Female Startup Club She launched a sports newsletter for women with just a few thousands dollars and now it’s doing more than 7 figures in revenue, with The GIST’s co-founder Roslyn McLarty (Part 1)
This is Roslyn McLarty for Female Startup Club.
Welcome back to the show! It’s Doone here - your host and hype girl. Today we’re learning from Roslyn McLarty, co-founder of The GIST, a women-led and operated digital sports media company with a mission of leveling up the playing field in sports and bringing inclusive and progressive sports updates to underserved fans.
Roslyn leads The GIST’s operations, finance, and audience growth and together with her team, she’s scaled the brand’s audience to over 1m GISTers across their channels. Roslyn and her two co-founders were named to Forbes 30 Under 30 in 2020 and have been accelerated through programs with Meta and Techstars.
If you’ve ever thought about starting a newsletter this is your sign to do it! We talk through the blueprint in the early days when it was more boots to the ground organic vs today and what she would do now if she was starting fresh. The media landscape is changing, and that's great news for small businesses. You might feel like the latest it-newsletter is popping up left right and centre, but as the market becomes more saturated there are lots of new tools that make creating a newsletter super easy. Roslyn McLarty's number one tip? Take a look at all the tools out there that can save you a lot of time and investment up-front.
Oh, and we’ve also updated the grant doc with a bunch of new grants all over the world that are ready to be applied for this month - like the Small Business Growth Fund that’s awarding grants between 5-25k and the FinImpact Women Empowerment grant for $10k.
You can access the doc by going to femalestartupclub.com/grants.
Let’s get into today’s episode, this is Roslyn for Female Startup Club.
LINKS WE MENTION:
The Gist USA's Instagram
The Gist Canada's Instagram
Roslyn's Instagram
The Gist's TikTok
The Gist: Newsletter
Podcast: The Gist of it
Femstreet Newsletter
The Reset Podcast
A Media Operator Newsletter
Join thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com
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Female Startup Club's Instagram
Doone's Instagram
Doone's TikTok
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