

Female Startup Club
Female Startup Club
Join your host and hype girl, Doone Roisin, for full access to the best knowledge, tips, and strategies from the world's most exciting (and successful) founders & entrepreneurs doing multi 7, 8 & 9 figures in revenue - who happen to be women. This is the go-to space for early stage dreamers women-in-progress to be inspired to start their side hustle or business, and get help along the journey. Hosted on Acast. See acast.com/privacy for more information.
Episodes
Mentioned books

Apr 25, 2023 • 15min
6 quick questions with Monica Grohne, Founder of Marea (Part 2)
This is Monica Grohne for Female Startup Club.Hi! It’s Doone here, your host and hype girl popping into your ears on from Sydney Australia. If you’re new to the show - welcome - every week I’m chatting with some of the world’s most successful female founders and entrepreneurs to understand how they’ve built their business to 7,8 and 9 figures in annual recurring revenue; we talk about what’s working now and what’s not working. And we love to dig into the money piece and the challenges that come from going through those hard times.Today on the podcast, we’re learning from Monica Grohne. Monica is the Founder & CEO of Marea - a menstrual wellness company supporting you with the foundational nutrition needed for healthier, happier cycles. Monica spent 17 years struggling with PMDD before discovering the life changing benefits that nutrition could have on helping her live without the cyclical roller coaster. And I LOVE this episode. Monica has built the business to $50k monthly revenue without spending a cent on paid ads and this is a really important conversation around building your business and proving the concept before you start to invest in paid growth. She also shares some great marketing tactics she’s been using recently!And while I’ve got you here I’ve also updated the grant doc with a bunch of new grants all over the world that are ready to be applied for this month and you can download it by going to femalestartupclub.com/grants. The Cartier women initiative is open at the moment and it’s one of my faves!Let’s get into this episode, this is Monica for Female Startup Club.LINKS WE MENTION:Monica's InstagramMarea's InstagramJoin thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.comJoin our tool and private community for small business owners, Majic [formerly known as Hype Club]Female Startup Club's InstagramDoone's InstagramDoone's TikTokSay hello to Doone: hello@femalestartupclub.comArchive: www.archive.com/FSC Hosted on Acast. See acast.com/privacy for more information.

Apr 24, 2023 • 55min
Marea Wellness is the Small Business doing $50k in monthly rev, with no paid ad spend. Monica Grohne breaks down her strategy (Part 1)
This is Monica Grohne for Female Startup Club.Hi! It’s Doone here, your host and hype girl popping into your ears on from Sydney Australia. If you’re new to the show - welcome - every week I’m chatting with some of the world’s most successful female founders and entrepreneurs to understand how they’ve built their business to 7,8 and 9 figures in annual recurring revenue; we talk about what’s working now and what’s not working. And we love to dig into the money piece and the challenges that come from going through those hard times.Today on the podcast, we’re learning from Monica Grohne. Monica is the Founder & CEO of Marea - a menstrual wellness company supporting you with the foundational nutrition needed for healthier, happier cycles. Monica spent 17 years struggling with PMDD before discovering the life changing benefits that nutrition could have on helping her live without the cyclical roller coaster. And I LOVE this episode. Monica has built the business to $50k monthly revenue without spending a cent on paid ads and this is a really important conversation around building your business and proving the concept before you start to invest in paid growth. She also shares some great marketing tactics she’s been using recently!And while I’ve got you here I’ve also updated the grant doc with a bunch of new grants all over the world that are ready to be applied for this month and you can download it by going to femalestartupclub.com/grants. The Cartier women initiative is open at the moment and it’s one of my faves!Let’s get into this episode, this is Monica for Female Startup Club.LINKS WE MENTION:Monica's InstagramMarea's InstagramJoin thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.comJoin our tool and private community for small business owners, Majic [formerly known as Hype Club]Female Startup Club's InstagramDoone's InstagramDoone's TikTokSay hello to Doone: hello@femalestartupclub.comArchive: www.archive.com/FSC Hosted on Acast. See acast.com/privacy for more information.

Apr 15, 2023 • 19min
6 quick questions with Christina Kao, Founder of Le Mini Macaron (Part 2)
This is Christina Kao for Female Startup Club.Hi hello!!! It’s Doone here, your host and hype girl popping into your ears on a beautiful day from Sydney Australia. If you’re new to the show - welcome - every week I’m chatting with some of the world’s most successful female founders and entrepreneurs to understand how they’ve built their businesses to 7 figures in annual recurring revenue and above; what’s working now and what’s not working. We also love to talk about the money piece and we LOVE to dig into the challenges and find the insights that come from going through those hard times.Today on the podcast, we’re learning from Christina Kao. Christina is the co-founder of Le Mini Macaron. A privately-funded, indie beauty brand that launched in 2015 with a focus on making gel manicures easy, affordable, and fun to DIY at home. The nail brand has since launched in over 30 markets, including retailers like Sephora, ULTA, Target, and Asos along with about a million other ones. This episode was so much fun and we hit on so many gems when it comes to setting yourself up for success with your supply chain, your retail partners - specifically how to approach your marketing when you launch into something like Target - and product development through the lens of social media.I loved hearing about what Christina would do differently if she were to start the brand today: she would really focus on content. There’s two ways you can do it. As a founder, to be the face of the brand makes a huge difference. Secondly, if you have the right content then people will start engaging with it, use other creators and influencers to do that - but how you brief them is important - what works for you product - what’s the hook? You have to figure out what is that visual for your brand and your product that is unique and recognisable. Social is your free platform. How are you going to be different and better than the competitors? And while I’ve got you here I’ve also updated the grant doc with a bunch of new grants all over the world that are ready to be applied for this month and you can download it by going to femalestartupclub.com/grants.Let’s get into this episode, this is Christina for Female Startup Club.LINKS WE MENTION:Le Mini Macaron's InstagramChristina's InstagramChristina's LinkedInLe Mini Macaron's LinkedInHow's Work? PodcastSimon Sinek WebsiteJoin thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.comJoin our tool and private community for small business owners, Majic [formerly known as Hype Club]Female Startup Club's InstagramDoone's InstagramDoone's TikTokSay hello to Doone: hello@femalestartupclub.comArchive: www.archive.com/FSC Hosted on Acast. See acast.com/privacy for more information.

Apr 14, 2023 • 46min
The Marketing Playbook for Success when you launch into Target with Le Mini Macaron's co-founder Christina Kao (Part 1)
This is Christina Kao for Female Startup Club.Hi hello!!! It’s Doone here, your host and hype girl popping into your ears on a beautiful day from Sydney Australia. If you’re new to the show - welcome - every week I’m chatting with some of the world’s most successful female founders and entrepreneurs to understand how they’ve built their businesses to 7 figures in annual recurring revenue and above; what’s working now and what’s not working. We also love to talk about the money piece and we LOVE to dig into the challenges and find the insights that come from going through those hard times.Today on the podcast, we’re learning from Christina Kao. Christina is the co-founder of Le Mini Macaron. A privately-funded, indie beauty brand that launched in 2015 with a focus on making gel manicures easy, affordable, and fun to DIY at home. The nail brand has since launched in over 30 markets, including retailers like Sephora, ULTA, Target, and Asos along with about a million other ones. This episode was so much fun and we hit on so many gems when it comes to setting yourself up for success with your supply chain, your retail partners - specifically how to approach your marketing when you launch into something like Target - and product development through the lens of social media.I loved hearing about what Christina would do differently if she were to start the brand today: she would really focus on content. There’s two ways you can do it. As a founder, to be the face of the brand makes a huge difference. Secondly, if you have the right content then people will start engaging with it, use other creators and influencers to do that - but how you brief them is important - what works for you product - what’s the hook? You have to figure out what is that visual for your brand and your product that is unique and recognisable. Social is your free platform. How are you going to be different and better than the competitors? And while I’ve got you here I’ve also updated the grant doc with a bunch of new grants all over the world that are ready to be applied for this month and you can download it by going to femalestartupclub.com/grants.Let’s get into this episode, this is Christina for Female Startup Club.LINKS WE MENTION:Le Mini Macaron's InstagramChristina's InstagramChristina's LinkedInLe Mini Macaron's LinkedInHow's Work? PodcastSimon Sinek WebsiteJoin thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.comJoin our tool and private community for small business owners, Majic [formerly known as Hype Club]Female Startup Club's InstagramDoone's InstagramDoone's TikTokSay hello to Doone: hello@femalestartupclub.comArchive: www.archive.com/FSC Hosted on Acast. See acast.com/privacy for more information.

Apr 8, 2023 • 12min
6 quick questions with Roslyn McLarty, Founder of The GIST (Part 2)
This is Roslyn McLarty for Female Startup Club.Welcome back to the show! It’s Doone here - your host and hype girl. Today we’re learning from Roslyn McLarty, co-founder of The GIST, a women-led and operated digital sports media company with a mission of leveling up the playing field in sports and bringing inclusive and progressive sports updates to underserved fans.Roslyn leads The GIST’s operations, finance, and audience growth and together with her team, she’s scaled the brand’s audience to over 1m GISTers across their channels. Roslyn and her two co-founders were named to Forbes 30 Under 30 in 2020 and have been accelerated through programs with Meta and Techstars.If you’ve ever thought about starting a newsletter this is your sign to do it! We talk through the blueprint in the early days when it was more boots to the ground organic vs today and what she would do now if she was starting fresh. The media landscape is changing, and that's great news for small businesses. You might feel like the latest it-newsletter is popping up left right and centre, but as the market becomes more saturated there are lots of new tools that make creating a newsletter super easy. Roslyn McLarty's number one tip? Take a look at all the tools out there that can save you a lot of time and investment up-front. Oh, and we’ve also updated the grant doc with a bunch of new grants all over the world that are ready to be applied for this month - like the Small Business Growth Fund that’s awarding grants between 5-25k and the FinImpact Women Empowerment grant for $10k.You can access the doc by going to femalestartupclub.com/grants.Let’s get into today’s episode, this is Roslyn for Female Startup Club.LINKS WE MENTION:The Gist USA's InstagramThe Gist Canada's InstagramRoslyn's InstagramThe Gist's TikTokThe Gist: NewsletterPodcast: The Gist of itFemstreet NewsletterThe Reset Podcast A Media Operator NewsletterJoin thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.comJoin our tool and private community for small business owners, Majic [formerly known as Hype Club]Female Startup Club's InstagramDoone's InstagramDoone's TikTokSay hello to Doone: hello@femalestartupclub.comArchive : www.archive.com/FSC Hosted on Acast. See acast.com/privacy for more information.

Apr 7, 2023 • 40min
She launched a sports newsletter for women with just a few thousands dollars and now it’s doing more than 7 figures in revenue, with The GIST’s co-founder Roslyn McLarty (Part 1)
This is Roslyn McLarty for Female Startup Club.Welcome back to the show! It’s Doone here - your host and hype girl. Today we’re learning from Roslyn McLarty, co-founder of The GIST, a women-led and operated digital sports media company with a mission of leveling up the playing field in sports and bringing inclusive and progressive sports updates to underserved fans.Roslyn leads The GIST’s operations, finance, and audience growth and together with her team, she’s scaled the brand’s audience to over 1m GISTers across their channels. Roslyn and her two co-founders were named to Forbes 30 Under 30 in 2020 and have been accelerated through programs with Meta and Techstars.If you’ve ever thought about starting a newsletter this is your sign to do it! We talk through the blueprint in the early days when it was more boots to the ground organic vs today and what she would do now if she was starting fresh. The media landscape is changing, and that's great news for small businesses. You might feel like the latest it-newsletter is popping up left right and centre, but as the market becomes more saturated there are lots of new tools that make creating a newsletter super easy. Roslyn McLarty's number one tip? Take a look at all the tools out there that can save you a lot of time and investment up-front. Oh, and we’ve also updated the grant doc with a bunch of new grants all over the world that are ready to be applied for this month - like the Small Business Growth Fund that’s awarding grants between 5-25k and the FinImpact Women Empowerment grant for $10k.You can access the doc by going to femalestartupclub.com/grants.Let’s get into today’s episode, this is Roslyn for Female Startup Club.LINKS WE MENTION:The Gist USA's InstagramThe Gist Canada's InstagramRoslyn's InstagramThe Gist's TikTokThe Gist: NewsletterPodcast: The Gist of itFemstreet NewsletterThe Reset Podcast A Media Operator NewsletterJoin thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.comJoin our tool and private community for small business owners, Majic [formerly known as Hype Club]Female Startup Club's InstagramDoone's InstagramDoone's TikTokSay hello to Doone: hello@femalestartupclub.comArchive : www.archive.com/FSC Hosted on Acast. See acast.com/privacy for more information.

Mar 29, 2023 • 13min
6 quick questions with Kayla Houlihan, Founder of Tribe Skincare (Part 2)
This is Kayla Houlihan for Female Startup ClubHi hello!!! It’s Doone here, your host and hype girl popping into your ears from Sydney Australia. If you’re new to the show - welcome - every week I’m chatting with some of the world’s most successful female founders to understand how they’ve built their business to 7 figures in annual recurring rev and above; what’s working and what’s not working. We also love to talk about the money piece and we LOVE to dig into the challenges and find the insights that come from going through those hard times.Today on the podcast, we’re learning from Kayla Houlihan and we had the best chat about her company, Tribe Skincare. And Kayla also shares specifics around what she’s doing differently as she launches a sister company to Tribe. We dive into the blueprint for a successful Afterpay sales day and how they approach sales overall as a company, why she did switched off all her digital ad spend and the result of doing that, and a clever engagement idea for Instagram that you can launch today.Kayla also shared her biggest money mistake since starting the business, going right back to the early days when trademarking (what became) Tribe Skincare wasn't top of the priorities list. Receiving a cease & desist ended up being super costly, and a big money mistake. In hindsight, it would have been a lot cheaper to just pay to trademark the brand over completely changing everything. Keep your eyes peeled on our Instagram for a post diving a little more into trademarking options later this week!LINKS WE MENTION:Kayla's InstagramTribe Skincare's InstagramLADY-BRAINS PodcastLady Startup Stories PodcastJoin thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.comJoin our tool and private community for small business owners, Majic [formerly known as Hype Club]Female Startup Club's InstagramDoone's InstagramDoone's TikTokSay hello to Doone: hello@femalestartupclub.comArchive : www.archive.com/FSC Hosted on Acast. See acast.com/privacy for more information.

Mar 28, 2023 • 49min
Tribe Skincare's Founder Kayla Houlihan shares her winning Instagram growth strategy that you can implement today (Part 1)
This is Kayla Houlihan for Female Startup ClubHi hello!!! It’s Doone here, your host and hype girl popping into your ears from Sydney Australia. If you’re new to the show - welcome - every week I’m chatting with some of the world’s most successful female founders to understand how they’ve built their business to 7 figures in annual recurring rev and above; what’s working and what’s not working. We also love to talk about the money piece and we LOVE to dig into the challenges and find the insights that come from going through those hard times.Today on the podcast, we’re learning from Kayla Houlihan and we had the best chat about her company, Tribe Skincare. And Kayla also shares specifics around what she’s doing differently as she launches a sister company to Tribe. We dive into the blueprint for a successful Afterpay sales day and how they approach sales overall as a company, why she did switched off all her digital ad spend and the result of doing that, and a clever engagement idea for Instagram that you can launch today.Kayla also shared her biggest money mistake since starting the business, going right back to the early days when trademarking (what became) Tribe Skincare wasn't top of the priorities list. Receiving a cease & desist ended up being super costly, and a big money mistake. In hindsight, it would have been a lot cheaper to just pay to trademark the brand over completely changing everything. Keep your eyes peeled on our Instagram for a post diving a little more into trademarking options later this week!LINKS WE MENTION:Kayla's InstagramTribe Skincare's InstagramLADY-BRAINS PodcastLady Startup Stories PodcastJoin thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.comJoin our tool and private community for small business owners, Majic [formerly known as Hype Club]Female Startup Club's InstagramDoone's InstagramDoone's TikTokSay hello to Doone: hello@femalestartupclub.comArchive : www.archive.com/FSC Hosted on Acast. See acast.com/privacy for more information.

Mar 24, 2023 • 14min
6 quick questions with Tiffany Krumins, Founder of Opu Probiotics (Part 2)
This is Tiffany Krumins for Female Startup ClubHi hello!!! It’s Doone here, your host and hype girl popping into your ears on a super sunny day from Sydney Australia. If you’re new to the show - welcome - every week I’m chatting with some of the world’s most successful female founders and entrepreneurs to understand how they’ve built their business to 7 figures in annual recurring revenue and above; what’s working and what’s not working. We also love to talk about the money piece and we LOVE to dig into the challenges and find the insights that come from going through those hard times.Today on the podcast, we’re learning from Tiffany Krumins. And you might recognize her as the brains behind Ava the Elephant. Tiffany and her story are just so special and so interesting and it’s got plenty of plot twists along the way. There’s a lot of insight into what can go wrong when you’re scaling too fast and we break down her blueprint for building her new business, Opu Probiotics which is completely different from the first time around. This episode is something you’re going to need a notepad and pen for! Because it is just so damn good.Oh and we’ve also updated the grant doc with a bunch of new grants all over the world that are ready to be applied for this month and you can download it by going to femalestartupclub.com/grants.Let’s get into this episode, this is Tiffany for Female Startup Club.LINKS WE MENTION:Tiffany's LinkedInOpu Probiotics' InstagramJoin thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.comJoin our tool and private community for small business owners, Majic [formerly known as Hype Club]Female Startup Club's InstagramDoone's InstagramDoone's TikTokSay hello to Doone: hello@femalestartupclub.comArchive : www.archive.com/FSC Hosted on Acast. See acast.com/privacy for more information.

Mar 24, 2023 • 40min
Unconventional lessons from Tiffany Krumins, founder of Ava the Elephant, who sold 50% of her business to Barbara Corcoran on SharkTank (+ her new venture Opu Probiotics!) (Part 1)
This is Tiffany Krumins for Female Startup ClubHi hello!!! It’s Doone here, your host and hype girl popping into your ears on a super sunny day from Sydney Australia. If you’re new to the show - welcome - every week I’m chatting with some of the world’s most successful female founders and entrepreneurs to understand how they’ve built their business to 7 figures in annual recurring revenue and above; what’s working and what’s not working. We also love to talk about the money piece and we LOVE to dig into the challenges and find the insights that come from going through those hard times.Today on the podcast, we’re learning from Tiffany Krumins. And you might recognize her as the brains behind Ava the Elephant. Tiffany and her story are just so special and so interesting and it’s got plenty of plot twists along the way. There’s a lot of insight into what can go wrong when you’re scaling too fast and we break down her blueprint for building her new business, Opu Probiotics which is completely different from the first time around. This episode is something you’re going to need a notepad and pen for! Because it is just so damn good.Oh and we’ve also updated the grant doc with a bunch of new grants all over the world that are ready to be applied for this month and you can download it by going to femalestartupclub.com/grants.Let’s get into this episode, this is Tiffany for Female Startup Club.LINKS WE MENTION:Tiffany's LinkedInOpu Probiotics' InstagramJoin thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.comJoin our tool and private community for small business owners, Majic [formerly known as Hype Club]Female Startup Club's InstagramDoone's InstagramDoone's TikTokSay hello to Doone: hello@femalestartupclub.comArchive : www.archive.com/FSC Hosted on Acast. See acast.com/privacy for more information.