How Deanna Utroske Landed in Beauty and Packaging as a Writer

Deanna Utroske is one of the most respected critical thinkers in the cosmetics and personal care industry today. She began her career in cosmetics and personal care as a news writer for cosmeticsdesign.com, a trade media publication. She covered cosmetics news, personal care ingredients, and, of course, packaging, which is an important topic in the publication where she worked for several years before becoming the editor of cosmeticsdesign.com for many years as well. She continues to do all that thinking and writing today as an independent contractor.

On this episode, we'll talk about:

• What does she think of the most interesting things about the beauty industry that she gravitated toward or was interested in as a person?
• Since the ingredients side is the evolution of clean beauty and clean ingredients, how are those changing the world right now?
• What are her thoughts on sustainable packaging, as well as sustainability and beauty packaging?
• Her advice or points on how brands could communicate with customers regarding their packaging or products?
• Her advice or suggestions for those who want to get picked up or featured?
• Her thoughts on how important social media is or what role she thinks social media will continue to play as the beauty industry evolves?
• Has the world of beauty reached its saturation point?

Deanna Utroske, Formerly Editor of CosmeticsDesign.com, she is a sought-after public speaker, addressing beauty business audiences in Paris, London, Bologna, Amsterdam, Barcelona, New York City, Las Vegas, and LA as well as viewers around the world via zoom and video.

Her writing and commentary appears in trade, business, and consumer media: NewBeauty Magazine, Beauty Store Business Magazine, Beauty Industry Report, Beauty Independent, Luxe Packaging Insight, CoveyClub.com, CEW.org, Stylist.fr,  womansday.com, The Huffington Post, PBS Media Shift, Yahoo! Finance, and AdWeek (Publishing Executive). And she’s regularly invited to share her perspective on the cosmetics and personal care industry with market strategy firms and their clients.

For more information and to explore other episodes, go to www.ppcpackaging.com/the-packaging-brothers

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Find out more about Deanna on her website and connect with her on LinkedIn and Twitter.

Website: https://www.deannautroske.com/

LinkedIn: https://www.linkedin.com/in/deannautroske/

Twitter: https://twitter.com/deannautroske

The views and opinions expressed on the "Packaging Brothers" podcast are solely those of the author and guests and should not be attributed to any other individual or entity. This podcast is an independent production of Packaging Brothers, and the podcast production is an original work of the author. All rights of ownership and reproduction are retained—copyright 2022