Changing Higher Ed

The Real Cost of Chasing Numbers: Balancing Enrollment Pressures and Student Success Teege Mettille, a veteran with over 20 years in higher education enrollment, discusses the growing challenges faced by admissions counselors and the potential impact on student engagement. Drawing from his book "The Admission Counselor Malaise," Mettille shares insights on the evolving landscape of college admissions and offers strategies for maintaining a balance between institutional needs and student success. Key Discussion Points Current Challenges in Higher Education Enrollment: Decreasing number of high school graduates and public funding Increasing skepticism about the value of college education Pressure on institutions to maintain and increase enrollment numbers Impact on Admissions Counselors: Growing applicant pools without proportional staff increases Shift from student engagement to data management and administrative tasks Misalignment between job expectations and actual responsibilities Effects on Student Engagement: Reduction in meaningful one-on-one interactions with prospective students Increased reliance on mass communication strategies Potential compromise in matching students with the right institutions Strategies for Improvement: Leveraging technology to enhance personal connections Rethinking hiring and training practices for admissions counselors Focusing on yield rates through targeted, personalized outreach Balancing Institutional Needs and Student Success: Recognizing the disconnect between revenue goals and counselor motivations Celebrating the human side of admissions work Adapting success metrics beyond pure enrollment numbers Three Key Takeaways for University Presidents and Boards Acknowledge the misalignment between institutional enrollment goals and admissions counselor motivations. Focus on outperforming market position incrementally rather than attempting drastic changes. Celebrate and support admissions counselors' mission-driven work in addition to meeting enrollment targets. Final Thoughts Mettille emphasizes the need for a balanced approach in college admissions, one that meets institutional needs while preserving the core mission of guiding students to their best-fit educational experiences. He calls for creativity and adaptability in addressing these challenges, highlighting the potential for technology and strategic planning to enhance rather than replace the human element in admissions. Read the transcript on our website: https://changinghighered.com/impact-of-enrollment-pressure-on-admissions-teams-and-students/ #HigherEducation #HigherEdEnrollment #CollegeAdmissions About Our Guest Teege Mettille is a thought leader in the field of college admissions with extensive experience on both the institutional and vendor sides of the industry. As a speaker, his primary focus is on addressing and solving pressing issues within the college admissions profession, ensuring ethical practices, and promoting the well-being of students over mere enrollment numbers.  Teege is the author of the insightful book "The Admissions Counselor Malaise: Addressing the staff morale crisis in college admissions," which provides a critical yet constructive analysis of the current state of college admissions. The book has been praised for its candid approach to diagnosing systemic problems and offering actionable solutions for improvement. Teege's expertise and practical advice make it an invaluable resource for professionals in higher education. About the Host Dr. Drumm McNaughton is the founder, CEO, and Principal Consultant at The Change Leader, Inc. A highly sought-after higher education consultant with 20+ years of experience, Dr. McNaughton works with leadership, management, and boards of both U.S. and international institutions. His expertise spans key areas, including accreditation, governance, strategic planning, presidential onboarding, mergers, acquisitions, and strategic alliances. Dr. McNaughton’s approach combines a holistic methodology with a deep understanding of the contemporary and evolving challenges facing higher education institutions worldwide to ensure his clients succeed in their mission.  

Navigating the Future of University Governance: Lessons from 250 Years of Experience Dr. Drumm McNaughton and Lauren Zalaznick, author of Letters from the Corporation of Brown University: Lives of Usefulness and Reputation, discuss the evolution and future of university governance. Drawing from over 250 years of trustee resignation letters at Brown University, they share invaluable insights on leadership, adaptability, and effective governance in higher education. Key Discussion Points Historical Context and Evolving Governance: Brown University's founding charter from 1764 and its enduring mission The impact of including recent alumni trustees on board composition How diverse perspectives have transformed personal growth and institutional policies Strategic Planning in Higher Education: The importance of long-term thinking and continuous improvement Balancing tradition with innovation in institutional governance Strategies for adapting to changing societal needs while maintaining core values Roles and Responsibilities of University Trustees: The unique bicameral governing body at Brown University Key responsibilities: policy setting, financial oversight, and presidential appointment Qualities sought in effective board members: "work, wealth, and wisdom" Navigating Campus Crises and Controversial Issues: Lessons from handling periods of campus unrest and societal change The importance of including diverse viewpoints in governance Strategies for protecting academic freedom and fostering respectful dialogue Leadership Development in Higher Education: The role of governance structures in cultivating future leaders Key leadership principles: humility, openness, and collaborative decision-making Balancing short-term needs with long-term vision Adapting Governance for the Digital Age: Insights from recent alumni trustees on connecting with current student needs The impact of technology on board operations and decision-making Addressing new challenges in cybersecurity and data privacy Three Key Takeaways for University Leaders and Boards Embrace diversity in governance to enhance decision-making and responsiveness. Foster a culture of continuous improvement through regular self-assessment and adaptation. Balance institutional traditions with innovation to meet evolving societal needs. Final Thoughts The episode concludes with a call for university leaders to view governance as a foundation for effective leadership. By creating inclusive, adaptable, and purposeful governance models, institutions can navigate the complexities of modern higher education while staying true to their core missions. Read the transcript or extended show summary on our website at https://changinghighered.com/university-governance-strategic-insights-from-brown/ #UniversityGovernance #HigherEducation #HigherEdPodcast About Our Guest Lauren Zalaznick has devoted her career in media to transforming the cultural landscape. Zalaznick has received two Peabody Awards and numerous Emmy Awards. TIME magazine named her one of the “TIME 100: World’s Most Influential People,” and her interviews have been archived at the Television Academy Foundation. Her TED talk, “The Conscience of Television,” has been viewed and shared close to a million times. Zalaznick graduated with a degree in English from Brown University in 1984, magna cum laude and Phi Beta Kappa. About the Host Dr. Drumm McNaughton is the founder, CEO, and Principal Consultant at The Change Leader, Inc. A highly sought-after higher education consultant with 20+ years of experience, Dr. McNaughton works with leadership, management, and boards of both U.S. and international institutions. His expertise spans key areas, including accreditation, governance, strategic planning, presidential onboarding, mergers, acquisitions, and strategic alliances. Dr. McNaughton’s approach combines a holistic methodology with a deep understanding of the contemporary and evolving challenges facing higher education institutions worldwide to ensure his clients succeed in their mission.

Navigating the Transfer Maze: Improving Community College Transfer Student Success Dr. Drumm McNaughton and Joshua Bay, an education reporter with The 74, dive deep into the critical challenges facing community college transfer students and explore innovative solutions to boost their success rates at four-year institutions. Key Discussion Points The Transfer Student Crisis: Alarming statistic: Only 16% of community college transfers complete bachelor's degrees. Fall 2023 paradox: Community college enrollment growth, but declining transfer rates. Equity gap: Even lower completion rates for Black, Latino, and low-income transfer students. Institutional Blind Spots: Four-year colleges are often unprepared for transfer students' unique needs. Credit transfer nightmares: Wasted time, money, and motivation. Culture shock: Stark differences in faculty engagement between 2-year and 4-year institutions. Guided Pathways: A Beacon of Hope: The success of guided pathways model in community colleges. Potential for adaptation at four-year institutions. Key elements: Comprehensive planning, regular check-ins, clear transfer information. Policy as a Catalyst for Change: The power of centralized, state-level transfer policies. Standardizing credit transfers and support services across institutions. Leveling the playing field for first-generation and low-income students. Fostering Belonging in a New World: Transfer students struggle with isolation and disconnection. Strategies: Transfer-specific orientations, peer mentoring, dedicated organizations. Faculty engagement: Recognizing and valuing transfer students' unique experiences. Adapting to the New Student Landscape: Shift away from solely focusing on the traditional "high school to college" pipeline. Understand diverse pathways: gap years, returning students, and career changers. Need for flexible support systems and reimagined student services. Diversity in a Post-Affirmative Action World: Community college partnerships as a pathway to maintain diverse student bodies. Targeted outreach, scholarships, and support for underrepresented transfer students. Three Key Takeaways for Higher Ed Leaders Centralize and standardize transfer policies at the state level. Forge strong community college partnerships to enhance diversity and access. Create a culture of belonging that embraces the unique experiences of transfer students. Closing Thoughts Bay and McNaughton emphasize that improving transfer student outcomes is not just an institutional imperative but a societal one. By breaking down barriers and providing targeted support, colleges can unlock the potential of millions of students, leading to a more educated workforce and a more equitable society. Read the transcript and extended show summary on our website: https://changinghighered.com/improving-the-experience-for-community-college-transfer-students/ #HigherEducation #HigherEdEnrollment #CommunityCollegeTransfers About Our Podcast Guest Joshua Bay is an education reporter with expertise in policy analysis and data-driven journalism. He is currently a staff reporter for The 74, a nonprofit news organization covering America’s education system from early childhood through college and career.  Joshua’s coverage spans from artificial intelligence in the classroom to Gen Z’s growing apathy towards a college education. With support from his fellowship at the Poynter Institute, Joshua produced a three-part project taking a closer look into the struggles of earning a bachelor’s degree — particularly among community college transfers. Prior to The 74, Joshua graduated with a master’s degree in education advocacy and policy at Georgetown University. There, he co-developed a policy research report on the educational, housing, and public health outcomes of Washington D.C. residents based on census redistricting. About the Host Dr. Drumm McNaughton is the founder, CEO, and Principal Consultant at The Change Leader, Inc. A highly sought-after higher education consultant with 20+ years of experience, Dr. McNaughton works with leadership, management, and boards of both U.S. and international institutions. His expertise spans key areas, including accreditation, governance, strategic planning, presidential onboarding, mergers, acquisitions, and strategic alliances. Dr. McNaughton’s approach combines a holistic methodology with a deep understanding of the contemporary and evolving challenges facing higher education institutions worldwide to ensure his clients succeed in their mission.

In this Washington Update, Tom Netting, President of TEN Government Strategies, provides a comprehensive overview of recent regulatory changes and challenges facing higher education institutions. This update covers a wide range of topics, including FAFSA, Title IX, FSA, IDR, SAVE, NC-SARA, NACIQI, PPA, TRIO, Clery Act, Gainful Employment, Title IV, and Chevron Decision Impacts, and more. Key Discussion Points Regulatory Environment and Negotiated Rulemaking: Overview of the 2023-2024 federal Negotiated Rulemaking process Proposed changes to distance education regulations, particularly affecting clock-hour programs Potential expansion of TRIO programs to increase access for disadvantaged and disabled individuals Title IX and State-by-State Implementation: Complexities arising from state-by-state variation in Title IX implementation Challenges for institutions operating under multiple, sometimes conflicting policies Ongoing legal battles and potential Supreme Court involvement FAFSA Rollout and Enrollment Implications: Delayed rollout of the new FAFSA form and its impact on Fall 2024 enrollments Phased implementation plan for the 2025-2026 FAFSA form Potential challenges for institutions in admissions and financial aid processes Student Loan Repayment and the SAVE Program: Current repayment statistics and challenges as the loan pause ends Introduction of the SAVE (Saving on a Valuable Education) program Ongoing legal challenges to repayment initiatives Institutional Quality and Oversight: Proposed changes to accreditation processes and NACIQI oversight Increased transparency in Program Participation Agreements (PPAs) and administrative enforcement actions Implications for institutional reputation and compliance strategies Three Key Takeaways for Higher Education Leaders Stay informed and engaged with the rapidly changing regulatory environment. Develop flexible strategies to adapt to evolving requirements in areas like distance education, Title IX, and financial aid. Prioritize compliance and transparent communication about institutional status and efforts. Final Thoughts The current higher education policy landscape is marked by complexity and rapid change. Institutional leaders must stay proactive, informed, and adaptable to navigate these challenges successfully while maintaining focus on their core educational missions. Read the transcript and extended show notes on our website at https://changinghighered.com/washington-update-neg-reg-clery-act-and-chevron-decision/ #HigherEducation #NegReg #HigherEdCompliance About Our Podcast Guest Tom Netting Having spent all of his professional career devoted to higher education policy oversight and implementation, Tom Netting has an extensive knowledge of the laws and regulations governing all aspects of higher education. His considerable background and experience have afforded him the opportunity to view the development and implementation of federal higher education and workforce development policy in their entirety – including issues related to higher education and workforce development, health care, veteran affairs policies, and the procurement of federal appropriations. About the Host Dr. Drumm McNaughton is the founder, CEO, and Principal Consultant at The Change Leader, Inc. A highly sought-after higher education consultant with 20+ years of experience, Dr. McNaughton works with leadership, management, and boards of both U.S. and international institutions. His expertise spans key areas, including accreditation, governance, strategic planning, presidential onboarding, mergers, acquisitions, and strategic alliances. Dr. McNaughton’s approach combines a holistic methodology with a deep understanding of the contemporary and evolving challenges facing higher education institutions worldwide to ensure his clients succeed in their mission.

Fostering Global Understanding: The Role of International Houses in Higher Education The rising trend in international student enrollment, currently at its fastest rate in over 40 years, underscores the critical need for fostering global understanding in higher education. International Houses (I-Houses) have emerged as a powerful model for creating inclusive and globally-minded campus communities, addressing the challenges of integrating international students and enriching the educational experience for all. Dr. Shaun Carver, Executive Director of UC Berkeley's International House, joined to discuss the transformative impact of the I-House model on cross-cultural exchange and global education. With over a century of history, I-Houses continue to play a crucial role in breaking down cultural barriers and fostering understanding through daily interactions and shared experiences. Key Points Overview: The Origins and Evolution of International Houses: The I-House movement began in 1908, sparked by a chance encounter at Columbia University. John D. Rockefeller Jr. and the Cleveland Dodge family funded the first I-House, leading to establishments at UC Berkeley and the University of Chicago. The I-House Experience: UC Berkeley's I-House hosts approximately 620 residents from 80 different countries. A balanced mix of international and domestic students (20%) ensures cross-cultural exposure. Addressing Challenges of International Student Integration: Pre-enrollment support is crucial for international students preparing for U.S. education. Cultural and academic adaptation challenges are comparable to those faced by first-generation and low SES students. Financial considerations include higher tuition rates for international students. Creating a Diverse and Inclusive Environment: Balanced admissions ensure no single nationality or academic discipline dominates. Economic diversity is maintained through financial aid. Intentional room assignments pair students from different countries. Long-Term Impact of the I-House Experience: Alumni report lifelong friendships and transformative experiences. Notable alumni include Nobel Prize winners, heads of state, and business leaders. The Unique Identity of I-House Residents: Residents develop multiple affiliations: with the university, their specific schools, and I-House itself. The I-House affiliation often becomes the strongest over time. Future of International Houses and Global Education: Potential for I-Houses to play an expanded role in fostering dialogue on controversial topics. Aspirations to scale up the I-House impact globally. Three Key Takeaways for Higher Education Presidents and Boards: Lead with clear values and cultural principles, articulating them to all stakeholders. Maintain consistent policies across all groups to build credibility and trust. Protect freedom of expression by distinguishing between education and indoctrination. Final Thoughts The International House model offers valuable lessons for higher education institutions seeking to create truly global learning environments. By intentionally fostering cross-cultural interactions and maintaining a commitment to open dialogue, universities can prepare students to thrive in an increasingly interconnected world. The principles embodied by International Houses provide a roadmap for creating inclusive, intellectually stimulating environments that benefit both international and domestic students, ultimately contributing to a more connected and empathetic global society. Read the transcript and extended show summary on our website at:  https://changinghighered.com/enroll-and-retain-international-students-i-house-uc-berkeley/ #HigherEducation #InternationalStudents #IHouse About Our Guest With over 20 years of experience in international education and higher learning, Dr. Shaun Carver is the Executive Director and CEO of International House at UC Berkeley, a renowned institution that fosters intercultural respect and understanding among people from around the world. Dr. Carver holds a Doctor of Education in Organizational Change and Leadership from the University of Southern California and an MBA from California State University San Marcos. About the Host Dr. Drumm McNaughton is the founder, CEO, and Principal Consultant at The Change Leader, Inc. A highly sought-after higher education consultant with 20+ years of experience, Dr. McNaughton works with leadership, management, and boards of both U.S. and international institutions. His expertise spans key areas, including accreditation, governance, strategic planning, presidential onboarding, mergers, acquisitions, and strategic alliances. Dr. McNaughton’s approach combines a holistic methodology with a deep understanding of the contemporary and evolving challenges facing higher education institutions worldwide to ensure his clients succeed in their mission.  

Caitlin Andersen, founder and principal consultant at Auxilium Education, discusses with host Dr. Drumm McNaughton the challenges and strategies for U.S. universities in attracting and supporting international students. They explore the changing landscape of international student recruitment, the value these students bring to campuses, and effective methods for universities to differentiate themselves in a competitive global market. Key Discussion Points Value and Challenges of International Student Recruitment: The significant economic contribution of international students to the U.S. economy, totaling over $45 billion annually. Declining international student enrollment, with a 15% drop in the 2020-2021 academic year, the steepest in over 70 years. The challenge for U.S. universities to stand out when 98% of institutions offer similar programs. Understanding International Student Motivations: Career advancement is the primary driver for international students choosing U.S. universities. The influence of industry strength in different regions on students' university choices. The importance of practical experience and post-graduation work opportunities, particularly through Optional Practical Training (OPT) programs. Effective Recruitment Strategies: Highlighting industry partnerships and career opportunities in marketing materials. Emphasizing STEM designations and OPT opportunities to attract and retain international talent. Developing robust career services tailored to international students' needs. Creating student ambassador programs to provide authentic insights to prospective students. Supporting International Students on Campus: Providing language support and bridging programs to ease academic transitions. Leveraging alumni networks for recruitment and mentorship. Optimizing online presence for international audiences, including multilingual landing pages. Hosting virtual events and webinars at convenient times for global audiences. Addressing visa and immigration concerns proactively. Comprehensive Support Systems: Developing orientation programs specifically for international students. Organizing cross-cultural events and activities to foster integration. Offering academic support services tailored to international students' needs. Ensuring culturally sensitive mental health and wellness resources are available. Three Key Takeaways for University Leaders Focus on career advancement opportunities in recruitment strategies, highlighting industry connections and post-graduation prospects. Utilize data-driven insights from current international students and alumni to inform and refine recruitment approaches. Invest in comprehensive support systems that address the unique needs of international students, from pre-arrival through graduation and beyond. Final Thoughts The episode concludes by emphasizing the ongoing importance of international students to U.S. higher education. As global competition intensifies, universities must continually adapt their strategies to attract and support these valuable members of their campus communities. Success in this area not only benefits the institutions financially but also enriches the educational experience for all students, preparing them for success in an increasingly interconnected world.   Read the transcript and extended show summary at: https://changinghighered.com/supporting-and-attracting-international-students-strategies-for-u-s-universities/   #HigherEducation #InternationalStudentEnrollment #EnrollmentStrategies   About our Podcast Guest Caitlin Andersen is the founder and Principal Consultant at Auxilium Education, an education consultancy that serves international graduate business school applicants. Trusted by Forbes 30 Under 30 and senior managers at Google, McKinsey, and Amazon, Ms. Andersen has helped international applicants from 30+ countries across 6 continents successfully apply to all the top business schools in the United States, United Kingdom, Europe, China, and Singapore.  Ms. Andersen currently serves as the Business Roundtable Chair for the Independent Educational Consultants Association (IECA) Graduate Committee. Recently, she was featured on GMAT Club’s Live YouTube Channel (114K+ subscribers). Originally from Boston, Massachusetts, Ms. Andersen became an international student when she moved to England to get her MBA from the University of Oxford, Saïd Business School (SBS). She is on a mission to ensure applicants everywhere have the chance to competitively apply to the best business schools in the world.   About the Host Dr. Drumm McNaughton is the founder, CEO, and Principal Consultant at The Change Leader, Inc. A highly sought-after higher education consultant with 20+ years of experience, Dr. McNaughton works with leadership, management, and boards of both U.S. and international institutions. His expertise spans key areas, including accreditation, governance, strategic planning, presidential onboarding, mergers, acquisitions, and strategic alliances. Dr. McNaughton’s approach combines a holistic methodology with a deep understanding of the contemporary and evolving challenges facing higher education institutions worldwide to ensure his clients succeed in their mission.

In this episode of the Changing Higher Ed podcast, Dr. Drumm McNaughton talks with David Marchick, Dean of American University's Kogod School of Business, and Angela Virtu, Professorial Lecturer in IT & Analytics at American University’s Kogod School of Business, about their rapid integration of artificial intelligence across the entire business curriculum in just six months. They discuss the urgency of AI in higher education, Kogod's implementation strategy, and valuable lessons for other institutions. Key Discussion Points The Urgency of AI in Higher Education: Recognition of AI's growing importance in the business world Need for AI literacy as an essential skill for future business leaders Kogod School of Business's Rapid AI Integration: Formation of a committee to develop an actionable plan within six weeks Comprehensive approach: integrating AI into every major, developing new courses, creating AI certificates, and implementing faculty training Strategic Steps for Rapid AI Implementation: Development of two types of AI-integrated courses: Artisan and SAGE Appointment of an AI Faculty Teaching Fellow to support the initiative Overcoming Challenges in AI Adoption: Balancing speed of implementation with quality and relevance Supporting faculty adaptation to new teaching methods and content Keeping pace with rapid AI developments Incorporating ethical considerations alongside technical skills Student-Centric Outcomes: Cross-disciplinary integration of AI across all business majors Practical applications of AI in various business disciplines Three Key Takeaways for Higher Education Leaders: Act Decisively: Quick action is crucial in the face of technological change. Embrace a Cross-Disciplinary Approach: Integrate AI across all majors to benefit all students. Invest in Faculty Development: Provide resources and training for successful AI integration. Looking Ahead: The Future of AI in Higher Education Plans for continued refinement and expansion of AI curriculum Hiring additional AI faculty and developing advanced AI courses Expanding industry partnerships and exploring cross-pollination opportunities   Read the transcript and extended show summary on our website at: https://changinghighered.com/ai-integration-in-higher-ed-curriculums-how-kogod-did-it-in-six-months/ #HigherEducation #AICurriculum #AIEducation     About Our Podcast Guests David Marchick is the Dean of the Kogod School of Business at American University, supporting over 2,000 students in over two dozen programs. He leads the committee for Kogod’s AI curriculum overhaul, an initiative focused on integrating AI into every major to prepare students for the global marketplace. Previously, Marchick was COO of the U.S. Development Finance Corporation, overseeing investments to produce 2 billion COVID-19 vaccine doses for developing countries. He spent 12 years at the Carlyle Group, where he served on the firm's Management Committee.   Angela Virtu is a Professorial Lecturer in IT & Analytics at American University’s Kogod School of Business. She teaches courses on technology, data analytics, machine learning, and coding. She’s also the AI Instruction Faculty Fellow, organizing training on AI developments for faculty and staff. Previously, she developed AI and ML solutions that combined theoretical advancements with practical, ethical applications for organizational integration and business impact.   About the Host Dr. Drumm McNaughton is the founder, CEO, and Principal Consultant at The Change Leader, Inc. A highly sought-after higher education consultant with 20+ years of experience, Dr. McNaughton works with leadership, management, and boards of both U.S. and international institutions. His expertise spans key areas, including accreditation, governance, strategic planning, presidential onboarding, mergers, acquisitions, and strategic alliances. Dr. McNaughton’s approach combines a holistic methodology with a deep understanding of the contemporary and evolving challenges facing higher education institutions worldwide to ensure his clients succeed in their mission.    

Phil Hill, publisher of the On EdTech newsletter at Phil Hill Associates and EdTech expert, joins Dr. Drumm McNaughton to discuss the current state of educational technology, focusing on the recent bankruptcy of 2U, a major Online Program Management (OPM) provider and its implications for higher education. Hill shares insights on regulatory changes, the evolving OPM market, and strategies for university leaders to navigate these challenges. Key Discussion Points EdTech Landscape and Regulatory Changes: Shift in government approach from supporting innovation to increased skepticism towards EdTech vendors. New regulations targeting online education, including virtual campus requirements and mandatory attendance tracking. Potential overhaul of state authorization reciprocity agreements (SARA) and its impact on cross-state online program offerings. 2U Bankruptcy and OPM Market Implications: Analysis of 2U's bankruptcy filing, including debt reduction and ownership transfer. Implications for higher education institutions partnering with OPMs, including risk management and reputational concerns. The need for institutions to reassess OPM partnerships and consider alternative models for online program delivery. Cybersecurity in Higher Education: Increasing cybersecurity threats in the education sector. Shift towards comprehensive solutions from larger vendors for better accountability and insurance coverage. Elevation of cybersecurity to a board-level concern, especially for institutions with large endowments. Future of Online Education: Continued importance of online and hybrid education for institutional growth and student access. Need for innovation in program delivery while ensuring regulatory compliance. Focus on student outcomes and employability to demonstrate the value of online programs. Strategic Adaptation for Higher Education Institutions: Importance of comprehensive risk management strategies covering OPM partnerships, cybersecurity, and regulatory compliance. Need for ongoing monitoring of student outcomes and program performance. Emphasis on leveraging existing technologies effectively across institutions. Three Key Takeaways for Higher Education Leaders and Boards Implement comprehensive risk management strategies that encompass OPM partnerships, cybersecurity, and regulatory compliance. Focus on demonstrating strong student outcomes and program effectiveness in online education. Engage actively in regulatory discussions and advocate for institutional interests during negotiated rulemaking and public comment periods. Final Thoughts The episode concludes with a call for higher education leaders to stay informed about the evolving EdTech landscape and take proactive steps to manage risks and opportunities. Despite the challenges, online and hybrid education remain critical areas for institutional growth and student access in an increasingly digital and competitive environment.   Read the transcript on our website at: https://changinghighered.com/the-state-of-edtech-opms-2u-bankruptcy-implications/ #EdTech #HigherEducation #OPMs #2UBankruptcy About Our Podcast Guest Phil Hill, publisher of Phil on EdTech Blog and partner at MindWires LLC. Phil has been a market analyst and consultant in EdTech for over two decades. He is most notably recognized for writing his blog, On EdTech. Phill Hill on LinkedIn →   About the Host Dr. Drumm McNaughton is the founder, CEO, and Principal Consultant at The Change Leader, Inc. A highly sought-after higher education consultant with 20+ years of experience, Dr. McNaughton works with leadership, management, and boards of both U.S. and international institutions. His expertise spans key areas, including accreditation, governance, strategic planning, presidential onboarding, mergers, acquisitions, and strategic alliances. Dr. McNaughton’s approach combines a holistic methodology with a deep understanding of the contemporary and evolving challenges facing higher education institutions worldwide to ensure his clients succeed in their mission.

Nuno Fernandes, President of American Public University System (APUS), joins Dr. Drumm McNaughton to discuss how higher education institutions can leverage technology in marketing and branding and remain affordable and relevant. With his background in business and global education, Nuno brings a unique perspective on transforming the traditional higher education model. Key Discussion Points The Unchanging Higher Education Model: Higher education hasn't fundamentally changed in nearly a millennium, despite global revolutions in technology and communication. The traditional model of professors lecturing to students remains largely unchanged since the founding of the University of Bologna in 1088. Challenges in Higher Education Branding and Marketing: The shift from location-based to online education has transferred power from institutions to students. Universities must differentiate themselves beyond academic offerings in a market where quality education is considered table stakes. Technology-Driven Strategies for Higher Education: Leveraging AI and data analytics to create personalized learning experiences and marketing campaigns. Implementing 24/7 student support through AI-powered tools, including mental health support. Using technology to enhance, not replace, human interaction in education. APUS: A Case Study in Technology-Driven Transformation: Rebranding effort centered around the concept of being "Digital by Nature, Human by Design." Implementing AI tools to augment faculty capabilities and improve student experiences. Maintaining affordability: APUS increased tuition by only 15% over two decades, compared to the industry average of 300%. The Future of Technology in Higher Education: Predictions of ongoing demographic declines and their impact on enrollment. The necessity for higher education institutions to innovate and adapt to remain viable. Potential for technology to lower costs while improving quality and accessibility of education. Three Key Takeaways for University Presidents and Boards Embrace technology and innovation as critical for the success of any university moving forward. Prioritize personalization in both education delivery and marketing efforts. Focus on continuously improving the student experience through technology while maintaining affordability. Nuno Fernandes emphasizes that the core mission of higher education institutions should be to serve students better every day. By leveraging technology and maintaining a student-centric focus, universities can navigate the challenges of the modern education landscape and create a brighter future for themselves and their students. Read the transcript on our website: https://changinghighered.com/using-technology-to-upgrade-higher-ed-branding-and-marketing/ #HigherEducation #HigherEdBrandingAndMarketing #HigherEdTransformation  About Our Guest APUS President Nuno Fernandes is a visionary leader who has succeeded in making online higher education more affordable and accessible while delivering top-quality education and favorable student outcomes. As President, he is focused on a global digital journey that integrates personalized, collaborative, technology-driven learning experiences to prepare students for tomorrow’s challenges and opportunities. Mr. Fernandes has a wealth of experience driving innovation across higher education, technology, and business. He has been APUS President since September 2022. Previously, Mr. Fernandes was president and CEO of Ilumno, the largest online program manager in Latin America and among the top 3 globally (in terms of managed students). He served in roles with increasing responsibilities at Ilumno for over a decade. Mr. Fernandes was instrumental in improving student retention, student satisfaction, graduation rates, and reputation at the company’s owned and partner universities. He also helped expand access to higher education in several countries. About the Host Dr. Drumm McNaughton is the founder, CEO, and Principal Consultant at The Change Leader, Inc. A highly sought-after higher education consultant with 20+ years of experience, Dr. McNaughton works with leadership, management, and boards of both U.S. and international institutions. His expertise spans key areas, including accreditation, governance, strategic planning, presidential onboarding, mergers, acquisitions, and strategic alliances. Dr. McNaughton’s approach combines a holistic methodology with a deep understanding of the contemporary and evolving challenges facing higher education institutions worldwide to ensure his clients succeed in their mission.

Higher education institutions are facing a perfect storm of challenges that demand robust crisis management skills. From campus protests reminiscent of the 1960s to the lightning-fast spread of information (and misinformation) on social media, colleges and universities are navigating treacherous waters. How can they stay afloat – and even thrive – in this turbulent environment? Crisis Management in Higher Education: Strategies for Institutional Resilience Dr. Drumm McNaughton, CEO of The Change Leader higher education consulting firm, and guest Stephanie Craig, President of Kith crisis preparation, response, and recovery firm, discuss essential strategies for building crisis management and communication capabilities in higher education institutions. Key Discussion Points Higher Education's Unique Crisis Management Challenges: The complex stakeholder environment in higher education is reminiscent of the turbulent 1960s but with added dimensions of social media and 24-hour news cycles. The impact of poorly handled crises on various aspects of institutional operations, from student recruitment to donor confidence. Building Crisis Management Muscle: The PIP2 Approach: Plan: Develop comprehensive crisis strategies and response protocols. Invest: Allocating resources for crisis preparedness, including training and technology. Practice: Conducting regular crisis simulations to identify weaknesses and build muscle memory. Prioritize: Embedding crisis preparedness in institutional culture at all levels. The Clarity + Trust = Speed Formula: Clarity: Ensuring a clear understanding of institutional mission, values, and stakeholder priorities. Trust: Building trust within crisis management teams and with key stakeholders. Speed: Responding quickly and decisively to crises without sacrificing accuracy. Stakeholder Management in Higher Education Crises: Navigating the diverse and often conflicting interests of multiple stakeholder groups. Tailoring communication strategies to different stakeholder needs and preferences. The Role of Leadership and Second-Level Thinking: The importance of leadership visibility and engagement during crises. Employing "second-level thinking" to anticipate the ripple effects of decisions and communications. Integrating Risk Management and Crisis Communication: The collaboration between risk management and communication teams. Breaking down silos to ensure comprehensive crisis response strategies. Opportunities in Crisis: Catalysts for Institutional Innovation: Recognizing crises as potential drivers of positive change and innovation. Examples of institutional transformation sparked by crisis situations. Three Key Takeaways for Higher Education Presidents and Boards Invest in crisis management now, prioritizing preparation as a matter of urgency. Implement the PIP2 approach (Plan, Invest, Practice, Prioritize) to build crisis management muscle. Adopt the Clarity + Trust = Speed formula for effective crisis response.   Read the transcript on our website at: https://changinghighered.com/ building-higher-ed-crisis-management-and-communication-muscle/   #HigherEducation #HigherEdRiskManagement #CrisisManagement   About Our Podcast Guest Stephanie Craig is the President of Kith.co, where she provides strategic guidance and solutions for high-stakes issues and challenges faced by C-suite executives, high-profile organizations, and elected officials. She has built her reputation as a crisis expert by guiding some of the world’s most prominent people and organizations through their most trying moments. Combining her deep experience in politics, media, and business, she mitigates crises, repairs reputations, and inoculates against future crises. Stephanie has counted former First Lady Rosalynn Carter, the mayor of the nation’s 10th largest city, and some of the most notable global brands, as well as institutes of higher education, as clients. Stephanie is a prolific author on topics including crisis communications, reputational management, political communication, the intersection of law and communications, and entrepreneurship. If asked, she’ll even talk about being born in the Arctic. About the Host Dr. Drumm McNaughton is the founder, CEO, and Principal Consultant at The Change Leader, Inc. A highly sought-after higher education consultant with 20+ years of experience, Dr. McNaughton works with leadership, management, and boards of both U.S. and international institutions. His expertise spans key areas, including accreditation, governance, strategic planning, presidential onboarding, mergers, acquisitions, and strategic alliances. Dr. McNaughton’s approach combines a holistic methodology with a deep understanding of the contemporary and evolving challenges facing higher education institutions worldwide to ensure his clients succeed in their mission.