Dr Sherril Kennedy has spent many years helping organisations be more effective. First as an academic researching social psychology in relation to marketing, with organisations such as Bradford University, Cranfield School of Management, and as a founding member of the International Management Centre, the first action learning post-graduate school to be established in Europe. Then latterly via her consulting company Kennedy, through which she has successfully helped many companies thrive through change and increase organisational effectiveness.  Sherril has developed a reputation for constructive challenge, and tackling issues and individuals others find too daunting. Her decision making work has enabled top teams to better understand human dynamics in decision making, and how to make better decisions that all of the team are committed to delivering.  If you want to give your business the edge when it comes to strategic decision making then don’t miss this. Enjoy!   What you’ll learn: How Sherril first discovered there was more to decision making than met the eye. The biggest mistakes organisations make in decision making. The connection between our movements and decision making. How this affects individuals and teams. Which levels of the organization this applies to and why.  How you increase the odds of avoiding a bad decision. What difference understanding decision making patterns can make to individuals. What sort of results organisations can get by learning how to make better decisions. How Sherril is sharing her message about decision making. What difference speaking and storytelling has made to her business.   All things Sherril: Dr Sherril Kennedy on LinkedIn www.kennedybusinesssolutions.org/     Books:  The Empty Raincoat by Charles Handy   Resources: https://www.facebook.com/groups/thespeakingclub/ https://www.saraharcher.co.uk/challenge  https://www.facebook.com/SarahArcherSpeak/ https://www.saraharcher.co.uk https://www.standoutpitch.com   Thanks for listening!   To share your thoughts:                                                       leave a comment below.     Share this show on Twitter, Facebook or LinkedIn.  To help the show out:     Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one.     Subscribe on iTunes.

My aim is that by the end of this show you’ll get clear on what might be impacting your speaking success, so that you don’t squander the golden opportunities that speaking gigs present. I’ll be walking you through the top five mistakes that I believe can stop you from making the most of the speaking opportunities you get.  And for each of these mistakes I’ve identified what I think is the underpinning thought or belief that causes them and what you should be doing instead. On top of that, I’ll be sharing what you need to include in your ‘Signature Talk’, so that it becomes a powerful marketing asset that you can use to engage your audience and create new customers and fans. Enjoy! What you’ll discover: Why not all facts are created equal. How you might be pushing your audience away instead of pulling them closer. Why you need to create from a beginners’ mindset. When your passion can become a problem. The difference between ‘presenting’ and using speaking as a powerful marketing tool to sell an idea, product or service.  Why you might be educating someone else’s audience The ingredients of a successful Signature Talk Leave a rating or review for The Speaking Club (Take a photo of your review and get a free e-copy of my book Cracking Speech Mate - How to Use Humour to Make You an Amazing Speaker!) https://www.saraharcher.co.uk/nailyourtalk    Resources: Join the Next Snackable Story Challenge The Speaking Club ‘Live’ Membership Grab your copy of Straight to the Top - How to Create and Deliver a Killer Elevator Pitch Grab your copy of Cracking Speech Mate - How to Add Humour to Make You An Amazing Speaker https://www.saraharcher.co.uk https://www.ratethispodcast.com/tsc https://www.hotflushrebels.com Thanks for listening! To share your thoughts:                                                       Share this show on Twitter, Facebook or LinkedIn. To help the show out:     Leave an honest review at https://www.ratethispodcast.com/tsc. Your ratings and reviews really help get the word out and I read each one.     Subscribe on iTunes.

As you know I believe that speaking is marketing, it’s an opportunity to influence and inspire an audience to make a change.  But getting anyone to shift perspective and do something differently is as challenging as getting a river to alter its course.  For most of us the status quo is more comfortable and subconsciously feels ‘safer’, even if it isn’t leading us to where we say we want to go. So … when you only have a short amount of time with your audience, how can you possibly motivate them to take action? That’s what this show is all about. I’m going to be sharing the dynamics of change with you, so that you understand what levers you need to pull, and then I’m going to show you how to move them in the direction you want to go.  Enjoy!   What you’ll discover: The dynamics of change. Why time is our friend in influencing change and what we can learn from Charles Dickens. How this strategy works even if there is no tangible evidence for making a change.  The critical ingredients for making this strategy work.  What next?   Leave a rating or review for The Speaking Club (Take a photo of your review and get a free e-copy of my book Cracking Speech Mate - How to Use Humour to Make You an Amazing Speaker!) Resources: Join the Next Snackable Story Challenge The Speaking Club Facebook Group The Speaking Club ‘Live’ Membership Grab your copy of Straight to the Top - How to Create and Deliver a Killer Elevator Pitch Grab your copy of Cracking Speech Mate - How to Add Humour to Make You An Amazing Speaker https://www.saraharcher.co.uk https://www.storyledmarketing.com https://www.ratethispodcast.com/tsc https://www.hotflushrebels.com   Thanks for listening! To share your thoughts:     leave a comment below.     Share this show on Twitter, Facebook or LinkedIn. To help the show out:     Leave an honest review at https://www.ratethispodcast.com/tsc. Your ratings and reviews really help get the word out and I read each one.     Subscribe on iTunes.

Do you have what it takes to become a successful speaker? There are a lot of people who want it, who dream of holding the audience in the palm of their hand and getting all the rewards that come with it… but so often they never progress from dreaming to doing. So what makes the difference between the many and the few? In this show, I’m going to share the cold, hard, simple truth with you, so that you know what you need to do to achieve your speaking goals.  Enjoy!   What you’ll discover: The one thing that separates the best from the rest. A shocking statistic and why it’s holding you back. Three direct outcomes that will move your speaking forward. The things you need to focus on improving that will make a difference to your speaking. Next steps you can take.   Leave a rating or review for The Speaking Club (Take a photo of your review and get a free e-copy of my book Cracking Speech Mate - How to Use Humour to Make You an Amazing Speaker!)   Resources: Join the Next Snackable Story Challenge The Speaking Club Facebook Group The Speaking Club ‘Live’ Membership Grab your copy of Straight to the Top - How to Create and Deliver a Killer Elevator Pitch Grab your copy of Cracking Speech Mate - How to Add Humour to Make You An Amazing Speaker https://www.saraharcher.co.uk https://www.storyledmarketing.com https://www.ratethispodcast.com/tsc https://www.hotflushrebels.com   Thanks for listening!   To share your thoughts:                                                       leave a comment below.     Share this show on Twitter, Facebook or LinkedIn. To help the show out:     Leave an honest review at https://www.ratethispodcast.com/tsc. Your ratings and reviews really help get the word out and I read each one.     Subscribe on iTunes.

Have you got a framework that pulls your IP together and makes your idea, product or service more memorable?  I believe if you haven’t - you should! Recently, something happened with one of my mastermind members that brought the content of this episode to mind.  She had been stuck with her messaging and content - yes, she was moving forward but it felt like she was wading through treacle, rather than being inspired, energised and motivated.  Then a conversation happened at a networking meeting which helped her to identify a framework for the process she takes her clients through.  Suddenly the clouds parted and this is what she said … “This framework could then form the basis of all my conversations … I have to say it’s got me all fired up!” So, if you’re lacking in motivation around your messaging, perhaps creating or refreshing your framework might help! What’s also important is when you find it, you share it in the best way, and that’s why I’ve dug this episode out of the archives for you. Enjoy!   What this episode covers: Why frameworks are important How to make your audience engage with the framework before you even share it with them How the same teaching framework will enable you to flex your talk to fill five minutes or five hours! When you should stay at the strategy level and why. The one thing you should always do with your framework to get your audience motivated to implement what you’re sharing.   Resources: https://www.facebook.com/groups/thespeakingclub/ https://www.saraharcher.co.uk/challenge https://www.facebook.com/SarahArcherSpeak/ https://www.storyledmarketing.com https://www.saraharcher.co.uk https://www.standoutpitch.com   Thanks for listening!   To share your thoughts:                                                   leave a comment below. Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review at https://www.ratethispodcast.com/TSC Subscribe on iTunes.

A lot of people have ideas that they think would make things better, but few progress beyond the daydream of what if?  My guest in this show had an idea that she just couldn’t shake, and after enrolling her sister, they set off on an adventure to make it real.  Today, ​​Ruth Anslow is a social entrepreneur and a keen advocate of doing business for social benefit, beyond just making profit. In 2010 she decided to take on supermarkets and co founded HISBE Food with her sister, Amy. HISBE is a supermarket chain with a difference, built on a social enterprise business model and designed to support a sustainable future for food and farming.  Alongside running HISBE, Ruth co founded The Good Business Club, to connect entrepreneurs who are starting, running and growing a “business for good” with the support and resources they need. In 2019 she started “HISBE Bootcamp,” to equip the next generation of food rebels to follow in HISBEs footsteps and launch their own change-making shops and brands. In this show Ruth is sharing tips for how to get your idea off the ground, including how she used TEDx and speaking to spread the message. Enjoy!   What you’ll learn: What drove Ruth to completely change her career trajectory. The story of how HISBE came to be born. What thoughts and feelings Ruth had about challenging the status quo. The eight values that shape HISBE and the difficulties living those values and making a business sustainable. How Ruth is creating a movement and getting the message out there. Why Ruth didn’t launch the company for three years and what she did to build desire and momentum during this time. The role that speaking has played in sharing her mission. How Ruth put her TEDx talk together Tips for getting started if you see something is flawed and could be done better.   All things Ruth: https://hisbe.co.uk https://www.facebook.com/HISBEFood https://www.instagram.com/hisbe_food https://twitter.com/HISBE_Food https://www.linkedin.com/in/ruth-anslow-97ba4b3/  https://www.youtube.com/watch?v=nLCE0zGqy3Q Books:  Shopped! (The Shocking Power of the British Supermarkets by Joanna Blythman  Body and Soul by Anita Roddick   Resources: https://www.facebook.com/groups/thespeakingclub/ https://www.saraharcher.co.uk/challenge  https://www.facebook.com/SarahArcherSpeak/ https://www.saraharcher.co.uk https://www.standoutpitch.com   Thanks for listening!   To share your thoughts:                                                       leave a comment below.     Share this show on Twitter, Facebook or LinkedIn. To help the show out:     Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one.     Subscribe on iTunes.

One of the things that is critical to success in business and speaking is building your brand.  And a big trap that many people fall into, is failing to share how they add value in a way that makes their brand and message memorable.  The problem is that if you’re not memorable then you won’t be recommended or referred, and if people forget who you are they can’t look you up. That’s why a great ‘signature sign off’ is something I recommend all my clients and students to craft, so that they minimise the risk of being forgotten. But, there are some important things to get right and pitfalls to avoid when you’re putting this together, and that’s where this show comes in.  Enjoy! What you’ll discover: The number one mistake people make when introducing themselves.  The three ingredients you need in your signature sign off and why.  Why you need to become synonymous with the problem you solve. The power of imagery in making your message sticky. How to pique their interest. Why you need to build a community around your take on the problem. The parting shot and why it needs to be meaningful. Leave a rating or review for The Speaking Club (Take a photo of your review and get a free e-copy of my book Cracking Speech Mate - How to Use Humour to Make You an Amazing Speaker!)   Resources: Join the Next Snackable Story Challenge The Speaking Club Facebook Group The Speaking Club ‘Live’ Membership Grab your copy of Straight to the Top - How to Create and Deliver a Killer Elevator Pitch Grab your copy of Cracking Speech Mate - How to Add Humour to Make You An Amazing Speaker https://www.saraharcher.co.uk https://www.storyledmarketing.com https://www.ratethispodcast.com/tsc https://www.hotflushrebels.com  Thanks for listening!  To share your thoughts:                                                       leave a comment below.     Share this show on Twitter, Facebook or LinkedIn.  To help the show out:     Leave an honest review at https://www.ratethispodcast.com/tsc Your ratings and review really help get the word out and I read each one.     Subscribe on iTunes.

If you can get your audience to believe what you believe then there is a strong chance that they’ll buy into your idea, product, service or movement.  There is an art and a science to achieving this and a big part of this relates to the language you use with your audience. That’s why I’ve invited language expert Paul Ross onto the show. Paul is on a mission to teach entrepreneurs and sales people how to powerfully increase their results through the power of subconscious communication.  He has spent 30 years helping people fall in love with the power of language to influence, persuade, sell, and turn stumbling blocks into stepping stones.   He's a Master Hypnotist, Master Trainer of NLP, author, and speaker, and he’s been regularly featured on media outlets including BBC, Fox, CNN, NBC, The Huffington Post, Uproxx, and Rolling Stone.  His talks get rave reviews and he has helped tens of thousands of people to successfully harness the power of subconscious communication to achieve their goals.   What you’ll learn: How language moves the unconscious mind towards making a decision? How you can use metaphors to create powerful connection, understanding and rapport with your audience. Why you should aim to be less specific with your language. Why you should consider what state of mind you want your audience to be in and how to get them there. The three sentence phrase that you can use at the start of talks and webinars that can massively increase sales and why it’s so powerful.  What pattern interrupts are and when to use them. Advice for tackling objections without being pushy or salesy. Why it’s not enough to get your audience to know, like and trust you. How Paul puts his talks together. The three things you need to believe to be good as a speaker. Audience connection and getting the balance right between content, stories and humour. All things Paul: https://www.speakerpaulross.com @speakerpaul paul@speakerpaulross.com    Books:  The Age of Reason by Thomas Paine Subtle Words that Sell by Paul Ross   Resources: https://www.facebook.com/groups/thespeakingclub/ https://www.saraharcher.co.uk/challenge  https://www.facebook.com/SarahArcherSpeak/ https://www.saraharcher.co.uk https://www.standoutpitch.com   Thanks for listening!   To share your thoughts:                                                       leave a comment below.     Share this show on Twitter, Facebook or LinkedIn. To help the show out:     Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one.     Subscribe on iTunes.

For many the choice between swimming in shark infested waters or going live on social media is a tough one. But because it can play such a powerful role in building your brand, authority and following more and more people are, (often reluctantly), going live. The trouble is that whilst there is absolutely merit in going live regularly to get through the fear and build your confidence, the content produced when you’re ‘having a go’ can often be dull as dishwater.  If you’re going to take the plunge, and do some live speaking on social media, there is no reason you can’t do it well from the start. That’s where this show and my nine tips come in.  These tips will form a kind of ‘essentials checklist’ for you to follow, so that you can be confident that your ‘lives’ are moving you and your audience forward on the journey towards working together.  Enjoy!   What you’ll discover: How to be more strategic with your lives, so that they are actively moving your business forward.  Why you must be specifically intentional with each ‘live’ you do.  Why you need to be ‘one and done’. The optimum length for ‘lives’.  The technical stuff you must nail. Branding and background matters How to ensure you deliver like a pro. What JK Rowling can teach you about Facebook lives.  How to become the most powerful person in the world. Enjoy!   Leave a rating or review for The Speaking Club (Take a photo of your review and get a free e-copy of my book Cracking Speech Mate - How to Use Humour to Make You an Amazing Speaker!)   Resources: Join the Next Snackable Story Challenge The Speaking Club Facebook Group The Speaking Club ‘Live’ Membership Grab your copy of Straight to the Top - How to Create and Deliver a Killer Elevator Pitch Grab your copy of Cracking Speech Mate - How to Add Humour to Make You An Amazing Speaker https://www.saraharcher.co.uk https://www.storyledmarketing.com https://www.ratethispodcast.com/tsc https://www.hotflushrebels.com   Thanks for listening!   To share your thoughts:                                                       leave a comment below.     Share this show on Twitter, Facebook or LinkedIn. To help the show out:     Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one.     Subscribe on iTunes.

This episode was originally released a couple of years ago, and it absolutely meets my ‘best of’ criteria.  Ryan Hildebrandt is an engineer, entrepreneur and marketer who is a TEDx expert and works with people who want to get their first TEDx talk.  As a founder of one of the most successful TEDx events in the UK, he knows what it takes to get selected, and what you need to do to get your message heard by the most people.    What you’ll learn: How you get a TEDx Talk. How you can make your talk stand out. Common myths about TED Talks. The life-changing opportunities your TEDx Talk can bring you. Why you need to treat a TEDx talk differently to a normal speaking engagement. Why a TEDx Talk is one of the best ways to build your credibility, authority, and brand. Why speaking at TEDx is more like copywriting than speaking. How long it takes to prepare for your TED talk and why. How to test your talk or app or book ideas to maximise their chance of success. Why you should do a little upfront brainstorming to get opportunities coming to you for YEARS after your TED Talk.   All things Ryan Hildebrandt: https://viralmessagelab.com linkedin.com/in/rmhildebrandt https://www.youtube.com/watch?v=VYbX8hEPIqs RMHildebrandt Resources: https://www.facebook.com/groups/thespeakingclub/ https://www.saraharcher.co.uk/challenge  https://www.facebook.com/SarahArcherSpeak/ https://www.storyledmarketing.com  https://www.saraharcher.co.uk https://www.standoutpitch.com   Thanks for listening!   To share your thoughts:                                                   leave a comment below. Share this show on Twitter, Facebook or LinkedIn.  To help the show out: Leave an honest review at https://www.ratethispodcast.com/TSC Subscribe on iTunes.