The Leanne Shelton Podcast

Have you played around with Facebook ads yet? Or, are you like me, and a bit overwhelmed by the whole process? If you're ready to take your digital marketing to the next level and see some rapid conversions, then it's time to pull out your credit card and explore the world of Facebook advertising. But where do you start? In today's episode, I'm chatting with Kayne Morrison from 'Why Social', about how to set up a basic ad strategy. While you may still need to seek expert assistance in this area, you'll have a much clearer idea of the effort involved and what's required behind the scenes. Let's jump into the episode! Show Notes:https://www.writetimemarketing.com.au/?p=2942 BOOK A FREE 30 MIN DISCOVERY CALL WITH LEANNE https://calendly.com/leanneshelton/30min

When it comes to your business, can you say, with absolute clarity, what your purpose and vision are? Like, in one or two sentences? I know this is an area I personally need to work on after recent rollercoasters and roundabouts in my business. But after chatting with business and leadership coach, Rebecca Tos, about this topic for today's episode, I have a much better understanding around the difference between purpose and vision - and the questions I need to ask myself to form a clearer direction for my business. And I'm sure you'll feel the same way. Ultimately, the aim of today's episode is to help you create a one page living business plan to help you reach the levels of success you desire. So that's enough from me - let's delve into my chat with Bec! Show Notes: https://www.writetimemarketing.com.au/ep40-rebecca-tos-crafting-a-succinct-purpose-and-vision-for-your-business Book a FREE 30 min Discovery Call with Leanne: https://calendly.com/leanneshelton/30min

Are you often snapping at your kids - then feel guilty about it afterwards? Maybe they never listen to you. Or are continuously having meltdowns. Or maybe you're the one having the meltdown at times?! In today's episode of Marketing and Me, I'm chatting with Stephanie Pinto, co-founder of EQ Culture and the Let's Raise Emotionally Intelligent Kids Community on Facebook, about the importance of Emotional Intelligence. We also cover some strategies for improving the reactions and behaviours within your family. Because then you can start living in a happier and calmer home environment. We also cover how Emotional Intelligence can be used in the workplace when you're leading a team. Because, after all, being a leader and being a parent isn't so different! If you're ready to become a better parent, then put on your listening ears and tune into this episode! Show Notes: https://www.writetimemarketing.com.au/ep39-stephanie-pinto-emotional-intelligence-for-enhanced-work-personal-relationships/ Book a FREE 30 minute Discovery Call with Leanne: https://calendly.com/leanneshelton/30min

Have you ever applied for a grant? If you haven't - is it because you don't know what grants are available to you? Or you feel the competition is too great and you have no chance? Or maybe you feel overwhelmed by the whole application process? If you have gone for a grant before - whether you secured the funds or not - you'd know the process involves a LOT of reflection, clarity, and strategy when it comes to your business goals and plans for the money if received. Since the grant application process is an area of so much confusion and overwhelm, today I'm chatting with Keith Whelan, The Grants Guy, to talk us through the basics. He's an extremely knowledgeable guy when it comes to this topic - so get your notepads and pens ready. You're going to be blown away by his advice! Show notes: https://www.writetimemarketing.com.au/ep38-keith-whelan-how-to-write-a-successful-grant/ FREE 30 min Discovery Call with Leanne: https://calendly.com/leanneshelton/30min

How are you incorporating video in your marketing strategy? Maybe you're doing Facebook Lives? Or uploading short instructional videos on YouTube? Or maybe you haven't gone down that path just yet. In case you weren't aware, the importance of video marketing is on the increase. According to a research conducted by Adobe last year, 48% of consumers were using voice for general web searches. And as technology advances, we'll start to receive more and more video and audio clips via our Google Home and Amazon Alexa devices in response. Today, I'm chatting with Morry Morgan, co-founder of The School of Hard Knock Knocks - a stand up comedy school with locations in Melbourne, Sydney, and Adelaide. He has recently invested into the production of the reality TV series "Is this thing on?" as a way to build their brand and attract more customers. Especially when he works in an industry that many don't realise exists. Morry is sharing some interesting insight behind the production process, as well as talking about the power of user-generated video. I know you're going to love it. With further ado, let's jump in! Show Notes: https://www.writetimemarketing.com.au/ep37-morry-morgan-optimising-video-for-brand-building-and-attracting-new-leads/ BOOK A FREE 30 MIN DISCOVERY CALL WITH LEANNE https://calendly.com/leanneshelton/30min

If someone came up to you and asked - "hey, what's your story?" - would you know what to say? And could you say it succinctly and with impact? As business owners, we've all been on a journey. We've all experienced twists and turns that have brought us to this current point. And sharing this journey with our customers is so powerful when it comes to building stronger connections. They get to see more about the humans behind the products and services. Today, I'm chatting with fellow copywriter, Rashida Tayabali, about the power of storytelling. And why you shouldn't just showcase it on your About page.... Now, as a bit of a disclaimer here, since recording this interview I've left The Clever Copywriting School Community that Rashida and I talk about. But don't worry, it all happened on good terms. That door just needed to close so another one could open. It was time to make room for the next stage in my business. And I'll keep you updated on all of that! But that's enough from me, let's jump into today's episode on showcasing yourself via storytelling.... Show Notes: https://www.writetimemarketing.com.au/ep36-rashida-tayabali-showcase-yourself-via-storytelling/ BOOK A FREE 30 MIN DISCOVERY CALL WITH LEANNE https://calendly.com/leanneshelton/30min

In recent times, many business owners have seized the opportunity to educate and connect with their target market online via webinars. It's been an essential tool for those wanting to keep their business going and growing - especially when you can't run face-to-face workshops. But many people are falling into the same trap. Old-school death by PowerPoint. I've been doing a lot of webinars via Zoom lately - and have been getting lots of positive feedback. I've learnt a lot throughout the process and wanted to share my key learnings with you today. So let's jump in and get started! Show Notes: https://www.writetimemarketing.com.au/ep35-leanne-shelton-how-to-maximise-your-impact-with-webinars/ BOOK A FREE 30 MIN DISCOVERY CALL WITH LEANNE https://calendly.com/leanneshelton/30min

In the online entrepreneurial world, I'm hearing more and more about paid memberships and masterminds. They're two areas I'm starting to dabble in myself. But what are they and how do they work? Ultimately, if you envision yourself moving away from your local hub and taking your business to a global scale, memberships and masterminds are fantastic for educating and inspiring people with your knowledge on a one-to-many basis. And they have the potential to make lots of money in the process. Today I'm chatting with Ruby Lee from Own Your Hustle, who is achieving amazing things in her business through these 2 channels. So I'm picking her brain to understand how to set them up and make them a valuable asset to our businesses. Let's dive into the episode! Show Notes: https://www.writetimemarketing.com.au/ep34-ruby-lee-making-money-with-memberships-and-masterminds/ BOOK A FREE 30 MIN DISCOVERY CALL WITH LEANNE: https://calendly.com/leanneshelton/30min

How is your workspace looking right now? Come on, be honest with yourself here. Is it tidy and organised, with clear filing systems in place? Or does it look like a scattered mess, and you're forever shuffling things around to find what you need? If you want to increase your daily productivity levels, decluttering can lead you on the right path. Today, I'm chatting with Kirsty Farrugia from The Art of Decluttering, who's sharing some great tips around cleaning up the chaos and creating a clearer work area. And I admit I need to take some of her advice myself... Show Notes: https://www.writetimemarketing.com.au/ep33-kirsty-farrugia-declutter-your-way-to-productivity/ FREE 30 min discovery call with Leanne Shelton - https://calendly.com/leanneshelton/30min

While we send and receive emails on a frequent day-to-day basis, many of us see this form of virtual communication as an admin tool - not a marketing tool. With a fear of coming across 'too salesy', especially for Australians, the art of sending quality, personalised marketing emails is often overlooked. Maybe you're overwhelmed with the emails you personally receive - and don't want to clutter up your clients' inboxes. However, those who want to connect with you, will want to hear from you. If they're already a customer or have expressed interest in your products and services in the past, then they're probably eager to learn more about you and be kept in the loop around promotions and updates. In today's episode, I'm chatting with Jennifer Gale from Pink Hat Digital on the power of email marketing. We cover the basics and benefits of set and forget email automation - so you can focus on the day-to-day running of your business, while your emails make an impact on those receiving them. Without further ado, let's dive into the episode! Show Notes: https://www.writetimemarketing.com.au/ep32-jennifer-gale-the-ins-and-outs-of-email-automation/ Book a Free 30 min Discovery Call with Leanne - https://calendly.com/leanneshelton/30min