The Leanne Shelton Podcast

How do you feel about public relations AKA PR and creating your own publicity? You know - putting yourself out there as an expert in your field so journalists know who to come to for quotes and insight around trending topics. You might be feeling a bit of uncertainty around this area - and I don't blame you. Many of us hate self-promotion and don't like the idea of being pushy or annoying to busy journalists who are tackling the fast-paced news world. But the thing is - you're doing yourself and everyone else a disservice if you're not putting yourself out there. And not promoting your programs, events, and expertise. It's time to turn all of that around. In today's episode of Marketing & Me, I'm chatting with Bec Derrington - the founder of the free PR platform, Sourcebottle - about the best ways to build your status. And you're in for a big treat! Let's get started. Show Notes: https://www.writetimemarketing.com.au/ep51-bec-derrington-pr-and-publicity-on-a-shoestring-budget/ BOOK IN A FREE 30 MIN DISCOVERY CALL WITH LEANNE https://calendly.com/leanneshelton/30min

Are you happy with your current website - or does it need a major overhaul? If your business has been through big changes lately - I mean whose business hasn't? - it's probably a good time to take another look at it and ensure the content still reflects what everything looks like now. And the direction you're now heading in. As I record this episode, I'm about to start re-jigging my own website for this exact reason. I'll let you all know when it goes live! And I'm sure there are listeners out there who still don't have a website - for various reasons. Today, I'm sharing 5 key tips that I believe every engaging and effective website should have. These tips have been extracted from my Website Boosters Bootcamp - which is a course that will soon be available to purchase from my website. Let's get started! Show Notes: https://www.writetimemarketing.com.au/?p=3123 BOOK IN A FREE 30 MIN DISCOVERY CALL WITH LEANNE https://calendly.com/leanneshelton/30min

Do the words 'sales' and 'selling' send cold shivers down your spine? If they do, you're not alone. Many business owners, especially in Australia, have a fear of coming across as too salesy or pushy when it comes to closing a deal. I think It's because we personally hate being sold to....when we're not interested. But the important thing to remember is that we're all interested in buying when we see the value in something. So if you have an amazing solution available via treatments, products, consultations, programs, webinars, and more - you have a good reason to sell! But what does selling look like in 2020? Today, I'm chatting with Perry Papast from 'Perry Papast Sales Conversions' who has some valuable tips around selling and turning potential customers into happy paying clients. It's time to stop freaking out over the selling process - and tune into this episode! Show Notes: https://www.writetimemarketing.com.au/ep49-perry-papast-sales-strategy-101-key-tips-for-closing-the-sale/ BOOK IN A FREE 30 MIN DISCOVERY CALL WITH LEANNE https://calendly.com/leanneshelton/30min

How do you keep yourself accountable for your goals and dreams? You could write them down in your journal or on a whiteboard - and look at them regularly. You could tell the world - because you know it will be embarrassing to admit you didn't achieve them. Another way to keep yourself accountable is to have an accountability buddy. What's that, Leanne? I'm glad you asked! An accountability buddy is someone you keep in touch with to share your aspirations, ask for advice, celebrate wins, and support your failures - or learnings as I like to call them. In some cases, they might be a mentor. In others, like mine, they could be someone on a similar playing field who just 'gets you' and everything you go through as a small business owner. My amazing accountability buddy is also a fellow copywriter - and I'm so excited to have Kate Merryweather on the show today. For almost a year, we've chatted on a fortnightly basis and developed a supportive and enjoyable friendship - despite living in 2 different states and only ever seeing each other face-to-face once! Today, we wanted to share with you some tips around setting up your own accountability buddy system - well, system is a very loose term here - and make those goals and dreams come true. Rather than the usual interview style, Kate and I are kinda co-hosting this episode - and she's asking me some questions as well. Let's get started! Show Notes: https://www.writetimemarketing.com.au/ep48-kate-merryweather-how-to-create-an-accountability-buddy-system/ BOOK A FREE 30 MIN DISCOVERY CALL WITH LEANNE https://calendly.com/leanneshelton/30min

Do you think your business has a strong brand? And no - I'm not just talking about your logo and colours here. I'm talking about everything including your core values, functional and emotional benefits, market segmentation, tone of voice, style, and team culture. Oh and the logo and colours as well, of course. So yeah - there are just a few elements that go into your business brand. Today on the Marketing and Me podcast, I'm chatting with Lucy Wang about the brand building process. There's a lot to think about here and I recommend having your notepad and pen ready. Without further ado, let's get started! Show Notes: https://www.writetimemarketing.com.au/ep47-lucy-wang-strengthening-connections-via-brand-building/ BOOK A FREE 30 MIN DISCOVERY CALL WITH LEANNE https://calendly.com/leanneshelton/30min

If you've been listening to my podcast for a little while - or know me in person - you'd know I'm a positive person. Now that doesn't mean I don't have struggles and low days. But it does mean I'm constantly looking for that silver lining. And I recognise it might be hard to see it during those dark minutes, hours, or days - but I know it's there, just waiting to be discovered. Then when I do find it - and it's always there - I try to reflect back on the experience and appreciate that everything happened for a reason. I know first hand the importance of having a healthy and positive mindset - especially as a business owner. And that's why I wanted to create this mental health-related podcast series in October - in recognition of Mental Health Month. I want my clients and contacts to be the best version of themselves. And it fills me with so much joy when others are doing the things they love and smashing their goals. Today, I'm chatting with Cindy Shames - who feels the same way as me. This is probably one of the reasons why we get along so well - and why she became a results coach. We're talking about building a business with a positive mindset and I know you'll love her energy and advice. We could have talked for hours on this topic! And remember - if you're only seeing darkness right now, I want you to know that the lightness is just up ahead. If you need further support, please reach out to wonderful organisations like Lifeline, Beyond Blue, or the Black Dog Institute. You deserve to be happy. Let's jump into the episode! Shownotes: https://www.writetimemarketing.com.au/ep46-cindy-shames-building-a-business-with-a-positive-mindset/ BOOK A FREE 30 MIN DISCOVERY CALL WITH LEANNE https://calendly.com/leanneshelton/30min

Do you ever feel like you're on a hamster wheel - working long hours, but still not getting anywhere? And you do it because hard work equals lots of money, right? But no - not necessarily. Today, I'm chatting with Katie Moriarty about creating abundance by doing less and working from a true flow state. In other words - attracting abundance in all aspects of your life, in regards to your money, your happiness, your health, and your family and friends - and achieving it all with minimal energy, effort, and time. Katie is an example of someone achieving exactly this - working only 5-10 hours per week and living an abundant life. I personally have a lot to learn from her! You don't have to burn the candle at both ends and be forced to put your business ahead of you and your family. You don't have to park your mental health at the station while you ride the train to success. Your success should be driven by a healthy mental state. This episode is part of my mental health-related series in recognition of Mental Health Month. If you're only seeing darkness right now, I want you to know that the lightness is just up ahead. If you need further support, please reach out to wonderful organisations like Lifeline, Beyond Blue, or the Black Dog Institute. You deserve to be happy. Let's drive into the episode! Show Notes: https://www.writetimemarketing.com.au/ep45-katie-moriarty-creating-abundance-by-doing-less-and-working-from-a-true-flow-state/ BOOK A FREE 30 MIN DISCOVERY CALL WITH LEANNE https://calendly.com/leanneshelton/30min JOIN MY FREE FACEBOOK GROUP - https://www.facebook.com/groups/digitalvisibilityzone

As a business owner, having a positive mindset is absolutely essential if you want to be successful. But 2020 has thrown us all a massive curve ball. Okay - that's probably the understatement of the century. But I've found it interesting to see the differing perspectives. Some people are wishing this year would hurry up and just end already. But others are having their best year yet. How would you describe 2020 in a few words or a few sentences? I threw this question out to my network recently and I'll mention some of the responses - along with my thoughts - later in the episode. Personally, I've done my best to turn the lemons into lemonade in 2020. And I'm pretty happy with the results. You've probably heard snippets about the stuff I've been doing via past podcast episodes - but I haven't given you a proper summary. So I wanted to make this episode a little different to my other solo episodes. Rather than being structured and scripted- eek! - I'm gonna let my thoughts flow and I share my ups and downs with you as my contribution to the Mental Health Month series. If you need further emotional or mental health support, please reach out to wonderful organisations like Lifeline, Beyond Blue, or the Black Dog Institute. Let's get started! Show Notes: https://www.writetimemarketing.com.au/ep44-leanne-shelton-turning-lemons-into-lemonade-in-2020/ JOIN THE DIGITAL VIPS MARKETING MEMBERSHIP - https://www.writetimemarketing.com.au/membership/ JOIN MY FREE FACEBOOK GROUP - https://www.facebook.com/groups/digitalvisibilityzone BOOK A FREE 30 MIN DISCOVERY CALL WITH LEANNE https://calendly.com/leanneshelton/30min

Do you give yourself enough opportunities to dream? You know - think about what YOU really want out of life and not what is just expected of you? As humans living in the 2020s, most of us feel our lives are mapped out in front of us - Find a job, tick. Find a partner, tick. Start a family, tick. Support that family through many years of hard work, tick. And then you can retire and finally start living and doing all those things you've always wanted to do.... Sound familiar? But what if I said you could start moving towards those aspirational dreams today? To travel and live overseas? To leave that unsatisfactory or abusive relationship? To start training in that area you've always wanted to upskill in? In today's episode of Marketing and Me, I'm chatting with Melissa Wiringai about her personal journey from experiencing domestic violence and feeling there was no way out - to living the life of her dreams. This episode is part of a month of mental health-related episodes in recognition of Mental Health Month. If you're only seeing darkness right now, I want you to know that the lightness is just up ahead. If you need further support, please reach out to wonderful organisations like Lifeline, Beyond Blue, or the Black Dog Institute. You deserve to be happy. Without further ado, let's kick off the episode and hear how Melissa successfully turned her life around. Show Notes: https://www.writetimemarketing.com.au/ep43-melissa-wiringi-create-an-incredible-life-with-the-power-of-mindset/ BOOK A FREE 30 MIN DISCOVERY CALL WITH LEANNE https://calendly.com/leanneshelton/30min

Like usual, I have a question to ask you. And I want you to be honest with yourself here. Can you say, without a hint of doubt, that you're living your best life? Or you're at least on the right path? Or are you actually feeling misaligned - and you're currently doing one thing, but deep down your heart desires something else? Something bigger, better, and beyond your current circumstances? Today's episode of Marketing and Me kicks off a month of mental health-related episodes in recognition of Mental Health Month. I'm chatting with Josh Belinfante from Finesilver Media - who's a filmmaker, photographer and also happens to be my cousin! Josh has an inspirational story to share - and it all started with a major health scare when he was in his early 20s. It was the catalyst that made him reflect on his life choices. Did he really want to become a solicitor - or was he actually meant to be a filmmaker? Let's jump into the episode to find out! Shownotes: https://www.writetimemarketing.com.au/ep42-joshua-belinfante-living-the-worlds-best-life BOOK A FREE 30 MIN DISCOVERY CALL WITH LEANNE https://calendly.com/leanneshelton/30min