TODAY. The gem in this ep is where she breaks down her experience with cosmoprof trade show; what it cost her and the impact.Some of her advice regarding cosmoprof centers around the idea that you should be well prepared when you decide to invest in a trade show of this kind and size. But that when that preparation is taken seriously, it also seriously pays off. Have a bit of data around you, shout loudly about anything that gives you credibility, and really show those retailers that there is an appetite for your product.Today’s episode is powered by the lovely folks at DYMO which Ali uses every single day to help her business grow. They’ve been helping small biz owners just like Ali for over 60 years.And while I’ve got you here -we have got something cooking and the time is fast approaching for us to release it!!! and I’m just so excited because it’s relevant to every single person listening to the show. Whether you own a business or not! If you head over to femalestartupclub.com/waitlist and pop your name there - you’ll be the first to know about it when we make the announcement. I would love for you to be part of it!Lets get into this episode, this is Ali for Female Startup ClubLINKS WE MENTION:Bondi Blades' InstagramAli's InstagramAli's TikTokVisit Upscribe.io/femalestartupclub to learn more and receive your first month FREETry LinkedIn Jobs for free today by going to LinkedIn.com/FSCSIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.liveFemale Startup Club's Instagram Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Female Startup Club + Clearco: Clear.co/partner/female-star Hosted on Acast. See acast.com/privacy for more information.

Hi everyone! Doone here - your host and hype girl. Thank you for tuning into my mini solo episode this week. Whether you’ve been listening to the show for a while, or if you’ve been listening to the show just recently, you’ll know for a fact that I’m all. About. Tiktok. I feel like we’re in this magic time right now, similar to where we saw Instagram popping off circa 2015/2016, where we can still very much catch this wave on the way up. And for that reason, I just can’t stop telling everyone and anyone that I meet to grab this chance and just give this a really good go.I’ve personally been putting so much effort into my channel and the results are just mindblowing. The more you put in - the more you get. And I’m not the most native person to the platform by any means. Firstly I’m 33. And I can’t dance for shit. The idea of filming myself and public speaking combined into one activity is probably the thing my nightmares are made of - which I know I know, I have a podcast so it should be easy - but still! It was a challenge I had to force myself to get used to and upskill in. but I’m absolutely certain that by investing so much time and energy into this thing now is going to pay off in a really big way and I’m also having a lot of fun with it - which is obviously KEY. And all of this, because of the guests that come on the show and share their wisdom with us. I have them to thank - literally. So today I’ll talk you through seven of the stories I’ve heard over the last year that have absolutely convinced me that getting onto TikTok is THE thing to drive both your personal and business brand moving forward from today. Yes today. You should create your account immediately if you haven’t done so already. Let’s get straight to it! This is me, for Female Startup Club.LINKS WE MENTION:Fiona Chan InstagramYouthforia InstagramHelen Yin LinkedInInoki Bathhouse InstagramLisa Guerrera Instagram Experiment InstagramLynda Truong InstagramLove & Pebble InstagramSarah Forrai LinkedInContour Cube Instagram Nadya Okamoto InstagramAugust Instagram Sandy Lin InstagramSIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.liveFemale Startup Club's Instagram Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ Learn more about Dymo at Dymo.com In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Female Startup Club + Clearco: Clear.co/partner/female-star Hosted on Acast. See acast.com/privacy for more information.

Today on the show we’re learning from Amy Voloshin, the founder of Printfresh.A longtime lover of patterns and textiles, Amy founded Printfresh with her husband in 2016 as a way to combine a few of her greatest passions—quality fabrics, bold prints, and sustainable practices. What started as a tiny operation of Amy packing and shipping orders out of her house has since grown into a nationally recognized (and loved) sleepwear and lifestyle brand.In this episode, we cover her major pivot from print studio to notebooks and pyjamas, how to get started with retail stockists, and bootstrapping her brand to $10m in revenue in 2021.We also dive a little deeper into influencer marketing, and how amazing it has been for the growth of the business. It’s such a big part of putting our product out there. These days brands really have to figure that out, and it's been pivotal to Printfresh. Figuring out how you work with influencers, and how you want to pay them….There are so many different ways to navigate it. For Amy, their influencers have turned into some of our best advisors. It takes a long time to build. Some make fantastic partners, some aren’t right. But it's about navigating it, sticking with it, and figuring out who really aligns with your brand. And incase you missed me talking about this last week, we’ve just launched our 1800 - hype girl hotline powered by Norby and it’s soooo fun. It’s something I’ve been dreaming about starting since the beginning of Female Startup Club to bring a little more sparkle to the week. The way it works is you sign up to receive texts from us and then every Monday you receive a dose of motivation and good vibes directly to your inbox. Whether you’re a student, working 9-5 or an entrepreneur it’s literally for anyone. And it’s totally free - so sign up by clicking the link in the show notes or our IG bio and pop your number in to get going. I’m so hyped for this!!Let’s get into this episode, this is Amy for Female Startup ClubLINKS WE MENTIONPrintfresh's InstagramPrintfresh's FacebookSIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.liveFemale Startup Club's InstagramCoursera Website Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ Learn more about Dymo at Dymo.com In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Female Startup Club + Clearco: Clear.co/partner/female-star Hosted on Acast. See acast.com/privacy for more information.

Today on the show we’re learning from Amy Voloshin, the founder of Printfresh.A longtime lover of patterns and textiles, Amy founded Printfresh with her husband in 2016 as a way to combine a few of her greatest passions—quality fabrics, bold prints, and sustainable practices. What started as a tiny operation of Amy packing and shipping orders out of her house has since grown into a nationally recognized (and loved) sleepwear and lifestyle brand.In this episode, we cover her major pivot from print studio to notebooks and pyjamas, how to get started with retail stockists, and bootstrapping her brand to $10m in revenue in 2021.We also dive a little deeper into influencer marketing, and how amazing it has been for the growth of the business. It’s such a big part of putting our product out there. These days brands really have to figure that out, and it's been pivotal to Printfresh. Figuring out how you work with influencers, and how you want to pay them….There are so many different ways to navigate it. For Amy, their influencers have turned into some of our best advisors. It takes a long time to build. Some make fantastic partners, some aren’t right. But it's about navigating it, sticking with it, and figuring out who really aligns with your brand. And incase you missed me talking about this last week, we’ve just launched our 1800 - hype girl hotline powered by Norby and it’s soooo fun. It’s something I’ve been dreaming about starting since the beginning of Female Startup Club to bring a little more sparkle to the week. The way it works is you sign up to receive texts from us and then every Monday you receive a dose of motivation and good vibes directly to your inbox. Whether you’re a student, working 9-5 or an entrepreneur it’s literally for anyone. And it’s totally free - so sign up by clicking the link in the show notes or our IG bio and pop your number in to get going. I’m so hyped for this!!Let’s get into this episode, this is Amy for Female Startup ClubLINKS WE MENTIONPrintfresh's InstagramPrintfresh's FacebookSIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.liveFemale Startup Club's InstagramCoursera Website Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ Learn more about Dymo at Dymo.com In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Female Startup Club + Clearco: Clear.co/partner/female-star Hosted on Acast. See acast.com/privacy for more information.

Hi everyone! Doone here - your host and hype girl. Thank you for tuning in to my solo episode this week. Today, I want to dive into the blueprint of what it means to build a truly sustainable brand in 2022. To do this we’re learning from 7 guests we’ve had on the show who are putting the planet first. These are the brands leading the charge into a future where sustainability will be the rule over the exception.It’s super relevant for any biz builders out there, because if you’re not incorporating the planet into your business model moving forward, you will be left behind. 66% of executives already believe a sustainability strategy to be a necessity in the market today, with 60% of consumers listing it as an important purchase criteria. I’m so sure that these numbers are only going to rise as we continue to feel to the harsh impact of climate change on our beautiful blue planet. While this is so much more than a passing fashion trend, there is no denying that sustainability has become a bit of a buzz word in recent years. It’s become so prolific it almost feels we’re losing touch with both how serious we should be taking it, and just how difficult it is to properly achieve. I’m proud to have had these women on the show both open my eyes to the reality of the industry, and help us navigate how to go about this the right way. Let’s jump straight into it. Here’s are 7 key learnings from brands that are truly putting the planet first. We learn from Kester Black founder Anna Ross about how you should incorporate sustainability in your business model from the get-go. From Charlotte Pienaar from Everyday Humans we’re reminded about the importance of focusing on the nitty gritty of the supply chain. Renewal Mill’s Caroline Cotto highlights the importance of finding your sustainability tribe along this journey. For Chippin’ founder Haley Russel it’s all about joining forces with your community to bring your product to life. In chatting to Isabel Aagaard from LastObject we’re reminded of the importance of true passion in what you’re building, whilst Blueland founder Sarah Paiji Yoo puts the greatest emphasis on the power of educating and empowering people to make better lifestyle choices. We round off the solo episode with a learnings from Repurpose founder Lauren Gropper on how to go the long-mile and not give up before you’ve reached your goals. Let’s get straight to it! This is me, for Female Startup Club.LINKS WE MENTION:Anna Ross' LinkedInKester Black’s InstagramCharlotte Chen Pienaar’s InstagramEveryday Humans InstagramCaroline Cotto’s InstagramRenewal Mill’s Instagram Haley Russel’s InstagramChippin’ InstagramIsabel Aagaard’s InstagramLast Object’s InstagramSarah Paiji Yoo’s InstagramBlueland’s Instagram Lauren Gropper’s InstagramRepurpose Instagram SIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.liveFemale Startup Club's Instagram Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ Learn more about Dymo at Dymo.com In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Female Startup Club + Clearco: Clear.co/partner/female-star Hosted on Acast. See acast.com/privacy for more information.

Today on the show we’re learning from Sam Safer Valentine, one of the co-founders of tech startup Norby.You might have heard us talking about Norby recently in one of our ads or across social media, and that’s because they’re one of our sponsors this month which is just so damn exciting.In this episode, you’ll hear about Sam’s non-traditional pathway to the world of tech, what she learned from her first time raising capital, and her advice to you!I particularly loved diving into the financial side of things, with Norby having raised an impressive $8.5M to date. Fundraising, as expected, was a complete rollercoaster. It's a number of things coming together in a beautiful recipe of numbers and traction, the wider environment, buzz, timing, where your competitors are, and finding the right partners and investors. With all that, it's important to keep a clear mind on who you want to raise money from and how you want to run your business. Just because someone wants to write you a cheque doesn't mean that it's the right fit for you, there needs to be a mutual benefit and partnership there.Sam's key take-away when it comes to raising? Don't give up. You just need to get to one yes. That journey and that road are going to look entirely different for everyone. Sometimes your hit with a hundred no's, but it just takes that one 'yes' to turn everything around. So, if you believe in it, and you're going to bet on yourself, keep going. It just takes a little practice.And while we’re on the topic of Norby, today we launched our 1800 - hype girl hotline powered by Norby and it’s soooo fun. It’s something I’ve been dreaming about starting since the beginning of Female Startup Club to bring a little more sparkle to the week. Basically you sign up to receive texts from us and then every Monday you receive a dose of motivation and good vibes directly to your inbox. Whether you’re a student, working 9-5, or an entrepreneur it’s literally for anyone. And it’s free - so sign up by clicking the link in the show notes or our IG bio and pop your number in to get going. I’m so hyped for this!!Let’s get into this episode, this is Sam for Female Startup ClubLINKS WE MENTION:Sam's InstagramNorby's InstagramSIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.liveLenny's NewsletterThe Twenty Minute VC PodcastFemale Startup Club's InstagramDoone's InstagramDoone's TikTokTo redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/Learn more about Dymo at Dymo.comIn partnership with Klaviyo, the best email marketing tool for eCommerce businessesFemale Startup Club's YouTubeFemale Startup Club’s Private Facebook GroupSay hello to Doone: hello@femalestartupclub.comFemale Startup Club + Clearco: Clear.co/partner/female-star Hosted on Acast. See acast.com/privacy for more information.

Today on the show we’re learning from Sam Safer Valentine, one of the co-founders of tech startup Norby.You might have heard us talking about Norby recently in one of our ads or across social media, and that’s because they’re one of our sponsors this month which is just so damn exciting.In this episode, you’ll hear about Sam’s non-traditional pathway to the world of tech, what she learned from her first time raising capital, and her advice to you!I particularly loved diving into the financial side of things, with Norby having raised an impressive $8.5M to date. Fundraising, as expected, was a complete rollercoaster. It's a number of things coming together in a beautiful recipe of numbers and traction, the wider environment, buzz, timing, where your competitors are, and finding the right partners and investors. With all that, it's important to keep a clear mind on who you want to raise money from and how you want to run your business. Just because someone wants to write you a cheque doesn't mean that it's the right fit for you, there needs to be a mutual benefit and partnership there.Sam's key take-away when it comes to raising? Don't give up. You just need to get to one yes. That journey and that road are going to look entirely different for everyone. Sometimes your hit with a hundred no's, but it just takes that one 'yes' to turn everything around. So, if you believe in it, and you're going to bet on yourself, keep going. It just takes a little practice.And while we’re on the topic of Norby, today we launched our 1800 - hype girl hotline powered by Norby and it’s soooo fun. It’s something I’ve been dreaming about starting since the beginning of Female Startup Club to bring a little more sparkle to the week. Basically you sign up to receive texts from us and then every Monday you receive a dose of motivation and good vibes directly to your inbox. Whether you’re a student, working 9-5, or an entrepreneur it’s literally for anyone. And it’s free - so sign up by clicking the link in the show notes or our IG bio and pop your number in to get going. I’m so hyped for this!!Let’s get into this episode, this is Sam for Female Startup ClubLINKS WE MENTION:Sam's InstagramNorby's InstagramSIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.liveLenny's NewsletterThe Twenty Minute VC PodcastFemale Startup Club's InstagramDoone's InstagramDoone's TikTokTo redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/Learn more about Dymo at Dymo.comIn partnership with Klaviyo, the best email marketing tool for eCommerce businessesFemale Startup Club's YouTubeFemale Startup Club’s Private Facebook GroupSay hello to Doone: hello@femalestartupclub.comFemale Startup Club + Clearco: Clear.co/partner/female-star Hosted on Acast. See acast.com/privacy for more information.

Today on the show we have Miki Agrawal, the serial founder behind some of the coolest companies you’ll definitely know; the first being WILD a gluten-free pizza restaurant concept she launched 18 years ago, Thinx, the period underwear company that totally disrupted how we think about our period care and Tushy, the modern day bidet.This episode was so damn cool, and I know you’re going to get so much out of this. Miki is the queen of disruptive marketing, we talk through how she takes a product and applies her framework to create intrigue and mystery which then creates buzz and more eyeballs. We also talk about what she did to raise millions of dollars and her advice for founders. And if you hang around to the end, we were lucky enough to meet her beautiful dad! Go check out the YouTube video on our channel.Miki is an absolute marketing genius, and her magic lies in pulling that intrigue and taboo element out of the products she is selling. Using that intrigue in a way that supports the clickbait or the interest of the conversation. You can really take anything and make it intriguing based on what you attach it to. It all comes back to creativity. Everyone is creative, we just don't necessarily spend the time taking the noise out of our brains to have time to think. People are so busy reacting to the world around them that they don't give themselves the space to be creative. Creativity requires spaciousness, time, and presence.Tuning into your creativity goes hand-in-hand with the changes in the narrative around things not being presented so perfect and crisp anymore. We're leaning more into sincerity and authenticity in 2022. This links back to the big rise in UGC over traditional commercials, something important to keep in mind for marketing moving into the future. Authentic recommendations and user-generated content perform so much better, commercials have started to feel phony. Do things DIY, and even if it's not perfect, that's the whole point. We are built for imperfection, that's the beauty of being human.I’m so grateful that you’re tuning in today and I hope you love this episode as much as I did recording it.Let’s get straight into it, this is Miki for Female Startup ClubLINKS WE MENTION:Miki's InstagramTushy's WebsiteMiki's WebsiteThe Artist's Way BookSave on your TUSHY purchase by using the code: STARTUPCLUB15Female Startup Club's InstagramDoone's InstagramDoone's TikTokSIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.liveTo redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/Learn more about Dymo at Dymo.comIn partnership with Klaviyo, the best email marketing tool for eCommerce businessesFemale Startup Club's YouTubeFemale Startup Club’s Private Facebook GroupSay hello to Doone: hello@femalestartupclub.comFemale Startup Club + Clearco: Clear.co/partner/female-star Hosted on Acast. See acast.com/privacy for more information.