Nonprofit Nation with Julia Campbell

This episode is sponsored by my wonderful friends at Qgiv! I'll be holding a free webinar with them on July 21 - to go https://www.bit.ly/qgivandjulia and register for free! See you there!Email still remains the best way to communicate with a large group of people at scale – when implemented in a thoughtful, strategic fashion. And while email marketing boasts a high return on investment for the average nonprofit, you should continuously be working to improve your email effectiveness. Did you know that the average nonprofit loses out on around $14,000 per year because up to 12% of their emails are categorized as spam? Yikes.Enter email marketing master Liz Wilcox. She is an email ninja sent here to help get your emails delivered, opened, and read -and how to build a community anxious to hear from you!In this episode, you’ll learn Liz’s best tips on:How to build your list without using ads;How much email to send and what to write;How to write a subject line that gets your emails opened;Increasing deliverability and click-through rates to make an even bigger impact.The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships, package up their “magic” and turn it into emails that people want to read and, most importantly, purchase from.In the span of 5 years, Liz grew and sold a successful blog, got bought out of her second company, and built the third into a multiple six-figure party that just won’t quit! In other words, she now teaches online entrepreneurs to simplify the whole “email marketing thing” and finally master their sales in a way that leverages their personality, vision, and values. She’s best known for her 1000+ users membership, 20 Minute Newsletter technique, and the Email Staircase framework she’s taught to tens of thousands of creatives, freelancers, e-commerce shop owners, and small businesses across the globe. Offline, Liz lives in Florida, loves to run and is a walking 90s pop culture encyclopedia.About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.Connect with Julia on other platforms:Instagram: www.instagram.com/juliacampbell77Twitter: www.twitter.com/juliacsocialLinkedIn: www.linkedin.com/in/juliacampbellBlog: www.jcsocialmarketing.com/blogTake Julia’s free noTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

This episode is sponsored by my wonderful friends at Qgiv! I'll be holding a free webinar with them on July 21 - to go https://www.bit.ly/qgivandjulia and register for free! See you there!  The data we have is flawed. My guest this week, Meenakshi ‘Meena’ Das, writes: “For far too long, we have ignored collecting critical data points, missed creating healthy dialogues around that data, and we have added our biases to all of it — all of it — to perform research operations and take crucial decisions from it.”What is "good data" and how can we collect it? How can we build inclusive and equitable research and analysis into our programs - to help accomplish our missions and to become more financially sustainable? Meenakshi (Meena) Das (she/her/hers) is Founder & Philanthropy Analytics Consultant at NamasteData.  She specializes in designing survey-based research tools and analyzing engagement to help organizations find the strategic value of their data. Meena spends her time outside work as a mentor to immigrants and as pro bono research advisor to small shops. Her two recent favorite projects are working on making data-based research tools more DEIA (Diversity, Equity, Inclusion, and Accessibility) compliant and designing the second season of her podcast “Being and Unbeing an Immigrant” where she wants to bring together the families of immigrants left behind in the home country. Here are some of the topics we discussed:Newsletter for changemakers of the nonprofit industry to learn & share about equity-led data, research, & analyticsWhat “inclusive and equitable research and analytics” means and has to do with nonprofit leadersWhat kind of data should we be collecting and how can this make us better fundraisersMaking data-based research tools more grounded in DEIA (Diversity, Equity, Inclusion, and Accessibility)Connect with Meena Das:Website: https://www.namastedata.org/ LinkedIn:  https://www.linkedin.com/in/meenadas/ Podcast: https://open.spotify.com/show/6BSIxPZhN9e6LdPp4kXrFWData Is For Everyone (my virtual school)About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.Take Julia’s free nonprofit masterclasTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

On top of all the other fundraising strategies nonprofits have to master, you may be thinking that the additional hassle of figuring out cryptocurrency donations may not be worth it.However, 220,000,000+ people use cryptocurrency today. And half of millennials prefer crypto investing to stocks. And in a recent study, Fidelity Charitable found crypto owners to be more charitable than the typical investor, but 46% of these donors noted it was difficult to find nonprofits that accept cryptocurrency donations.With so many ways for nonprofits to accept cryptocurrency donations, you don’t need to turn away donors who wish to donate their Bitcoin, Ethereum, or other coins. It’s a new technology that is constantly evolving, and it’s understandable if you have some apprehension or confusion about how it all works. However, with so many tools available it is easier than ever to get started.Pat Duffy created The Giving Block with Co-Founder Alex Wilson in 2018, developing the leading solutions that charities, universities and other nonprofits use to fundraise cryptocurrencies. They quickly established themselves as the leading crypto fundraising experts through the explosive growth of their programs at Save the Children and United Way Worldwide. Over the last four years, The Giving Block has turned cryptocurrency into the fastest growing donation method, founding the industry’s giving pledge, giving days and crowdfunding platform.Here are some of the topics we discussed:How can a nonprofit get started accepting crypto donationsBitcoin currently being the most popular among cryptocurrencies, how can nonprofits ask for Bitcoin donationsWhat is Blockchain-based NFTs and how can nonprofits use NFTsWhat are the trends on the next coming yearsDo me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.Take Julia’s free nonprofit masterclass, ​3 Must-Have Elements of Social Media Content that ConvertsTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Celebrate! 🎉🎉 My live nonprofit training course, Storytelling That Sticks, is open for enrollment! Class starts May 30th - and I'll only run this ONCE this year - so get in now! Learn more and register: www.StorytellingThatSticks.comStorytelling has been receiving a lot of press lately, as a content marketing tool and as an effective way to engage audiences on social media.Brands and businesses are getting their stories out there – stories about their origins, their values, their customers.So why are most nonprofits so bad at storytelling?I think the reason is that many nonprofit staff and volunteers are uncomfortable talking about themselves. They feel icky asking for support, asking for help, patting themselves on the back and sharing the great work they are doing every day.This needs to change.Here are 5 stories that your nonprofit should be telling everywhere you do fundraising and marketing – including social media.Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.Connect with Julia on other platforms:Instagram: www.instagram.com/juliacampbell77Twitter: www.twitter.com/juliacsocialLinkedIn: www.linkedin.com/in/juliacampbellBlog: www.jcsocialmarketing.com/blogTake Julia’s free nonprofit masterclass, ​3 Must-Have Elements of Social Media Content that ConvertsTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Celebrate! 🎉🎉 My live nonprofit training course, Storytelling That Sticks, is open for enrollment! Class starts May 30th - and I'll only run this ONCE this year - so get in now! Learn more and register: www.StorytellingThatSticks.comNonprofit organizations live daily in working to outpace need. Yet, the nonprofit fundraising landscape is one that hasn’t changed much in the last several decades. What if our dreams are bigger than simply hitting revenue goals?  To better help the sector dream big and escape the status quo, Jon McCoy and Becky Endicott started the We Are For Good professional development empire. They're on a mission to reimagine the nonprofit professional development space, to flip the donor pyramid upside down, and to rename our industry in their spare time.After dreaming of a full-fledged company aimed at empowering and equipping this generation of nonprofit leaders,  We Are For Good launched in 2020 through their podcast of the same name. The podcast debuted as the #1 nonprofit podcast on Apple iTunes and hosts some of the industry’s most respected thought leaders as guests. Here are some of the topics we discussed:The biggest changes in the nonprofit sector in the last two yearsHow they record and release new podcast episodes three times per week (wow!)How we can get people to care and to embrace our ideasWhat nonprofits get wrong when it comes to professional development - and how We Are For Good aims to change that  Connect with We Are For Good:LinkedIn - @WeareforgoodInstagram - @WeareforgoodTwitter - @weareforgood_Facebook - @WeareforgoodPinterest - @WeareforgoodYouTube - @Weareforgoodhttps://www.weareforgood.com/Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.Connect with Julia on other platforms:Instagram: www.instagram.com/juliacampbell77Twitter: www.twitter.com/juliacsocialLinkedIn: www.linkedin.com/in/juliacampbellBlog: www.jcsocialmarketing.com/blogTake Julia’s free nonprofit masterclass, Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Celebrate! 🎉🎉 My live nonprofit training course, Storytelling That Sticks, is open for enrollment! Class starts May 30th - and I'll only run this ONCE this year - so get in now! Learn more and register: www.StorytellingThatSticks.comNonprofits, no matter their size or mission, are working to change hearts and minds around important issues every single day.Whether you are trying to get new members for your performing arts center, to entice people to adopt dogs and cats, or to create advocacy actions around climate change – you are in the business of persuasion.To persuade is “to move by argument, entreaty, or expostulation to a belief, position, or course of action.” In his writings on how to become a great public speaker, the Greek philosopher Aristotle (384-322 B.C.) described three “modes of persuasion”. These modes – Ethos, Pathos, and Logos –  are the essential elements required to convince your audience of your viewpoint. In order to collect, craft, and share stories that will move people from passive to passionate, let’s explore how Aristotle’s 3 modes of persuasion can be used to improve our nonprofit storytelling.Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.Connect with Julia on other platforms:Instagram: www.instagram.com/juliacampbell77Twitter: www.twitter.com/juliacsocialLinkedIn: www.linkedin.com/in/juliacampbellBlog: www.jcsocialmarketing.com/blogTake Julia’s free nonprofit masterclass, ​3 Must-Have Elements of Social Media Content that ConvertsTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Celebrate! 🎉🎉 My live nonprofit training course, Storytelling That Sticks, is open for enrollment! Class starts May 30th - and I'll only run this ONCE this year - so get in now! Learn more and register: www.StorytellingThatSticks.com This episode audio is taken from a free live webinar that I did, called How Nonprofits Can Adapt Their Storytelling in the Time of Social Distancing. Enjoy! You'll learn: ✅ How to make the case for storytelling at your nonprofit.✅ Real-world examples of compelling stories resonating right now.✅ The benefits of sharing your stories (for your audience!)✅ Essential qualities of a stellar nonprofit storyteller in uncertain times.✅ I'll also be taking questions and giving you more details about my program Storytelling That Sticks. Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.Connect with Julia on other platforms:Instagram: www.instagram.com/juliacampbell77Twitter: www.twitter.com/juliacsocialLinkedIn: www.linkedin.com/in/juliacampbellBlog: www.jcsocialmarketing.com/blogTake Julia’s free nonprofit masterclass, ​3 Must-Have Elements of Social Media Content that ConvertsTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Celebrate! 🎉🎉 My live nonprofit training course, Storytelling That Sticks, is open for enrollment! Class starts May 30th - and I'll only run this ONCE this year - so get in now! Learn more and register: www.StorytellingThatSticks.com Cause marketing, as defined by cause marketing expert Joe Waters, is a partnership between a nonprofit and a for-profit for mutual profit. Joe is my guest this week, and he sheds light on the many definitions and facets of cause marketing as well as specific ways that nonprofits can build their cause marketing program and create partnerships that prospects can’t wait to get involved in. Joe helps nonprofits and businesses build win-win partnerships that raise money and change the world. He’s been writing his popular partnership blog, Selfish Giving, since 2005. He’s also written two books, one on cause marketing, the other on corporate partnerships.Joe's email newsletter is a must-read for the sector, and you can sign up here: https://www.selfishgiving.com/  Here are some of the topics we discussed:How to identify cause marketing opportunities and capitalize on them What are the many ways nonprofits can raise money with corporate partnershipsWhat corporate sponsors really want (and how to convey that to them)How cause marketing has changed due to generational shiftsConnect with Joe:https://twitter.com/joewatershttps://www.selfishgiving.com/Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place. She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online. Connect with Julia on other platforms:Instagram: www.instagram.com/juliacampbell77Twitter: www.twitter.com/juliacsocialLinkedIn: www.linkedin.com/in/juliacampbell Blog: www.jcsocialmarketing.com/blog Take Julia’s free nonprofit masterclass, ​3 Must-Have Elements of Social Media Content that ConvertsTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

45% of worldwide donors are enrolled in a monthly giving program. In addition, online monthly giving revenue grew by 40% in the past year as recurring donation options become increasingly popular with online donors.I sit down with monthly giving guru Erica Waasdorp, an expert in helping nonprofits of all sizes create and grow vibrant and successful monthly donor programs.  Erica lives and breathes direct response and fundraising and considers herself a "Philanthropy-holic". Building partnerships and trying to find the best solution for members and donors and thus clients’ needs are what Erica does best. Erica started A Direct Solution in December of 2003 with more than twenty years of experience in direct marketing, from both sides of the desk, on the client side and the agency side. She has since worked with numerous non-profit clients on and off-Cape as well as internationally.Here are some of the topics we discussed:Why monthly giving is so powerful right nowHow even the smallest nonprofits can set up a monthly giving programHow to use social media to promote and grow your programCommon pitfalls to avoidConnect with Erica:https://adirectsolution.com/https://www.linkedin.com/in/erica-waasdorp-544b74/Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place. She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online. Connect with Julia on other platforms:Instagram: www.instagram.com/juliacampbell77Twitter: www.twitter.com/juliacsocialLinkedIn: www.linkedin.com/in/juliacampbell Blog: www.jcsocialmarketing.com/blog Take Julia’s free nonprofit masterclass, ​3 Must-Have Elements of Social Media Content that ConvertsTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Long-term planning - right now??? If this concept seems foreign or unattainable to your nonprofit, especially with what we've gone through in the past two years, then listen up. Enter Cherian Koshy, Certified Fund Raising Executive (CFRE), Chartered Advisor in Philanthropy (CAP), & AFP Master Trainer. He spent over 25 years in nonprofits, mostly as a fundraiser. Cherian is a nonprofit investment consultant and principal at Endowment Partners, an investment management firm that solely focuses on nonprofits, foundations, and endowments. He currently serves on the global board of the Association of Fundraising Professionals and is the Chair of the Iowa Commission on Volunteer Service (Volunteer Iowa) as well as eight other boards and commissions.Here are some of the topics we discussed:The importance of investments and long term planningCharitable giving and emergency situations: striking the balance between urgent need and long-term solutionsHow nonprofits can deal with risk & uncertaintyThe concept of the "Ulysses Pact" to ensure foundations and fundraising staff are still around to help future generations through their emergencies.Common obstacles to long-term planning and ways to overcome themConnect with Cherian:https://twitter.com/cherian_koshy https://www.linkedin.com/in/cheriankoshy/Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place. She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online. Connect with Julia on other platforms:Instagram: www.instagram.com/juliacampbell77Twitter: www.twitter.com/juliacsocialLinkedIn: www.linkedin.com/in/juliacampbell Blog: www.jcsocialmarketing.com/blog Take Julia’s free nonprofit masterclass, ​3 Must-Have Elements of Social Media Content that ConvertsTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts