

The Leanne Shelton Podcast
Leanne Shelton
Are you looking for a podcast that'll get your creative juices flowing - and help you level up in your business?
Introducing "The Leanne Shelton Podcast" - a podcast featuring both solo and guest episodes that's all about marketing, sales, copywriting, business growth, and mindset. Hosted by SEO copywriter, trainer, and speaker, Leanne Shelton, this podcast is your one-stop-shop for 'infotainment' in this space to help you smash your small business goals.
Introducing "The Leanne Shelton Podcast" - a podcast featuring both solo and guest episodes that's all about marketing, sales, copywriting, business growth, and mindset. Hosted by SEO copywriter, trainer, and speaker, Leanne Shelton, this podcast is your one-stop-shop for 'infotainment' in this space to help you smash your small business goals.
Episodes
Mentioned books

Aug 9, 2020 • 46min
Ep31 - Carlii Lyon : Managing the Imposter Syndrome within
Have you ever wondered if you actually deserved that recognition or praise - when in reality you feel you just got lucky?
You know, you just happened to be at the right place at the right time?
Maybe you've felt like a fraud and wondered whether you're qualified enough to offer that advice or that training.
Or maybe you've had a big celebrity or brand approach you at some stage, wanting to work with or collaborate with you - and you've wondered why they've chosen you?
These feelings of doubt are completely normal - and this little voice inside is known as the Imposter Syndrome.
Today, I'm chatting with Carlii Lyon about how we can manage the Imposter and perhaps even become friends with it.
Because, and I hate to say it, this voice is never going to completely go away. And if you don't take control over it, your personal brand could be affected.
There's a fantastic quote appearing on the back of Carlii's business card that I'd like you to remember before we get started - 'There are people less qualified than you, doing the things you want to do, simply because they decide to believe in themselves. Period.'
As that sinks in, we'll jump into the episode!
Show notes: https://www.writetimemarketing.com.au/ep31-carlii-lyon-managing-imposter-syndrome-within
Book a free 30 min Discovery Call with Leanne: https://calendly.com/leanneshelton/30min

Aug 2, 2020 • 58min
Ep30 - Kathleen Ann: How to charge what you're worth
Are you uncomfortable with client conversations around money?
Maybe you're struggling to figure out the right price for your products and services.
Or maybe you're struggling to show potential clients the true value of your offerings.
Talking about money can be an icky subject. Especially when you love the work you do - and would do it for free if you could!
But too many business owners are undervaluing themselves.
Or they're not packaging their offerings effectively.
Or they're over-delivering and ripping themselves off.
If any of this sounds familiar, you'll find today's episode with Kathleen Ann from Power Up Your Marketing very insightful. Get your pen and paper or notes app ready - and let's dive into the episode!
Show Notes: https://www.writetimemarketing.com.au/ep30-kathleen-ann-how-to-charge-what-youre-worth/
BOOK A FREE 30 MIN DISCOVERY CALL WITH LEANNE
https://calendly.com/leanneshelton/30min

Jul 26, 2020 • 35min
Ep29 - Arani Duggan: Creating an online fundraiser with impact
Have you taken any big risks in your business lately?
Thanks to Covid-19, many of us have.
Well, think of all those Not-For-Profits out there who have previously relied upon big events to meet their annual fundraising targets.
With social distancing being forced upon us, they had two options - admit defeat or find new ways to raise money.
For Ronald McDonald House Charities, giving up was not an option. The Greater Western Sydney fundraising team put on their thinking caps and came up with the 'Dance for Sick Kids' online fundraiser - with big dreams of raising around $30,000.
But the final result was way, way beyond their wildest expectations!
In today's episode, I'm chatting with Arani Duggan - Head of Marketing and Fundraising at Ronald McDonald House Charities Greater Western Sydney.
Being part of the fundraiser myself and watching the dollar figures skyrocket, I knew I had to get Arani onto the show and talk about how and why their online fundraiser made such an impact.
If you've thought about doing online fundraisers for your business or Not-For-Profit, keep listening for some wonderful insight!
Show notes: https://www.writetimemarketing.com.au/ep29-arani-duggan-creating-an-online-fundraiser-with-impact/
Free 30 minute Discovery Call with Leanne - https://calendly.com/leanneshelton/30min

Jul 19, 2020 • 28min
Ep28 - Leanne Shelton: My secrets revealed - How I get sh*t done
Do you feel that life is something that just happens to you - without any sense of control?
Do you have a long list of dreams and aspirations - but feel they're completely beyond your reach?
And do you feel a sense of pain when you see others living the type of life you want to live?
In recent weeks, I've chatted with Jane, Steven, and Julie about setting business, financial, and personal goals.
But the thing is - you can't just set some goals and establish new processes - and then pray to the heavens that the new habits will stick.
There's also a high level of mindset involved.
In today's episode of Marketing and Me, I'm talking about how I personally get sh*t done.
The reason I chose this topic is because I've had people comment on my achievements in the past and ask how I did it. Or they'd say the words 'You seem to be soo busy!'
I don't actually like the word 'busy'. I feel like it's a glorified term given way too much power these days. So I try to avoid using it.
Because for me, yes, I am getting stuff done - like running a monthly Meet Up, establishing and running this podcast, hosting webinars and online courses, and setting up a membership group.
But all of it has been done on my terms and within my determined hours.
I still have quality time with my family and friends.
And still have plenty of downtime just for me.
So today, I'm going to share with you some of my secrets. Because I'm really loving my life at the moment - and know the best is yet to come.
Are you ready to hear my secrets? Then let's jump into the episode!
Show notes: https://www.writetimemarketing.com.au/ep28-leanne-shelton-my-secrets-revealed-how-i-get-sht-done/
BOOK A FREE 30 MIN DISCOVERY CALL WITH LEANNE
https://calendly.com/leanneshelton/30min

Jul 12, 2020 • 44min
Ep27 - Julie Cliff: Organise the life you want to live
Nobody wants to be disorganised.
It leads to stress, overwhelm, and forgetfulness.
But if you're a working mum and juggling this crazy thing called life, it can be difficult to prioritise those actions on the to-do list.
Especially when you've got your partner, kids, AND clients competing for your attention.
And, oh yeah, and there's that whole 'me time' thing as well.
In previous podcast episodes, we've talked about business planning and goal-setting.
Today, I'm chatting with Julie Cliff from Space and Time about life planning.
Because we all want to live the best life possible.
And we only get one life.
If you want to regain control over your days, keep listening for some very practical tips to put you back in the driver's seat!
Book a free 30 min discovery call with Leanne - https://calendly.com/leanneshelton/30min
Show notes: https://www.writetimemarketing.com.au/ep27-julie-cliff-organise-the-life-you-want-to-live

Jul 5, 2020 • 37min
Ep26 - Steven Franks: 7 positive financial habits for a healthy business
We've just started a new financial year - which means looking at your numbers and considering ways to improve them.
Because, ultimately, we all want successful and healthy businesses, right?
But if you're like me, those numbers are a bit scary.
Don't worry - that's why I have Steven Franks on the line today to talk about building positive financial habits.
He is also sharing the typical mistakes businesses make with their finances and has some great budgeting tips for us!
And if you're an NDIS service provider, you'll be interested to hear more about Steven's recently released book 'How the NDIS Can Work For You: A Blueprint for Service Providers Navigating the National Disability Insurance Scheme.'
Our chat has definitely put some things into perspective for me - and I'm sure it will help you too.
Let's jump into the episode!
Shownotes: https://www.writetimemarketing.com.au/ep26-steven-franks-7-positive-financial-habits-for-a-healthy-business/
BOOK A FREE 30 MIN DISCOVERY CALL WITH LEANNE
https://calendly.com/leanneshelton/30min

Jun 28, 2020 • 33min
Ep25 - Katie Jones: How to keep your team engaged while working remotely
As a manager, keeping your team motivated and engaged isn't an easy task.
And if you add remote working arrangements into the mix, it makes the situation even harder.
So how do you ensure your team continues to be productive?
How do you fill that need for social interaction?
And how do you keep everyone focused on the same goals and outcomes?
In recent times, typical working arrangements have been challenged and questioned.
So today, I have Katie Jones from CultureFit HR on the line - and we're talking about ways to ensure your team remains engaged. Even when working apart.
Let's jump into the episode!
Show notes - https://www.writetimemarketing.com.au/ep25-katie-jones-how-to-keep-your-team-engaged-while-working-remotely/
BOOK A FREE 30 MIN DISCOVERY CALL WITH LEANNE
https://calendly.com/leanneshelton/30min

Jun 21, 2020 • 51min
Ep24 - Jane Tweedy: Reflect, review, and plan for your business future
As we enter a new year, or new financial year, it's a natural time to reflect on what worked and what didn't work in our businesses over the previous 12 months.
Did that plan of attack bring in the desired income?
Or did that desired plan never take place?
And - sometimes - all of your plans completely go out the window when the unexpected happens.
You know, like a worldwide pandemic...
Today, I'm chatting with Jane Tweedy from FAQ Business Training about reflecting, reviewing, and planning for the future.
If you're unsure how to progress in your business in the upcoming months, then keep listening for some fantastic tips and guidance from a very business-savvy woman!
Shownotes:https://www.writetimemarketing.com.au/ep24-jane-tweedy-reflect-review-and-plan-for-your-business-future/
BOOK A FREE 30 MIN DISCOVERY CALL WITH LEANNE
https://calendly.com/leanneshelton/30min

Jun 14, 2020 • 30min
Ep23 - Ingrid Galloway: Can couples who work together - stay together?
Are you thinking about going into business with your husband, wife, or partner?
Or maybe you're already working together - but things have been a bit rocky lately?
Juggling your personal and working personas can be tricky.
But if you take the right steps, it can make your relationship even stronger.
Today, I'm chatting with relationship coach, Ingrid Galloway, who's sharing some key tips to help you successfully work with your partner - without killing each other in the process!
Let's get started.
Shownotes: https://www.writetimemarketing.com.au/ep23-ingrid-galloway-can-couples-who-work-together-stay-together/
BOOK A FREE 30 MIN DISCOVERY CALL WITH LEANNE
https://calendly.com/leanneshelton/30min

Jun 7, 2020 • 38min
Ep 22 - Naomi Stockman: Knowing your end game - and how to get there
Where do you see yourself in 12 months, 5 years', or 10 years' time?
Do you have a big bulky business plan to help you get there?
Or have you embraced your creative side and designed a vision board to constantly remind you?
OR - do you just have vague thoughts floating through your mind, that you haven't quite managed to fully grasp yet?
Today, I'm chatting with Naomi Stockman who runs two businesses - My Local Hypnosis and Turn Key Receptionist.
She's an inspirational woman who keeps her end game in mind - and follows a consistent process to take her there.
It's not enough to just have a plan. You need to immerse yourself in that plan.
To find out how, keep listening to today's episode.
Shownotes:https://www.writetimemarketing.com.au/ep-22-naomi-stockman-knowing-your-end-game-and-how-to-get-there/
BOOK A FREE 30 MIN DISCOVERY CALL WITH LEANNE
https://calendly.com/leanneshelton/30min