Nonprofit Nation with Julia Campbell

Celebrate! 🎉🎉 My live nonprofit training course, Storytelling That Sticks, is open for enrollment! Class starts May 30th - and I'll only run this ONCE this year - so get in now! Learn more and register: www.StorytellingThatSticks.comNonprofit organizations live daily in working to outpace need. Yet, the nonprofit fundraising landscape is one that hasn’t changed much in the last several decades. What if our dreams are bigger than simply hitting revenue goals?  To better help the sector dream big and escape the status quo, Jon McCoy and Becky Endicott started the We Are For Good professional development empire. They're on a mission to reimagine the nonprofit professional development space, to flip the donor pyramid upside down, and to rename our industry in their spare time.After dreaming of a full-fledged company aimed at empowering and equipping this generation of nonprofit leaders,  We Are For Good launched in 2020 through their podcast of the same name. The podcast debuted as the #1 nonprofit podcast on Apple iTunes and hosts some of the industry’s most respected thought leaders as guests. Here are some of the topics we discussed:The biggest changes in the nonprofit sector in the last two yearsHow they record and release new podcast episodes three times per week (wow!)How we can get people to care and to embrace our ideasWhat nonprofits get wrong when it comes to professional development - and how We Are For Good aims to change that  Connect with We Are For Good:LinkedIn - @WeareforgoodInstagram - @WeareforgoodTwitter - @weareforgood_Facebook - @WeareforgoodPinterest - @WeareforgoodYouTube - @Weareforgoodhttps://www.weareforgood.com/Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.Connect with Julia on other platforms:Instagram: www.instagram.com/juliacampbell77Twitter: www.twitter.com/juliacsocialLinkedIn: www.linkedin.com/in/juliacampbellBlog: www.jcsocialmarketing.com/blogTake Julia’s free nonprofit masterclass, Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Celebrate! 🎉🎉 My live nonprofit training course, Storytelling That Sticks, is open for enrollment! Class starts May 30th - and I'll only run this ONCE this year - so get in now! Learn more and register: www.StorytellingThatSticks.comNonprofits, no matter their size or mission, are working to change hearts and minds around important issues every single day.Whether you are trying to get new members for your performing arts center, to entice people to adopt dogs and cats, or to create advocacy actions around climate change – you are in the business of persuasion.To persuade is “to move by argument, entreaty, or expostulation to a belief, position, or course of action.” In his writings on how to become a great public speaker, the Greek philosopher Aristotle (384-322 B.C.) described three “modes of persuasion”. These modes – Ethos, Pathos, and Logos –  are the essential elements required to convince your audience of your viewpoint. In order to collect, craft, and share stories that will move people from passive to passionate, let’s explore how Aristotle’s 3 modes of persuasion can be used to improve our nonprofit storytelling.Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.Connect with Julia on other platforms:Instagram: www.instagram.com/juliacampbell77Twitter: www.twitter.com/juliacsocialLinkedIn: www.linkedin.com/in/juliacampbellBlog: www.jcsocialmarketing.com/blogTake Julia’s free nonprofit masterclass, ​3 Must-Have Elements of Social Media Content that ConvertsTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Celebrate! 🎉🎉 My live nonprofit training course, Storytelling That Sticks, is open for enrollment! Class starts May 30th - and I'll only run this ONCE this year - so get in now! Learn more and register: www.StorytellingThatSticks.com This episode audio is taken from a free live webinar that I did, called How Nonprofits Can Adapt Their Storytelling in the Time of Social Distancing. Enjoy! You'll learn: ✅ How to make the case for storytelling at your nonprofit.✅ Real-world examples of compelling stories resonating right now.✅ The benefits of sharing your stories (for your audience!)✅ Essential qualities of a stellar nonprofit storyteller in uncertain times.✅ I'll also be taking questions and giving you more details about my program Storytelling That Sticks. Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.Connect with Julia on other platforms:Instagram: www.instagram.com/juliacampbell77Twitter: www.twitter.com/juliacsocialLinkedIn: www.linkedin.com/in/juliacampbellBlog: www.jcsocialmarketing.com/blogTake Julia’s free nonprofit masterclass, ​3 Must-Have Elements of Social Media Content that ConvertsTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Celebrate! 🎉🎉 My live nonprofit training course, Storytelling That Sticks, is open for enrollment! Class starts May 30th - and I'll only run this ONCE this year - so get in now! Learn more and register: www.StorytellingThatSticks.com Cause marketing, as defined by cause marketing expert Joe Waters, is a partnership between a nonprofit and a for-profit for mutual profit. Joe is my guest this week, and he sheds light on the many definitions and facets of cause marketing as well as specific ways that nonprofits can build their cause marketing program and create partnerships that prospects can’t wait to get involved in. Joe helps nonprofits and businesses build win-win partnerships that raise money and change the world. He’s been writing his popular partnership blog, Selfish Giving, since 2005. He’s also written two books, one on cause marketing, the other on corporate partnerships.Joe's email newsletter is a must-read for the sector, and you can sign up here: https://www.selfishgiving.com/  Here are some of the topics we discussed:How to identify cause marketing opportunities and capitalize on them What are the many ways nonprofits can raise money with corporate partnershipsWhat corporate sponsors really want (and how to convey that to them)How cause marketing has changed due to generational shiftsConnect with Joe:https://twitter.com/joewatershttps://www.selfishgiving.com/Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place. She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online. Connect with Julia on other platforms:Instagram: www.instagram.com/juliacampbell77Twitter: www.twitter.com/juliacsocialLinkedIn: www.linkedin.com/in/juliacampbell Blog: www.jcsocialmarketing.com/blog Take Julia’s free nonprofit masterclass, ​3 Must-Have Elements of Social Media Content that ConvertsTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

45% of worldwide donors are enrolled in a monthly giving program. In addition, online monthly giving revenue grew by 40% in the past year as recurring donation options become increasingly popular with online donors.I sit down with monthly giving guru Erica Waasdorp, an expert in helping nonprofits of all sizes create and grow vibrant and successful monthly donor programs.  Erica lives and breathes direct response and fundraising and considers herself a "Philanthropy-holic". Building partnerships and trying to find the best solution for members and donors and thus clients’ needs are what Erica does best. Erica started A Direct Solution in December of 2003 with more than twenty years of experience in direct marketing, from both sides of the desk, on the client side and the agency side. She has since worked with numerous non-profit clients on and off-Cape as well as internationally.Here are some of the topics we discussed:Why monthly giving is so powerful right nowHow even the smallest nonprofits can set up a monthly giving programHow to use social media to promote and grow your programCommon pitfalls to avoidConnect with Erica:https://adirectsolution.com/https://www.linkedin.com/in/erica-waasdorp-544b74/Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place. She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online. Connect with Julia on other platforms:Instagram: www.instagram.com/juliacampbell77Twitter: www.twitter.com/juliacsocialLinkedIn: www.linkedin.com/in/juliacampbell Blog: www.jcsocialmarketing.com/blog Take Julia’s free nonprofit masterclass, ​3 Must-Have Elements of Social Media Content that ConvertsTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Long-term planning - right now??? If this concept seems foreign or unattainable to your nonprofit, especially with what we've gone through in the past two years, then listen up. Enter Cherian Koshy, Certified Fund Raising Executive (CFRE), Chartered Advisor in Philanthropy (CAP), & AFP Master Trainer. He spent over 25 years in nonprofits, mostly as a fundraiser. Cherian is a nonprofit investment consultant and principal at Endowment Partners, an investment management firm that solely focuses on nonprofits, foundations, and endowments. He currently serves on the global board of the Association of Fundraising Professionals and is the Chair of the Iowa Commission on Volunteer Service (Volunteer Iowa) as well as eight other boards and commissions.Here are some of the topics we discussed:The importance of investments and long term planningCharitable giving and emergency situations: striking the balance between urgent need and long-term solutionsHow nonprofits can deal with risk & uncertaintyThe concept of the "Ulysses Pact" to ensure foundations and fundraising staff are still around to help future generations through their emergencies.Common obstacles to long-term planning and ways to overcome themConnect with Cherian:https://twitter.com/cherian_koshy https://www.linkedin.com/in/cheriankoshy/Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place. She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online. Connect with Julia on other platforms:Instagram: www.instagram.com/juliacampbell77Twitter: www.twitter.com/juliacsocialLinkedIn: www.linkedin.com/in/juliacampbell Blog: www.jcsocialmarketing.com/blog Take Julia’s free nonprofit masterclass, ​3 Must-Have Elements of Social Media Content that ConvertsTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

In some ways, we're in a golden age of fundraising. There have never been more ways to capture attention, rally supporters, generate revenue, and measure fundraising performance than there are today. The accessibility of this technology has also never been greater, even to the smallest charities.But with all the software, tools, apps and intelligence available to us, why has fundraising performance stagnated? Has technology actually gotten in the way of building a personal connection with our supporters? In the latest episode of Nonprofit Nation, Steven Shattuck tell us why robots make bad fundraisers - and how we can apply time-tested principles of philanthropy to the modern technology available, with the goal of keeping the donors we already have, inspiring new donors to give, and maintaining the sanity of our team members. Steven Shattuck is Chief Engagement Officer at Bloomerang. A prolific writer and speaker, he curates Bloomerang’s sector-leading educational content, and hosts a weekly webinar series which features the top thought-leaders in the nonprofit sector. He is the author of Robots Make Bad Fundraisers – How Nonprofits Can Maintain the Heart in the Digital Age, published by Bold and Bright Media (2020).Here are some of the topics we discussed:How technology has gotten in the way of building a personal connection with donorsStatistics on donor retention (spoiler: it's bad) and how we can retain more of our donorsHow fundraisers can use modern technology to keep more of the donors that they haveWhy fundraising is more important than ever in turbulent timesConnect with Steven:https://twitter.com/StevenShattuckhttps://www.linkedin.com/in/stevenshattuck/Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place. She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.Take Julia’s free nonprofit masterclass, ​3 Must-Have Elements of Social Media Content that ConvertTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

This episode is sponsored by the Donor Participation Project Conference! Join me and dozens of others for a different kind of fundraising event.  Register at www.joindpp.org/conference In 2020 a tsunami in the form of a global pandemic hit us all. Too many nonprofits were left scrambling, trying to pick up the pieces. Wondering how they were going to replace the $600k their spring gala typically raises. Often left afraid to fundraise, disempowered by well-meaning boards and directors.We’re still dealing with the changing landscape of fundraising and our sector. But the good news is, donors stepped up. Big time. And thanks to the disruptions of the past two years, we know what works in the midst of crisis!In the latest episode of Nonprofit Nation, I ask Pamela Grow how we can best fundraise and ask for support in the midst of a crisis, and how to make this fundraising sustainable in the long term. Pamela Grow is the publisher of The Grow Report, a must-read weekly email for small shop fundraisers, the author of Simple Development Systems: Successful Fundraising for the One-Person Shop, and founder of The Fundraising Calendar. Her Basics & More classes have trained nearly 10,000 nonprofits all over the world. Pam was named one of the 50 Most Influential Fundraisers by Civil Society magazine, and one of the 40 Most Effective Fundraising Consultants.  Connect with Pamela:https://www.pamelagrow.com/https://twitter.com/PamelaGrowhttps://thefundraisingcalendar.com/Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place. She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online. Connect with Julia on other platforms:Instagram: www.instagram.com/juliacampbell77Twitter: www.twitter.com/juliacsocialLinkedIn: www.linkedin.com/in/juliacampbell Blog: www.jcsocialmarketing.com/blog Take Julia’s free nonprofit masterclass, ​3 Must-Have Elements of Social Media Content that ConvertsTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Nonprofits of all sizes are strapped for capacity, and often staff isn't trained in marketing, advertising, or social media. When you lack internal marketing skills, it may make sense to hire a third party to help, whether that be a large agency or a solo consultant. Sometimes this can be more cost effective and less risky than bringing in a new full-time employee - but going outside the org requires more intentionality and oversight to ensure results. In this episode of Nonprofit Nation, Chris Barlow and I talk about the ins and outs of hiring marketing help, how to keep agencies and consultants accountable, and where to start. As a teen, Chris believed he’d work in a cause-focused mission or career, but when he had to just “get a job” after college, he surprisingly discovered a passion for business. After over a decade in corporate sales, he realized that while he enjoyed it, he couldn’t see himself retiring in it.So in 2015 he founded an agency, Beeline, and volunteered with a local nonprofit to help them with their digital marketing. This unexpectedly led him back to realizing the dream he had growing up - that of doing something to serve people and a greater purpose.Beeline focuses on helping nonprofits expand their mission and grow their donor base through digital marketing, but Chris' favorite skill and privilege is putting his two youngest boys down for a nap every day. Here are some of the topics we discussed:How do we know when it's time to hire some outside helpWhat questions should you ask a consultantHow can you measure successHow to convince the board to fund outside help Connect with Chris:https://twitter.com/Beeline_Chris https://www.linkedin.com/in/cbarlow-nonprofit-marketing/Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online. Connect with Julia on other platforms:Instagram: www.instagram.com/juliacampbell77Twitter: www.twitter.com/juliacsocialLinkedIn: www.linkedin.com/in/juliacampbell Blog: www.jcsocialmarketing.com/blog Take Julia’s free nonprofit masterclass, Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

This episode is a replay to celebrate the launch of Rhea's new book, Get That Money, Honey!: The No-Bullsh*t Guide to Raising More Money For Your Nonprofit!   Do you ever feel icky asking for money - or just downright scared? Does this prevent you from raising the amount of money you need for your nonprofit? There may be emotional and mental blocks that hold you back from being an effective fundraiser. In this episode, Rhea Wong joins me to drop some "truth bombs" about fundraising mindset and gives us some strategies to help us get over the limiting beliefs, assumptions, and stories that are holding us back from reaching our true potential.  Over a 12 year period as the Executive Director of Breakthrough New York, Rhea grew their fundraising program from about 200K per year to $3M in 100% private donations annually.  This included funding from institutional foundations, corporations, events, and individuals. Rhea made all the mistakes so you don’t have to. Now she is on a quest to teach others what it takes to succeed - because the world cannot wait for important change.  Rhea's e-newsletter is one that I read every single week (check it out for adorable photos of her lasa apso Stevie Wonderdog), and her podcast and free weekly trainings are a must-have resource for fundraisers. Here are some of the topics we discussed: Why major gift fundraising sounds so scary - but it's simpler than you thinkWhy she is on a mission to destroy "the pitch"Fundraising a just a math problem How to determine if you are an Asker or a GuesserThe limiting beliefs, assumptions, and stories holding us back from raising more money A Rhea Wong quotable: "It's only weird if you make it weird." Connect with Rhea:Rhea Wong's website https://www.linkedin.com/in/rheawong/ https://twitter.com/ConsultingRheahttps://mailchi.mp/rheawong/bookDo me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place. She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online. Clients include GoFundMe Charity, Meals on Wheels America, the Make-A-Wish Foundation, and the Boys & Girls Clubs of America. Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts