Getting traffic to your website or speaker page is important for getting sales and bookings. The trouble is that for most of us, how to get Google to notice us via search engine optimization (SEO), can seem like a mystical dark art that is beyond our understanding.

That’s why I’ve brought Graham Baylis onto the show.

If you imagine the internet as the wild west, then Graham would be considered one of the original frontiersmen. He’s been working with the internet since 1993 and set his own internet company up in 1999.

For more than 20 years he’s been on a mission to demystify SEO, so that business owners don’t get ripped off or put off harnessing the power of the internet to corral new customers into their world.