Chances are all the films you love, all the books you devour, have pulled you in because you can relate not only to the character and their journey, but to the underlying messages that apply universally to all human beings.  There are recurring symbols and motifs weaved into the fabric of stories from ‘The Three Little Pigs’ to ‘Harry Potter’, that signal, repeat and reinforce the themes that writers from Shakespeare to Quentin Tarantino use to draw us in and deliver a moral takeaway. Speakers and copy writers can also use universal themes and the tools of symbols and motifs in stories and more widely in their content to hook the audience, keep them engaged and get them to remember the core message and action points.  In this ‘best of’ show re-run, I’m going to share what I know about universal themes and story plots, and some examples of how you can use them practically in your public speaking and marketing content.  Enjoy! What this episode covers: What universal themes and basic story plots are Why they are important in stories, speaking, and marketing copy The different types of universal themes  How symbols and motifs reinforce universal themes and what they are The options for story plots  How you might use them in your speaking and in business.  Resources: How to Find Stories to Share in Your Talks, Teaching and Marketing Content - Episode 033 Simon Sinek Forbes Article Simon Sinek – Ted Talk JK Rowling Harvard Commencement I feel Pretty Trailer   https://www.facebook.com/groups/thespeakingclub/ https://www.saraharcher.co.uk/challenge  https://www.facebook.com/SarahArcherSpeak/ https://www.storyledmarketing.com  https://www.saraharcher.co.uk https://www.standoutpitch.com   Thanks for listening!   To share your thoughts:   leave a comment below.   Share this show on Twitter, Facebook or LinkedIn.   To help the show out:   Leave an honest review at https://www.ratethispodcast.com/tsc. Your ratings and reviews really help get the word out and I read each one.    Subscribe on iTunes.   *(please note if you use my link I get a small commission, but this does not affect your payment)

Dr. Clare Roberts has gone from being a clinical psychologist in the UK, to a YouTuber in Florida. Her YouTube channel, Generation Calm, which she juggles while still being a full-time homeschooling mum, now has 25,000 subscribers and over 2 million views. Her channel helps people looking to better manage their mind and live a more powerful life. She posts videos on stress management techniques, anxiety relief and relaxation methods, including guided meditations, which are very popular.  In part 1 of my interview with Clare, we talked about all things public speaking anxiety and how to tackle it. Now, in this second part of the interview we’re getting into all things YouTube.  So, if you’re thinking of using YouTube to get your message out there and as a growth strategy to build your audience and income, then you’ve got to grab a listen to this episode.  Enjoy!   What you’ll learn: What made Clare decide to start doing YouTube videos How to choose what topics to do videos about How Clare overcame her nerves were you before recording her first video How often should you post on YouTube What equipment Clare uses to record her videos How long it can take before your channel gets traction How important are using stories in your YouTube videos The three big things Clare wishes she had known when she was starting out on YouTube Why everyone should have a YouTube channel   All things Clare: https://www.generationcalm.com https://www.youtube.com/c/GenerationCalm https://www.facebook.com/Generationcalm https://www.instagram.com/generationcalm/   Books*:  Creative Visualization: Use the Power of Your Imagination to Create What You Want in Your Life   Resources: Want to get better at finding and sharing your stories then check out our FREE Five Day Snackable Story Challenge Practice your speaking & test your content in a safe space in The Speaking Club ‘Live’ Membership Want to create a signature talk that sells, then check out our Nail Your Signature Talk in 60 Days programme.  Want to find out about working with me 121 then book a call here. https://www.saraharcher.co.uk   Thanks for listening! To share your thoughts:                                                       leave a comment below.     Share this show on Twitter, Facebook or LinkedIn.   To help the show out:     Leave an honest review at https://www.ratethispodcast.com/tsc Your ratings and reviews really help get the word out and I read each one.     Subscribe on iTunes.  

In this show I’m going to be sharing an important distinction you need to make when you’re creating your talk. This is something that comes up regularly when I’m working with people on their signature talks, because it’s an easy trap to fall into. The problem is that if you don’t recognise and address this distinction, you could invest time and money to produce a talk that doesn’t get you results. And we don’t want that! So, if you want to be sure your talk (and indeed) marketing hits the right target and helps you make a difference and grow your business, then listen on. Enjoy! What you’ll discover: The fundamental mistake many speakers are making that will be costing them sales. The big distinction you need to make in order to sell when you speak Why every talk needs to sell The questions to ask yourself to make your signature talk into a powerful marketing asset. How to make every talk count with this one off time investment And lots more!! Leave a rating or review for The Speaking Club (Take a photo of your review and get a free e-copy of my book Cracking Speech Mate - How to Use Humour to Make You an Amazing Speaker!)   Books: Grab your copy of Straight to the Top - How to Create and Deliver a Killer Elevator Pitch Grab your copy of Cracking Speech Mate - How to Add Humour to Make You An Amazing Speaker   Resources: Nail Your Signature Talk Programme Take the Snackable Story Challenge The Speaking Club Facebook Group The Speaking Club ‘Live’ Membership https://www.saraharcher.co.uk https://www.storyledmarketing.com https://www.ratethispodcast.com/tsc https://www.hotflushrebels.com   Thanks for listening!   To share your thoughts:   leave a comment below.   Share this show on Twitter, Facebook or LinkedIn.   To help the show out:   Leave an honest review at https://www.ratethispodcast.com/tsc. Your ratings and reviews really help get the word out and I read each one.    Subscribe on iTunes. *(please note if you use my link I get a small commission, but this does not affect your payment)

Dr. Clare Roberts has gone from being a clinical psychologist in the UK, to a YouTuber in Florida. Her YouTube channel, Generation Calm, which she juggles while still being a full-time homeschooling mum, now has 25,000 subscribers and over 2 million views. (At the time of recording in January 2022) Her channel helps people looking to better manage their mind and live a more powerful life. She posts videos on stress management techniques, anxiety relief and relaxation methods, including guided meditations, which are very popular.  In part 1 of my interview with Clare, we are talking about public speaking anxiety and how to tackle it. If you have issues with confidence around public speaking then this is well worth a listen to pick up tips, tools and new ideas to stop fear getting in the way of sharing your message.  Enjoy! What you’ll learn: How Clare shifted from NHS psychologist to YouTube influencer The differences between psychiatrists, psychologists and counselors. Clare’s own experience of public speaking anxiety and how it showed up in her life. The different mental and physical aspects of anxiety. The physical symptoms of public speaking anxiety and how to minimize them.  Using graded exposure to overcome fear and build confidence. Why it’s not about being ‘ready’ to speak, but about being ‘committed’ to starting on the journey.  The role that Dolly Parton played in helping her get started with her speaking.  Techniques to get you into your ‘speaking’ performance state. Why you should give airtime to negative self-talk and how to do it in the right way.   All things Clare: https://www.generationcalm.com https://www.youtube.com/c/GenerationCalm https://www.facebook.com/Generationcalm https://www.instagram.com/generationcalm/   Books*:  Susan Jeffers - Feel The Fear and Do it Anyway The Alter Ego Effect - Todd Herman The Artist's Way: A Spiritual Path to Higher Creativity - Julia Cameron   Resources: Want to get better at finding and sharing your stories then check out our FREE Five Day Snackable Story Challenge Practice your speaking & test your content in a safe space in The Speaking Club ‘Live’ Membership Want to create a signature talk that sells, then check out our Nail Your Signature Talk in 60 Days programme.  Want to find out about working with me 121 then book a call here. https://www.saraharcher.co.uk   Thanks for listening!   To share your thoughts:   leave a comment below.   Share this show on Twitter, Facebook or LinkedIn.   To help the show out:   Leave an honest review at https://www.ratethispodcast.com/tsc. Your ratings and reviews really help get the word out and I read each one.    Subscribe on iTunes. *(please note if you use my link I get a small commission, but this does not affect your payment)

Peter Roper has ridden the rollercoaster of business success.  After many successful years in a corporate career, where he was responsible for a company turning over £38 million, Peter set out to create his own business in 1996.  The journey as a business owner was not easy and led to some of the biggest challenges of his life, and the greatest insights about business success.  Alongside his business journey, Peter has been a professional speaker, President of the Professional Speakers’ Association and author of best selling books. In 2015, Peter formed the Family Business Practice, to help family business owners successfully develop the skills, experience and networking community that enable their businesses to thrive. This episode is going to deliver speaking and business gold, and I’m so excited to share it with you. Enjoy!   What you’ll learn: The roller coaster business and life journey that led Peter to what he does today. The three biggest lessons Peter learned from his experience. Why he created an organization focussed specifically on family businesses. How Peter’s long, professional speaking career started.  What makes a great speaker. What a ‘natural’ speaker is Three tips to help people shift towards more ‘natural’ speaking. How Peter decides what to include in each talk. Why Peter believes everyone should develop their speaking skills.   All things Peter: familybusinesspractice.com    Books:  And Death Came Third … by Andy Lopata and Peter Roper Running on Empty by Peter Roper Positive Personality Profiles by Dr Robert Rohm   Resources: https://www.facebook.com/groups/thespeakingclub/ https://www.saraharcher.co.uk/challenge  https://www.facebook.com/SarahArcherSpeak/ https://www.saraharcher.co.uk https://www.standoutpitch.com   Thanks for listening! To help the show out: Leave an honest review at https://www.ratethispodcast.com/tsc Your ratings and reviews really help get the word out and I read each one. Subscribe to the show.

When peoples’ attention spans are so short you can’t afford to lose your audience by making your message complicated or confusing. That’s why in this episode, I’m sharing four of the biggest mindset barriers that get in the way of your message landing with impact and what you should do to combat them. I’m also aiming to shatter one of the big myths that really winds me up and in my opinion will also hold you back with your speaking.  If you want to make sure you’re connecting with your audience and making it easy for them to see the value of your idea, product or service then have a listen to this show. Enjoy! What you’ll discover: One of the biggest struggles people have in speaking and marketing The story of Karin and the leap of faith that got a big result. The four mindset obstacles that get in the way of us connecting with our audience. You and Superman have more in common than you think. The beginners mindset and why it’s so powerful. How to make your message connect with your audience. The information trap you need to avoid. The KISS myth and why it winds me up. How to show you’re a real expert. And lots more!! Leave a rating or review for The Speaking Club (Take a photo of your review and get a free e-copy of my book Cracking Speech Mate - How to Use Humour to Make You an Amazing Speaker!) Books: Grab your copy of Straight to the Top - How to Create and Deliver a Killer Elevator Pitch Grab your copy of Cracking Speech Mate - How to Add Humour to Make You An Amazing Speaker   Resources: Nail Your Signature Talk Programme Take the Snackable Story Challenge The Speaking Club Facebook Group The Speaking Club ‘Live’ Membership https://www.saraharcher.co.uk https://www.storyledmarketing.com https://www.ratethispodcast.com/tsc https://www.hotflushrebels.com Thanks for listening!   To share your thoughts:   leave a comment below.   Share this show on Twitter, Facebook or LinkedIn.   To help the show out:   Leave an honest review at https://www.ratethispodcast.com/tsc. Your ratings and reviews really help get the word out and I read each one.    Subscribe on iTunes. *(please note if you use my link I get a small commission, but this does not affect your payment)

For 17 years Marcus Cauchi did sales all wrong, but then he discovered a different way to sell that not only led to amazing results but also created an amazing customer experience.  Marcus is a 35+ year sales veteran who teaches sellers that they get further when they learn to collaborate, not manipulate, and serve others instead of serving themselves.  Over the years, he has helped companies generate in excess of £6.5bn in additional and repeat sales.  Marcus works with organizations to align the efforts of their marketing, sales, customer success, channel sales and account growth teams, so that they create a safe, risk-free environment for their clients and customers. An environment in which they enjoy a seamless, frictionless buying experience, throughout their lifetime as a customer. A  prolific contributor to LInkedIn, he hosts The Inquisitor Podcast where he’s brought together over 4000 years of collective wisdom. He is also co-author of Making Channel Sales Work, and co-founder of Sales: A Force For Good.  If you want to increase your sales then you’ll love this conversation. Enjoy!   What you’ll learn: Marcus’ biggest epiphany about sales and selling. What buyer ‘safety’ is and why it’s something we need to pay attention to. Why you need to meet your customer at ‘their’ points of peril. Why sales is ‘broken’ and how it can be fixed.  Why raising investment is not all that it's cracked up to be.  What selling ‘hot’ means and why you should aim for this. The Quadrant of sales and how this affects results. The 6 big sales traps that people fall into. What a Chief Revenue Officer is and why you think every organization needs one. Where we should look for untapped revenue sources in our business. The subconscious ceiling Marcus put on his income and how he overcame it. How Marcus uses speaking and stories to grow his business.   All things Marcus: linktr.ee/marcuscauchi  https://www.linkedin.com/in/fractionalcrotechscaleups/Twitter: The_Inquisitor laughs-last.com  Articles https://medium.com/me/stories/public    Books:  Trust-Based Selling: Using Customer Focus and Collaboration to Build Long-Term Relationships by Charles H Green Just Listen: Discover the Secret to Getting Through to Absolutely Anyone by Mark Goulston  The Road Less Stupid: Advice from the Chairman of the Board by Keith J. Cunningham Man's Search For Meaning: The classic tribute to hope from the Holocaust by Viktor E Frankl Resources: Want to get better at finding and sharing your stories then check out our FREE Five Day Snackable Story Challenge Practice your speaking & test your content in a safe space in The Speaking Club ‘Live’ Membership Want to create a signature talk that sells, then check out our Nail Your Signature Talk in 60 Days programme.  Want to find out about working with me 121 then book a call here. https://www.saraharcher.co.uk   Thanks for listening!   To share your thoughts:                                                       leave a comment below.     Share this show on Twitter, Facebook or LinkedIn. To help the show out:     Leave an honest review at https://www.ratethispodcast.com/tsc Your ratings and reviews really help get the word out and I read each one.    Subscribe on iTunes.

This week, the tables have turned and I'm the one answering questions on Graham Allcott’s Beyond Busy podcast.  I was chuffed to be a guest on this great show and to share a bit more about my life and experiences relating to speaking, performance, storytelling and my time in the corporate world.  I talk about the time I was failing in my corporate job and the valuable life lesson I learned. How I manage my expectations around success for my comedy shows and plays. The big mistake people make around selling a change, idea, products and services and what’s important for a great elevator pitch.  Plus I’m sharing my views on authenticity, overcoming fear, storytelling, and much more. Enjoy!   What you’ll learn: What it’s like taking shows to the Edinburgh Fringe Festival What happened when I only had one person in the audience. How I deal with the nerves and feelings of vulnerability that can arise when I’m performing solo shows or my own plays. Why you need to detach your identity from your work. A process for looking and managing the thoughts that come up for us when we put ourselves and our ideas out there. Where the fear of public speaking comes from. What the ‘anxiety gap’ is and how we can manage it. Things you can do to increase your confidence around public speaking. What makes a good elevator pitch. The four questions people want answered before they will say ‘yes’. How to make mundane things exciting for people. The big mistake people make with their message. Why stories are so powerful. Why I thought authenticity was important enough to do a TEDx talk on. What you need to do when something unexpected happens when you’re speaking. What success means to me. Why it’s important to compartmentalize work and life. All things Beyond Busy: https://getbeyondbusy.com/  https://lnkd.in/evKRme9w   Resources: https://www.facebook.com/groups/thespeakingclub/ https://www.saraharcher.co.uk/challenge  https://www.facebook.com/SarahArcherSpeak/ https://www.saraharcher.co.uk https://www.standoutpitch.com   Thanks for listening!   To share your thoughts:                                                       leave a comment below.     Share this show on Twitter, Facebook or LinkedIn. To help the show out:   Leave an honest review at https://www.ratethispodcast.com/tsc. Your ratings and reviews really help get the word out and I read each one.    Subscribe on iTunes. *Please note if you use my link I get a small commission, but this does not affect your payment.

As more people recognise speaking as the powerful marketing tool that it is, the number of aspiring speakers has grown exponentially. This means that competition for speaking gigs is incredibly high. So if you’re a speaker or business owner wanting to build your brand and audience any ideas that can help to give you the edge are really valuable. That’s one of the two compelling reasons I asked Ben Bennett to come on my show. Firstly, Ben has developed a strategy for getting more speaking opportunities and secondly he is also a sales expert and business coach who wants to change the way sales is seen.  Ben has been in sales for many years and today he works with small business owners and startup founders to enable them to understand the power of selling in order to take control of growing their customer base, consistently. Founder of Second Voice, Ben is also a mentor to the NatWest accelerator programme and host of the South Coast Sellers Club.  Enjoy! What you’ll learn: How Ben carved a career and brand out in a really competitive field.  The journey from DJ to Sales Coach. How Ben created his own stage for his current business. Why ‘sales’ has such a bad reputation. The distinction Ben makes between sales and marketing  The changes in the sales industry over the last 20 years and what that means for us. The biggest mistake Ben sees business owners making to jeopardize business growth.  The three essential things Ben would recommend to achieve sustainable business growth. How Ben uses stories to help grow his business.  What ‘second voice’ means in the world of sales. All things Ben: www.secondvoice.co.uk  LinkedIn: https://www.linkedin.com/in/ben-bennett-performance Orca Programme: www.secondvoice.co.uk/orca https://secondvoice.co.uk/resources-ebook-2110/ https://secondvoice.scoreapp.com/   Books*:  Thinking, Fast and Slow by Daniel Kahneman The Art of War by Sun Tzu Resources: https://www.facebook.com/groups/thespeakingclub/ https://www.saraharcher.co.uk/challenge  https://www.facebook.com/SarahArcherSpeak/ https://www.saraharcher.co.uk https://www.standoutpitch.com   Thanks for listening! To share your thoughts:                                                       leave a comment below.     Share this show on Twitter, Facebook or LinkedIn. To help the show out:     Leave an honest review at https://www.ratethispodcast.com/tsc. Your ratings and reviews really help get the word out and I read each one.     Subscribe on iTunes. *(please note if you use my link I get a small commission, but this does not affect your payment)

I’m a strong believer that structure and systems actually set you free and enable you to be creative (even if you think you aren’t). That’s why I’ve developed processes and frameworks to underpin my speaking and marketing courses, programs and coaching. In this pre-christmas show, I want to give you the gift of one of my favorite business storytelling frameworks, which I’ve seen get brilliant results for people time and time again in various ways.  I know it will help you too, especially if you come up against any of these issues: You struggle to come up with ideas for your ‘lives’ or videos. You feel awkward starting and ending your stories. You start to speak about one thing and then get lost or distracted and that throws you off.  You’re scared to do a video or ‘live’ partly because you haven’t got a clue how to structure it.  You have stories to share, but you don’t know how to make them relevant for your audience and the problem you solve for people.  You go on too long and lose yourself let alone the audience. I hope you enjoy the episode and have fun Patting your audience with it! What you’ll discover: What a PAT is. The many different ways you can use it. How a PAT makes it easy to remember what you want to say. Some examples of a PAT in action. How one story can create many PATs. How to take your PATs to the next level. And lots more!! Leave a rating or review for The Speaking Club (Take a photo of your review and get a free e-copy of my book Cracking Speech Mate - How to Use Humour to Make You an Amazing Speaker!) Books: The Comfort Book by Matt Haig GrGrab your copy of Straight to the Top - How to Create and Deliver a Killer Elevator Pitch Grab your copy of Cracking Speech Mate - How to Add Humour to Make You An Amazing Speaker Resources: The 200th Episode Prize Draw Nail Your Signature Talk Programme Take the Snackable Story Challenge The Speaking Club Facebook Group The Speaking Club ‘Live’ Membership   https://www.saraharcher.co.uk https://www.storyledmarketing.com https://www.ratethispodcast.com/tsc https://www.hotflushrebels.com   Thanks for listening!   To share your thoughts:                                                       leave a comment below.     Share this show on Twitter, Facebook or LinkedIn.   To help the show out:     Leave an honest review at https://www.ratethispodcast.com/tsc. Your ratings and reviews really help get the word out and I read each one.     Subscribe on iTunes.