How VICI Shaped the Future of the ‘Instagram Brand’

This episode is brought to you by Commerce.

VICI was founded in 2012, when women were looking for trendy, high-quality fashions on a relatively new platform called Instagram, but were extra wary of their spending. With consumers now in a very similar headspace, it is an optimal time for Co-founder and Chief Merchandising and Marketing Officer Aimee Dudum Colorado to reflect on how the business has evolved.

During this episode, Aimee chats with host Alicia Esposito about:

• How the mission and values of VICI have evolved since the company’s inception, if at all;
• How VICI helped shape the “Instagram Brand” model; 
• The distinct role that influencers and creators play in driving marketing and new product creation; and
• How the “meme-ification” of marketing is making standing out harder for brands.

RELATED LINKS

• Learn more about VICI
• See Retail TouchPoints’ latest coverage on all things social commerce

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