The Packology Podcast

GreenBlue is an environmental non-profit that focuses on the sustainable use of materials in society, encompassing all types of materials. However, because there is such a demand for jobs in that field, Under the umbrella of GreenBlue, one of them is the Sustainable Packaging Coalition (or SPC), a membership-based collaborative dedicated to everyone throughout the packaging value chain, from brands and retailers to packaging converters and materials suppliers to governmental academic members, to bring together all of those different members of the supply chain and value chain to talk about some of these challenging issues.On this episode, we'll talk about:What is the overall mission of each?There was a lot of collaboration between members of the packaging value chain, which seemed to be a trend for the event. Is it something she's noticed as well?How much has changed since SPC's membership has grown?Are there still sectors or areas that she sees as underrepresented where SPC feels like we need to get some of those people at the table?Was there one that kind of stood out to her as an example of a great benefit or an idea where there was this great collaboration between companies that produced something innovative and exciting?With all of this business collaboration, what role does the SPC play, and how are you becoming involved?So, with all of the misinformation, confusion, and need for education, if she could simply snap her fingers and the entire world would understand this about sustainable packaging, what is the best thing she can think of? or maybe she wishes everyone knew about?The differences and challenges with the single stream of recycling collection points that we have in the United States vs Europe?What are her views on molecular, chemical, and advanced recycling? Is it a good thing? Is it a potential solution for a lot of these recycling problems?Which business or what business should consider joining the SPC if they're not members yet?How did Karen Hagerman manage to go from the United States Naval Academy to the Director of the SPC?Looking back on her time as a marine in the Navy, are there any characteristics or lessons she learned that she is implementing for SPC?Karen Hagerman is the Director of the Sustainable Packaging Coalition (SPC) at GreenBlue. Karen holds a BS in Aerospace Engineering from the United States Naval Academy. Always looking for ways to improve herself and her surroundings, Karen is a trained yoga teacher, avid trail runner, and committed trash-picker-upper.For more information and to explore other episodes, go to www.ppcpackaging.com/the-packaging-brothersFollow PPCPackaging on social media! LinkedIn: https://www.linkedin.com/company/pacific-packaging-components-inc-/ Facebook: https://www.facebook.com/PPCPackaging/ Instagram: https://www.instagram.com/ppcpackaging/?hl=en Website: http://www.ppcpackaging.com/Find out more about Karen and connect with her on LinkedIn.Linkedin: linkedin.com/in/karen-hagermanThe views and opinions expressed on the "Packaging Brothers" podcast are solely those of the author and guests and should not be attributed to any other individual or entity. This podcast is an independent production of Packaging Brothers, and the podcast production is an original work of the author. All rights of ownership and reproduction are retained—copyright 2022.

Sustainability in Beauty: What I Learned as a Beauty EditorMegan McIntyre has been a beauty editor for about 17 years now, and she was involved with companies and the inner workings of how things came to be, and it gave her a front-row seat to learning every aspect of the business and satisfying her curiosity, especially when sustainability came up as something that was both interesting to consumers and brands. On this episode, we'll talk about:Have there been a lot of intentional dishonesty or has it been more of a lack of education and awareness?How has the conversation changed in her 17 years as a beauty editor? What is different now in terms of how people talk about sustainability?Are there certain brands that are doing it well?Have she come across an audience that's very vocal and makes a very strong argument in favor of virgin plastic in reducing carbon emissions because of the other material's weight and processing time?What she thinks of The PACK Collective?Her take on the beauty industry's use of refillable packaging, like, what is this all about? Where do you think it's going?What makes her excited about Biotech Packaging?Could she sort through the topic of recyclability into what she thinks we should be talking about or how we should be thinking about it?How different are recyclers across the country?How often is recycling happening?What is her take on being a journalist in today's world of distrust and fake news, and what is the overall situation? How have things changed for her in the field of journalism or is it still the same? And all of the world's noise is just out there.Megan McIntyre is a beauty and wellness writer based in Denver. You can read her work on Byrdie, Glamour, Coveteur, Marie Claire, Elle, Gossamer, and Fashionista.  She is also a freelance copywriter and brand consultant for a diverse array of brands, including Shen Beauty in Brooklyn, Kiehl's, Ulta, Aveda, Pantene, Nexxus, and many more. Prior to her freelance life, Megan was the beauty director at Refinery29, a senior editor for Daily Makeover, and an assistant editor at Women's Wear Daily. She lived in Brooklyn for 15 years before deciding she liked proximity to skiing better than proximity to bagels (for shame!) and packed up her husband, 13-year-old Schnoodle, and borderline hoarder levels of face serums to head to Colorado. She loves the mountains and easy access to cannabis edibles, but TBH really misses decent bagels.For more information and to explore other episodes, go to www.ppcpackaging.com/the-packaging-brothersFollow PPCPackaging on social media! LinkedIn: https://www.linkedin.com/company/pacific-packaging-components-inc-/ Facebook: https://www.facebook.com/PPCPackaging/ Instagram: https://www.instagram.com/ppcpackaging/?hl=en Website: http://www.ppcpackaging.com/Find out more about Megan:LinkedIn: https://www.linkedin.com/in/megan-mcintyre-6546532/Instagram: https://www.instagram.com/p/CDwgSsdnSbA/?hl=en#  The views and opinions expressed on the "Packaging Brothers" podcast are solely those of the author and guests and should not be attributed to any other individual or entity. This podcast is an independent production of Packaging Brothers, and the podcast production is an original work of the author. All rights of ownership and reproduction are retained—copyright 2022.

Returnity works with brands and retailers who are looking to implement reuse in their shipping and delivery packaging system. They are the alternative to cardboard boxes and polybags, but they do it with the product that can be used over and over again. Returnity also help them identify and implement the system to make sure it's the right choice. On this episode, we'll talk about:Considering the whole system change, Returnity is supplying the packaging that will be reused, but also looking at the whole business model.What are some of the core systems? either hang-ups or issues that would prevent it from succeeding?A great example of a case study of how it kind of started? what was the packaging used for some of the systems and how successful was it?How much more valuable or how much more pride or trust does it build when you have this more robust package being sent back and forth not just on the sustainability concerns, but just the quality of the packaging?How did Mike Newman get into this crazy reusable packaging idea?Is legislation regulation coming down the pipe?seeing any use of incentives for kind of encourage return rates to get to that 95% with consumers staying in the program?What are the easiest problems to solve today with reuse? not the hardest. what kind of movement or changes in the grocery sector that are going to be exciting going forward?concerns about the cleanliness of sterilization with the reusable model?Where do you think this industry will be in 5, 10 years in terms of reusable packaging?Mike Newman is considered one of the leading experts in the transformation of logistics platforms from single-use packaging to reusables, combatting the mountains of corrugated cardboard entering our waste stream while saving millions in logistics expenses. He received his MBA from the Ross School of Business at the University of Michigan. Over the last 20 years, He worked at the intersection of supply chain and sustainability He directed the Sierra Clubs political operations in 20 states and built e-waste programs that saved millions of used cell phones from landfills for companies such as Verizon, ATT, Walmart, and Best Buy during my tenure as the Sales and Marketing Vice President for ReCellular.For more information and to explore other episodes, go to www.ppcpackaging.com/the-packaging-brothersFollow PPCPackaging on social media!  LinkedIn: https://www.linkedin.com/company/pacific-packaging-components-inc-/ Facebook: https://www.facebook.com/PPCPackaging/ Instagram: https://www.instagram.com/ppcpackaging/?hl=en Website: http://www.ppcpackaging.com/Find out more about Mike on his website and connect with him on LinkedIn.Website: https://www.returnity.co/Linkedin: https://www.linkedin.com/in/newmanmi/The views and opinions expressed on the "Packaging Brothers" podcast are solely those of the author and guests and should not be attributed to any other individual or entity. This podcast is an independent production of Packaging Brothers, and the podcast production is an original work of the author. All rights of ownership and reproduction are retained—copyright 2022.

After Amanda had identified a number of work experiences with a number of different companies, she took an interest in product management. She felt that this was the right spot for her skill set to enter. She gets to take part in technologically advanced work and enjoys working on an important issue with AMP Robotics.On this episode, we'll talk about:How do these sensors view and process each type of waste material?How would technology read the materials and what would it do with them?The actual robots that are doing this sorting? How does that work?Why is there no glass in the processing, and why is glass better for reuse?Electronic wasteHow does AMP track or trace the materials that are processed?What is Amanda's background? How did she do it? Or is it just a matter of chance?Is she seeing a lot of support for AMP from large companies?When it comes to general recycling, what are some of her biggest lessons, takeaways, or pieces of advice she likes to give?Amanda Marss is the Sr. Director of Product of AMP Robotics. She believes technology can help create value for customers and solve tough problems. Her experience includes building new product lines, scaling products globally, and managing full product lifecycles. She excels in industrial technology spaces where products combine hardware, software, and human processes.For more information and to explore other episodes, go to www.ppcpackaging.com/the-packaging-brothersFollow PPCPackaging on social media!  LinkedIn: https://www.linkedin.com/company/pacific-packaging-components-inc-/ Facebook: https://www.facebook.com/PPCPackaging/ Instagram: https://www.instagram.com/ppcpackaging/?hl=en Website: http://www.ppcpackaging.com/Find out more about Amanda, and connect with her on LinkedIn.Linkedin: https://www.linkedin.com/in/amandamarrs/Website: https://www.amprobotics.com/The views and opinions expressed on the "Packaging Brothers" podcast are solely those of the author and guests and should not be attributed to any other individual or entity. This podcast is an independent production of Packaging Brothers, and the podcast production is an original work of the author. All rights of ownership and reproduction are retained—copyright 2022.

We are so excited to have Abigail as our special guest for today's episode. Abigail is turning four years old this coming October 22nd, and we can't wait to wish her a happy birthday.On this episode, we'll talk about:what's her favorite food?what's her favorite animal?about her brother and sister.what does she love about playing soccer?For more information and to explore other episodes, go to www.ppcpackaging.com/the-packaging-brothersFollow PPCPackaging on social media!  LinkedIn: https://www.linkedin.com/company/pacific-packaging-components-inc-/ Facebook: https://www.facebook.com/PPCPackaging/ Instagram: https://www.instagram.com/ppcpackaging/?hl=en Website: http://www.ppcpackaging.com/The views and opinions expressed on the "Packaging Brothers" podcast are solely those of the author and guests and should not be attributed to any other individual or entity. This podcast is an independent production of Packaging Brothers, and the podcast production is an original work of the author. All rights of ownership and reproduction are retained—copyright 2022. 

Mike never wanted to be in the beauty business for 30 years, but it simply happened. He thought he'd be in sports marketing or entertainment marketing. He wanted to be the HBO Boxing Head of Marketing since he loved boxing, but he ended up working with Unilever. He simply liked the people there because they were diverse and he fit into a group of very excellent people, and after working in a couple of categories, they put him in skincare, He didn't understand why skincare, why women put stuff in their pinkies, and other things. And after about six months, he understood it, and it's all about helping women feel wonderful about themselves and giving them options so they can live better lives with their skin and health.On this episode, we'll talk about:Everything he's learned and potential advice he has for people in this fieldWhat's the purpose and the passion behind doing Hear Me Raw?Being able to identify the cost savings and the ability to bring effective good products that maybe aren't natural to the public in some way is better than nothing.The Four Groups of IndustriesHis biggest learnings about refillable packaging? How had he been able to communicate with his consumers to get buy-in?Does he think there will be a wholesale industry organization, with the entire chain coming together to get this massive buy-in for change?Is there any brand or business that he is particularly proud of or that he thinks is doing an excellent job?His general thoughts and where he thinks this whole beauty industry is going? Does he think consumers are going to catch on? What timeline does he think people are going to be buying in more to this kind of clean, true, truly clean, natural ingredient?Mike Indursky is the founder and CEO of HEAR ME RAW. He has spent the the last 30 years in the beauty and wellness business. Mike is a two-time winner of Advertising Age's Top Marketers of the Year and WWD's Most Innovative Marketer.For more information and to explore other episodes, go to www.ppcpackaging.com/the-packaging-brothersFollow PPCPackaging on social media!  LinkedIn: https://www.linkedin.com/company/pacific-packaging-components-inc-/ Facebook: https://www.facebook.com/PPCPackaging/ Instagram: https://www.instagram.com/ppcpackaging/?hl=en Website: http://www.ppcpackaging.com/Follow Hear Me Raw on Social Media!LinkedIn: https://www.linkedin.com/company/hear-me-raw/Twitter: https://twitter.com/hearmerawbeauty?lang=enInstagram: https://www.instagram.com/hearmerawbeauty/?hl=enWebsite: https://hearmeraw.com/Find out more about Mike and connect with him on LinkedIn and Instagram.LinkedIn: https://www.linkedin.com/in/mike-indursky-58715bInstagram: https://www.instagram.com/mikeindursky/?hl=en The views and opinions expressed on the "Packaging Brothers" podcast are solely those of the author and guests and should not be attributed to any other individual or entity. This podcast is an independent production of Packaging Brothers, and the podcast production is an original work of the author. All rights of ownership and reproduction are retained—copyright 2022.

Sightline System is a software company based in Fairfax, Virginia, and has a pretty colorful history. The company first started doing data performance monitoring collection for mainframe environments. About 15 years ago, Brandon was on a trip to Japan, and one of the customers there said his work would be great for their manufacturing plant. They were having issues and were trying to understand what was causing them. With Sightline, they were able to go in and collect data in real-time and give them an easy-to-use way of seeing what was happening, and that's kind of how their journey into manufacturing started just by accident.On this episode, we'll talk about:When it comes to data collection, how does the system work, particularly in areas such as packaging and manufacturing?How do they use artificial intelligence to optimize either information collection or processing?When things start to go wrong, can the data or the AI predict potential fixes, potential solutions, or even potential problems?How many manufacturers in the United States use systems to optimize production?Have they come across any circumstances where data has been able to be shared with other members of the supply or value chain to assist in improving production timelines, preventing issues, inventory levels, or something similar?Is there any other way that sightline may be used to improve the sustainability of package manufacturing?Who is their ideal customer, or who do they think would benefit the most from the sightline in the packaging or manufacturing industries?Is he seeing many opportunities or changes for sightline to adopt some of those technologies as the world shifts into web 3.0 and blockchain and all of that?Where does he see the sightline system heading in 10 years, 20 years, or 50 years? What is the potential?Brandon Witte, CEO of SightLine System, experienced Chief Executive Officer with a demonstrated history of working in the computer software industry. Skilled in Requirements Analysis, Enterprise Software, Enterprise Architecture, IT Strategy, and Professional Services. Strong business development professional with a Bachelor of Science (BS) focused in Management Science from Virginia Polytechnic Institute and State University - Pamplin College of Business.For more information and to explore other episodes, go to www.ppcpackaging.com/the-packaging-brothersFollow PPCPackaging on social media!  LinkedIn: https://www.linkedin.com/company/pacific-packaging-components-inc-/ Facebook: https://www.facebook.com/PPCPackaging/ Instagram: https://www.instagram.com/ppcpackaging/?hl=en Website: http://www.ppcpackaging.com/Find out more about Brandon on his website and connect with him on LinkedIn.Website: https://www.sightline.com/LinkedIn: linkedin.com/in/brandon-witte-76a5653The views and opinions expressed on the "Packaging Brothers" podcast are solely those of the author and guests and should not be attributed to any other individual or entity. This podcast is an independent production of Packaging Brothers, and the podcast production is an original work of the author. All rights of ownership and reproduction are retained—copyright 2022.

Charles is in charge of new business development and venture capital investment in Henkel Adhesive Technologies. I admire his approach to sustainability and packaging, and with his years of experience and knowledge, I think it's something worth paying attention to.On this episode, we'll talk about:How did Charles end up in his current position at Henkel?What have been some of the most significant changes or advancements, or types of challenges that he has witnessed during the last 30 years?Plastic BankDoes he believe that any of the plastic producers or brands should be involved in developing a more robust waste system to deal with the waste that they are partially or entirely responsible for producing in the first place?What is he most excited about or where does he think the greatest innovation will come from as we are looking at the current situation and looking toward the future?What are his thoughts on reusable or refillable packaging options that are becoming popular?Has he kind of seen that gap as well between the interest and the desire for change, but the reality is significantly less?With the desire for more sustainable packaging and cleaner earth, what does he think the future is going to look like? What is a mass balance?Sequestration issueDr. Charles W. Paul, Vice President – Technology, Henkel Adhesive Technologies, is responsible for technology assessments for M&A and Venturing, and supports Open Innovation within North America for the R&D teams.Since joining Henkel in 1988 he has held a number of positions within R&D. His experience covers almost all categories of adhesive and wide ranging applications: from jet engines to hair spray, polyimides to starch. Chuck holds over 50 US patents and coauthored numerous publications including five book chapters on adhesives.Chuck has a BS in Chemical Engineering from Cornell University and a PhD from the University of California at Berkeley, College of Chemistry.For more information and to explore other episodes, go to www.ppcpackaging.com/the-packaging-brothersFollow PPCPackaging on social media! :arrow_down:LinkedIn: https://www.linkedin.com/company/pacific-packaging-components-inc-/Facebook: https://www.facebook.com/PPCPackaging/Instagram: https://www.instagram.com/ppcpackaging/?hl=enWebsite: http://www.ppcpackaging.com/Find out more about Charles:Website: https://www.henkel-tech.ventures/Email: charles.paul@henkel.comLinkedIn: linkedin.com/in/charles-chuck-paul-35a37018The views and opinions expressed on the "Packaging Brothers" podcast are solely those of the author and guests and should not be attributed to any other individual or entity. This podcast is an independent production of Packaging Brothers, and the podcast production is an original work of the author. All rights of ownership and reproduction are retained—copyright 2022.

Lynn Power spent 30 years in advertising and marketing and loved it for a long time. She was running an agency and became the CEO of a large company, but she wasn't loving it so much anymore, so she decided to become an entrepreneur.  On this episode, we'll talk about:What was it that she didn't like, or was there anything on the entrepreneurial side that was pulling her away?Has the marketing and advertising industry changed a little bit?Is the push for data analytics preventing that type of creative genius moment or the opportunity to do something new and innovative?When did she decide to go out on her own and establish her own business?The Conscious Beauty CollectiveMasami HaircareDoes she believe that activities like this will become more common as smaller independent brands or even other industries come together and pull their resources?What was her vision for designing and selecting their packaging, and how did she make that decision?Why she doesn't want to skimp on the package?What direction does she see clean beauty/conscious beauty taking? Does she think it's in a good spot right now? Does she think it's just a lot of marketing and promotion, or is there really something there?Lynn is a longtime ad agency executive (formerly CEO of J. Walter Thompson NY) with a love for beauty. Her career has spanned the top ad agencies in the world (BBDO, McCann, Grey, Ogilvy & Mather are just a few) as well as some of the most iconic brands (American Express, Pizza Hut, Campari, Hershey's). She's been fortunate to work on many global beauty brands, including Gillette, Clinique, L'Oreal, Nexxus, Vichy, La Roche-Posay and St. Ives.  She loves building teams, reinventing cultures and creating disruption. For more information and to explore other episodes, go to www.ppcpackaging.com/the-packaging-brothersFollow PPCPackaging on social media!  LinkedIn: https://www.linkedin.com/company/pacific-packaging-components-inc-/ Facebook: https://www.facebook.com/PPCPackaging/ Instagram: https://www.instagram.com/ppcpackaging/?hl=en Website: http://www.ppcpackaging.com/ Find out more about Lynn on her website and connect with her on LinkedIn.Website: https://www.lovemasami.com/https://www.isledenature.com/ LinkedIn: https://www.linkedin.com/in/lynn-power-02b8904/ The views and opinions expressed on the "Packaging Brothers" podcast are solely those of the author and guests and should not be attributed to any other individual or entity. This podcast is an independent production of Packaging Brothers, and the podcast production is an original work of the author. All rights of ownership and reproduction are retained—copyright 2022.

Deanna Utroske is one of the most respected critical thinkers in the cosmetics and personal care industry today. She began her career in cosmetics and personal care as a news writer for cosmeticsdesign.com, a trade media publication. She covered cosmetics news, personal care ingredients, and, of course, packaging, which is an important topic in the publication where she worked for several years before becoming the editor of cosmeticsdesign.com for many years as well. She continues to do all that thinking and writing today as an independent contractor.On this episode, we'll talk about:What does she think of the most interesting things about the beauty industry that she gravitated toward or was interested in as a person?Since the ingredients side is the evolution of clean beauty and clean ingredients, how are those changing the world right now?What are her thoughts on sustainable packaging, as well as sustainability and beauty packaging?Her advice or points on how brands could communicate with customers regarding their packaging or products?Her advice or suggestions for those who want to get picked up or featured?Her thoughts on how important social media is or what role she thinks social media will continue to play as the beauty industry evolves?Has the world of beauty reached its saturation point?Deanna Utroske, Formerly Editor of CosmeticsDesign.com, she is a sought-after public speaker, addressing beauty business audiences in Paris, London, Bologna, Amsterdam, Barcelona, New York City, Las Vegas, and LA as well as viewers around the world via zoom and video.Her writing and commentary appears in trade, business, and consumer media: NewBeauty Magazine, Beauty Store Business Magazine, Beauty Industry Report, Beauty Independent, Luxe Packaging Insight, CoveyClub.com, CEW.org, Stylist.fr,  womansday.com, The Huffington Post, PBS Media Shift, Yahoo! Finance, and AdWeek (Publishing Executive). And she’s regularly invited to share her perspective on the cosmetics and personal care industry with market strategy firms and their clients.For more information and to explore other episodes, go to www.ppcpackaging.com/the-packaging-brothersFollow PPCPackaging on social media!  LinkedIn: https://www.linkedin.com/company/pacific-packaging-components-inc-/ Facebook: https://www.facebook.com/PPCPackaging/ Instagram: https://www.instagram.com/ppcpackaging/?hl=en Website: http://www.ppcpackaging.com/Find out more about Deanna on her website and connect with her on LinkedIn and Twitter.Website: https://www.deannautroske.com/LinkedIn: https://www.linkedin.com/in/deannautroske/Twitter: https://twitter.com/deannautroskeThe views and opinions expressed on the "Packaging Brothers" podcast are solely those of the author and guests and should not be attributed to any other individual or entity. This podcast is an independent production of Packaging Brothers, and the podcast production is an original work of the author. All rights of ownership and reproduction are retained—copyright 2022