Nonprofit Nation with Julia Campbell

About 87% of nonprofit CEOs in the U.S. were white in 2019, down from 90% in 2016. Similarly, roughly 78% of nonprofit board members were white in 2019, down from 84% in 2016, according to Board Source, a nonprofit that tracks this information.In a country where Black and Latino individuals and other people of color make up about 40% of the population, this lack of diversity is a major concern for nonprofits that provide services or advocacy primarily to communities of color, and among those groups whose mission is aimed at promoting race equity. In the latest episode of Nonprofit Nation, I talk with board management consultants Christal M. Cherry and Renee Rubin Ross about how we can best move our nonprofit boards towards racial equity.Christal M. Cherry is a trained fundraiser with more than 22 years of nonprofit experience serving on executive teams, as a liaison with boards, and a confidant to the CEO/Executive Director. Christal has a passion to help transform board members into impactful leaders, and touts fundraising as her ministry - the place where she feels she can make the biggest difference. Christal’s mantra: Fundraising is not an F word. Christal founded and leads The Board Pro, a company that equips board members with the tools they need to effectively govern and help nonprofits to fulfill their missions, scale, and become change agents in their communities.Dr. Renee Rubin Ross is a recognized leader on board and organizational development and strategy and the founder of The Ross Collective, a consulting firm that designs and leads inclusive, participatory processes for social sector boards and staff. Committed to racial equity in the nonprofit sector, Dr. Ross guides leaders and organizations in strategic plans and governance processes that deepen social change, racial justice, stakeholder engagement, and community strength. In addition to her consulting work, Dr. Ross is the Director of the Cal State University East Bay Nonprofit Management Certificate program and teaches Board Development and Grant Writing for the program.Here are some of the topics we discussed:Their new service for boards, called  Planting the Seeds of Change: A Journey towards Race-Equity CultureThe challenges facing nonprofit boards right nowHow to initiate tough conversations at your organization around racial equityWhere to get started if you are interested in learning more about DEI work Connect with Christal:https://www.linkedin.com/in/christal-m-cherry/Connect with Renee:https://www.therosscollective.com/subscribehttps://www.linkedin.com/in/reneerubinross/https://twitter.com/reneerubinrosshttps://www.instagram.com/rrrconsults/Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!About the host: Named as a top thought leader by Forbes and BizTech Magazine, Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

This is a quickie episode to celebrate my new nonprofit master class, Instagram for Nonprofits: How to Raise Awareness & Drive Donations, using the news feed, stories, and reels. To register for this class, and to get your Instagram account personally evaluated by me, go to InstagramforNonprofits.com and sign up. But you have to hurry, class starts April 7. Save your spot at InstagramforNonprofits.com!Spring is in the air – hopefully coming soon to Boston – and it’s time to put a fresh coat of paint on those dusty social media accounts!So much has changed in the digital landscape in just the past few months, all of which makes tightening up and improving your nonprofit social media profiles even more important.Even if you post regularly, keep up with the trends, and get lots of engagement (good for you!), you may still want to take a close look at those profiles. Photos, videos, info, URLs, calls-to-action, About sections, bios, hashtags, and more – I’m sure they can all use a little sprucing up! Here are my tips on doing a spring cleaning for your nonprofit social media accounts, focusing onFacebookTwitterInstagramLinkedIn, andYouTubeDo me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online. Julia's happy clients include Mastercard, GoFundMe, Facebook, Meals on Wheels America, the Make-A-Wish Foundation, and the Boys & Girls Clubs of America. Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Love them or hate them, fundraising events are here to stay. But in the age of COVID, your events may look a bit different. Virtual, in-person, hybrid - how will your nonprofit know which one to choose? And how to balance health and safety considerations with our very human longing to get back together in person?In the latest episode of Nonprofit Nation, I ask fundraising visionary Claire Axelrad, J.D., CFRE, how to manage a fundraising program through times of uncertainty, how to use digital fundraising, and how to change the minds of a board that REALLY wants to continue with an in-person 400 guest gala.  Claire has one of the top-rated fundraising blogs on the planet, and 30 years of frontline development work helping organizations raise millions in support. Her award-winning blog showcases her practical approach, which earned her the AFP “Outstanding Fundraising Professional of the Year” award. After leaving the nonprofit trenches, Claire began her coaching practice and founded the online “Clairification School” – often referred to as the best bargain in fundraising.Here are some of the topics we discussed:The pros and the cons of nonprofit fundraising eventsHow to make the shift to hybrid and/or virtual fundraising eventsHow to help reluctant staff and board members embrace new ideas for eventsTrends in the fundraising event space and pitfalls to avoidConnect with Claire: https://clairification.com/https://twitter.com/charityclairityhttps://www.linkedin.com/in/claireaxelrad/Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online. Julia's happy clients include Mastercard, GoFundMe, Facebook, Meals on Wheels America, the Make-A-Wish Foundation, and the Boys & Girls Clubs of America. Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

This is a quickie episode all about Instagram, to celebrate my new nonprofit master class, Instagram for Nonprofits: How to Raise Awareness & Drive Donations, using the news feed, stories, and reels. To register for this class, and to get your Instagram account personally evaluated by me, go to InstagramforNonprofits.com and sign up. But you have to hurry, class starts April 7. Save your spot at InstagramforNonprofits.com! Instagram is a powerhouse when it comes to social media marketing and raising awareness. And with the addition of Instagram fundraising tools, such as the profile Donate button and the Instagram Donation Sticker, it's become one to watch in terms of driving donations.According to Pew Research, 40% of US adults say they use Instagram - and the platform has a notably strong following with young adults. In fact, a majority of 18- to 29-year-olds say they use Instagram (71%) or Snapchat (65%), while roughly half say the same for TikTok.Nonprofits small and large are using it to share their stories, showcase impact, and directly engage with their stakeholders. But did you know that nonprofits can also use Instagram to build their email subscribers?Even if you have been on Instagram for years now, or if you are a complete novice, there are a few tried-and-true ways to gain more followers and to get discovered by even more of your community members.In this quickie episode, I give you 4 ways that you can grow your nonprofit email list using Instagram.To dive deeper into using Instagram to raise money and awareness, go to www.InstagramforNonprofits.com and sign up.  Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Capital campaigns are usually organized as big, multi year fundraising efforts, designed to get an organization to the next level of programming and service. But it doesn't always have to be about a new building or a renovation. Capital campaigns can be about technology and rebranding - whatever needs to be done to build the capacity of an organization to jump to another level of service.  You'll know success if at the end of the campaign, your community and your organization looks and feels different than when you started.   My guest this week is Amy Eisenstein, ACFRE. Amy has been a development professional and fundraising consultant for more than 20 years. She is also the CEO of the Capital Campaign Toolkit.  Recognized as a leading expert in her field, she helps small and large nonprofits alike raise millions of dollars through major gift and capital campaigns.Here are some of the topics we discussed:How to know when or if it's time to run a capital campaignHow to decide what to raise money for during a capital campaignWhat needs to be in place before starting a campaignThe very first thing you need to do when starting outConnect with Amy:https://www.linkedin.com/in/amy-eisenstein-acfre-1201658/https://capitalcampaigntoolkit.com/podcast/https://capitalcampaigntoolkit.com/https://www.amyeisenstein.com/ Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online. Julia's happy clients include Mastercard, GoFundMe, Facebook, Meals on Wheels America, the Make-A-Wish Foundation, and the Boys & Girls Clubs of America. Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

This is a quickie episode all about Instagram, to celebrate my new nonprofit master class, Instagram for Nonprofits: How to Raise Awareness & Drive Donations, using the news feed, stories, and reels. To register for this class, and to get your Instagram account personally evaluated by me, go to InstagramforNonprofits.com and sign up. But you have to hurry, class starts April 7. Save your spot at InstagramforNonprofits.com! Instagram is a powerhouse when it comes to social media marketing and raising awareness. And with the addition of Instagram fundraising tools, such as the profile Donate button and the Instagram Donation Sticker, it's become one to watch in terms of driving donations.According to Pew Research, 40% of US adults say they use Instagram - and the platform has a notably strong following with young adults. In fact, a majority of 18- to 29-year-olds say they use Instagram (71%) or Snapchat (65%), while roughly half say the same for TikTok.It's not enough to lump Instagram into your overall "digital marketing strategy" or "social media plan". Instagram has distinct features that make it work - best practices, strengths, weaknesses, and features like Stories and Reels that people love.Even if you have been on Instagram for years now, or if you are a complete novice, there are a few tried-and-true ways to gain more followers and to get discovered by even more of your community members.In this quickie episode, I give you 5 simple tips for getting your nonprofit discovered on Instagram. To dive deeper into using Instagram to raise money and awareness, go to www.InstagramforNonprofits.com and sign up.  Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

There’s no better place to connect with businesses and donor prospects than on LinkedIn. With 800+ million members, LinkedIn is not the largest of the social networks, but with a specific business focus, it’s an audience worth noticing.  While LinkedIn might initially seem to be useful only for B2B marketing and sales, there are many ways nonprofits can utilize LinkedIn. LinkedIn can provide your organization with networking and marketing benefits, no matter the size.  Nonprofits can find corporate sponsors, attract major donors, share knowledge and learn from others. My guest this week is Angela Pitter, a LinkedIn and digital marketing expert and the Founder and CEO of LiveWire Collaborative, a digital marketing consultancy. She’s known for building comprehensive solutions that expand and strengthen customer engagements. Services at LiveWire Collaborative include: Online Strategy Development and Implementation for mid-size businesses, Social Media Training for corporations or organizations, one-on-one Executive Coaching, Social Media Analysis, as well as Facebook Ads and Email Marketing.Angela is a highly sought-after speaker who was recently featured on Chronicle’s, WCVB TV social media segment, has spoken at the Massachusetts Conference for Women, CWE Women’s Business Leaders Conference and Needham Business Association to name a few. Here are some of the topics we discussed: Why LinkedIn is such a powerful tool for nonprofitsWays we can level up our presence and our profilesThe difference between Company Pages, Groups, and Personal ProfilesHow nonprofits can do donor prospecting on LinkedIn without being spammyConnect with Angela:https://www.linkedin.com/in/angelapitter/ https://www.linkedin.com/company/livewirecollaborative/https://livewirecollaborative.com/ https://twitter.com/angelapitterhttps://nonprofit.linkedin.com/Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it! About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online. Julia's happy clients include Mastercard, GoFundMe, Facebook, Meals on Wheels America, the Make-A-Wish Foundation, and the Boys & Girls Clubs of America. Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Beth and Allison's new book comes out today! Get your copy on Amazon or ask at your local bookstore. The use of smart tech by nonprofits exploded during the pandemic. Smart tech is becoming integrated into internal workflows, fundraising, communications, finance operations, and service delivery efforts, freeing up staff to focus on deeper societal changes that need to be made.  The hope is that smart tech may also enable us to turn the page on an era of frantic busyness and scarcity mindsets to one in which we have the time to think and plan — and even dream. I sat down with Beth Kanter and Allison Fine to talk about their new book, and what it means to stay human-centered in an automated world.Allison Fine is among the nation’s preeminent writers and strategists on the use of technology for social good. She is the author of the award winning Momentum: Igniting Social Change in the Connected Age, and Matterness: Fearless Leadership for a Social World. She speaks to social change makers around the world, regularly keynotes conferences, is a founding board member of Civic Hall, and is a member of the national board of Women of Reform Judaism.Beth Kanter is an internationally recognized thought leader in digital transformation and well-being in the nonprofit workplace, a trainer & facilitator, and a sought-after keynote speaker. She is the co-author of the award-winning Happy Healthy Nonprofit: Impact without Burnout. Named one of the most influential women in technology by Fast Company, she has over three decades of experience in designing and delivering training programs for nonprofits and foundations. Allison and Beth co-authored The Networked Nonprofit in 2010. Their new book, The Smart Nonprofit: Staying Human Centered in an Automated World  is available right now wherever books are sold. Here are some of the topics we discussed: What exactly is smart tech - and how nonprofits can leverage it to free up timeHow smart tech can make our workflow easierWays that we can be intentional and ethical in our use of smart tech at our organizationsWhat do we need to consider when we are just starting out Connect with Beth and Allison: https://twitter.com/kanter https://twitter.com/afinehttps://www.linkedin.com/in/bethkanterhttps://www.linkedin.com/in/allison-fine-a07132/ Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.Learn more about Julia and how to work with her at her website: www.jcsocialmarketing.comTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

The answer is... 42. (Listen to find out what that means, and thanks for all the fish.)In all seriousness, the question is not should our nonprofit have a budget for advertising. In 2022, the more important question is - just how much should we spend, and how do we determine this?  Which channels are most effective for nonprofits? These questions are especially important as social platforms like Facebook/Instagram/LinkedIn continue to reduce organic reach across the board. Samin Pogoff is here to help. A creative storyteller at heart and a data analyst by training, Samin helps mission-oriented businesses and organizations increase their impact through data-driven strategy. Since starting at Whole Whale, she has helped clients like NYC Health and Hospitals, MediaJustice, Scratch Foundation, Mid-America Transplant, Compassion and Choices, Counseling in Schools, and Lung Cancer Foundation of America develop insight from their data and improve their digital strategy. Before joining the nonprofit digital marketing agency Whole Whale, Samin worked as a documentary film editor and producer with works screening at The Tribeca Film Festival and on HBO, VICE News Tonight, BBC World Services, and The History Channel. Here are some of the topics we discussed: Insights from the recent Nonprofit Advertising Benchmark StudyWhat nonprofits get wrong when thinking about and budgeting for advertisingHow to create a budget for advertising that won't break the bank but will help you get results Connect with Samin:https://www.linkedin.com/in/samin-pogoff/https://www.wholewhale.com/ Nonprofit Advertising Benchmark Study   Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online. Julia's happy clients include Mastercard, GoFundMe, Facebook, Meals on Wheels America, the Make-A-Wish Foundation, and the Boys & Girls Clubs of America. Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Building and growing a strong membership community during a pandemic can be challenging. If we can't get together in person, how can we foster strong connections?  In the digital and virtual age, how can we effectively engage our members and encourage them to participate? Enter Yolanda F. Johnson.  With more than two decades of experience in the non-profit sector, she has had an outstanding career as a performing artist, as a composer, as an producer, as an educator, and she has used her background as a performer to become a sought-after fundraising expert. Yolanda founded two membership communities for non-profit professionals— Women of Color in Fundraising and Philanthropy (WOC)® and Allies in Action Membership Network.™ In this episode, we’ll talk about what it takes to build a vibrant membership community and why diversity is the key to a true “philanthropic lifestyle”. Here are some of the topics we discussed: How to build and grow a membership organization and/or nonprofit community Ways to continually engage and connect with your membersHow she grew WOC and Allies in ActionConnect with Yolanda: https://www.yolandafjohnson.com/https://twitter.com/YolandaFJohnsonhttps://www.instagram.com/yolanda.f.johnson/Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place. She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online. Julia's happy clients include Mastercard, GoFundMe, Facebook, Meals on Wheels America, the Make-A-Wish Foundation, and the Boys & Girls Clubs of America.Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts