Female Startup Club

It’s Doone here, your host and hype girl. It is the most beautiful today here in Sydney, I’ve got little Sweetie sitting on my lap and we’ve got a cracker episode today with Jenny Goldfarb, the founder of Mrs Goldfarb’s Unreal Deli. Jenny grew up watching her family run deli’s in NYC but after watching a video of how animals actually get slaughtered she changed her life and set out on a mission to create her favourite food in plant version.Jenny is the kind of person you could chat to for hours - she’s got a story made of gold and in this episode you’ll hear her tell me all about her grassroots efforts to get the word out there by doing door to door sales, trawling Facebook groups to find people like her to connect with, the key piece advice that saved her business and a mistake that cost for her $100k.Before we jump into this episode we’re getting close to launching Majic and I would of course LOVE to see you there! You can sign up to our priority waitlist where you’ll receive our launch offer when we go live next month at femalestartupclub.comLet’s get into it this is Jenny for Female Startup Club.LINKS WE MENTION:Mrs. Goldfarb's Unreal Deli LinkedInMrs. Goldfarb's Unreal Deli WebsiteVisit Upscribe.io/femalestartupclub to learn more and receive your first month FREESIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.liveFemale Startup Club's Instagram Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Female Startup Club + Clearco: Clear.co/partner/female-star Hosted on Acast. See acast.com/privacy for more information.

Today’s episode is brought to us by our favourite pals at Norby and we’re learning from Meryl Montgomery, the founder of Barbari. Barbari Herbals are weed’s best friend, thoughtfully crafted to support your mind, body, and energy. Intended to be mixed with marijuana or enjoyed on their own, Barbari’s formulated herbal blends, CBD pre-rolled Herbal Spliffs, and adaptogenic & CBD-infused teas help you find the right vibe.We’re covering the struggles faced growing a business in this space, those early days of getting the business off the ground and Meryl’s advice for founders who are just getting started. We had some struggles recording this episode so please do bare with us! Tech issues just can’t be avoided sometimes!But If you love this episode as much as I did recording it please do tell your friends about us, we love it when you do that and let’s get straight into today’s episode!This is Meryl for Female Startup ClubLINKS WE MENTION:Barbari's InstagramVisit Upscribe.io/femalestartupclub to learn more and receive your first month FREESIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.liveFemale Startup Club's Instagram Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Female Startup Club + Clearco: Clear.co/partner/female-star Hosted on Acast. See acast.com/privacy for more information.

Today’s episode is brought to us by our favourite pals at Norby and we’re learning from Meryl Montgomery, the founder of Barbari. Barbari Herbals are weed’s best friend, thoughtfully crafted to support your mind, body, and energy. Intended to be mixed with marijuana or enjoyed on their own, Barbari’s formulated herbal blends, CBD pre-rolled Herbal Spliffs, and adaptogenic & CBD-infused teas help you find the right vibe.We’re covering the struggles faced growing a business in this space, those early days of getting the business off the ground and Meryl’s advice for founders who are just getting started. We had some struggles recording this episode so please do bare with us! Tech issues just can’t be avoided sometimes!But If you love this episode as much as I did recording it please do tell your friends about us, we love it when you do that and let’s get straight into today’s episode!This is Meryl for Female Startup ClubLINKS WE MENTION:Barbari's InstagramVisit Upscribe.io/femalestartupclub to learn more and receive your first month FREESIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.liveFemale Startup Club's Instagram Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Female Startup Club + Clearco: Clear.co/partner/female-star Hosted on Acast. See acast.com/privacy for more information.

Hi everyone! Doone here - your host and hype girl. Thank you for tuning in to my solo episode this week. Today’s episode specifically is a super super exciting one for me, because I’m going to be sharing with you what we’ve been working hard on behind the scenes for - what feels like forever - but has actually just been the last couple of months here at Female Startup Club. Ok so…. the building blocks for what I’m about to share with you have been around since the very early days of Female Startup Club. This was always right in the middle of that big vision of what the future would hold for the podcast. The ultimate goal.. If you’re familiar with the podcast (and me!) you've probably heard of Hype Club which we launched last year into beta. Hype Club is our private network full of amazing women who are launching and building the next wave of DTC brands. We meet weekly on intimate zoom calls to chat about everything that’s going on behind the scenes; the good stuff, the bad stuff and the really fucking bad stuff. And I’m not kidding you when I say this is where the magic happens. We show up to support each other, brainstorm ideas, help connect people to the people they need to be connected to and so much more. I am so damn proud of the community we’re building in there and the women who are part of it. And so now with the foundation that we have Hype Club is ready to go through an evolution. We’re ready for new beginnings. What’s that thing about letting go of the past to allow new things to flourish? Yes, that. We have outgrown our community 1.0, and are ready to embrace the next stage of Female Startup Club with arms wide open. A stage that’s all about nurturing that incredibly special community that we’ve already created, building an inclusive space for anyone that could do with a bit of sparkle in their lives, and spreading the impact of Female Startup Club far beyond what we previously thought possible. Today I wanna introduce you to MAJIC. And that’s majic with a J. I’m excited to spill all in this episode, let’s get straight into it!LINKS WE MENTION:Visit Upscribe.io/femalestartupclub to learn more and receive your first month FREESIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.liveFemale Startup Club's Instagram Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Female Startup Club + Clearco: Clear.co/partner/female-star Hosted on Acast. See acast.com/privacy for more information.

Today we’re chatting to Brittany Carbone who is the founder of Tonic. Tonic is a CBD company that creates these beautiful tinctures mixed in with adaptogens to help us feel betterBritany’s taken Tonic from a tiny side hustle operating out of her parents kitchen to a 7 figure business in addition to a hemp farm she started on her parents property in upstate New York - this story is seriously a good one. In this conversation we cover:Pitching to build a hemp farm on her parents propertyNavigating the struggles of building a business in the cannabis industry The power of organic grass roots marketingAnd a mistake that cost her $25,000If you know someone who would benefit from hearing these episodes, share it with them! Let’s get into it, this is Brittany for Female Startup ClubLINKS WE MENTION:Brittany's InstagramBrittany's TwitterTonic's InstagramTonic's TwitterVisit Upscribe.io/femalestartupclub to learn more and receive your first month FREESIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.liveFemale Startup Club's Instagram Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Female Startup Club + Clearco: Clear.co/partner/female-star Hosted on Acast. See acast.com/privacy for more information.

Today we’re chatting to Brittany Carbone who is the founder of Tonic. Tonic is a CBD company that creates these beautiful tinctures mixed in with adaptogens to help us feel betterBritany’s taken Tonic from a tiny side hustle operating out of her parents kitchen to a 7 figure business in addition to a hemp farm she started on her parents property in upstate New York - this story is seriously a good one. In this conversation we cover:Pitching to build a hemp farm on her parents propertyNavigating the struggles of building a business in the cannabis industry The power of organic grass roots marketingAnd a mistake that cost her $25,000If you know someone who would benefit from hearing these episodes, share it with them! Let’s get into it, this is Brittany for Female Startup ClubLINKS WE MENTION:Brittany's InstagramBrittany's TwitterTonic's InstagramTonic's TwitterVisit Upscribe.io/femalestartupclub to learn more and receive your first month FREESIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.liveFemale Startup Club's Instagram Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Female Startup Club + Clearco: Clear.co/partner/female-star Hosted on Acast. See acast.com/privacy for more information.

Today’s episode is brought to you by our pals at Norby - who we just love so much - we’re talking to Ellen Yin, the founder of Cubicle to CEO on all things being a content creator and working in the digital space.What I love about this episode is Ellen’s ability to see when things aren’t serving her and take big leaps to move in new directions. As entrepreneurs we’re always evolving and it really is a process of iteration so I really resonated with this episode and I think you’ll get a lot out of it. You’re going to hear her transition from the corporate grind to agency to course creator to media company! Packed with tips and insights that will give you inspiration wherever you are in the journeyIf you love this episode, please do leave us a review or share a screenshot on IG stories to help other ears find us!LINKS WE MENTION:Cubicle to CEO's WebsiteCubicle to CEO's InstagramEllen's InstagramCubicle to CEO's YoutTubeVisit Upscribe.io/femalestartupclub to learn more and receive your first month FREETry LinkedIn Jobs for free today by going to LinkedIn.com/FSCSIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.liveFemale Startup Club's Instagram Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Hosted on Acast. See acast.com/privacy for more information.

Today’s episode is brought to you by our pals at Norby - who we just love so much - we’re talking to Ellen Yin, the founder of Cubicle to CEO on all things being a content creator and working in the digital space.What I love about this episode is Ellen’s ability to see when things aren’t serving her and take big leaps to move in new directions. As entrepreneurs we’re always evolving and it really is a process of iteration so I really resonated with this episode and I think you’ll get a lot out of it. You’re going to hear her transition from the corporate grind to agency to course creator to media company! Packed with tips and insights that will give you inspiration wherever you are in the journeyIf you love this episode, please do leave us a review or share a screenshot on IG stories to help other ears find us!LINKS WE MENTION:Cubicle to CEO's WebsiteCubicle to CEO's InstagramEllen's InstagramCubicle to CEO's YoutTubeVisit Upscribe.io/femalestartupclub to learn more and receive your first month FREETry LinkedIn Jobs for free today by going to LinkedIn.com/FSCSIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.liveFemale Startup Club's Instagram Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Hosted on Acast. See acast.com/privacy for more information.

​​Today we’re learning from Charlotte Chen Pienaar, the founder behind one of the coolest bootstrapped companies around right now. Everyday Humans make next-generation sunscreens that are comfortable, conscious and designed for all. We’re talking about how she approaches money and the old school tips to funding a CPG brand, why retailers like Ulta and Sephora came knocking on her door and the pros and cons to creating a truly sustainable brand. When it comes to the retail landscape, there are the key aspects that can make you stand out in pitching to those big names. Firstly, the branding should be inclusive. They champion a diverse customer range. Originally aimed at ages 25-35, they’ve found customers all the way down to 16 and up to 65. A lot can be said for finding a brand language that can be as inclusive as that. Secondly, diversity. Everyday Humans champions itself on being a never-ordinary SPF brand. They’re against average SPF. No sun, no yellow branding. They really are different. Basically, differentiation matters. To buyers, to the competition, and to your success. Finally, make sure there’s a focus on sustainability. Young people are super concerned about the environment, and about where they spend their money. Retailers really like that. Combined, this means this is something you definitely want to get on board with. Now, let’s get straight into it!LINKS WE MENTION:Everyday Humans' InstagramCharlotte's InstagramWebsite: Sophia AmorusoCommunity: Girlboss  Podcast: NPR’s How I Built This by Guy Raz Podcast: Second Life by Hillary KerrPodcast: Female Start Up Club by Doone Roisin App: ClubhouseVisit Upscribe.io/femalestartupclub to learn more and receive your first month FREETry LinkedIn Jobs for free today by going to LinkedIn.com/FSCSIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.liveFemale Startup Club's Instagram Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Hosted on Acast. See acast.com/privacy for more information.

​​Today we’re learning from Charlotte Chen Pienaar, the founder behind one of the coolest bootstrapped companies around right now. Everyday Humans make next-generation sunscreens that are comfortable, conscious and designed for all. We’re talking about how she approaches money and the old school tips to funding a CPG brand, why retailers like Ulta and Sephora came knocking on her door and the pros and cons to creating a truly sustainable brand. When it comes to the retail landscape, there are the key aspects that can make you stand out in pitching to those big names. Firstly, the branding should be inclusive. They champion a diverse customer range. Originally aimed at ages 25-35, they’ve found customers all the way down to 16 and up to 65. A lot can be said for finding a brand language that can be as inclusive as that. Secondly, diversity. Everyday Humans champions itself on being a never-ordinary SPF brand. They’re against average SPF. No sun, no yellow branding. They really are different. Basically, differentiation matters. To buyers, to the competition, and to your success. Finally, make sure there’s a focus on sustainability. Young people are super concerned about the environment, and about where they spend their money. Retailers really like that. Combined, this means this is something you definitely want to get on board with. Now, let’s get straight into it!LINKS WE MENTION:Everyday Humans' InstagramCharlotte's InstagramWebsite: Sophia AmorusoCommunity: Girlboss  Podcast: NPR’s How I Built This by Guy Raz Podcast: Second Life by Hillary KerrPodcast: Female Start Up Club by Doone Roisin App: ClubhouseVisit Upscribe.io/femalestartupclub to learn more and receive your first month FREETry LinkedIn Jobs for free today by going to LinkedIn.com/FSCSIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.liveFemale Startup Club's Instagram Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Hosted on Acast. See acast.com/privacy for more information.