Changing Higher Ed

In this episode of the Changing Higher Ed podcast, Dr. Drumm McNaughton talks with David Marchick, Dean of American University's Kogod School of Business, and Angela Virtu, Professorial Lecturer in IT & Analytics at American University’s Kogod School of Business, about their rapid integration of artificial intelligence across the entire business curriculum in just six months. They discuss the urgency of AI in higher education, Kogod's implementation strategy, and valuable lessons for other institutions. Key Discussion Points The Urgency of AI in Higher Education: Recognition of AI's growing importance in the business world Need for AI literacy as an essential skill for future business leaders Kogod School of Business's Rapid AI Integration: Formation of a committee to develop an actionable plan within six weeks Comprehensive approach: integrating AI into every major, developing new courses, creating AI certificates, and implementing faculty training Strategic Steps for Rapid AI Implementation: Development of two types of AI-integrated courses: Artisan and SAGE Appointment of an AI Faculty Teaching Fellow to support the initiative Overcoming Challenges in AI Adoption: Balancing speed of implementation with quality and relevance Supporting faculty adaptation to new teaching methods and content Keeping pace with rapid AI developments Incorporating ethical considerations alongside technical skills Student-Centric Outcomes: Cross-disciplinary integration of AI across all business majors Practical applications of AI in various business disciplines Three Key Takeaways for Higher Education Leaders: Act Decisively: Quick action is crucial in the face of technological change. Embrace a Cross-Disciplinary Approach: Integrate AI across all majors to benefit all students. Invest in Faculty Development: Provide resources and training for successful AI integration. Looking Ahead: The Future of AI in Higher Education Plans for continued refinement and expansion of AI curriculum Hiring additional AI faculty and developing advanced AI courses Expanding industry partnerships and exploring cross-pollination opportunities   Read the transcript and extended show summary on our website at: https://changinghighered.com/ai-integration-in-higher-ed-curriculums-how-kogod-did-it-in-six-months/ #HigherEducation #AICurriculum #AIEducation     About Our Podcast Guests David Marchick is the Dean of the Kogod School of Business at American University, supporting over 2,000 students in over two dozen programs. He leads the committee for Kogod’s AI curriculum overhaul, an initiative focused on integrating AI into every major to prepare students for the global marketplace. Previously, Marchick was COO of the U.S. Development Finance Corporation, overseeing investments to produce 2 billion COVID-19 vaccine doses for developing countries. He spent 12 years at the Carlyle Group, where he served on the firm's Management Committee.   Angela Virtu is a Professorial Lecturer in IT & Analytics at American University’s Kogod School of Business. She teaches courses on technology, data analytics, machine learning, and coding. She’s also the AI Instruction Faculty Fellow, organizing training on AI developments for faculty and staff. Previously, she developed AI and ML solutions that combined theoretical advancements with practical, ethical applications for organizational integration and business impact.   About the Host Dr. Drumm McNaughton is the founder, CEO, and Principal Consultant at The Change Leader, Inc. A highly sought-after higher education consultant with 20+ years of experience, Dr. McNaughton works with leadership, management, and boards of both U.S. and international institutions. His expertise spans key areas, including accreditation, governance, strategic planning, presidential onboarding, mergers, acquisitions, and strategic alliances. Dr. McNaughton’s approach combines a holistic methodology with a deep understanding of the contemporary and evolving challenges facing higher education institutions worldwide to ensure his clients succeed in their mission.    

Phil Hill, publisher of the On EdTech newsletter at Phil Hill Associates and EdTech expert, joins Dr. Drumm McNaughton to discuss the current state of educational technology, focusing on the recent bankruptcy of 2U, a major Online Program Management (OPM) provider and its implications for higher education. Hill shares insights on regulatory changes, the evolving OPM market, and strategies for university leaders to navigate these challenges. Key Discussion Points EdTech Landscape and Regulatory Changes: Shift in government approach from supporting innovation to increased skepticism towards EdTech vendors. New regulations targeting online education, including virtual campus requirements and mandatory attendance tracking. Potential overhaul of state authorization reciprocity agreements (SARA) and its impact on cross-state online program offerings. 2U Bankruptcy and OPM Market Implications: Analysis of 2U's bankruptcy filing, including debt reduction and ownership transfer. Implications for higher education institutions partnering with OPMs, including risk management and reputational concerns. The need for institutions to reassess OPM partnerships and consider alternative models for online program delivery. Cybersecurity in Higher Education: Increasing cybersecurity threats in the education sector. Shift towards comprehensive solutions from larger vendors for better accountability and insurance coverage. Elevation of cybersecurity to a board-level concern, especially for institutions with large endowments. Future of Online Education: Continued importance of online and hybrid education for institutional growth and student access. Need for innovation in program delivery while ensuring regulatory compliance. Focus on student outcomes and employability to demonstrate the value of online programs. Strategic Adaptation for Higher Education Institutions: Importance of comprehensive risk management strategies covering OPM partnerships, cybersecurity, and regulatory compliance. Need for ongoing monitoring of student outcomes and program performance. Emphasis on leveraging existing technologies effectively across institutions. Three Key Takeaways for Higher Education Leaders and Boards Implement comprehensive risk management strategies that encompass OPM partnerships, cybersecurity, and regulatory compliance. Focus on demonstrating strong student outcomes and program effectiveness in online education. Engage actively in regulatory discussions and advocate for institutional interests during negotiated rulemaking and public comment periods. Final Thoughts The episode concludes with a call for higher education leaders to stay informed about the evolving EdTech landscape and take proactive steps to manage risks and opportunities. Despite the challenges, online and hybrid education remain critical areas for institutional growth and student access in an increasingly digital and competitive environment.   Read the transcript on our website at: https://changinghighered.com/the-state-of-edtech-opms-2u-bankruptcy-implications/ #EdTech #HigherEducation #OPMs #2UBankruptcy About Our Podcast Guest Phil Hill, publisher of Phil on EdTech Blog and partner at MindWires LLC. Phil has been a market analyst and consultant in EdTech for over two decades. He is most notably recognized for writing his blog, On EdTech. Phill Hill on LinkedIn →   About the Host Dr. Drumm McNaughton is the founder, CEO, and Principal Consultant at The Change Leader, Inc. A highly sought-after higher education consultant with 20+ years of experience, Dr. McNaughton works with leadership, management, and boards of both U.S. and international institutions. His expertise spans key areas, including accreditation, governance, strategic planning, presidential onboarding, mergers, acquisitions, and strategic alliances. Dr. McNaughton’s approach combines a holistic methodology with a deep understanding of the contemporary and evolving challenges facing higher education institutions worldwide to ensure his clients succeed in their mission.

Nuno Fernandes, President of American Public University System (APUS), joins Dr. Drumm McNaughton to discuss how higher education institutions can leverage technology in marketing and branding and remain affordable and relevant. With his background in business and global education, Nuno brings a unique perspective on transforming the traditional higher education model. Key Discussion Points The Unchanging Higher Education Model: Higher education hasn't fundamentally changed in nearly a millennium, despite global revolutions in technology and communication. The traditional model of professors lecturing to students remains largely unchanged since the founding of the University of Bologna in 1088. Challenges in Higher Education Branding and Marketing: The shift from location-based to online education has transferred power from institutions to students. Universities must differentiate themselves beyond academic offerings in a market where quality education is considered table stakes. Technology-Driven Strategies for Higher Education: Leveraging AI and data analytics to create personalized learning experiences and marketing campaigns. Implementing 24/7 student support through AI-powered tools, including mental health support. Using technology to enhance, not replace, human interaction in education. APUS: A Case Study in Technology-Driven Transformation: Rebranding effort centered around the concept of being "Digital by Nature, Human by Design." Implementing AI tools to augment faculty capabilities and improve student experiences. Maintaining affordability: APUS increased tuition by only 15% over two decades, compared to the industry average of 300%. The Future of Technology in Higher Education: Predictions of ongoing demographic declines and their impact on enrollment. The necessity for higher education institutions to innovate and adapt to remain viable. Potential for technology to lower costs while improving quality and accessibility of education. Three Key Takeaways for University Presidents and Boards Embrace technology and innovation as critical for the success of any university moving forward. Prioritize personalization in both education delivery and marketing efforts. Focus on continuously improving the student experience through technology while maintaining affordability. Nuno Fernandes emphasizes that the core mission of higher education institutions should be to serve students better every day. By leveraging technology and maintaining a student-centric focus, universities can navigate the challenges of the modern education landscape and create a brighter future for themselves and their students. Read the transcript on our website: https://changinghighered.com/using-technology-to-upgrade-higher-ed-branding-and-marketing/ #HigherEducation #HigherEdBrandingAndMarketing #HigherEdTransformation  About Our Guest APUS President Nuno Fernandes is a visionary leader who has succeeded in making online higher education more affordable and accessible while delivering top-quality education and favorable student outcomes. As President, he is focused on a global digital journey that integrates personalized, collaborative, technology-driven learning experiences to prepare students for tomorrow’s challenges and opportunities. Mr. Fernandes has a wealth of experience driving innovation across higher education, technology, and business. He has been APUS President since September 2022. Previously, Mr. Fernandes was president and CEO of Ilumno, the largest online program manager in Latin America and among the top 3 globally (in terms of managed students). He served in roles with increasing responsibilities at Ilumno for over a decade. Mr. Fernandes was instrumental in improving student retention, student satisfaction, graduation rates, and reputation at the company’s owned and partner universities. He also helped expand access to higher education in several countries. About the Host Dr. Drumm McNaughton is the founder, CEO, and Principal Consultant at The Change Leader, Inc. A highly sought-after higher education consultant with 20+ years of experience, Dr. McNaughton works with leadership, management, and boards of both U.S. and international institutions. His expertise spans key areas, including accreditation, governance, strategic planning, presidential onboarding, mergers, acquisitions, and strategic alliances. Dr. McNaughton’s approach combines a holistic methodology with a deep understanding of the contemporary and evolving challenges facing higher education institutions worldwide to ensure his clients succeed in their mission.

Higher education institutions are facing a perfect storm of challenges that demand robust crisis management skills. From campus protests reminiscent of the 1960s to the lightning-fast spread of information (and misinformation) on social media, colleges and universities are navigating treacherous waters. How can they stay afloat – and even thrive – in this turbulent environment? Crisis Management in Higher Education: Strategies for Institutional Resilience Dr. Drumm McNaughton, CEO of The Change Leader higher education consulting firm, and guest Stephanie Craig, President of Kith crisis preparation, response, and recovery firm, discuss essential strategies for building crisis management and communication capabilities in higher education institutions. Key Discussion Points Higher Education's Unique Crisis Management Challenges: The complex stakeholder environment in higher education is reminiscent of the turbulent 1960s but with added dimensions of social media and 24-hour news cycles. The impact of poorly handled crises on various aspects of institutional operations, from student recruitment to donor confidence. Building Crisis Management Muscle: The PIP2 Approach: Plan: Develop comprehensive crisis strategies and response protocols. Invest: Allocating resources for crisis preparedness, including training and technology. Practice: Conducting regular crisis simulations to identify weaknesses and build muscle memory. Prioritize: Embedding crisis preparedness in institutional culture at all levels. The Clarity + Trust = Speed Formula: Clarity: Ensuring a clear understanding of institutional mission, values, and stakeholder priorities. Trust: Building trust within crisis management teams and with key stakeholders. Speed: Responding quickly and decisively to crises without sacrificing accuracy. Stakeholder Management in Higher Education Crises: Navigating the diverse and often conflicting interests of multiple stakeholder groups. Tailoring communication strategies to different stakeholder needs and preferences. The Role of Leadership and Second-Level Thinking: The importance of leadership visibility and engagement during crises. Employing "second-level thinking" to anticipate the ripple effects of decisions and communications. Integrating Risk Management and Crisis Communication: The collaboration between risk management and communication teams. Breaking down silos to ensure comprehensive crisis response strategies. Opportunities in Crisis: Catalysts for Institutional Innovation: Recognizing crises as potential drivers of positive change and innovation. Examples of institutional transformation sparked by crisis situations. Three Key Takeaways for Higher Education Presidents and Boards Invest in crisis management now, prioritizing preparation as a matter of urgency. Implement the PIP2 approach (Plan, Invest, Practice, Prioritize) to build crisis management muscle. Adopt the Clarity + Trust = Speed formula for effective crisis response.   Read the transcript on our website at: https://changinghighered.com/ building-higher-ed-crisis-management-and-communication-muscle/   #HigherEducation #HigherEdRiskManagement #CrisisManagement   About Our Podcast Guest Stephanie Craig is the President of Kith.co, where she provides strategic guidance and solutions for high-stakes issues and challenges faced by C-suite executives, high-profile organizations, and elected officials. She has built her reputation as a crisis expert by guiding some of the world’s most prominent people and organizations through their most trying moments. Combining her deep experience in politics, media, and business, she mitigates crises, repairs reputations, and inoculates against future crises. Stephanie has counted former First Lady Rosalynn Carter, the mayor of the nation’s 10th largest city, and some of the most notable global brands, as well as institutes of higher education, as clients. Stephanie is a prolific author on topics including crisis communications, reputational management, political communication, the intersection of law and communications, and entrepreneurship. If asked, she’ll even talk about being born in the Arctic. About the Host Dr. Drumm McNaughton is the founder, CEO, and Principal Consultant at The Change Leader, Inc. A highly sought-after higher education consultant with 20+ years of experience, Dr. McNaughton works with leadership, management, and boards of both U.S. and international institutions. His expertise spans key areas, including accreditation, governance, strategic planning, presidential onboarding, mergers, acquisitions, and strategic alliances. Dr. McNaughton’s approach combines a holistic methodology with a deep understanding of the contemporary and evolving challenges facing higher education institutions worldwide to ensure his clients succeed in their mission.   

Addressing Student Mental Health in Higher Education: Expert Insights and Strategies Dr. Drumm McNaughton is joined by Tony Walker, Senior Vice President of Academic Programs at The Jed Foundation, and James Kohl, Dean of Student Affairs at the University of Massachusetts Lowell, to discuss student mental health in higher education. They share insights on current challenges, effective strategies, and the evolving crisis of mental health on college campuses. Key Discussion Points The State of Student Mental Health: Suicide remains the second leading cause of death among young people ages 10-34, according to the CDC. Recent data shows a significant increase in mental health issues among young adults, with 36.2% experiencing a mental, behavioral, or emotional health issue in the past year. Marginalized communities, particularly LGBTQ+ youth, face even greater challenges. The Jed Foundation's Approach: Overview of the JED Campus Programs initiative, which spans seven key domains to support student mental health. Discussion of the implementation process, including needs assessment, strategic planning, and evaluation. Insights into the impact of comprehensive mental health programs, including reduced suicide attempts and improved crisis response. UMass Lowell Case Study: Implementation of the JED Campus program at UMass Lowell, including the process and challenges faced. Positive outcomes despite the COVID-19 pandemic, including better-than-national-average scores in student flourishing. Key lessons learned, emphasizing collaboration, stakeholder buy-in, and adaptability. Evolution of Mental Health Discussions in Higher Education: Shift from stigmatization to open dialogue about mental health on campuses. Growing recognition of mental health's importance in student success. Movement towards more holistic approaches that include both prevention and crisis response. Strategic Recommendations for Higher Education Leaders: Prioritize mental health at the institutional level. Foster collaboration and break down departmental silos. Implement comprehensive screening and early intervention programs. Enhance access to mental health services and destigmatize mental health through education. Develop robust crisis management protocols.   Read the transcript of this podcast on our website: https://changinghighered.com/implementing-comprehensive-student-mental-health-programs/   #HigherEducation #StudentMentalHealth #HigherEdPodcasts About Our Podcast Guests Dr. Tony Walker joined The Jed Foundation in November 2022 as Senior Vice President of Academic Programs. In his role, he structures, expands, and leads JED’s K-12 and higher education programs to meet the organization’s strategic plan objectives. To fulfill this work, he connects strategy, people management, operations, fiscal responsibility, partnerships, and school recruitment functions. Prior to joining JED, Tony served as Vice President of Education Strategy and Innovation at the Meadows Mental Health Policy Institute. He previously worked in multiple roles in public education, including as a teacher, school counselor, and, most recently, as an executive district leader over Student Support Services at a large public school district in Texas. Tony is a Licensed Professional Counselor and Certified School Counselor and holds a Bachelor’s degree in Education from the University of Missouri, a Master’s degree in Counseling, and a PhD in Counselor Education and Supervision from Texas Tech University. James Kohl, Ph.D., is the Dean of Student Affairs and Experiential Learning at the University of Massachusetts Lowell. He has been at UMass Lowell for over 16 years and previously worked at George Washington University as the director of housing programs. He received a B.S. in Psychology from Lafayette College, an M.A. in College Student Personnel Services from University of Maryland, College Park, and a Ph.D. in Educational Policy and Leadership from University of Maryland, College Park. About the Host Dr. Drumm McNaughton is the founder, CEO, and Principal Consultant at The Change Leader, Inc. A highly sought-after higher education consultant with 20+ years of experience, Dr. McNaughton works with leadership, management, and boards of both U.S. and international institutions. His expertise spans key areas including accreditation, governance, strategic planning, presidential onboarding, mergers, acquisitions, and strategic alliances. Dr. McNaughton's approach combines a holistic methodology with a deep understanding of the contemporary and evolving challenges facing higher education institutions worldwide to ensure his clients succeed in their mission. To learn more about his services and other thought leadership pieces, visit his firm’s website: https://changinghighered.com/. The Change Leader’s Social Media Links LinkedIn: https://www.linkedin.com/in/drdrumm/ Twitter: @thechangeldr Email: podcast@changinghighered.com    

AI Integration in Higher Education: Miami Dade College's Innovative Approach Madeline Pumariega, President of Miami Dade College, discusses how the institution has embraced artificial intelligence (AI) across disciplines and integrated it into the student experience. She shares insights on developing AI programs, involving faculty, and addressing ethical considerations. Key Discussion Points Miami Dade College's AI Journey: Creation of stackable credentials in AI, from certificates to associate's and bachelor's degrees Interdisciplinary approach, integrating AI across various programs beyond just technology Development of AI Institutes and community engagement through speaker series and partnerships Faculty Development and Adoption: Investment in faculty training and workshops on AI Grants for faculty to develop innovative AI-enhanced teaching approaches Addressing skepticism by drawing parallels to past technological advancements in education Strategic Implementation of AI: Using AI for facilities management, student advising, and enrollment optimization Focus on personalized learning experiences and communication with students Balancing opportunities with challenges like consumption-based pricing models for AI platforms Ethical Considerations and Assessment: Emphasis on teaching ethics as a foundational part of AI education Rethinking assessment methods to focus on knowledge application rather than information recall Maintaining focus on critical thinking and proper attribution in the age of AI Three Key Takeaways for Higher Education Leaders and Boards Harness the power of community partnerships and industry collaboration in AI initiatives Align resource allocation with institutional values and strategic priorities Lead with authentic leadership to address the future of higher education and community needs Final Thoughts Pumariega emphasizes Miami Dade College's role as a model for AI integration in higher education, serving as a "beacon of hope" for the community. She highlights upcoming focuses on Construction Trades Institute and programs in aviation, aerospace, and unmanned vehicles to align with future workforce needs. Read the full transcript on our website →  #HigherEducation #AIEducation #HigherEdPodcast About Our Podcast Guest Madeline Pumariega is the first female president appointed to lead one of the nation’s largest educational institutions, Miami Dade College (MDC). Adding to the historic nature of this appointment is the fact that Pumariega is an alumna of MDC. Prior to becoming MDC’s president, Pumariega was appointed the first female and Hispanic chancellor of the Florida College System (FCS). In that role, she designed and implemented strategies to keep college accessible and affordable for Floridians, especially for those entering high-demand job fields. In 2019, Pumariega became the executive vice president and provost of Tallahassee Community College. In her current role as President, Pumariega has prioritized working with business partners to identify the skills needed by key industries and tailoring higher education programs to match those needs. This intentional forming of strategic alliances and job pathways between companies and MDC students accelerates each graduate’s ability to enter the workforce immediately. Driving her relentless pursuit is the passion to develop leaders and build thriving communities. Guest’s LinkedIn Profile → About the Host Dr. Drumm McNaughton is a consultant to higher education institutions in governance, accreditation, strategic planning, change management, and mergers. To learn more about his services and other thought leadership pieces, visit his firm’s website: https://changinghighered.com/. The Change Leader’s Social Media Links LinkedIn: https://www.linkedin.com/in/drdrumm/ Email: podcast@changinghighered.com  

Dr. Courtney Brown, Vice President of Impact and Planning for Lumina Foundation, discusses key findings from the 2024 State of Higher Education Study conducted in partnership with Gallup. She shares critical insights into evolving student demographics, barriers to enrollment, and strategies for addressing challenges in higher education. Key Discussion Points The Changing Profile of Today's College Students: Shift away from traditional recent high school graduates to more diverse, non-traditional learners. Approximately 35% of students are financially independent from parents. About one-third of students have children of their own. 60% of students work while in school, with 40% holding full-time jobs. Over one-third of current students are over 25 years old. Primary Barriers to Enrollment and Completion: Cost and affordability remain the number one obstacle for potential and current students. Emotional stress and mental health concerns have dramatically increased since 2020. Work and family responsibilities create additional challenges for many students. State policies on divisive issues influence enrollment decisions across demographics. Students Stopping Out: A Growing Crisis: 41.9 million U.S. adults have some college credit but no degree, up 1.5 million from the previous year. 64% of currently enrolled students have considered stopping out in the last six months. Emotional stress is the leading cause of student attrition, with 70% citing it as their primary reason for considering stopping out. The Perceived Value of Higher Education: Nearly all adults without a degree believe at least one type of credential is extremely or very valuable. Almost 60% of adults who have never enrolled have considered doing so in the past two years. 84% of current or prospective students cite employment factors as reasons for enrolling. Strategic Adaptation for Higher Education Institutions: Need for transparent pricing models and innovative financial aid options. Importance of enhancing mental health and support services for students. Adapting programs to accommodate non-traditional students' needs. Strengthening alignment between higher education and workforce demands. Addressing systemic barriers and advocating for supportive policies. Three Key Takeaways for Higher Education Leaders and Boards Actively collect data on student needs and experiences to inform decision-making. Analyze community demographics to identify and serve potential future students. Continuously explore ways to make education more affordable and accessible. Bonus Takeaway: Include a non-traditional student on the board of trustees to provide valuable insights into diverse student needs.   Read the transcript on our website at: https://changinghighered.com/ state-of-higher-education-report-2024-lumina-gallup/   #TheStateOfHigherEducation #HigherEducation #LuminaGallupReport   About Our Podcast Guest Courtney Brown, Ph.D., is vice president of impact and planning for Lumina Foundation, an independent, private foundation in Indianapolis that is committed to making opportunities for learning beyond high school available to all. As the chief data and research officer, Brown oversees the foundation’s efforts in the areas of strategic planning, learning, impact, and effectiveness. She also leads Lumina’s international engagement.   She joined the foundation in 2011 with a strong background in performance measurement, research, and evaluation. Before 2011, Brown was a senior research associate at the Center for Evaluation and Education Policy at Indiana University. There, she led studies and evaluations focused on education and post-high school programs within the United States and across Europe.   Brown is a frequent speaker and panelist in the United States and other countries regarding postsecondary strategy, student success, data-driven decision-making, and evidence-based practices. She has developed and shared manuals, working papers, articles, and books related to undergraduate research, performance measurement, randomized-control trials, and other evaluation methods, as well as conducted webinars and workshops on topics such as evaluation, performance measurement, and success in education beyond high school.   About the Host Dr. Drumm McNaughton is a consultant to higher ed institutions in governance, accreditation, strategy, change, and mergers. To learn more about his services and other thought leadership pieces, visit his firm’s website, https://changinghighered.com/.   The Change Leader’s Social Media Links LinkedIn: https://www.linkedin.com/in/drdrumm/ Twitter: @thechangeldr Email: podcast@changinghighered.com  

Gil Rogers, founder and CEO of GR7 Marketing, joins Dr. Drumm McNaughton to discuss the current challenges faced by universities in improving their enrollment funnels, particularly in the context of emerging AI technologies. They share insights on the broken traditional funnel model, demographic shifts, affordability concerns, and reputation issues, addressing how AI can be leveraged to transform enrollment strategies. Key Discussion Points Enrollment Funnel Challenges and AI Solutions: The limitations of the traditional enrollment funnel model in capturing modern student behavior. Inefficient use of human resources in current admissions processes. Potential of AI to automate repetitive tasks and personalize communication at scale. Demographic Shifts and Competition: Impact of the impending enrollment cliff on recruitment strategies. Increased competition among institutions for a shrinking pool of traditional students. Use of AI-powered predictive analytics for targeted recruitment. Addressing Affordability and Financial Aid: Challenges in balancing institutional financial needs with student accessibility. Complexity of financial aid processes as a barrier to enrollment. AI applications in optimizing financial aid strategies and improving yield management. Reputation and Value Proposition: Growing public skepticism about the value of higher education. Need for clear articulation of institutional value propositions. Leveraging AI to enhance yield management and re-engage stop-outs and non-completers. Key Takeaways for Higher Education Leaders and Boards Request an AI strategy from the enrollment management team. Review current admissions staff time utilization. Examine financial aid approaches for sustainability and effectiveness. Develop a plan for staff upskilling in AI technologies. Establish metrics for measuring AI impact on enrollment outcomes. Final Thoughts The episode concludes with a call for strategic integration of AI technologies in enrollment management. The experts emphasize the importance of ethical implementation and ongoing refinement of AI systems to address the complex challenges facing higher education enrollment. Read the transcript on our website:  https://changinghighered.com/how-can-ai-improve-enrollment-funnels-in-higher-ed/ #EnrollmentManagement #HigherEdEnrollment #HigherEducation About Our Podcast Guest Gil Rogers is a strategic innovator in education technology marketing, serving as a fractional CMO for EdTech companies. With a background in higher education enrollment management and marketing, he has led institutions through record-breaking recruitment cycles. Gil's career highlights include marketing roles at Zinch.com (acquired by Chegg) and the National Research Center for College and University Admissions (NRCCUA), where he advanced digital marketing and data-informed enrollment strategies. As founder of GR7 Marketing, he helps entrepreneurs effectively communicate their services to educational institutions. Known for his energy and enthusiasm, Gil frequently speaks at national conferences on marketing strategy for EdTech startups, leadership, and customer understanding. As a podcast guest, he offers valuable insights into effective marketing strategies and leadership in EdTech, making him an ideal speaker for audiences seeking innovation in this dynamic industry. About Our Host Dr. Drumm McNaughton is a higher education consultant who works with college and university leadership, management, and boards of directors to ensure they succeed in their mission. He is an innovator, strategic management pioneer, accreditation specialist, transformational and turnaround expert, and governance professional with P&L experience in multiple industries, having stimulated transformation that propelled double-digit growth for colleges and universities, startups, and Fortune 500 companies.  

In this episode of the Changing Higher Ed podcast, Drumm McNaughton welcomes back Dr. Zack Mabel, Research Professor and Director of Research, and Kathryn Campbell, Associate Director of Editorial Policy and Senior Editor/Writer, from the Georgetown University Center on Education and the Workforce (CEW). They discuss the findings of CEW's recent report, "The Great Misalignment: Addressing the Mismatch Between the Supply of Certificates and Associates Degrees and the Future Demand for Workers in the U.S. Labor Markets," which highlights the severe disconnect between the credentials higher education institutions are producing and the skills employers need in the workforce. Key Discussion Points The Extent of the Misalignment: Only 50% of colleges use labor market data to guide program development or share the information with prospective students. To align with projected labor market demand through 2031, at least 50% of middle-skill credentials would need to be granted in different fields of study in half of the nation's local labor markets. Importance of Labor Market Alignment for Middle Skills Providers: Misalignment between credentials produced and employer needs varies substantially across regions. Perfect alignment may not be realistic, but the magnitude of the mismatch shows considerable room for improvement. Racial and Ethnic Disparities in Access to Aligned Programs: American Indian and Alaska Native adults are 3 to 18 times more likely to live in a community with no local middle-skill provider. Among those living near middle-skill institutions, Hispanics are the least likely to reside in communities with a strong alignment between credential production and workforce demand. Strengthening Career Counseling and Transfer Pathways: The current counseling system in high schools is understaffed and under-resourced to provide sufficient guidance. Over a quarter of middle-skills students are in liberal arts and sciences programs oriented toward transfer, but fewer than half successfully make that transition within six years. Using Labor Market Data for Program Improvement: Institutions need to utilize labor market data more strategically and systematically. Colleges need sufficient resources and staff expertise to collect, analyze, and translate this information into action. A collaborative regional approach to program development is essential. Three Key Takeaways for University, College, and Community College Presidents and Boards: Explore ways to collaborate with other local education and training providers to optimize the alignment of credentials with labor market demand. Invest heavily in interpersonal connections and support services that help students choose and complete programs leading to high-demand careers. Be vocal about the need for resources and support to effectively utilize labor market data for program improvement.   Read the transcript on our website → https://changinghighered.com/improve-student-employability-the-great-misalignment-report/ #HigherEducation #StudentEmployability #MiddleSkillJobs   About Our Podcast Guests Kathryn Peltier Campbell is Associate Director of Editorial Policy and Senior Editor/Writer at the Georgetown University Center on Education and the Workforce. In her role, she directs content development for CEW’s reports and collaborates on editorial strategy. She has extensive experience editing and writing publications focused on topics such as diversity and equity in postsecondary education, higher education’s civic mission, and the value of liberal education in contemporary contexts. She has a deep interest in ensuring that every individual has the opportunity and means to contribute to—and thrive in—the workforce, civil society, and life. Kathryn has an MA in English from the University of Virginia, where she additionally earned a BA with a double major in English and physics.   Zack Mabel is a research professor of education and economics at the Georgetown University Center on Education and the Workforce, where he leads research projects that leverage insights from labor and behavioral economics to promote educational opportunity, equity, and economic mobility. His work is motivated by the goal of improving college and later life outcomes for members of historically marginalized groups to achieve a shared vision of economic prosperity in the United States. Prior to joining CEW, he worked most recently as a policy research scientist at the College Board. Zack earned his BA from Brandeis University, MPP from the University of Michigan, and EdD in Quantitative Policy Analysis of Education from the Harvard Graduate School of Education.   About the Host Dr. Drumm McNaughton is a consultant to higher education institutions in governance, accreditation, strategy and change, and mergers. To learn more about his services and other thought leadership pieces, visit his firm’s website: https://changinghighered.com/.   The Change Leader’s Social Media Links LinkedIn: https://www.linkedin.com/in/drdrumm/ Twitter: @thechangeldr Email: podcast@changinghighered.com  

In this episode of the Changing Higher Ed podcast, Dr. Drumm McNaughton and Bruce Dahlgren, CEO of Anthology and trustee at Stetson University, explore the transformative potential of artificial intelligence (AI) in higher education. They discuss the parallels between human and AI development, address ethical concerns, and provide actionable recommendations for college and university leaders looking to integrate AI effectively.   Podcast Overview   Understanding AI's Learning Process and Addressing Concerns §  AI systems, like humans, accumulate knowledge and experiences to grow smarter over time. §  Natural language models like GPT now draw upon neural networks with over 1.7 trillion parameters, enabling sophisticated outputs. §  Occasional "hallucinations" in AI outputs are a result of drawing upon mismatched patterns and will decrease with more data exposure. §  Proper data, training, and policy frameworks can mitigate risks of AI misuse in higher education.   Piloting AI as a Faculty Productivity Tool §  AI-powered "design assistants" streamline course preparation, saving faculty significant time. §  94% of faculty in a pilot study reported substantial time savings using AI assistants. §  Faculty remain in control, reviewing and approving AI outputs before use. §  Time saved allows faculty to dedicate more energy to working directly with students.   Developing a Proactive AI Policy Framework §  University leaders should craft clear AI policy frameworks defining supported tools, guardrails, and benefits to students. §  Gathering input from faculty senates, administrators, and trustees helps develop policies with broad support. §  The goal is to help faculty build practical, adoptable policies and frameworks.   Empowering Staff and Administrators with AI §  AI can predict enrollment likelihood, target personalized communications, and boost yield. §  Demographic analysis helps universities understand the demand for new programs or facilities. §  AI chatbots provide 24/7 student assistance while machine learning optimizes campus operations.   Three Key Recommendations for Higher Ed Leaders  Immerse yourself in new AI technologies and consider applications across all university functions. Use shared governance to surface concerns, build consensus, and codify responsible AI usage policies. Leverage technology to drive student success and support their growth and development.   By embracing AI as a performance tool thoughtfully and transparently, with the student experience at the center, colleges and universities can significantly improve institutional performance and student outcomes. The synergies between human and computer intelligence pave the way for incredible advancements in the years ahead.   Read the transcript on our website → https://changinghighered.com/ai-as-a-performance-tool-to-benefit-higher-ed/   About the Guest Bruce Dahlgren is a seasoned technology executive with more than 30 years of leadership experience. As Chief Executive Officer at Anthology, Bruce leads our diverse team of higher education and technology experts to empower our clients with innovative solutions and services. He strongly believes in the importance of a company’s purpose and how organizations can serve the greater good.   About the Host Dr. Drumm McNaughton is the CEO of The Change Leader consulting firm and consultant to higher education institutions specializing in accreditation, governance, strategic planning, and mergers. To learn more about his services and other thought leadership pieces, visit his firm’s website: https://changinghighered.com/.   #AIinHigherEd #HigherEducation #TheChangeLeader