Retail Remix

This episode is brought to you by Commerce.Mars, Inc. has embarked on a digital transformation that encompasses ecommerce experience and in-store activation. Throughout this journey, which began with the M&M’S brand, the company has successfully embraced experience innovation that has composable technology and agile processes at the center of it all. During this episode of Retail Remix, Kyle Barz of Mars, Inc., shares how he helped drive this new era for the business alongside Casper Rasmussen and the Valtech team. Together they break down:What inspired Mars to begin its transformation journey, and the challenges that Kyle and his team had to tackle early on to ensure success; How composable technology accelerates innovation and empowers teams to better spot and respond to new business opportunities; and The end-to-end transformation process for M&M’S, including the lessons that will be applied for other brands. RELATED LINKSSee the original case studyLearn more about ValtechLearn more about MarsConnect with Casper and Kyle on LinkedIn -----How to Win Customers Across Every ChannelThis guide from BigCommerce brings you expert insights on data, branding, and marketing to help you grow sales across every major channel. Read the Guide.

This episode is brought to you by Commerce.You may think shopping online for a car (especially a used car) is overwhelming, even frustrating. But Jim Lyski is trying to change that. As EVP and Chief Growth & Strategy Officer for CarMax, Jim has helped drive the company’s AI efforts, which span various touch points and all stages of the buying journey. Listen to get details into how CarMax is: Evolving its value proposition to align with the new needs and expectations of consumers; Investing in chat agents that provide proactive and reactive support to shoppers;Creating opportunities for virtual, high-touch discovery and customization; and Embedding personalization into the entire journey.RELATED LINKSLearn more about CarMaxSee CarMax coverage on Retail TouchPointsDownload the ultimate guide to Gen AI -----How to Win Customers Across Every ChannelThis guide from BigCommerce brings you expert insights on data, branding, and marketing to help you grow sales across every major channel. Read the Guide.

This episode is brought to you by Commerce.Livestreaming was said to completely transform retail as we knew it. A commerce staple in Asia, experts claimed it was only a matter of time before it took the west by storm. Although the hype cycle has slowed, companies like Orca are working to turn livestreaming and social commerce into highly effective and scalable sales channels. During this week’s Retail Remix, Orca co-founders Max Benator and Lauren Stevens share: How their TV roots inspired the mission and vision for Orca;Details on the Orca business model and how the company supports both brands and creators;   Why brands like e.l.f. Beauty, Samsung and Zappos are working with Orca to level up their social commerce strategies; andHow they are thinking about the evolution of AI and its role in content creation. RELATED LINKSLearn more about OrcaGet the scoop on Orca’s SoCom eventRead the latest content on all things social commerce -----How to Win Customers Across Every ChannelThis guide from BigCommerce brings you expert insights on data, branding, and marketing to help you grow sales across every major channel. Read the Guide.

Retail leaders grapple with disruptive technology and changing consumer habits, seeking innovative strategies to stay ahead. Executives share insights on balancing strategic vision with tactical execution and the complexities of scaling businesses. They highlight the joy of play in fostering innovation, particularly in the thriving non-alcoholic beverage sector. TikTok's influence on youth culture and its implications for retail are explored, alongside the necessity of memorable customer experiences. Mental health and support systems are crucial for leaders navigating these challenges.

This episode is brought to you by Commerce.Anthropologie has developed a truly distinct in-store experience; one that evokes emotional attachment and inspires discovery. How does the brand achieve this as it grows across formats, markets and even into digital channels?During this episode of Retail Remix, Mindy Massey, Global Executive Director of Retail for Anthropologie, shares how her growth and evolution within the company has helped her shape the brand’s store design and experiential approach. She shares: How the Anthropologie physical environment has had to evolve with the brand’s growth into different markets; Why cross-category curation is key to driving in-store engagement and delight; How the team balances digital connectivity and savviness with the entertainment value of physical stores; How her team collaborates with marketing on shaping pop-up environments; and Ways to use data across store formats and territories to refine and optimize store investments. RELATED LINKSFollow Mindy on LinkedInSee Retail TouchPoints’ latest coverage on Anthropologie  -----How to Win Customers Across Every ChannelThis guide from BigCommerce brings you expert insights on data, branding, and marketing to help you grow sales across every major channel. Read the Guide.

This episode is brought to you by Commerce.User-generated content (UGC) has become central to brands’ marketing and customer experience strategies over the past decade. But as social channels and trends have evolved, so too have brands’ methods for collecting, amplifying and monetizing their UGC. In August 2024, the FTC issued a formal ban on fake reviews and testimonials — an effort designed to prevent businesses from purchasing and “growth hacking” inaccurate, malicious or misleading content. During this episode of Retail Remix, Bazaarvoice CMO Zarina Stanford digs into: Why new policies were needed as the social media landscape evolved and expanded; How some businesses monetized, even weaponized, UGC for their own gain, and what the new ruling means for this gray area of the web; What brands can do to comply with new guidelines, and how they need to adapt their UGC strategies moving forward; andThe unknown ways brands could be misleading consumers with UGC, and what they can do to course correct. RELATED LINKSLearn more about BazaarvoiceDownload the company’s latest Channel Mix StudyGet more details from Bazaarvoice’s authenticity researchRead the article outlining the new ban on fake reviews and testimonials See all the latest coverage on FTC cases and rulingsConnect with Zarina on LinkedIn -----How to Win Customers Across Every ChannelThis guide from BigCommerce brings you expert insights on data, branding, and marketing to help you grow sales across every major channel. Read the Guide.

This episode is brought to you by Commerce.The payment experience has always been considered a “necessary evil” for ecommerce sites. There’s information merchants need to accept, validate and fulfill online orders. But now, technology is turning the payment experience into an opportunity for differentiation. During this week’s Retail Remix, two executives embedded in this exciting new world of payment share their thoughts on: What consumers actually expect from the checkout phase of the online shopping journey; How the rise of mobile wallets, accelerated checkout tools and BNPL has set new standards for success; How merchants can best align their current ecommerce experiences with consumer needs to identify key ways to improve; and Why tech players across the ecommerce ecosystem, including BigCommerce and PayPal, are coming together to drive innovation in payments. RELATED LINKSLearn more about BigCommerce conversion solutionsLearn more about PayPal’s retail offeringsGet details on how BigCommerce is helping merchants offer FastLane by PayPal on their sitesDownload Retail TouchPoints’ deep-dive report on the payment experience -----How to Win Customers Across Every ChannelThis guide from BigCommerce brings you expert insights on data, branding, and marketing to help you grow sales across every major channel. Read the Guide.

This episode is brought to you by Commerce.Marci Zaroff coined the term “ECOfashion” in 1995 and has spent decades driving meaningful conversations and tangible change in the fashion industry. Nearly three decades later, she is reflecting on the market’s evolution and the work that still needs to be done. During this episode of Retail Remix, Marci shares:Her vision for “ECOfashion” and how she believed it would influence the way all players in fashion and retail collaborate; How evolving consumer behaviors, including their love for resale and more ethical brands, is driving urgency among the C-suite; The making and growth of ECOfashion Corp, and how she’s won the support of Nigel Barker, Hilary Swank and other industry superstars; and New innovations in sustainable fashion, sparked by collaborations with Universal Music Group and other adjacent organizations. RELATED LINKSLearn more about ECOfashion CorpConnect with Marci on LinkedInRead Retail TouchPoints' latest content on sustainability -----How to Win Customers Across Every ChannelThis guide from BigCommerce brings you expert insights on data, branding, and marketing to help you grow sales across every major channel. Read the Guide.

This episode is brought to you by Commerce.Brandon Rael has decades of retail industry experience. As a member of RetailWire’s BrainTrust, a Rethink Retail Top Industry Influencer, and part of Kynryl’s consulting team, his daily focus is keeping pace with the new trends driving the retail industry forward. So who would be a better person than Brandon to dig into holiday trends and predictions? During this episode of Retail Remix, he shares: The critical role that social commerce will play in driving product awareness and conversions; How retailers can optimize their marketing and promotions strategies to maximize revenue; and Why personalization and curation are both critical for standing out and setting a foundation for loyalty. RELATED LINKSConnect with Brandon on LinkedInRead this article featuring Brandon’s holiday predictionsLearn more about KyndrylCheck out other industry experts’ holiday predictions -----How to Win Customers Across Every ChannelThis guide from BigCommerce brings you expert insights on data, branding, and marketing to help you grow sales across every major channel. Read the Guide.

This episode is brought to you by Commerce.VICI was founded in 2012, when women were looking for trendy, high-quality fashions on a relatively new platform called Instagram, but were extra wary of their spending. With consumers now in a very similar headspace, it is an optimal time for Co-founder and Chief Merchandising and Marketing Officer Aimee Dudum Colorado to reflect on how the business has evolved.During this episode, Aimee chats with host Alicia Esposito about:How the mission and values of VICI have evolved since the company’s inception, if at all;How VICI helped shape the “Instagram Brand” model; The distinct role that influencers and creators play in driving marketing and new product creation; andHow the “meme-ification” of marketing is making standing out harder for brands.RELATED LINKSLearn more about VICISee Retail TouchPoints’ latest coverage on all things social commerce -----How to Win Customers Across Every ChannelThis guide from BigCommerce brings you expert insights on data, branding, and marketing to help you grow sales across every major channel. Read the Guide.