The True Meaning of Recyclable with Mike Indursky, CEO of Hear Me Raw

Oct 12, 2022

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Mike never wanted to be in the beauty business for 30 years, but it simply happened. He thought he'd be in sports marketing or entertainment marketing. He wanted to be the HBO Boxing Head of Marketing since he loved boxing, but he ended up working with Unilever. He simply liked the people there because they were diverse and he fit into a group of very excellent people, and after working in a couple of categories, they put him in skincare, He didn't understand why skincare, why women put stuff in their pinkies, and other things. And after about six months, he understood it, and it's all about helping women feel wonderful about themselves and giving them options so they can live better lives with their skin and health.

On this episode, we'll talk about:

Everything he's learned and potential advice he has for people in this field
What's the purpose and the passion behind doing Hear Me Raw?
Being able to identify the cost savings and the ability to bring effective good products that maybe aren't natural to the public in some way is better than nothing.
The Four Groups of Industries
His biggest learnings about refillable packaging? How had he been able to communicate with his consumers to get buy-in?
Does he think there will be a wholesale industry organization, with the entire chain coming together to get this massive buy-in for change?
Is there any brand or business that he is particularly proud of or that he thinks is doing an excellent job?
His general thoughts and where he thinks this whole beauty industry is going? Does he think consumers are going to catch on? What timeline does he think people are going to be buying in more to this kind of clean, true, truly clean, natural ingredient?

Mike Indursky is the founder and CEO of HEAR ME RAW. He has spent the the last 30 years in the beauty and wellness business. Mike is a two-time winner of Advertising Age's Top Marketers of the Year and WWD's Most Innovative Marketer.

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Follow Hear Me Raw on Social Media!
LinkedIn: https://www.linkedin.com/company/hear-me-raw/
Twitter: https://twitter.com/hearmerawbeauty?lang=en
Instagram: https://www.instagram.com/hearmerawbeauty/?hl=en
Website: https://hearmeraw.com/
Find out more about Mike and connect with him on LinkedIn and Instagram.
LinkedIn: https://www.linkedin.com/in/mike-indursky-58715b
Instagram: https://www.instagram.com/mikeindursky/?hl=en

The views and opinions expressed on the "Packaging Brothers" podcast are solely those of the author and guests and should not be attributed to any other individual or entity. This podcast is an independent production of Packaging Brothers, and the podcast production is an original work of the author. All rights of ownership and reproduction are retained—copyright 2022.