Female Startup Club 6 quick questions with Lulu Ge, Founder of Elix (Part 2)
Welcome back to the show, it’s Doone here - your host and hype girl. This episode came from a really beautiful beginning that I want to tell you about. And you might know what I’m talking about if you follow me on Instagram. So a few months ago I posted out of desperation for help - about this crazy messed up period that I had which gave me hours of severe back pain and vomitting and everything else. Absolute period from hell. But the beautiful thing that came out of this experience is that I had hundreds of people reach out to me with their stories and advice and recommendations and funnily enough a guy I know, Justin Silver, popped into my DMS recommending that I meet the founder of Elix, Lulu Ge.
Now Elix is is the first digital platform to use modern technology to personalize Traditional Chinese Medicine (TCM), by combining time-tested knowledge, medicinal botanicals, and clinical research to empower self-healing. It’s ben built on the principle that menstrual cycles are a vital sign for our overall health, and Elix formulates pure and potent liquid herbal extracts clinically proven to treat hormonal imbalances that are the root cause of painful and life-disrupting symptoms. Beyond herbal treatments, Elix is committed to breaking women’s health taboos and bridging the gap in healthcare knowledge through community events and their content vertical The Wisdom.
So this conversation comes from a pretty special place for me as someone suffering in this space - and I learned a lot from Lulu about how she’s built her business. We talk about:
- Using an accelerator as a launchpad
- Building a product with word of mouth inherently built in like wild fire
- Creating a business rooted in heritage and culture and using that as your core content marketing strategy
- And Lulu’s advice for founders
If you ever want to chat period stuff feel free to slide into my dms on Instagram, I am deep in the journey right now and I’ve shared all the insights that I received as a big juicy highlight.
Let’s get into this episode, this is Lulu for Female Startup Club
LINKS WE MENTION:
Elix Instagram
Elix TikTok
Lulu's TikTok
Lulu's Instagram
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