Changing Higher Ed

In Part 2 of this series, Drumm McNaughton, F. Joseph Merlino, and Deborah Pomeroy dive deeper into the strategies and approaches for driving transformative change in higher education, focusing on preparing teachers for the 21st century. They share valuable insights and real-world examples drawn from their extensive research and practical experiences. Key Discussion Points Change Theory and the Process of Change: ·       Understanding change theory and the process of change is crucial for driving transformative change in higher education. ·       Change must be driven by a meaningful purpose owned by all stakeholders. ·       Transformative change takes time, requires support, space for experimentation, and acceptance of mistakes as part of the learning process. Aligning Change with Core Identity, Mission, and Legacy: ·       Ensuring that the desired change aligns with the institution's core identity, mission, and legacy is vital for successful transformation. ·       The University of Texas at El Paso (UTEP) serves as an excellent example of aligning change with core identity and mission. The Role of Service Learning in Pedagogy and Research: ·       Service learning plays a crucial role in transforming teacher preparation programs and enhancing both pedagogy and research. ·       Partnerships between universities and high schools reveal a rich, reciprocal relationship where professors learn as much from teachers as teachers learn from them. ·       Service learning enriches research, enabling professors to explore new ideas and change their conceptual frameworks within and across disciplines. Rethinking Tenure and Promotion: ·       The traditional allocation of weight in tenure and promotion may need to be reconsidered to address changing demographics and challenges in higher education. ·       Recognizing the importance of faculty engagement with the community and the potential for service learning to enhance both pedagogy and research. Bridging the Gap Between High School and Higher Education: ·       Collaborating with high school teachers to develop critical thinking skills and willingness to engage with novel problems among incoming students. ·       Aligning with the findings from the American Association of Colleges and Universities (AAC&U) studies on employer expectations for essential life skills. ·       Learning from the example of Lucy Cavendish College, University of Cambridge, in bridging the gap between high school and higher education. The Importance of External Facilitators in the Change Process: ·       The role of external facilitators in providing a neutral perspective, navigating institutional dynamics, and lending credibility to the change process. ·       The value of a presidential onboarding process conducted by an external facilitator for presidents appointed from outside the institution. Three Key Takeaways for University Presidents and Boards: ·       Understand change theory and the process of change, recognizing that change must be driven by a meaningful purpose owned by all stakeholders. ·       Ensure that the change aligns with the institution's core identity, mission, and legacy. ·       Navigate the challenges of establishing networks and building trust, whether appointed from within the institution or coming from the outside. The insights shared in this two-part series serve as a valuable guide for university presidents, boards, and executive leadership seeking to drive meaningful change in higher education.   Read the transcript on our website: https://changinghighered.com/transformative-change-models-in-higher-ed-p2/   About Our Podcast Guests F. Joseph Merlino is the President of the 21st Century Partnership for STEM Education, and the co-author of a new book, New Era-New Urgency: The Case for Repurposing Education. For 35 years, he has served as the principal investigator or director of many National Science Foundation, U.S, Department of Education, and U.S. Agency for International Development projects. He was a co-PI on a six-year project to study transformative STEM change in six higher education institutions. Based on this past research, he has been working in Egypt for the past 12 years where he directs a $24M project to design five new undergraduate STEM teacher preparation programs involving 180 new courses in 5 universities. He oversaw the development of 21 new model Egyptian STEM high schools based on 11 Grand Challenges. He has a BA in Psychology from the University of Rochester and an MA in Education from Arcadia University. Deborah Pomeroy, EdD, is an associate professor emeritus of science education at Arcadia University. After three years in scientific research, she shifted to a career in science education and taught high school science for 19 years in Fairbanks, AK. During that time, she received the Presidential Award for Excellence in Science Teaching. Following her high school teaching career, she completed a doctorate at the Harvard Graduate School for Education. She then taught science education at Arcadia University for 14 years where she consulted for several school districts and directed multiple education reform projects K-16. Much of her work in higher education involved both helping facilitate the development of new curricula and facilitating and studying the impact of partnerships between professors and high school teachers. Later, in Egypt, she helped to lead a massive project to develop a new integrated STEM education curriculum funded by the U.S. Agency for International Development. About the Host Dr. Drumm McNaughton is a higher education consultant specializing in governance, accreditation, strategic planning, change management, and mergers. To learn more about his services and other thought leadership pieces, visit his firm’s website: https://changinghighered.com/. The Change Leader’s Social Media Links LinkedIn: https://www.linkedin.com/in/drdrumm/ Twitter: @thechangeldr Email: podcast@changinghighered.com #ChangeManagement #TeacherPreparation #HigherEducation  

Transforming Teacher Preparation for the 21st Century In this two-part series, university presidents and higher education leaders gain valuable insights into the complex challenges of upgrading teacher preparation for the 21st century and strategies for driving transformative change. In Part 1, Drumm McNaughton is joined by F. Joseph Merlino and Deborah Pomeroy as they identify and analyze the dilemmas (the Four Quandaries) impacting higher education institutions today. Key Discussion Points The Four Quandaries Facing Higher Education Presidents: ·       Mission vs. Revenue: Balancing the historic mission of providing transformative education with the increasing emphasis on job readiness and financial sustainability. ·       Interdisciplinary Collaboration and Integration: Overcoming the challenges posed by disciplinary silos and hierarchical systems to foster innovation and problem-solving. ·       Addressing College Access and Equity: Ensuring access and equity while maintaining academic excellence in the face of shifting demographics and disparities in student preparedness. ·       In-State vs. Out-of-State Students: Navigating the financial benefits of admitting out-of-state students while fulfilling the responsibility to serve in-state students effectively. Transformative Change in Higher Education: ·       Adopting a goal-oriented approach that considers the unique context and quandaries of each institution. ·       Engaging stakeholders at all levels, including top-down, middle-out, and bottom-up strategies, to ensure the sustainability of transformative initiatives. ·       Confronting existing conceptions and practices by exposing educators to evidence that challenges their assumptions and beliefs. Three Key Takeaways for University Presidents and Boards: ·       Understand change theory and the process of change, recognizing that change must be driven by a meaningful purpose owned by all stakeholders. ·       Ensure that the change aligns with the institution's core identity, mission, and legacy. ·       Navigate the challenges of establishing networks and building trust, whether appointed from within the institution or coming from the outside. Stay tuned for Part 2, where Drumm McNaughton, F. Joseph Merlino, and Deborah Pomeroy share examples, practical insights, and actionable strategies for addressing these challenges and driving transformative change in higher education. Read the transcript on our website: https://changinghighered.com/four-quandaries-facing-higher-ed-presidents/ About Our Podcast Guests F. Joseph Merlino is the President of the 21st Century Partnership for STEM Education and the co-author of a new book, New Era-New Urgency: The Case for Repurposing Education. For 35 years, he has served as the principal investigator or director of many National Science Foundation, U.S. Department of Education, and U.S. Agency for International Development projects. He was a co-PI on a six-year project to study transformative STEM change in six higher education institutions. Based on this past research, he has been working in Egypt for the past 12 years, where he directs a $24M project to design five new undergraduate STEM teacher preparation programs involving 180 new courses in 5 universities. He oversaw the development of 21 new model Egyptian STEM high schools based on 11 Grand Challenges. He has a BA in Psychology from the University of Rochester and an MA in Education from Arcadia University. Deborah Pomeroy, EdD, is an associate professor emeritus of science education at Arcadia University. After three years in scientific research, she shifted to a career in science education and taught high school science for 19 years in Fairbanks, AK. During that time, she received the Presidential Award for Excellence in Science Teaching. Following her high school teaching career, she completed a doctorate at the Harvard Graduate School for Education. She then taught science education at Arcadia University for 14 years where she consulted for several school districts and directed multiple education reform projects K-16. Much of her work in higher education involved both helping facilitate the development of new curricula and facilitating and studying the impact of partnerships between professors and high school teachers. Later, in Egypt, she helped to lead a massive project to develop a new integrated STEM education curriculum funded by the U.S. Agency for International Development. About the Host Dr. Drumm McNaughton is a higher education consultant specializing in governance, accreditation, strategic planning, change management, and mergers. To learn more about his services and other thought leadership pieces, visit his firm’s website: https://changinghighered.com/. The Change Leader’s Social Media Links LinkedIn: https://www.linkedin.com/in/drdrumm/ Twitter: @thechangeldr Email: podcast@changinghighered.com #TeacherPreparation #HigherEducation #HigherEdChangeManagement  

Cesar Santalo, Dean of the College of Communications and Design at Lynn University, shares how he applies design thinking to drive innovation and change in higher education. The interview provides insights into how design thinking can transform universities to meet future demands through empathy, experimentation, and engaging all stakeholders in the process of innovation. Cesar's unique background as an artist/designer is leveraged to inject fresh thinking into academia. Overview The core principles of design thinking he discusses include: Empathy - dive deep to understand the problem from the perspective of all stakeholders. Problem definition - distill insights into a clear, actionable problem statement. Ideation - brainstorm many creative ideas without judging. Prototyping - create rough prototypes to test and learn from. Testing - put prototypes into the real world for feedback, then iterate. He provides examples of design thinking's successful implementation at Lynn, including: Using it to develop their 2025 strategic plan by interviewing over 650 stakeholders.  Injecting design thinking into Lynn 101 and Citizenship courses so students gain self-awareness. Creating the Pulse Agency, where students solve real business problems for clients. Moving quickly to create an NFT museum during the NFT boom. Cesar emphasizes the importance of stakeholder engagement, collaboration across disciplines, and creating job-ready graduates through practical learning experiences and internships. Key Takeaways for Higher Ed Leaders: Don't be afraid of failure! Go big or go home. Foster an environment where people feel happy and faculty feel their voices are being heard. Allow faculty to live on the edge. Listen to them and empower them. Create partnerships with local businesses that hire your students, provide internships, and bring equity to higher education. Read the podcast transcript on our website → About Our Podcast Guest Cesar Santalo, Dean of the College of Communication and Design, is an award-winning visual communications professional, artist, animator, and educator with over 20 years of experience. He has taught at prestigious institutions such as Miami Dade College, The Art Institute of Pittsburgh, and the University of Miami, covering subjects ranging from traditional and digital drawing to project budgeting and advanced animation.  Santalo's impressive portfolio includes collaborations with Telemundo/NBC Universal on the Quibi project, as well as roles at Univision, where he served as art director for corporate marketing, promotions, and digital content. His artistic contributions have graced live performances for the Latin Grammy's, Premio Lo Nuestro, and renowned artists like Calle 13, Carlos Vives, Cirque du Soleil, and Marc Anthony. Santalo's pursuit of a doctorate at St. Thomas University and his Six Sigma Green Belt certification demonstrate his commitment to continuous improvement. Cesar Santalo on LinkedIn → About the Host Dr. Drumm McNaughton is a higher education consultant specializing in governance, accreditation, strategic planning, change management, and mergers. To learn more about his services and other thought leadership pieces, visit his firm’s website: https://changinghighered.com/. The Change Leader’s Social Media Links LinkedIn: https://www.linkedin.com/in/drdrumm/ Twitter: @thechangeldr Email: podcast@changinghighered.com

In this episode, we welcome Dan Oppenheimer, Director of Public Affairs for the UT Austin College of Liberal Arts, to discuss Civil Discord, a recent conference at UT Austin that brought together scholars and writers from across the political spectrum for a series of moderated arguments on issues of great public significance.  Key Points Overview: Civil Discord was a unique collaboration between three academic entities in Austin: UT Austin College of Liberal Arts, the School of Civic Leadership, and the University of Austin. The conference aimed to model civil discourse and connect across scholarly, political, partisan, and ideological lines. The conference featured five panels on topics such as colorblindness in America, the true founding of America (1619 or 1776), anti-racism in universities, the future of liberalism, and whether higher education is broken beyond repair. Each panel had a moderator and speakers representing different perspectives. Oppenheimer shares advice for universities looking to host similar events, including retaining control over the process while being open and transparent, giving enough time for planning (ideally a year), and being prepared for unexpected political confrontations. There is a shared interest across political lines in expanding the space for free speech and academic freedom on campus. Events like Civil Discord provide an opportunity for different sides to provide cover for each other and work towards this common goal. Oppenheimer emphasizes the importance of modeling civil discourse and disagreement in a controlled setting, as it helps university leaders prepare for the high-stakes politics that may come at them unexpectedly.   Transcript: The full transcript of this episode can be found on the Changing Higher Ed website. https://changinghighered.com/civil-discord-bridging-ideological-divides-in-higher-ed/ About our Guest Daniel Oppenheimer is Director of Public Affairs for the UT Austin College of Liberal Arts. He is also the author of two books: "Exit Right: The People Who Left the Left and Reshaped the American Century" and "Far From Respectable: Dave Hickey and His Art." He has written for the Washington Post, Texas Monthly, Boston Globe, Slate.com, The Point, Washington Monthly, Guernica, The New Republic, Tablet Magazine, and Salon.com. He received an MFA in nonfiction writing from Columbia University.   About the Host Dr. Drumm McNaughton is a consultant to higher education institutions in governance, accreditation, strategy and change, and mergers.   #CivilDiscord #HigherEducation #HigherEdChallenges

In this Washington Update, we welcome back our frequent guest and public policy expert, Tom Netting, president of TEN Government Strategies, who joins us to discuss the latest developments in higher education policy coming out of Washington. McNaughton and Netting dive into the significant revisions to Title IX regulations, detailing the implications for higher education. Podcast Overview: Revised Title IX Regulations: Unpacking the Changes Expansion of Definitions: The new regulations have broadened the definition of sexual harassment to encompass "unwelcome sex-based conduct," a shift from the previously narrower "severe, pervasive, and objectively offensive" standard. Adjustments in Adjudication Standards: Institutions are now mandated to use the "preponderance of the evidence" standard for determining cases of sexual harassment, moving away from the "clear and convincing" evidence standard unless absolutely necessary. Elimination of Live Hearings: The updated regulations remove the requirement for live hearings, aiming to reduce the potential retraumatization of victims during the adjudication process. FAFSA Corrections and Their Impact on Enrollment The discussion extends to the recent corrections made to the Free Application for Federal Student Aid (FAFSA) and their potential impact on student enrollment: Resolution of FAFSA Issues: After significant updates, the FAFSA system aims to facilitate smoother enrollment processes, which could help stabilize enrollment figures that were feared to decline due to previous errors. Congressional Oversight: The upcoming hearing with Secretary Cardona will focus on these FAFSA updates, reflecting the critical attention these corrections are receiving at the governmental level. Developments in Student Loan Debt Relief The episode also covers the Notice of Proposed Rulemaking (NPRM) on student loan debt relief, emphasizing its importance and controversy: State Legal Challenges: The NPRM has faced lawsuits from 15 states, highlighting the contentious nature of the proposed student loan debt relief measures. Public Comment Period: Stakeholders are encouraged to participate in the public comment process, open until May 17th, to help shape the outcome of these significant financial relief efforts. Enhancements to Program Integrity and Institutional Accountability Further discussion points include the negotiations affecting financial aid administration and compliance: Modifications in Resource Management: Proposals suggest that students might need to opt-in to receive resources such as textbooks and other materials, potentially changing how educational expenses are managed. Ongoing Negotiations: The complexities of these discussions could deeply influence how institutions administer student loans and maintain compliance with federal standards. State Authorization and Accreditation for Online Education The conversation also explores adjustments to state authorization and accreditation processes for online education providers: Regulatory Simplification: Proposed changes aim to simplify compliance across different states, potentially easing the operational burden on institutions offering online programs. Three Key Takeaways for University Presidents and Boards Immediate Review and Adjustment to Compliance Measures: With the new Title IX regulations set to take effect soon, institutions must review and possibly revise their current policies and procedures promptly. Active Participation in Public Comment Opportunities: Leaders should ensure their institutions engage in the NPRM discussion, particularly around student loan debt relief, to influence policies that directly affect their students and operational structures. Preparation for Upcoming Accreditation and Authorization Changes: Universities offering online courses must prepare for the expected changes in state authorization and accreditation standards, ensuring compliance and minimizing disruption to student offerings.   Read the transcript on our website →   About Our Podcast Guest Tom Netting Having spent all of his professional career devoted to higher education policy oversight and implementation, Tom Netting has an extensive knowledge of the laws and regulations governing all aspects of higher education. His considerable background and experience have afforded him the opportunity to view the development and implementation of federal higher education and workforce development policy in their entirety – including issues related to higher education and workforce development, health care, veteran affairs policies, and the procurement of federal appropriations. About Our Podcast Host Dr. Drumm McNaughton is a consultant to higher education institutions in governance, accreditation, strategy, change, and mergers. The Change Leader’s Social Media Links LinkedIn: https://www.linkedin.com/in/drdrumm/ Twitter: @thechangeldr Email: podcast@changinghighered.com #WashingtonUpdate #NegReg #HigherEducation  

With 98% of higher education institutions looking the same and offering similar programs, the challenge for any single institution to stand out is immense. This episode of Changing Higher Ed, features Allen Adamson, co-founder of MetaForce, discussing the importance of branding and marketing in differentiating higher education institutions in an oversaturated homogeneous market. Adamson shares his insights from his vast experience in branding across various industries, emphasizing the need for higher education institutions to stand out to attract enrollment.   Key Discussion Points   The Branding Challenge in Higher Education: Higher education faces an oversupply of institutions and an undersupply of students, creating a critical need for effective branding and marketing strategies to attract and retain students.   Why Higher Ed Institutions Should Look Outside the Industry for Branding and Marketing: Higher education institutions can benefit from adopting innovative marketing strategies proven successful in other sectors, enhancing their distinctiveness and appeal.   Creating Unique Institution Identities: Crafting unique identities that resonate with potential students is essential. Institutions should leverage their unique heritage, location, or academic strengths to form a compelling brand identity.   Strategies for Differentiation and Growth: Differentiation in a crowded market requires institutions to offer unique educational experiences and communicate these differences through strategic marketing effectively.   Peripheral Vision in Branding: Institutions should extend their view beyond direct competitors and the education sector to identify unique positioning strategies and innovations from the broader market.   The Role of Consensus in Decision Making: The challenges of consensus-driven decision-making within universities often lead to diluted branding strategies. More decisive leadership could enable stronger and clearer branding initiatives.   Importance of Simplifying the Brand Message: A clear and simple brand message is crucial for effective communication. Institutions should focus on conveying a few key strengths or unique attributes to avoid overwhelming potential students.   Differentiation Through Student Outcomes: Emphasizing unique student outcomes and success stories can differentiate an institution more effectively than focusing solely on features and facilities.   Signature Experiences and Social Proof: Developing signature experiences that define an institution’s brand and leveraging positive student testimonials can significantly enhance reputation and attractiveness.   Actionable Insights Over Descriptive Content: Shifting focus from describing institutional offerings to highlighting actionable outcomes and real-world applications can make branding more effective and relatable.   Three Takeaways for University Presidents and Boards   Simplify and strategize: Prioritize simplicity in ideas for enhanced execution. Being ahead of the curve involves selecting straightforward concepts that can be brilliantly executed. Expand horizons: Break free from the confines of the usual environment. Look beyond the immediate surroundings and industry standards. Being ahead of the curve means seeking inspiration from diverse sectors and preparing for future market trends. Pursue excellence: Choose ideas that can be executed exceptionally rather than settling for mediocrity. Being ahead of the curve allows for iterative improvements, ensuring that when the timing is right, the execution is flawless, setting you apart from competitors.   Read the transcript on our website →    About Our Podcast Guest Allen Adamson is a noted industry expert in all disciplines of branding. He has worked with a broad spectrum of consumer and corporate businesses in industries ranging from packaged goods and technology to health care and financial services, to hospitality and entertainment.  Allen's newest book is Seeing the How: Achieving Market Advantage by Transforming the Stuff We Do, Not the Stuff We Buy. His previous books, BrandSimple, BrandDigital, The Edge, and Shift Ahead, are used as textbooks in higher education business programs across the country. A sought-after industry commentator, Allen has appeared on ABC News, NBC's Today Show, CNBC's Squawk Box and Closing Bell, and Fox Business Network. He is often quoted in publications including The New York Times, the Wall Street Journal, Advertising Age, the Washington Post, and Forbes.  Allen is co-founder & Managing Partner of Metaforce, an elite marketing collective of the industry's top talent. Allen’s LinkedIn Profile →   About the Host Dr. Drumm McNaughton, host of Changing Higher Ed®, is a consultant to higher education institutions in governance, accreditation, strategy and change, and mergers. To learn more about his services and other thought leadership pieces, visit his firm’s website: https://changinghighered.com/.   The Change Leader’s Social Media Links LinkedIn: https://www.linkedin.com/in/drdrumm/ Twitter: @thechangeldr Email: podcast@changinghighered.com   #HigherEducation #HigherEdBranding #HigherEdPodcast #HigherEdEnrollment  

In this episode of the Changing Higher Ed podcast, Dr. Drumm McNaughton speaks with Cassie Sanchez, Director of Education at  Warrior-Scholar Project (WSP). They discuss how WSP supports veterans in successfully transitioning to higher education. The conversation highlights the benefits these programs offer both to veterans and the institutions they attend, focusing on enhancing enrollment strategies, supporting veteran success, and leveraging the unique strengths veterans bring to academic environments. This episode provides valuable insights for university leaders aiming to improve veteran enrollment and retention rates, thereby enriching the diversity and dynamism of their campuses. Key Discussion Points Enhancing Enrollment and Support Strategies for Veteran Students: Warrior-Scholar Project (WSP) boosts veteran retention and graduation rates with a 92% success rate, significantly higher than national averages for traditional students. WSP’s boot camps at institutions like Yale, Harvard, and Stanford integrate veterans into academic and social settings, foundational for their success. Strategic partnerships between WSP and universities act as models for boosting veteran enrollment and expanding demographic reach and diversity. Driving Veteran Academic and Social Success: WSP prepares veterans for higher education through rigorous boot camps that facilitate college transition and build academic readiness. Universities that replicate WSP’s support structures enhance veteran support, ensuring continuous assistance tailored to their needs, thus improving retention and success rates.   Building Lasting Institutional Benefits Through Veteran Inclusion: Inclusion of veterans enriches the academic community with diverse perspectives and skills, enhancing campus dialogue and educational outcomes. Cassie Sanchez emphasizes the importance of higher education leaders recognizing veteran potential, advocating for strategies that fully integrate veterans, and enhancing institutional profiles and standings. Implementing Actionable Steps for Institutional Growth: Insights for integrating veteran-focused educational programs into university strategies include adopting WSP’s intensive preparation and support networks. Universities are urged to create veteran-specific admissions pathways, support centers, and inclusive campus cultures, supporting veteran success and contributing to diversity and graduation rate goals.   Three Key Takeaways for University Presidents and Boards Understanding and Integration: Acknowledge the unique value and perspectives of veterans, integrating their experiences into campus culture. Support Systems: Develop systems tailored to veteran needs, ensuring smooth transitions and academic success. Strategic Partnerships: Form partnerships with organizations like WSP to leverage structured, successful programs that prepare veterans for academic success, benefiting both students and institutions.   Read the transcript on our website →   About Our Podcast Guest  Cassie Sanchez oversees all of Warrior-Scholar Project’s (WSP) curricular efforts, including developing, implementing, and evaluating the curricula, plus training academic staff. Prior to her current role, she was a senior associate at Amherst College’s writing center. Additionally, she taught for Upward Bound and the Noonan Scholars program. Dr. Sanchez has decades of experience developing courses and support structures for students in transition, including community college, first-generation, and low-income students. She holds a Ph.D. in education policy, research, and administration from the University of Massachusetts Amherst. Cassie Sanchez on LinkedIn →   About the Host Dr. Drumm McNaughton is a consultant to higher education institutions in governance, accreditation, strategy and change, and mergers. To learn more about his services and other thought leadership pieces, visit his firm’s website: https://changinghighered.com/.   The Change Leader’s Social Media Links LinkedIn: https://www.linkedin.com/in/drdrumm/ Twitter: @thechangeldr Email: podcast@changinghighered.com   #HigherEducation #WarriorScholarProject #HigherEdPodcast

In this episode of the Changing Higher Ed podcast, host Drumm McNaughton is joined by Chris Gilmore, VP of Education Dynamics Enrollment Management. With extensive experience in online higher education and various leadership roles, Chris shares valuable insights into the evolving landscape of student demographics and the strategic approaches institutions need to adopt to effectively engage nontraditional students.   Key Discussion Points   The Changing Definition of Nontraditional Students Evolving Definitions: Chris elaborates on how the term "nontraditional students" has expanded beyond age differences to include individuals integrating education into their already full lives, such as younger online students or older adults managing work and family commitments. New Terminology: Emphasizing the evolution in terminology, Chris refers to nontraditional students as "nontraditional modern students" or simply "modern students," recognizing their diverse and dynamic educational needs and lifestyles. Demographic Shifts: The discussion highlights how these shifts demand flexible educational offerings that cater to diverse life situations, reflecting broader societal changes in work and lifestyle integration. Adopting the Product and Consumer Mindset for Modern Student Enrollment Education as a Product: A significant shift towards viewing educational offerings as products designed to meet specific consumer needs, aligning with how modern students assess their educational investments. Consumer-Centric Approach: Emphasizing the need for higher education to adopt a consumer mindset, focusing on the value, return on investment, and outcomes that educational programs offer to students. Institutions Must Provide Three Clearly Stated Value Propositions Career Advancement: Ensuring programs are directly aligned with the career aspirations of students, demonstrating how education can advance or change their professional trajectory. Speed to Completion: Highlighting the importance of offering programs that allow for quicker completion to accommodate the immediate needs and goals of students. Affordability: Making a strong case for the cost-effectiveness of programs, ensuring students understand the financial commitment and the expected return on their investment. How to Design a Strategy for Marketing to Nontraditional Students Data-Driven Marketing: Utilizing data to understand where and how nontraditional students gather information and make educational decisions, particularly emphasizing the importance of a strong digital presence. Targeted Engagement: Tailoring marketing strategies to the unique needs and behaviors of nontraditional students, ensuring that messaging around flexibility, cost, and outcomes resonates clearly. Shifts in Prospective Student Concerns Over the Last 20 Years Consistent Concerns: Despite changes in the education sector, nontraditional students consistently prioritize affordability, time commitments, and clear outcomes. Adapting Strategies: Higher education institutions must evolve their engagement and support strategies to remain responsive to these enduring concerns. Moving Nontraditional Students from the Attraction Phase into the Recruitment and Enrollment Phase Enhancing Recruitment Tactics: Adapting recruitment processes to be more responsive and flexible, recognizing the pre-existing knowledge and research prospective students bring to their enrollment journey. Streamlining Processes: Emphasizing the importance of quick and efficient application and enrollment processes to meet the expectations of modern students for swift action. Retention and Persistence of Nontraditional Modern Students Looks Different Unique Retention Challenges: Addressing the specific risk profiles and life circumstances of nontraditional students that affect their persistence and retention in educational programs. Support Systems Adaptation: Developing support systems that are flexible and responsive to the complex life dynamics of nontraditional students, facilitating their continued engagement and success. Three Takeaways for University Presidents and Boards Recognizing Unique Needs: Understanding that nontraditional students require different engagement and retention strategies, which should be a critical element of institutional planning. Prioritizing Staff Training: Investing in training for staff to effectively interact with and support nontraditional students, enhancing the overall student experience. Utilizing Third-Party Services: Considering partnerships and collaborations to extend capabilities and reach in supporting nontraditional students effectively.   This episode provides a comprehensive look at the strategies and mindsets that higher education institutions must adopt to succeed in a changing educational landscape, focusing particularly on the needs and expectations of nontraditional students.   Read the transcript and extended show summary on our website →   About Our Podcast Guest Chris Gilmore is responsible for leading all aspects of the EducationDynamics Enrollment Management Services Contact Center operations. This includes internal enrollment advising teams working on behalf of EducationDynamics' Enrollment Management Services client institutions. Chris has spent his career in the online higher education field and has held various leadership roles at institutions, including the University of Phoenix and DeVry University. During his time as Chief Operating Officer of Educators Serving Educators, a higher education consulting division of Excelsior College, Chris partnered with institutions seeking to enhance their online operation by investing in enrollment management, student services, and innovative program development. Chris has a Bachelor of Arts in Psychology, a Master of Business Administration, and a Doctorate of Education in Education Leadership through the University of New England.   About the Host Dr. Drumm McNaughton is a consultant to higher education institutions in governance, accreditation, strategy and change, and mergers. To learn more about his services and other thought leadership pieces, visit his firm’s website: https://changinghighered.com/.   The Change Leader’s Social Media Links LinkedIn: https://www.linkedin.com/in/drdrumm/ Twitter: @thechangeldr Email: podcast@changinghighered.com   #HigherEducation #EnrollmentStrategies #NontraditionalStudents  

Empowering Students for Career Success: Villanova's Innovative Approach In this episode of Changing Higher Ed, Dr. Drumm McNaughton talks with Kevin Grubb, Associate Vice Provost for Career and Professional Development at Villanova University, about the innovative ways Villanova is preparing students for a successful start to their careers and setting them up to beat the odds of 43% under employment for many college graduates. Learn how Villanova embeds career readiness skills into the curriculum and prioritizes student well-being throughout the process.   Key Discussion Points Preparing Students for Career Success from Orientation Onward: Using the Clifton Strengths Assessment to help students develop a strengths-based mindset. Research demonstrating the positive impact of strengths-based programming on student outcomes.   High-Tech, High-Touch Approach: Villanova's balanced approach to career education, combining technology and personal interaction to enhance student career preparedness. The responsible, effective, and ethical use of generative AI in crafting resumes and cover letters, and decoding job descriptions. Embedding Career Readiness Skills into the Curriculum: Providing career assessments and resources throughout the student journey. Offering for-credit courses on job search skills, networking, and professional development. Involving faculty in teaching career readiness competencies and integrating them into coursework.   Addressing Student Well-Being through Career Readiness: Recognizing career readiness as a significant source of stress and concern for students. Proactively supporting students throughout their journey to alleviate stress and promote well-being.   Three Key Takeaways for Higher Education Presidents and Boards Embed career development into the student experience, making it a core component rather than an optional activity. Prioritize student well-being by acknowledging the stress associated with career readiness and providing proactive support. Embrace generative AI to benefit students and better prepare them for the future, while addressing its use thoughtfully.   Final Thoughts  The episode highlights Villanova's innovative approach to preparing students for career success. By embedding career readiness into the curriculum, using strengths-based learning and career focus, leveraging tools like AI, and prioritizing student well-being, Villanova is setting an example for other institutions looking to empower their students for the future. The insights shared offer valuable guidance for higher education leaders seeking to enhance their career readiness initiatives.   Read the transcript on our website: https://changinghighered.com/beyond-career-and-job-ready-graduates-beating-underemployment-odds/   About Our Guest Kevin Grubb serves as the Associate Vice Provost for Professional Development and Chief Career Officer at Villanova University. He spearheads the strategic vision for career and professional development, aiming for top-notch career outcomes for students and alumni. His role includes integrating support across various university sectors, contributing to Villanova's national acclaim in career services and professional development. His leadership has earned recognition from prestigious organizations, including the National Association of Colleges & Employers and the American Association of Colleges of Nursing. Grubb, a respected figure in the field, has received accolades for his contributions to career services and college recruiting from several bodies, including LinkedIn and Strada Education Network. He holds a BS in Psychology, an MA in Higher Education Administration, and a certificate in Leadership in Performance Coaching. Grubb is an Associate Certified Coach with the International Coaching Federation and a Gallup Certified Strengths Coach, demonstrating his commitment to professional excellence and leadership. Kevin Grubb on LinkedIn →   About the Host Dr. Drumm McNaughton is a consultant to higher education institutions in governance, accreditation, strategy and change, and mergers. To learn more about his services and other thought leadership pieces, visit his firm’s website: https://changinghighered.com/. The Change Leader’s Social Media Links LinkedIn: https://www.linkedin.com/in/drdrumm/ Twitter: @thechangeldr Email: podcast@changinghighered.com #VillanovaUniversity #HigherEducation #CareerReady    

Program Integrity and Institutional Quality Committee: A Focus on Distance Education and the Return of Title IV Funds. In this episode, host Drumm McNaughton is joined by Tom Netting, president of 10 Government Strategies, to discuss the recent Neg Reg 2024 proceedings and their implications for higher education institutions. They explore the key issues addressed during the negotiations, including distance education, accreditation, cash management, and more. The discussion highlights the importance of staying informed and engaged in the regulatory process to ensure the best outcomes for students and institutions alike.   Key Discussion Points Neg Reg 2024 March Consensus: One Out of Six The first quarter of the year focused on federal negotiated rulemaking, specifically the Program Integrity and Institutional Quality Committee. Consensus was achieved in one out of six major issues, which was related to trio and expanding access to grant assistance for students and immigrants. The Issue Where Consensus Was Achieved Consensus was reached on the issue of trio, which focused on expanding access to grant assistance for students and immigrants. The work of the subcommittee was well-received by the full committee, and the proposed changes to increase opportunities for these student populations were supported by the negotiators. The Five Issues Where Consensus Was Not Achieved Cash management State authorization Distance education Return to Title IV funds Accreditation and a complete rewrite of all accreditation Why is Neg Reg Important to Presidents, Boards, and Executive Levels of Higher Ed? Neg Reg provides an opportunity for the higher education community to discuss and negotiate regulatory compliance issues that affect the delivery of education and the responsibilities of the Department of Education and the Triad. Semantics Matter: Pay Close Attention to Neg Reg Revisions The specific wording of regulations, such as "must" versus "shall" or "may," can have significant implications for interpretation and enforcement. Higher education leaders must carefully review and scrutinize the language used in proposed regulations to ensure they align with the Department of Education's stated intent and do not result in unintended consequences for institutions or students. Clarity Around Consensus, Non-Consensus, and Notice of Proposed Rulemaking If consensus is not reached, the Department of Education can publish a Notice of Proposed Rulemaking (NPRM) based on the negotiations and public comments. Major Points from Neg Reg March 2024: Distance Education, Accreditation, NC-SARA, and Cash Management Proposed changes to NC-SARA, the national process for online education standards, were met with opposition from both institutions and states. The Department of Education appears to be moving more into the area of consumer protection in distance education. Accreditation: Rewriting Part 602 The Department of Education proposed a complete rewrite of accreditation standards, which was met with pushback from accreditors and institutions who felt it was overreaching. Cash Management, Tuition and Fees, Books and Supplies Proposed changes to cash management regulations would exclude books, supplies, and equipment from tuition and fees, requiring opt-in processes for each payment period. Why Higher Ed Leaders Need to Stay Involved in Neg Reg It's crucial for higher education leaders to stay informed about regulatory changes and provide input during public comment periods to ensure the best outcomes for their institutions and students. What's Happening on The Hill Key bills under consideration include the bipartisan year-round Pell proposal, the Making America Stronger Act (WIOA reauthorization), and the College Cost Reduction Act (student loan proposals). The 100 Percent Rule: Certifications and Licensures A new bill, the Clock Hour Program Student Protection Act, aims to restore the 150 percent timeline for institutions to provide comprehensive training for state licensure or certification exams. Title IX Revisions Title IX revisions are expected before July 4th, and there may be some surprising changes that could significantly impact higher education institutions.   Key March 2024 Neg Reg Takeaways for Higher Ed Leaders Higher education leaders should be prepared to advocate for their institutions and students, both on Capitol Hill and in response to Notices of Proposed Rulemaking. The issues discussed during Neg Reg 2024 will have significant implications for financial aid, IT departments, and other aspects of institutional operations. Final Thoughts  The Neg Reg 2024 proceedings have highlighted the complex and often contentious nature of higher education regulation. As the Department of Education continues to push for increased consumer protection and oversight, it is more important than ever for higher education leaders to stay engaged in the process and advocate for their institutions' and students' needs. By working together and providing thoughtful input during public comment periods, the higher education community can help shape regulations that support student success and institutional sustainability in the face of evolving challenges and opportunities.   Read the transcript on our website →   About Our Podcast Guest Tom Netting Having spent all of his professional career devoted to higher education policy oversight and implementation, Tom Netting has an extensive knowledge of the laws and regulations governing all aspects of higher education. His considerable background and experience have afforded him the opportunity to view the development and implementation of federal higher education and workforce development policy in their entirety – including issues related to higher education and workforce development, health care, veteran affairs policies, and the procurement of federal appropriations.   About the Host Dr. Drumm McNaughton is a consultant to higher education institutions in governance, accreditation, strategy and change, and mergers. To learn more about his services and other thought leadership pieces, visit his firm’s website: https://changinghighered.com/.    The Change Leader’s Social Media Links LinkedIn: https://www.linkedin.com/in/drdrumm/ Twitter: @thechangeldr Email: podcast@changinghighered.com #NegReg2024 #HigherEducation #WashingtonUpdate