The Leanne Shelton Podcast

Wondering whether business blogging is still relevant in 2023? The short answer is – YES! Just the other day, a close business owner friend exclaimed “Blogging feels dated to me – like 2010s. Everyone is talking about social media content now. So blogging feels like old news…My brain thinks blogging is only relevant to those who have SEO requirements to meet.” While I know her opinions are shared by many other business owners out there – it’s actually far from the truth. Please remember this key bit of information: One blog = a core piece of content that can be repurposed in many ways for your business. In other words – blogs act as springboards for your content marketing strategy. I’m pretty sure you’ve heard about content marketing? If not, it’s basically the organic strategy that builds your visibility in the online word. That involves consistently showing up and sharing valuable content to build that ‘know, like, and trust factor’. And writing a monthly or fortnightly blog for your business gives you a fantastic starting point! Let’s jump into the episode on why you need to blog in 2023.  Show Notes: www.writetimemarketing.com.au/leanne-shelton-blogging-in-2023 BOOK A FREE 15 MIN CHAT WITH LEANNE: calendly.com/leanneshelton/15-minute-free-chat]

Hello my dear listener - happy new year! Do you choose a ‘word for the year?’ It’s something I’ve personally done for a few years now - rather than create a bunch of New Year’s resolutions that are already forgotten by Australia Day. (That’s 26th January for my overseas listeners…) The process of choosing a word helps you focus on the goals and actions you want to work on for the next year. It also helps you determine your priorities, like whether you will concentrate on family, personal growth, career, etc. In today’s episode, I’ll talk through my chosen word for 2023 and words chosen by some fellow businesswomen I know.  If you haven’t already picked yours for the year, this episode will hopefully spark off some ideas! Let’s get started! Show Notes: www.writetimemarketing.com.au/leanne-shelton-word-of-the-year BOOK A FREE 15 MIN CHAT WITH LEANNE: calendly.com/leanneshelton/15-minute-free-chat]

If you’re like me, you’re probably keen to see results straightaway. In both your business and personal life. And then get frustrated when life has other plans. But I’m here to remind us both that things take time. Especially in business. It’s all about planting those seeds and waiting for them to sprout. Rome wasn’t built in a day…there are no overnight successes…and all that. Let’s jump into the episode to hear my musings on the subject! Show Notes: www.writetimemarketing.com.au/leanne-shelton-things-take-time BOOK A FREE 15 MIN CHAT WITH LEANNE: calendly.com/leanneshelton/15-minute-free-chat]

Does your health and wellness business need to be compliant with APHRA? If yes, you’re probably aware of all the advertising restrictions. Or maybe you’re not! In today’s episode of Marketing and Me, I’m chatting with fellow health copywriter, Nerissa Bentley, on this touchy subject. She advises what you can and can’t do to safely promote your business - and avoid extensive fines. Let’s jump into the episode! Show Notes: www.writetimemarketing.com.au/nerissa-bentley-AHPRA-compliance-what-health-practitioners-can-and-cant-say-in-their-advertising BOOK A FREE 15 MIN CHAT WITH LEANNE: calendly.com/leanneshelton/15-minute-free-chat]

How do you feel about your current website? Do you cringe when you look at it - or hear that potential clients have checked it out? Maybe you feel it’s a poor representation of you and your brand. Or it’s simply butt ugly and looks extremely outdated. You just know it sticks out for all the wrong reasons when compared with your competitors. Well, I can totally relate! But - I have just launched a new website! Which was months and months in the making - with many highs and lows. It involved a complete makeover. Anyone who has seen me in recent months would have heard about this project and my keenness to get it off the ground. I’ve experienced some frustrations along the way, which I want to help you avoid from today’s episode. Even though it’s easy to blame others, ultimately I need to own those frustrations and acknowledge everything comes down to me. So I’ve got 7 tips for launching a new website to share with you. For regular listeners, you probably noticed that I went a bit AWOL with the Marketing & Me podcast over the last month or so. Well, it was predominantly due to my ‘work-on-business-time’ being consumed by the new project - as well as wanting to avoid the creation of extra show notes pages for the web developers. They already have 143 pages to deal with…haha. And I also admit to losing momentum with the show a bit! But I’m back on board and keen to re-ignite the podcast by talking about my experiences around the new website - and my tips for ensuring a smooth process if you’re about to - or have plans to - revamp yours. Or set up your first website for the first time! Let’s jump into the episode. Show Notes: www.writetimemarketing.com.au/leanne-shelton-7-tips-for-launching-a-new-website BOOK A FREE 15 MIN CHAT WITH LEANNE: calendly.com/leanneshelton/15-minute-free-chat]

I’m mostly a happy, positive person. But every now and again, I get somewhat agitated. Yes, it’s mostly around my kids….But more recently it was about a podcast I’ve been listening to for quite a while. Now I love listening to podcasts - and when I find a good one, I binge on it. And unfortunately, I was recently annoyed by one particular episode of this show….which inspired me to record an episode on podcast no-nos - for anyone out there who has their own podcast or thinking of starting one up. Let’s jump in! Show Notes: www.writetimemarketing.com.au/leanne-shelton-3-things-not-to-do-in-your-podcast BOOK A FREE 15 MIN CHAT WITH LEANNE: calendly.com/leanneshelton/15-minute-free-chat]

The emergence of digital platforms has changed marketing forever. Companies today must create a personal website and grow a social media audience to be a competitive force in the market. Enter Katinka Kernutt, a personal brand photographer and graphic designer, who can elevate your personal brand while staying true to the essence of your business. As a fellow marketing nerd, I had the pleasure of chatting with her about being authentic and maintaining consistency to build a strong personal brand online with photography. Let’s dive in! Show Notes: www.writetimemarketing.com.au/katinka-kernutt-how-to-make-your-brand-photography-work-for-you/ BOOK A FREE 15 MIN CHAT WITH LEANNE: calendly.com/leanneshelton/15-minute-free-chat]

Have you been feeling stuck in a rut…for years?  You might be sick of constantly trying to “fix yourself” - and failing miserably.  When your personal and professional lives seem disconnected from each other - and they have been for a long time - it’s normal to find yourself wondering, "When will I finally get to live the life I want - a life I love?” When I met Elizabeth Elenor earlier in the year we instantly hit it off - as we’re both passionate about taking control of our lives and living it on our own terms.  In today’s episode of Marketing and Me, Elizabeth, an energetic healer and mentor will touch on finding your inner intuitive genius to achieve limitless success in your career and personal life. We could have easily talked for hours on end.  Go give it a listen. Show Notes: www.writetimemarketing.com.au/elizabeth-elenor-how-to-be-a-superconscious-genius/ BOOK A FREE 15 MIN CHAT WITH LEANNE: calendly.com/leanneshelton/15-minute-free-chat]

Hello there! Today I wanted to share with you some ‘magic’ marketing techniques. That is - some strategies that are personally paying off in my business - and I know you could benefit from as well. There’s no actual ‘magic’ involved though. It’s simply thanks to consistently showing up - both online and face to face. Intrigued? Keep listening to find out more… Show Notes: www.writetimemarketing.com.au/Leanne-Shelton-magic-marketing-techniques/ BOOK A FREE 15 MIN CHAT WITH LEANNE: calendly.com/leanneshelton/15-minute-free-chat]

Right now, I feel everyone is going through a period of change. Maybe it’s due to the new financial year starting here in Australia. Or maybe it’s because that C word is starting to fade into the background. Well, whatever the reason - I’m going through it as well. Including this podcast. Keep listening to find out more… Show Notes: www.writetimemarketing.com.au/Leanne-Shelton-change-is-in-the-air/ BOOK A FREE 15 MIN CHAT WITH LEANNE: calendly.com/leanneshelton/15-minute-free-chat]