The Marketing Playbook for Success when you launch into Target with Le Mini Macaron's co-founder Christina Kao (Part 1)

This is Christina Kao for Female Startup Club.

Hi hello!!! It’s Doone here, your host and hype girl popping into your ears on a beautiful day from Sydney Australia. If you’re new to the show - welcome - every week I’m chatting with some of the world’s most successful female founders and entrepreneurs to understand how they’ve built their businesses to 7 figures in annual recurring revenue and above; what’s working now and what’s not working. We also love to talk about the money piece and we LOVE to dig into the challenges and find the insights that come from going through those hard times.

Today on the podcast, we’re learning from Christina Kao. Christina is the co-founder of Le Mini Macaron. A privately-funded, indie beauty brand that launched in 2015 with a focus on making gel manicures easy, affordable, and fun to DIY at home. The nail brand has since launched in over 30 markets, including retailers like Sephora, ULTA, Target, and Asos along with about a million other ones. This episode was so much fun and we hit on so many gems when it comes to setting yourself up for success with your supply chain, your retail partners - specifically how to approach your marketing when you launch into something like Target - and product development through the lens of social media.

I loved hearing about what Christina would do differently if she were to start the brand today: she would really focus on content. There’s two ways you can do it. As a founder, to be the face of the brand makes a huge difference. Secondly, if you have the right content then people will start engaging with it, use other creators and influencers to do that - but how you brief them is important - what works for you product - what’s the hook? You have to figure out what is that visual for your brand and your product that is unique and recognisable. Social is your free platform. How are you going to be different and better than the competitors? 

And while I’ve got you here I’ve also updated the grant doc with a bunch of new grants all over the world that are ready to be applied for this month and you can download it by going to femalestartupclub.com/grants.

Let’s get into this episode, this is Christina for Female Startup Club.

LINKS WE MENTION:

Le Mini Macaron's Instagram

Christina's Instagram

Christina's LinkedIn

Le Mini Macaron's LinkedIn

How's Work? Podcast

Simon Sinek Website

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