The Speaking Club: Mastering the Art of Public Speaking

It’s no secret that telling stories is the single most powerful tool you can have in your speaking and marketing. But not all stories are created equal.  There are some that are simply a series of events pulled together into a narrative arc that certainly meet the definition of a ‘story’.  And then, there are the others …  … the stories that get into your head and your heart and cause you to feel something… maybe anger, hope or laughter. And that makes you want to share them, and then that story becomes your story.  So, what is it that sets these two types of stories apart? Emotion.  Emotional stories win attention, keep your audience GLUED, and take  them on a journey, but the big question is how do you make a story emotional?   That’s what you’ll discover in this episode!   Enjoy! What you’ll learn: The tools of emotion Where you should use them How to turn emotion into a burning platform for action Why you should lead with emotion How you can create emotion even when the subject matter seems very dry. And lots more!! Leave a rating or review for The Speaking Club (Take a photo of your review and get a free e-copy of my book Cracking Speech Mate - How to Use Humour to Make You an Amazing Speaker!) Books: Grab your copy of Straight to the Top - How to Create and Deliver a Killer Elevator Pitch Grab your copy of Cracking Speech Mate - How to Add Humour to Make You An Amazing Speaker   Resources: UNICEF UKRAINE AID RED CROSS UKRAINE AID Nail Your Signature Talk Programme Take the Snackable Story Challenge The Speaking Club Facebook Group The Speaking Club ‘Live’ Membership https://www.saraharcher.co.uk https://www.ratethispodcast.com/tsc   Thanks for listening!   To share your thoughts:                                                    leave a comment below.  Share this show on Twitter, Facebook or LinkedIn.   To help the show out: Leave an honest review at https://www.ratethispodcast.com/tsc. Your ratings and reviews really help get the word out and I read each one. Subscribe on iTunes.

For 20 years Shelley Purchon taught people from all over the world to improve their English. Then she decided to turn the tables. She now helps English speakers to adjust the way that THEY communicate, so that people who didn’t grow up with English as a mother tongue can understand them more easily. Shelley learned the hard way how it feels to try to understand a foreign language when she moved to Spain in her twenties. Seven years later she moved back to the UK and taught refugees. She began to notice that although her students could understand her, they were struggling to understand other English people. She realised that most native English Speakers just didn’t know how to adjust their speech for a person who wasn’t fluent in English.  In 2018 Shelley set up English Unlocked to tackle this problem.  In this episode, she shares some great tips for individuals and organisations, so that you can make your message equally engaging for everyone you’re speaking to, no matter how good their English is. If you have international clients and colleagues, or if English isn’t your first language, you are going to love this episode.    Enjoy!   What you’ll learn: Shelley’s own experience as a non-native living in Spain. The epiphany she had that started her on the journey to starting her company.  Why someone who speaks fluently in your language may still struggle to integrate seamlessly into your business.  Why being a native speaker could be costing you sales and business opportunities.  The challenges that Shelley has faced in getting people to pay attention to this problem and how she overcame them. The three biggest benefits for an individual or organisation of modifying their language.  The biggest mistakes people make when they speak to non-native speakers. Tips that will make all the difference to engaging non-native speakers.  Whether it’s still possible to effectively use metaphors, analogies, stories and humour when you’re speaking to an international audience.  What Shelley has noticed about the way I can communicate better on the podcast.   https://www.englishunlocked.co.uk/post/how-did-english-unlocked-get-started https://www.linkedin.com/pulse/how-inclusive-your-company-non-native-english-speakers-purchon https://www.englishunlocked.co.uk/post/watch-this-video   All things Shelley: How To Be Understood By Overseas Clients (And Avoid Losing Sales) Code for Discount to Shelley’s Event: ARCHER50 https://www.englishunlocked.co.uk/ https://www.englishunlocked.co.uk/weekly-drop-in https://www.englishunlocked.co.uk/free-downloads https://www.linkedin.com/in/shelley-purchon-38969b107/ The LinkedIn post relating to international humour   Books: The Enneagram: Understanding Yourself and Others in Your Life  by Helen Palmer   Resources: Want to get better at finding and sharing your stories then check out our FREE Five Day Snackable Story Challenge Practice your speaking & test your content in a safe space in The Speaking Club ‘Live’ Membership Want to create a signature talk that sells, then check out our Nail Your Signature Talk in 60 Days programme.  Want to find out about working with me 121 then book a call here. https://www.saraharcher.co.uk   Thanks for listening!   To share your thoughts:   leave a comment below.   Share this show on Twitter, Facebook or LinkedIn.   To help the show out:   Leave an honest review at https://www.ratethispodcast.com/tsc. Your ratings and reviews really help get the word out and I read each one.    Subscribe on iTunes. *(please note if you use my link I get a small commission, but this does not affect your payment)

How lucky are you? Does it matter if you are lucky or not when it comes to success in business and speaking? What if you’ve been looking at the matter of luck in completely the wrong way. In this episode, I’m going to show you that you can increase your chances of being lucky, and as a result create more success for yourself.  Lucky people leave breadcrumbs for us to follow and I’m going to be sharing what those are so that you can become the architect, rather than a victim of chance.  Then in relation to speaking and business specifically, I’m going to give you the equivalent of a four leafed clover so that you can confidently grab opportunities and move forward in your mission. Enjoy! What you’ll discover: Why luck isn’t entirely down to chance. How you can influence luck in four different ways. A different way to look at luck that gives you more control over your success. How to create more chance of success in speaking. The four leaf clover of speaking. And lots more!! Leave a rating or review for The Speaking Club (Take a photo of your review and get a free e-copy of my book Cracking Speech Mate - How to Use Humour to Make You an Amazing Speaker!) Books: Grab your copy of Straight to the Top - How to Create and Deliver a Killer Elevator Pitch Grab your copy of Cracking Speech Mate - How to Add Humour to Make You An Amazing Speaker Forbes Article by David Kleinhandler The Luck Factor by Dr Richard Wiseman  Resources: UNICEF UKRAINE AID RED CROSS UKRAINE AID Nail Your Signature Talk Programme Take the Snackable Story Challenge The Speaking Club Facebook Group The Speaking Club ‘Live’ Membership https://www.saraharcher.co.uk https://www.storyledmarketing.com https://www.ratethispodcast.com/tsc https://www.hotflushrebels.com Want to get better at finding and sharing your stories then check out our FREE Five Day Snackable Story Challenge Practice your speaking & test your content in a safe space in The Speaking Club ‘Live’ Membership Want to create a signature talk that sells, then check out our Nail Your Signature Talk in 60 Days programme.  Want to find out about working with me 121 then book a call here. https://www.saraharcher.co.uk   Thanks for listening!   To share your thoughts:                                                   Leave a comment below. Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review at https://www.ratethispodcast.com/tsc Your ratings and reviews really help get the word out and I read each one.  Subscribe on iTunes.  

Chances are all the films you love, all the books you devour, have pulled you in because you can relate not only to the character and their journey, but to the underlying messages that apply universally to all human beings.  There are recurring symbols and motifs weaved into the fabric of stories from ‘The Three Little Pigs’ to ‘Harry Potter’, that signal, repeat and reinforce the themes that writers from Shakespeare to Quentin Tarantino use to draw us in and deliver a moral takeaway. Speakers and copy writers can also use universal themes and the tools of symbols and motifs in stories and more widely in their content to hook the audience, keep them engaged and get them to remember the core message and action points.  In this ‘best of’ show re-run, I’m going to share what I know about universal themes and story plots, and some examples of how you can use them practically in your public speaking and marketing content.  Enjoy! What this episode covers: What universal themes and basic story plots are Why they are important in stories, speaking, and marketing copy The different types of universal themes  How symbols and motifs reinforce universal themes and what they are The options for story plots  How you might use them in your speaking and in business.  Resources: How to Find Stories to Share in Your Talks, Teaching and Marketing Content - Episode 033 Simon Sinek Forbes Article Simon Sinek – Ted Talk JK Rowling Harvard Commencement I feel Pretty Trailer   https://www.facebook.com/groups/thespeakingclub/ https://www.saraharcher.co.uk/challenge  https://www.facebook.com/SarahArcherSpeak/ https://www.storyledmarketing.com  https://www.saraharcher.co.uk https://www.standoutpitch.com   Thanks for listening!   To share your thoughts:   leave a comment below.   Share this show on Twitter, Facebook or LinkedIn.   To help the show out:   Leave an honest review at https://www.ratethispodcast.com/tsc. Your ratings and reviews really help get the word out and I read each one.    Subscribe on iTunes.   *(please note if you use my link I get a small commission, but this does not affect your payment)

Dr. Clare Roberts has gone from being a clinical psychologist in the UK, to a YouTuber in Florida. Her YouTube channel, Generation Calm, which she juggles while still being a full-time homeschooling mum, now has 25,000 subscribers and over 2 million views. Her channel helps people looking to better manage their mind and live a more powerful life. She posts videos on stress management techniques, anxiety relief and relaxation methods, including guided meditations, which are very popular.  In part 1 of my interview with Clare, we talked about all things public speaking anxiety and how to tackle it. Now, in this second part of the interview we’re getting into all things YouTube.  So, if you’re thinking of using YouTube to get your message out there and as a growth strategy to build your audience and income, then you’ve got to grab a listen to this episode.  Enjoy!   What you’ll learn: What made Clare decide to start doing YouTube videos How to choose what topics to do videos about How Clare overcame her nerves were you before recording her first video How often should you post on YouTube What equipment Clare uses to record her videos How long it can take before your channel gets traction How important are using stories in your YouTube videos The three big things Clare wishes she had known when she was starting out on YouTube Why everyone should have a YouTube channel   All things Clare: https://www.generationcalm.com https://www.youtube.com/c/GenerationCalm https://www.facebook.com/Generationcalm https://www.instagram.com/generationcalm/   Books*:  Creative Visualization: Use the Power of Your Imagination to Create What You Want in Your Life   Resources: Want to get better at finding and sharing your stories then check out our FREE Five Day Snackable Story Challenge Practice your speaking & test your content in a safe space in The Speaking Club ‘Live’ Membership Want to create a signature talk that sells, then check out our Nail Your Signature Talk in 60 Days programme.  Want to find out about working with me 121 then book a call here. https://www.saraharcher.co.uk   Thanks for listening! To share your thoughts:                                                       leave a comment below.     Share this show on Twitter, Facebook or LinkedIn.   To help the show out:     Leave an honest review at https://www.ratethispodcast.com/tsc Your ratings and reviews really help get the word out and I read each one.     Subscribe on iTunes.  

In this show I’m going to be sharing an important distinction you need to make when you’re creating your talk. This is something that comes up regularly when I’m working with people on their signature talks, because it’s an easy trap to fall into. The problem is that if you don’t recognise and address this distinction, you could invest time and money to produce a talk that doesn’t get you results. And we don’t want that! So, if you want to be sure your talk (and indeed) marketing hits the right target and helps you make a difference and grow your business, then listen on. Enjoy! What you’ll discover: The fundamental mistake many speakers are making that will be costing them sales. The big distinction you need to make in order to sell when you speak Why every talk needs to sell The questions to ask yourself to make your signature talk into a powerful marketing asset. How to make every talk count with this one off time investment And lots more!! Leave a rating or review for The Speaking Club (Take a photo of your review and get a free e-copy of my book Cracking Speech Mate - How to Use Humour to Make You an Amazing Speaker!)   Books: Grab your copy of Straight to the Top - How to Create and Deliver a Killer Elevator Pitch Grab your copy of Cracking Speech Mate - How to Add Humour to Make You An Amazing Speaker   Resources: Nail Your Signature Talk Programme Take the Snackable Story Challenge The Speaking Club Facebook Group The Speaking Club ‘Live’ Membership https://www.saraharcher.co.uk https://www.storyledmarketing.com https://www.ratethispodcast.com/tsc https://www.hotflushrebels.com   Thanks for listening!   To share your thoughts:   leave a comment below.   Share this show on Twitter, Facebook or LinkedIn.   To help the show out:   Leave an honest review at https://www.ratethispodcast.com/tsc. Your ratings and reviews really help get the word out and I read each one.    Subscribe on iTunes. *(please note if you use my link I get a small commission, but this does not affect your payment)

Dr. Clare Roberts has gone from being a clinical psychologist in the UK, to a YouTuber in Florida. Her YouTube channel, Generation Calm, which she juggles while still being a full-time homeschooling mum, now has 25,000 subscribers and over 2 million views. (At the time of recording in January 2022) Her channel helps people looking to better manage their mind and live a more powerful life. She posts videos on stress management techniques, anxiety relief and relaxation methods, including guided meditations, which are very popular.  In part 1 of my interview with Clare, we are talking about public speaking anxiety and how to tackle it. If you have issues with confidence around public speaking then this is well worth a listen to pick up tips, tools and new ideas to stop fear getting in the way of sharing your message.  Enjoy! What you’ll learn: How Clare shifted from NHS psychologist to YouTube influencer The differences between psychiatrists, psychologists and counselors. Clare’s own experience of public speaking anxiety and how it showed up in her life. The different mental and physical aspects of anxiety. The physical symptoms of public speaking anxiety and how to minimize them.  Using graded exposure to overcome fear and build confidence. Why it’s not about being ‘ready’ to speak, but about being ‘committed’ to starting on the journey.  The role that Dolly Parton played in helping her get started with her speaking.  Techniques to get you into your ‘speaking’ performance state. Why you should give airtime to negative self-talk and how to do it in the right way.   All things Clare: https://www.generationcalm.com https://www.youtube.com/c/GenerationCalm https://www.facebook.com/Generationcalm https://www.instagram.com/generationcalm/   Books*:  Susan Jeffers - Feel The Fear and Do it Anyway The Alter Ego Effect - Todd Herman The Artist's Way: A Spiritual Path to Higher Creativity - Julia Cameron   Resources: Want to get better at finding and sharing your stories then check out our FREE Five Day Snackable Story Challenge Practice your speaking & test your content in a safe space in The Speaking Club ‘Live’ Membership Want to create a signature talk that sells, then check out our Nail Your Signature Talk in 60 Days programme.  Want to find out about working with me 121 then book a call here. https://www.saraharcher.co.uk   Thanks for listening!   To share your thoughts:   leave a comment below.   Share this show on Twitter, Facebook or LinkedIn.   To help the show out:   Leave an honest review at https://www.ratethispodcast.com/tsc. Your ratings and reviews really help get the word out and I read each one.    Subscribe on iTunes. *(please note if you use my link I get a small commission, but this does not affect your payment)

Peter Roper has ridden the rollercoaster of business success.  After many successful years in a corporate career, where he was responsible for a company turning over £38 million, Peter set out to create his own business in 1996.  The journey as a business owner was not easy and led to some of the biggest challenges of his life, and the greatest insights about business success.  Alongside his business journey, Peter has been a professional speaker, President of the Professional Speakers’ Association and author of best selling books. In 2015, Peter formed the Family Business Practice, to help family business owners successfully develop the skills, experience and networking community that enable their businesses to thrive. This episode is going to deliver speaking and business gold, and I’m so excited to share it with you. Enjoy!   What you’ll learn: The roller coaster business and life journey that led Peter to what he does today. The three biggest lessons Peter learned from his experience. Why he created an organization focussed specifically on family businesses. How Peter’s long, professional speaking career started.  What makes a great speaker. What a ‘natural’ speaker is Three tips to help people shift towards more ‘natural’ speaking. How Peter decides what to include in each talk. Why Peter believes everyone should develop their speaking skills.   All things Peter: familybusinesspractice.com    Books:  And Death Came Third … by Andy Lopata and Peter Roper Running on Empty by Peter Roper Positive Personality Profiles by Dr Robert Rohm   Resources: https://www.facebook.com/groups/thespeakingclub/ https://www.saraharcher.co.uk/challenge  https://www.facebook.com/SarahArcherSpeak/ https://www.saraharcher.co.uk https://www.standoutpitch.com   Thanks for listening! To help the show out: Leave an honest review at https://www.ratethispodcast.com/tsc Your ratings and reviews really help get the word out and I read each one. Subscribe to the show.

When peoples’ attention spans are so short you can’t afford to lose your audience by making your message complicated or confusing. That’s why in this episode, I’m sharing four of the biggest mindset barriers that get in the way of your message landing with impact and what you should do to combat them. I’m also aiming to shatter one of the big myths that really winds me up and in my opinion will also hold you back with your speaking.  If you want to make sure you’re connecting with your audience and making it easy for them to see the value of your idea, product or service then have a listen to this show. Enjoy! What you’ll discover: One of the biggest struggles people have in speaking and marketing The story of Karin and the leap of faith that got a big result. The four mindset obstacles that get in the way of us connecting with our audience. You and Superman have more in common than you think. The beginners mindset and why it’s so powerful. How to make your message connect with your audience. The information trap you need to avoid. The KISS myth and why it winds me up. How to show you’re a real expert. And lots more!! Leave a rating or review for The Speaking Club (Take a photo of your review and get a free e-copy of my book Cracking Speech Mate - How to Use Humour to Make You an Amazing Speaker!) Books: Grab your copy of Straight to the Top - How to Create and Deliver a Killer Elevator Pitch Grab your copy of Cracking Speech Mate - How to Add Humour to Make You An Amazing Speaker   Resources: Nail Your Signature Talk Programme Take the Snackable Story Challenge The Speaking Club Facebook Group The Speaking Club ‘Live’ Membership https://www.saraharcher.co.uk https://www.storyledmarketing.com https://www.ratethispodcast.com/tsc https://www.hotflushrebels.com Thanks for listening!   To share your thoughts:   leave a comment below.   Share this show on Twitter, Facebook or LinkedIn.   To help the show out:   Leave an honest review at https://www.ratethispodcast.com/tsc. Your ratings and reviews really help get the word out and I read each one.    Subscribe on iTunes. *(please note if you use my link I get a small commission, but this does not affect your payment)

For 17 years Marcus Cauchi did sales all wrong, but then he discovered a different way to sell that not only led to amazing results but also created an amazing customer experience.  Marcus is a 35+ year sales veteran who teaches sellers that they get further when they learn to collaborate, not manipulate, and serve others instead of serving themselves.  Over the years, he has helped companies generate in excess of £6.5bn in additional and repeat sales.  Marcus works with organizations to align the efforts of their marketing, sales, customer success, channel sales and account growth teams, so that they create a safe, risk-free environment for their clients and customers. An environment in which they enjoy a seamless, frictionless buying experience, throughout their lifetime as a customer. A  prolific contributor to LInkedIn, he hosts The Inquisitor Podcast where he’s brought together over 4000 years of collective wisdom. He is also co-author of Making Channel Sales Work, and co-founder of Sales: A Force For Good.  If you want to increase your sales then you’ll love this conversation. Enjoy!   What you’ll learn: Marcus’ biggest epiphany about sales and selling. What buyer ‘safety’ is and why it’s something we need to pay attention to. Why you need to meet your customer at ‘their’ points of peril. Why sales is ‘broken’ and how it can be fixed.  Why raising investment is not all that it's cracked up to be.  What selling ‘hot’ means and why you should aim for this. The Quadrant of sales and how this affects results. The 6 big sales traps that people fall into. What a Chief Revenue Officer is and why you think every organization needs one. Where we should look for untapped revenue sources in our business. The subconscious ceiling Marcus put on his income and how he overcame it. How Marcus uses speaking and stories to grow his business.   All things Marcus: linktr.ee/marcuscauchi  https://www.linkedin.com/in/fractionalcrotechscaleups/Twitter: The_Inquisitor laughs-last.com  Articles https://medium.com/me/stories/public    Books:  Trust-Based Selling: Using Customer Focus and Collaboration to Build Long-Term Relationships by Charles H Green Just Listen: Discover the Secret to Getting Through to Absolutely Anyone by Mark Goulston  The Road Less Stupid: Advice from the Chairman of the Board by Keith J. Cunningham Man's Search For Meaning: The classic tribute to hope from the Holocaust by Viktor E Frankl Resources: Want to get better at finding and sharing your stories then check out our FREE Five Day Snackable Story Challenge Practice your speaking & test your content in a safe space in The Speaking Club ‘Live’ Membership Want to create a signature talk that sells, then check out our Nail Your Signature Talk in 60 Days programme.  Want to find out about working with me 121 then book a call here. https://www.saraharcher.co.uk   Thanks for listening!   To share your thoughts:                                                       leave a comment below.     Share this show on Twitter, Facebook or LinkedIn. To help the show out:     Leave an honest review at https://www.ratethispodcast.com/tsc Your ratings and reviews really help get the word out and I read each one.    Subscribe on iTunes.