Female Startup Club 6 quick questions with Amy Voloshin, Founder of PrintFresh (part 2)
Today on the show we’re learning from Amy Voloshin, the founder of Printfresh.
A longtime lover of patterns and textiles, Amy founded Printfresh with her husband in 2016 as a way to combine a few of her greatest passions—quality fabrics, bold prints, and sustainable practices. What started as a tiny operation of Amy packing and shipping orders out of her house has since grown into a nationally recognized (and loved) sleepwear and lifestyle brand.
In this episode, we cover her major pivot from print studio to notebooks and pyjamas, how to get started with retail stockists, and bootstrapping her brand to $10m in revenue in 2021.
We also dive a little deeper into influencer marketing, and how amazing it has been for the growth of the business. It’s such a big part of putting our product out there. These days brands really have to figure that out, and it's been pivotal to Printfresh. Figuring out how you work with influencers, and how you want to pay them….There are so many different ways to navigate it. For Amy, their influencers have turned into some of our best advisors. It takes a long time to build. Some make fantastic partners, some aren’t right. But it's about navigating it, sticking with it, and figuring out who really aligns with your brand.
And incase you missed me talking about this last week, we’ve just launched our 1800 - hype girl hotline powered by Norby and it’s soooo fun. It’s something I’ve been dreaming about starting since the beginning of Female Startup Club to bring a little more sparkle to the week. The way it works is you sign up to receive texts from us and then every Monday you receive a dose of motivation and good vibes directly to your inbox. Whether you’re a student, working 9-5 or an entrepreneur it’s literally for anyone. And it’s totally free - so sign up by clicking the link in the show notes or our IG bio and pop your number in to get going. I’m so hyped for this!!
Let’s get into this episode, this is Amy for Female Startup Club
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