The Leanne Shelton Podcast

Leanne Shelton
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Aug 8, 2022 • 35min

Ep 138 - Bianca Anderson: The basics and benefits of Hypnosis

Have you ever been hypnotised before? And no, I don’t mean onstage…. Clinical hypnotherapy isn’t about clucking like a chicken - or doing something embarrassing in front of others.  This type of therapy is actually done in private and can be used to help you gain control over bad habits - like smoking or emotional eating - or cope better with anxiety or pain.  Today I’m chatting with Bianca Anderson from Harmony through Hypnotherapy about the basics and benefits of hypnosis. I’ve personally experienced it once before and keen to give it another go after conducting this interview! Let’s get started. Show Notes: https://writetimemarketing.com.au/bianca-anderson-the-basics-and-benefits-of-hypnosis/ BOOK A FREE 15 MIN CHAT WITH LEANNEhttps://calendly.com/leanneshelton/15-minute-free-chat
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Aug 3, 2022 • 38min

Ep 137 - Lucy Owens: Personal styling secrets for next level success

Fashion isn’t at the top of everyone’s priority list. But as a business owner, whether you like it or not, your reputation is often tied in with your personal styling. Because what you’re wearing sends a message - and you want to ensure it’s the right message! For anyone who knows me, you’d be familiar with my strong aqua, turquoise, and teal brand colours. And I always ensure I’m wearing at least *something* from that colour palette whenever I’m out and about. And these days I opt for slightly more pricey pieces that make me feel like a million dollars - rather than cheap stuff that makes me feel pretty average. Do you dress to impress? In today’s episode of Marketing and Me, Lucy Owens is sharing some personal styling secrets for next level success. Without further ado, let’s jump into the episode and see what she has to say! Show Notes: https://www.writetimemarketing.com.au/lucy-owens-personal-styling-secrets-for-next-level-success/ BOOK A FREE 15 MIN CHAT WITH LEANNEhttps://calendly.com/leanneshelton/15-minute-free-chat
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Jul 25, 2022 • 48min

Ep 136 - Adam Arnold: 7 critical factors you need to know before hiring someone to run advertising campaigns

Advertising is a vital part of growing a business - but I know many of you are hesitant to invest in paid ads across social media platforms like Google and Facebook. It’s scary, right? But you never know what type of traction you could gain from these ads or the potential impact they could have on your business. Today I’m chatting with a friend of mine, Dr. Adam Arnold from Web Profit Maximiser. He’s here to discuss the impact of advertising and all the critical things you need to consider before hiring someone to run an ad campaign for you and how to avoid possibly overloading your business! Let’s get started! Show Notes: https://writetimemarketing.com.au/adam-arnold-7-critical-factors-you-need-to-know-before-hiring-someone-to-run-advertising-campaigns/ BOOK A FREE 15 MIN CHAT WITH LEANNEhttps://calendly.com/leanneshelton/15-minute-free-chat
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Jul 17, 2022 • 27min

Ep 135 - Leanne Shelton: Powerful ways to step up your marketing efforts in your local community

In today's solo episode of 'Marketing and Me' - yes, you get me this time - I'm taking you through a fun session about finding your voice, uncovering your story, and then sharing it with your local community to build your personal brand, build your 'know, like, and trust' factor, and ultimately attract more clients. I presented the following information at a workshop earlier in the year on behalf of SWR FM - and then again at an online session. And received great feedback, so I thought I'd now share it with you. Personally, I've built up a strong awareness and following in the Hills District after showing up time and time again for a few years now. I'm consistent in my online presence on platforms like LinkedIn, Facebook, and Instagram. I attend and run several local networking events to connect with fellow business owners every month. And I continue to show up via media channels like podcasts, local radio, newspapers, and magazines. As a result of my efforts, I'm often told that it seems like I'm 'everywhere'. As a copywriter and content marketing trainer who aims to produce this sense of omnipresence for my clients - this is great feedback! It shows I also walk the talk! Let's dive into the episode - where I'll go into more detail! Show Notes: https://www.writetimemarketing.com.au/leanne-shelton-powerful-ways-to-step-up-your-marketing-efforts-in-your-local-community/ BOOK A FREE 15 MIN CHAT WITH LEANNE https://calendly.com/leanneshelton/15-minute-free-chat
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Jul 11, 2022 • 50min

Ep 134 - Louise Duggan: The ups and downs of an e-commerce business

Hands up if you own an e-commerce business - or if you have an e-commerce component! Yes, I know I can't see your raised hands...because, Leanne, this is a podcast - duh. But I know you're out there. Because many of us are making money in the digital world right now...Because it's totally the place to be. So for all those e-commercers - this episode is for you! I'm chatting with Louise Duggan, founder of the successful DIY cake business, Cake 2 the Rescue, and she has some fantastic secrets to share - as well as some insights about her past challenges and wins. I thoroughly enjoyed our interview and I'm super keen to buy my own cake kit for my birthday later this month....So keep an eye on my socials for photos! Anyway, let's dive into the episode. Show Notes: https://www.writetimemarketing.com.au/louise-duggan-the-ups-and-downs-of-an-ecommerce-business/ BOOK A FREE 15 MIN CHAT WITH LEANNE https://calendly.com/leanneshelton/15-minute-free-chat
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Jul 3, 2022 • 49min

Ep 133 - Aldwyn Altuney: How to gain over $1M worth of free positive publicity

When growing a business on a budget, Facebook and Google ads aren't always an affordable option for advertising. This is where Public Relations - or PR - comes in. It's actually free to get - but you gotta know how to make it work for you. Everyone has a positive story, advice, and insightful opinions inside them. It's just a matter of uncovering and reaching out to the best channels so you can share your message with thousands of people. Today, I'm chatting with Aldwyn Altuney who is all about raising the positive vibration of the world - by getting as many good news stories out there as possible! Together, we can override all the negativity drowning us on a daily basis via the media. Aldwyn's energy is infectious and I know you're going to love this episode. Let's dive in! Show Notes: https://www.writetimemarketing.com.au/aldywn-altuney-how-to-gain-over-1m-worth-of-free-positive-publicity/ BOOK A FREE 15 MIN CHAT WITH LEANNE https://calendly.com/leanneshelton/15-minute-free-chat
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Jun 26, 2022 • 43min

Ep 132 - Joanne Brooker: The financial info they don't tell you when starting/growing a business

When you enter the business world with a strong passion for a product or service you want to put out there, you obviously want to make money. Well, that should be at least one of your driving forces! But there are often many little financial things that you don't know you need to know. Like when you should register for GST and what type of resources and grants are out there to support you. And the difference between a bookkeeper, BAS agent, and tax accountant. Today, I'm chatting with Joanne Brooker from Pengwen Bookkeeping about some of this key financial information. And I promise it's all explained in a very easy-to-understand way! Let's jump into the episode. Show Notes: https://www.writetimemarketing.com.au/joanne-brooker-the-financial-info-they-dont-tell-you-when-starting-growing-a-business/ BOOK A FREE 15 MIN CHAT WITH LEANNE https://calendly.com/leanneshelton/15-minute-free-chat
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Jun 20, 2022 • 38min

Ep131 - Brendan Lee: Investing into the right marketing channels

When it comes to your marketing, are you spending money in all the right areas? Do you have a clear strategy in place - or just throwing money around and hoping something sticks? Today, I'm chatting with Brendan Lee about managing your marketing budget - which includes both planning and playing with where you put your money. Because you don't always know what's going to work unless you try something out - and commit to it! We also cover typical marketing mistakes and tips for taking your business to the next level - that don't require a business loan. Let's get started! Show Notes: https://www.writetimemarketing.com.au/brendan-lee-investing-into-the-right-marketing-channels/ BOOK A FREE 15 MIN CHAT WITH LEANNE https://calendly.com/leanneshelton/15-minute-free-chat
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Jun 12, 2022 • 38min

Ep 130 - Jackson Millan: 'The Million Dollar Mindset'

When it comes to your health and wellness business, I'm sure you love the work that you do so much - that you'd be happy to do it for free if it meant making a difference in the world. And you feel guilty if you charge your clients too much for something you love. Am I right? The thing is, this money mindset isn't serving you. Wouldn't it be better to move from a place of scarcity to one of abundance instead? You'd be in a place where you yourself aren't struggling and can serve those around you so much more - like by making donations and comfortably offering free support to those really in need. In this episode, I had the honour of interviewing wealth mentor, Jackson Millan, about cash flow and ways you can develop a million dollar mindset. As he put it - he's all about helping you 'turn the lights on financially - so you stop fumbling around in the dark.' I learnt a lot from Jackon in this episode - and I'm sure you will too! So grab your pen and notebooks. Let's jump in. Show Notes: https://www.writetimemarketing.com.au/jackson-millan-the-million-dollar-mindset/ BOOK A FREE 15 MIN CHAT WITH LEANNE https://calendly.com/leanneshelton/15-minute-free-chat
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Jun 5, 2022 • 45min

Ep 129 - Sherri Dumbrell: How to protect your money...from yourself!

This month on the Marketing and Me podcast, we're talking about money. I figured it was the perfect topic to cover as we come up to the end of the financial year. Anyway, many of us have a love/hate relationship with money. We love it when we have it - and hate it when we don't have enough of it. What are your spending habits like? Do you get excited when you've had a big business month and splurge on something extravagant - but then, one month later, you realise that money would have come in handy when an unexpected expense comes up? In today's episode, I'm chatting with Sherri Dumbrell about money habits and how we can protect our money from ourselves. And she doesn't believe in budgets. She prefers 'spending plans'. Doesn't that sound more fun?! Well, that's enough from me. Let's get started! Show Notes: https://writetimemarketing.com.au/sherri-dumbrell-how-to-protect-your-moneyfrom-yourself/ BOOK A FREE 15 MIN CHAT WITH LEANNE https://calendly.com/leanneshelton/15-minute-free-chat

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