This episode is brought to you by Commerce.

You may think shopping online for a car (especially a used car) is overwhelming, even frustrating. But Jim Lyski is trying to change that.

As EVP and Chief Growth & Strategy Officer for CarMax, Jim has helped drive the company’s AI efforts, which span various touch points and all stages of the buying journey. Listen to get details into how CarMax is:

Evolving its value proposition to align with the new needs and expectations of consumers;
Investing in chat agents that provide proactive and reactive support to shoppers;
Creating opportunities for virtual, high-touch discovery and customization; and
Embedding personalization into the entire journey.

RELATED LINKS

Learn more about CarMax
See CarMax coverage on Retail TouchPoints
Download the ultimate guide to Gen AI

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Why CarMax Has Revved Up AI Innovation