Female Startup Club

Female Startup Club
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Dec 1, 2022 • 14min

6 quick questions with Piera Gelardi , Founder of Refinery29 (Part 2)

This is Piera Gelardi for Female Startup ClubHello and welcome back to the show! It’s Doone here, your host and hype girl.Today I’m having a chat with the wonderful Piera Gelardi, who you might recognise as the co-founder of Refinery29. But today we’re talking all the things about her new venture, Wild Things World. And it is a total cracker!Piera is one of those people that radiates joy and good vibes, we talked about her lessons learned throughout her 15 years building Refinery29, her bootstrapped pathway following her passion with Wild Things World and why we should all find our inner creative in the world.And stick around to the end of the 6 quick questions because she shares some really wild stories at the end!If you love this episode please let me know by posting a screenshot to Instagram stories tagging us or drop into my DMs to chat @dooneroisin.Let's get into this episode, this is Piera for Female Startup ClubLINKS WE MENTION:Piera's InstagramRefinery29's Instagram29Rooms' InstagramWild Things World's InstagramJoin thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.comJoin our tool and private community for small business owners, Majic [formerly known as Hype Club]Female Startup Club's InstagramDoone's InstagramDoone's TikTokSay hello to Doone: hello@femalestartupclub.com Hosted on Acast. See acast.com/privacy for more information.
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Nov 30, 2022 • 42min

Norby Presents: Refinery 29 Co-Founder Piera Gelardi on building her new bootstrapped startup, Wild Things World + a framework for tapping into your creative self (Part 1)

This is Piera Gelardi for Female Startup ClubHello and welcome back to the show! It’s Doone here, your host and hype girl.Today I’m having a chat with the wonderful Piera Gelardi, who you might recognise as the co-founder of Refinery29. But today we’re talking all the things about her new venture, Wild Things World. And it is a total cracker!Piera is one of those people that radiates joy and good vibes, we talked about her lessons learned throughout her 15 years building Refinery29, her bootstrapped pathway following her passion with Wild Things World and why we should all find our inner creative in the world.And stick around to the end of the 6 quick questions because she shares some really wild stories at the end!If you love this episode please let me know by posting a screenshot to Instagram stories tagging us or drop into my DMs to chat @dooneroisin.Let's get into this episode, this is Piera for Female Startup ClubLINKS WE MENTION:Piera's InstagramRefinery29's Instagram29Rooms' InstagramWild Things World's InstagramJoin thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.comJoin our tool and private community for small business owners, Majic [formerly known as Hype Club]Female Startup Club's InstagramDoone's InstagramDoone's TikTokSay hello to Doone: hello@femalestartupclub.com Hosted on Acast. See acast.com/privacy for more information.
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Nov 29, 2022 • 14min

6 quick questions with Daniella Pierson, Co-Founder of Wondermind (part 2)

Hello and welcome back to the show! It’s Doone here, your host and hype girl. Today we’re learning from Daniella Pierson, the 27 year old Latina co-founder of Wondermind.Daniella started her first company, The Newsette, as a sophomore in college, and despite not having any VC funding, seven years later The Newsette closed 2021 with $40M in sales and 8-figures of profit with a valuation of over $200 million. But that’s not all… she’s also the founder of the newly launched mental fitness startup Wondermind, that she launched with her co-founders Selena Gomez and Mandy Teefey after a powerful conversation around their mental health struggles. She is the World’s Youngest Wealthiest Self-Made BIPOC Woman.This is seriously seriously an incredible episode. Daniella is very open about having ADHD, OCD, and Depression, and is passionate about showing the world that you can achieve success at any age, even without millions of VC dollars, while struggling with learning disabilities and mental health disorders.You are going to love this really down to earth chat about building a startup and the high highs that come with the lowest of the lows. If you love this episode please do share it with someone that would benefit from hearing Daniella’s truly inspiring story.This is Daniella for Female Startup ClubLINKS WE MNETION:Daniella's InstagramWondermind's InstagramDaniella's TikTokWondermind's TikTokVisit Upscribe.io/femalestartupclub to learn more and receive your first month FREESIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.liveFemale Startup Club's Instagram Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Female Startup Club + Clearco: Clear.co/partner/female-star Hosted on Acast. See acast.com/privacy for more information.
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Nov 28, 2022 • 42min

27 year old Latina Founder, Daniella Pierson, on building a $100M startup Wondermind with Selena Gomez + becoming the world’s youngest wealthiest BIPOC woman (Part 1)

Hello and welcome back to the show! It’s Doone here, your host and hype girl. Today we’re learning from Daniella Pierson, the 27 year old Latina co-founder of Wondermind.Daniella started her first company, The Newsette, as a sophomore in college, and despite not having any VC funding, seven years later The Newsette closed 2021 with $40M in sales and 8-figures of profit with a valuation of over $200 million. But that’s not all… she’s also the founder of the newly launched mental fitness startup Wondermind, that she launched with her co-founders Selena Gomez and Mandy Teefey after a powerful conversation around their mental health struggles. She is the World’s Youngest Wealthiest Self-Made BIPOC Woman.This is seriously seriously an incredible episode. Daniella is very open about having ADHD, OCD, and Depression, and is passionate about showing the world that you can achieve success at any age, even without millions of VC dollars, while struggling with learning disabilities and mental health disorders.You are going to love this really down to earth chat about building a startup and the high highs that come with the lowest of the lows. If you love this episode please do share it with someone that would benefit from hearing Daniella’s truly inspiring story.This is Daniella for Female Startup ClubLINKS WE MNETION:Daniella's InstagramWondermind's InstagramDaniella's TikTokWondermind's TikTokVisit Upscribe.io/femalestartupclub to learn more and receive your first month FREESIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.liveFemale Startup Club's Instagram Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Female Startup Club + Clearco: Clear.co/partner/female-star Hosted on Acast. See acast.com/privacy for more information.
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Nov 24, 2022 • 9min

6 quick questions with Diana Jarrar, Founder of Magic Dates (Part 2)

Welcome back to the show, it’s Doone here - your host and hype girl.If you’re new here - I am so happy to have you joining us - in these incredibly inspiring episodes we meet successful founders - who happen to be women - to deep dive into their story of building a business. We love to dig into things like money and marketing and the challenges we face in the hopes that by sharing the blueprint it’ll help others in the journey. In today’s episode we’re learning from Diana Jarrar, founder of Magic Dates.Diana is a former Syrian and Palistinian refugee who immigrated to North America to find a new path for herself, and launched her business in 2018. Magic Dates celebrates the cultural heritage and rich history of the Middle East, while reclaiming the date as a symbol of cultural connection.Rooted in Middle Eastern culture and tradition, Magic Dates offers indulgent and nourishing snack bites made with real dates and nutrient-dense, whole ingredients and no added sugars or sugar alcohols. Magic Dates is the perfect bridge between healthy and indulgent, with delectable flavors and good-for-you ingredients including naturally derived polyphenols.And we’re covering so many good things: Proving out your product and idea with real customer feedbackThe importance of bringing Middle Eastern culture to the western worldA crazzyyy mistake that cost her $50kGetting rejected from Sharktank 4 times andThe importance of relationships in businessIf you learn something in this episode or you love it please do shout about it from the rooftops and send it to someone else who would benefit from hearing it.And if you want more of all things Female Startup Club, we send out a juicy newsletter every Monday with industry news, job opportunities at the world’s coolest starts led by women and a bunch of tactical insights that can help you if you’re building a biz or dreaming about building a biz.LINKS WE MENTION:Magic Dates WebsiteMagic Dates InstagramMagic Dates promo code is FSCMAGIC20 for 20% off any order!The copacker platform is Partner Slate.Visit Upscribe.io/femalestartupclub to learn more and receive your first month FREESIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.liveFemale Startup Club's Instagram Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Female Startup Club + Clearco: Clear.co/partner/female-star Hosted on Acast. See acast.com/privacy for more information.
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Nov 23, 2022 • 39min

From Syrian refugee to 7 figure entrepreneur with Magic Dates Founder Diana Jarrar (Part 1)

Welcome back to the show, it’s Doone here - your host and hype girl.If you’re new here - I am so happy to have you joining us - in these incredibly inspiring episodes we meet successful founders - who happen to be women - to deep dive into their story of building a business. We love to dig into things like money and marketing and the challenges we face in the hopes that by sharing the blueprint it’ll help others in the journey. In today’s episode we’re learning from Diana Jarrar, founder of Magic Dates.Diana is a former Syrian and Palistinian refugee who immigrated to North America to find a new path for herself, and launched her business in 2018. Magic Dates celebrates the cultural heritage and rich history of the Middle East, while reclaiming the date as a symbol of cultural connection.Rooted in Middle Eastern culture and tradition, Magic Dates offers indulgent and nourishing snack bites made with real dates and nutrient-dense, whole ingredients and no added sugars or sugar alcohols. Magic Dates is the perfect bridge between healthy and indulgent, with delectable flavors and good-for-you ingredients including naturally derived polyphenols.And we’re covering so many good things: Proving out your product and idea with real customer feedbackThe importance of bringing Middle Eastern culture to the western worldA crazzyyy mistake that cost her $50kGetting rejected from Sharktank 4 times andThe importance of relationships in businessIf you learn something in this episode or you love it please do shout about it from the rooftops and send it to someone else who would benefit from hearing it.And if you want more of all things Female Startup Club, we send out a juicy newsletter every Monday with industry news, job opportunities at the world’s coolest starts led by women and a bunch of tactical insights that can help you if you’re building a biz or dreaming about building a biz.LINKS WE MENTION:Magic Dates WebsiteMagic Dates InstagramMagic Dates promo code is FSCMAGIC20 for 20% off any order!The copacker platform is Partner Slate.Visit Upscribe.io/femalestartupclub to learn more and receive your first month FREESIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.liveFemale Startup Club's Instagram Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Female Startup Club + Clearco: Clear.co/partner/female-star Hosted on Acast. See acast.com/privacy for more information.
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Nov 22, 2022 • 11min

6 quick questions with Lulu Ge, Founder of Elix (Part 2)

Welcome back to the show, it’s Doone here - your host and hype girl. This episode came from a really beautiful beginning that I want to tell you about. And you might know what I’m talking about if you follow me on Instagram. So a few months ago I posted out of desperation for help - about this crazy messed up period that I had which gave me hours of severe back pain and vomitting and everything else. Absolute period from hell. But the beautiful thing that came out of this experience is that I had hundreds of people reach out to me with their stories and advice and recommendations and funnily enough a guy I know, Justin Silver, popped into my DMS recommending that I meet the founder of Elix, Lulu Ge.Now Elix is is the first digital platform to use modern technology to personalize Traditional Chinese Medicine (TCM), by combining time-tested knowledge, medicinal botanicals, and clinical research to empower self-healing. It’s ben built on the principle that menstrual cycles are a vital sign for our overall health, and Elix formulates pure and potent liquid herbal extracts clinically proven to treat hormonal imbalances that are the root cause of painful and life-disrupting symptoms. Beyond herbal treatments, Elix is committed to breaking women’s health taboos and bridging the gap in healthcare knowledge through community events and their content vertical The Wisdom.So this conversation comes from a pretty special place for me as someone suffering in this space - and I learned a lot from Lulu about how she’s built her business. We talk about:Using an accelerator as a launchpadBuilding a product with word of mouth inherently built in like wild fireCreating a business rooted in heritage and culture and using that as your core content marketing strategyAnd Lulu’s advice for foundersIf you ever want to chat period stuff feel free to slide into my dms on Instagram, I am deep in the journey right now and I’ve shared all the insights that I received as a big juicy highlight.Let’s get into this episode, this is Lulu for Female Startup ClubLINKS WE MENTION:Elix InstagramElix TikTok Lulu's TikTokLulu's InstagramShop Elix with 15% off using the code: FEMALESTARTUPCLUB15Visit Upscribe.io/femalestartupclub to learn more and receive your first month FREESIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.liveFemale Startup Club's Instagram Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Female Startup Club + Clearco: Clear.co/partner/female-star Hosted on Acast. See acast.com/privacy for more information.
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Nov 21, 2022 • 37min

Lulu Ge is building the modern day Traditional Chinese Medicine platform to deal with women’s hormone health and chronic period pain, this is the the Elix blueprint (Part 1)

Welcome back to the show, it’s Doone here - your host and hype girl. This episode came from a really beautiful beginning that I want to tell you about. And you might know what I’m talking about if you follow me on Instagram. So a few months ago I posted out of desperation for help - about this crazy messed up period that I had which gave me hours of severe back pain and vomitting and everything else. Absolute period from hell. But the beautiful thing that came out of this experience is that I had hundreds of people reach out to me with their stories and advice and recommendations and funnily enough a guy I know, Justin Silver, popped into my DMS recommending that I meet the founder of Elix, Lulu Ge.Now Elix is is the first digital platform to use modern technology to personalize Traditional Chinese Medicine (TCM), by combining time-tested knowledge, medicinal botanicals, and clinical research to empower self-healing. It’s ben built on the principle that menstrual cycles are a vital sign for our overall health, and Elix formulates pure and potent liquid herbal extracts clinically proven to treat hormonal imbalances that are the root cause of painful and life-disrupting symptoms. Beyond herbal treatments, Elix is committed to breaking women’s health taboos and bridging the gap in healthcare knowledge through community events and their content vertical The Wisdom.So this conversation comes from a pretty special place for me as someone suffering in this space - and I learned a lot from Lulu about how she’s built her business. We talk about:Using an accelerator as a launchpadBuilding a product with word of mouth inherently built in like wild fireCreating a business rooted in heritage and culture and using that as your core content marketing strategyAnd Lulu’s advice for foundersIf you ever want to chat period stuff feel free to slide into my dms on Instagram, I am deep in the journey right now and I’ve shared all the insights that I received as a big juicy highlight.Let’s get into this episode, this is Lulu for Female Startup ClubLINKS WE MENTION:Elix InstagramElix TikTok Lulu's TikTokLulu's InstagramShop Elix with 15% off (3month Cycle Balance bundle) using the code: FEMALESTARTUPCLUB15 or through this linkVisit Upscribe.io/femalestartupclub to learn more and receive your first month FREESIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.liveFemale Startup Club's Instagram Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Female Startup Club + Clearco: Clear.co/partner/female-star Hosted on Acast. See acast.com/privacy for more information.
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Nov 19, 2022 • 14min

Fundraising: everything you wanted to know (but were afraid to ask)✨

Helllooo! It’s Doone here - your host and hype girl. I’ve just spent my morning working on the launch plan for Majic and now I’M excited to be popping to into your ears for our weekly mini episode. Now - You might be able to hear the storm grumbling outside my window right now which is a soundtrack I missed living in London so feel free to enjoy it with me.  This week I’m answering all of your fundraising questions, covering everything you want - and need - to know but were afraid to ask. A couple of weeks ago Jessie Gabriel from All Places hosted a masterclass in our network to spill the tea on all things fundraising, and we were able to ask all of questions. And it was amazing. I didn’t actually know how much I didn’t know. To give you an introduction to the woman of the hour, Jessie stepped down as an equity partner and head of the Investment Funds practice at a major law firm in 2020 to launch All Places, which is a business and legal strategy firm seeking to create a more equitable world by actively helping women from all backgrounds and industries grow their business without limits. I’d say our missions align pretty damn well. All Places is actually the only firm in the US focused primarily on female asset managers and entrepreneurs and In less than a year, the firm’s client roster has grown to include so many trailblazing consumer brands like Táche and Omsom, who have both come on the podcasts to share their stories! Jessie’s basically a well of knowledge when it comes to fundraising and the reality of being a female founder today. I’d highly recommend jumping onto her website which you can find in the shownotes and signing up to her insightful newsletter. The key take-away I want you to take from this episode is this very important tip when it comes to raising any kind of capital. Network is the right place to start. Best case scenario, you have a great network already, that is supportive of you and your brand. If you don’t have that list, the time to grow it is right now. Actively reach out to people before you’re fundraising, get involved in networking groups. It’s hard, and it's a lot of work, but that network is critical. The network isn’t going to be VC funds necessarily, becausee they might not be ones directly writing you checks. For most of them it’s just going to be too early. But investors always know other investors. And if you’e in the process of raising right now, drop me a note. I’d love to learn more about your startup and see if I can help.Let’s get straight into it!LINKS WE MENTION:Jesse Gabriel LinkedIn All Places WebsiteVisit Upscribe.io/femalestartupclub to learn more and receive your first month FREESIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.liveFemale Startup Club's Instagram Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Female Startup Club + Clearco: Clear.co/partner/female-star Hosted on Acast. See acast.com/privacy for more information.
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Nov 18, 2022 • 10min

6 quick questions with Jenny Goldfarb, Founder of The Mrs. Goldfarb's Unreal Deli (Part 2)

It’s Doone here, your host and hype girl. It is the most beautiful today here in Sydney, I’ve got little Sweetie sitting on my lap and we’ve got a cracker episode today with Jenny Goldfarb, the founder of Mrs Goldfarb’s Unreal Deli. Jenny grew up watching her family run deli’s in NYC but after watching a video of how animals actually get slaughtered she changed her life and set out on a mission to create her favourite food in plant version.Jenny is the kind of person you could chat to for hours - she’s got a story made of gold and in this episode you’ll hear her tell me all about her grassroots efforts to get the word out there by doing door to door sales, trawling Facebook groups to find people like her to connect with, the key piece advice that saved her business and a mistake that cost for her $100k.Before we jump into this episode we’re getting close to launching Majic and I would of course LOVE to see you there! You can sign up to our priority waitlist where you’ll receive our launch offer when we go live next month at femalestartupclub.comLet’s get into it this is Jenny for Female Startup Club.LINKS WE MENTION:Mrs. Goldfarb's Unreal Deli LinkedInMrs. Goldfarb's Unreal Deli WebsiteVisit Upscribe.io/femalestartupclub to learn more and receive your first month FREESIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.liveFemale Startup Club's Instagram Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Female Startup Club + Clearco: Clear.co/partner/female-star Hosted on Acast. See acast.com/privacy for more information.

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