Nonprofit Nation with Julia Campbell

The Nonprofit Social Media Summit is back and better than ever! This year the Summit is all virtual and coming directly to your screens on November 2nd and 3rd, speakers include Amy Sample Ward, Afua Bruce,  Lisa Mae Brunson. And of course yours truly, and many more. We're covering everything from TikTok to time management, Facebook ads to influencer marketing and more. Get your free ticket at nonprofitssocialmediasummit.com. And I'll see you there. Almost one-third (31%) of annual donations happen in December, with a whopping 28% of nonprofits raising as much as 50% of their annual funds from their year-end ask.Some nonprofits start planning as early as June, but it's never too late to plan and to improve your end-of-year (EOY) campaign. If you want some fresh ideas for your EOY campaign, this episode will give you five key actions to help ensure success. Loree Lipstein is a passionate and innovative leader with more than a decade of experience in the nonprofit field who brings limitless energy and fierce dedication to all her partnerships. Loree’s vision for Thread Strategies grew from her experience observing many nonprofits with innovative ideas struggle to maximize their impact because of funding obstacles.Holly Richardson loves the written word and enjoys applying her academic background in literature and sociolinguistics to writing for development.  Connect with Thread Strategies:Website: https://threadstrategies.com/Twitter:    https://twitter.com/threadstratLinkedIn:   https://www.linkedin.com/company/thread-strategiesInstagram:   https://www.instagram.com/threadstrategiesYouTube: https://www.youtube.com/c/ThreadStrategies About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.Take Julia’s free nonprofit masterclass,  3 Must-Have Elements of Social Media That ConvertsTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Cierra Selby will be presenting a session at The Nonprofit Social Media Summit in November - How Social Media Managers Can Create Effective Internal Comms! It's going to be all about how to communicate with staff, higher-ups, and colleagues on the work of social media - whether they are too involved, or not enough. Sign up here!  It is becoming increasingly apparent to employers that internal communications are essential to overall success. Organizations and their missions can be profoundly impacted by effective communication practices and engaged employees.Cierra Selby believes effective internal communication perspectives and practices are essential to organizational success. Her experience spans over 10 years in marketing and communication across a variety of missions, including poverty, financial literacy, voter engagement, local government, health research, and arts & culture. Having conducted extensive research on corporate internal communication strategies, Cierra has developed best practices for mission-driven organizations. She is determined to make these best practices accessible to organizations seeking to improve their efficiency and cultures.What we discussed: How your organization’s culture can benefit from effective internal communication practices.The perspectives and habits aligned with embarking on a successful internal communications journey with your organization.What you can do this week to improve your organization's internal communications.Connect with CierraLinkedin: https://www.linkedin.com/in/cierraselby/Newsletter: www.commsandculture.com Email: info@commsandculture.com About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.Take Julia’s free nonprofit masterclass,  3 Must-Have Elements of Social Media That ConvertsTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

The Nonprofit Social Media Summit is BACK! Sign up here to get notified when registration goes live. There are more than 1.5 million tax-exempt organizations in the United States (National Center for Charitable Statistics), and recent estimates indicate that about 12.3 million people work in the nonprofit sector. It is estimated that three-quarters of American nonprofits have budgets under $1 million but there are many that are even smaller.In this episode, I sit down with Erik Hanberg, author of four books for very small nonprofits, to find out how small nonprofits can fundraise, where they should focus their limited time and resources, and how to get it all done with a tiny staff (maybe of 1 person). Erik Hanberg has spent 20 years working with nonprofits. In addition to serving as the director of two nonprofits, he has served as an Interim ED twice and worked for nonprofits in marketing and fundraising. He has also served on boards and committees for more than a dozen organizations, often in leadership roles, and several times during a capital campaign.He is the author of four books for nonprofits, focusing on nonprofit management, fundraising, social media, and board governance, which have collectively sold tens of thousands of copies. They’ve been praised as essential reads for nonprofits by Forbes.com, LinkedIn for Nonprofits, Kirkus Reviews, and thousands of executive directors and board members.Connect with Erik:Twitter:  https://twitter.com/erikhanbergLinkedIn:   https://www.linkedin.com/in/erikhanberg/Instagram:   https://www.instagram.com/erikhanberg/About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.Take Julia’s free nonprofit masterclass,  3 Must-Have Elements of Social Media That ConvertsTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Joan Garry’s Nonprofit Leadership Lab opens it’s doors for one last day this year - October 3! Get your invite here https://jcsocialmarketing.com/lab/ Joan Garry is the go-to resource for hundreds of thousands of nonprofit leaders worldwide. Through her blog, podcast and book, Joan Garry’s Guide to Nonprofit Leadership, she has become the ‘Dear Abby’ of the nonprofit sector, advocating for the success of nonprofits, large and small. As a columnist for the Chronicle of Philanthropy, contributor to Harvard Business Review and Forbes Magazine, among others, Joan is a preeminent media spokesperson and thought leader on the role of the nonprofit sector in our society and is a sought after voice on issues facing the sector today.  Joan is also the founder of the Nonprofit Leadership Lab, often called the Netflix for small nonprofits, the monthly subscription they can’t live without, it is an the online educational and community portal she leads for board and staff leaders of small nonprofits.  What we discussed There is a right way and a wrong way to build a Leadership Team. Tips for EDs to build a strong Leadership TeamHow to empower staffTips for year-end and how to manage all the moving parts Connect with Joan:Twitter:    https://twitter.com/joangarry LinkedIn:   https://www.linkedin.com/in/joangarry/ Facebook:  https://facebook.com/joangarryconsulting Instagram:   https://instagram.com/joangarryconsultingWebsite: https://www.joangarry.com/ About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.Take Julia’s free nonprofit masterclass,  3 Must-Have Elements of Social Media That ConvertsTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

As we emerge from COVID, it is easy to anticipate that giving patterns will change, again. Simultaneously, new generations of potential donors are accumulating wealth, and they expect to be engaged as “individuals,” not “donor segments.”How does a fundraiser navigate these trends?Artificial Intelligence (A.I.) and Behavioral Economics Modeling can successfully address these challenges. Careful observation of donor behavior through A.I. modeling services can provide more accurate insights into donor sentiment. Today’s professional fundraisers can use these insights to individually optimize giving at the scale of direct response fundraising, enabling nonprofit organizations to know precisely how much to ask of each donor, at each moment in time, over a lifetime of giving.In this podcast episode, my guest Michael Gorriarán  will provide insights on the imperative for A.I. services in fundraising, including how it works, what to expect, and how to implement it with integrity.You will learn about:The opportunity for A.I. in fundraisingHow to implement A.I. in a way that is free of bias, secure, and respects donor privacyCase studies from peer experiences with A.I. in fundraising optimizationMichael Gorriarán is President of Arjuna Solutions, an artificial intelligence services provider serving consumer-facing businesses. The firm applies behavioral economics modeling techniques through its patented A.I. services to ensure businesses optimize pricing and revenue realization.Connect with Michael:Twitter:   https://twitter.com/arjunasolutionsLinkedIn: https://www.linkedin.com/company/arjuna-solutions-llcAbout Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.Take Julia’s free nonprofit masterclass,  3 Must-Have Elements of Social Media That ConvertsTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

It's no secret that charities of all sizes have had to rethink their gala, auction, and fundraising event strategy in light of the COVID-19 pandemic. How can we continue to set an event strategy - virtual or in-person - in light of COVID-19? What's changed, and how can we adapt? My guest this week is an expert on events, auctions, and galas. Sherry Truhlar is President of Red Apple Auctions, a boutique auction firm focused on nonprofit galas.  Since leaving her corporate marketing job, she’s worked as a cheeky auctioneer onstage and a trusted resource offstage for anyone seeking to improve the profitability of a fundraising gala.  Though her public work has taken her to nearly every state and placed her alongside A-list celebrities, the bulk of her time is spent educating thousands of gala planners via her free Benefit Auction Ideas videos and newsletter.What we cover in this episode:Setting a gala strategy in light of COVID-19 - how has it changed? How to get guests to attend your auctionTips about audio systems for fundraising auctionsHow to get volunteers to procure auction items, including experiencesHow to best utilize volunteersWhere are virtual events goingWhat’s the future for auctionsConnect with Sherry:LinkedIn:  https://www.linkedin.com/in/sherrytruhlar/ Facebook:    https://www.facebook.com/redappleauctions YouTube: www.YouTube.com/SherryTruhlar Website: https://www.redappleauctions.com/ About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age. Take Julia’s free nonprofit masterclass, ​3 Must-Have Elements of Social Media That ConvertsTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Since The Digital Fundraising Formula opened the doors last week, I’m proud to say there have been some really awesome people who have joined! Seriously, I am blown away by who is joining, and who wants to raise more money online using my proven system.And of course, I’ve also had a LOT of questions. (Which you know I love!) I thought I’d take a couple minutes to give you some answers.Here are some As to your Qs:Q: I’ve been burned by online courses so basically I’m skeptical of everything and need to know: How can I trust you?A: First off, I GET IT! I’ve been burned too. Everybody and their sister has an online course they’re trying to sell me lately. I’m sure you know exactly what I’m talking about here.But the good news? You don’t have to take a gamble. You don’t have to cross your fingers and hope this will work for you.I give you a total guarantee so you can try it out and see if you like it — risk-free.Q: I’m allergic to technology and always feel overwhelmed by digital stuff. Is The Digital Fundraising Formula right for me?A: I have many superpowers, and one of them is breaking things down into bite-sized pieces and making it easy to digest.You don’t need ANY previous technology skills to plan a successful fundraising campaign online. I walk through exactly how to plan, launch, and execute a wildly successful campaign. And we do it together!Don’t know how to tell the difference between a Facebook Fundraiser and an Instagram donate sticker? Or even what the heck that last sentence means and why its important?Fear not. I’ve got you covered!I’m here to guide you and save you a boatload of money and TIME when you enroll in The Digital Fundraising Formula… even if you’ve never launched a digital fundraising campaign in your whole life.I truly care for all my members and only bring you things I know are going to help your nonprofit journey.You are meant to be in this program if you want to take charge of digital fundraising and make your website, email list, and social media channels work for YOU!And let me do it in a way that makes sense to you. ​Just click here to join now. You won’t regret it!Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Does your nonprofit board participate in fundraising? Are they active in ensuring the financial sustainability of your organization, by donating, opening doors, and sharing the great work that you do with their networks? If you said no, then you aren’t alone. Ensuring that new and existing board members fully understand their core obligations will help them pave the way for your cause in a sound, legal manner. Mickey Desai works with nonprofit boards to simplify board management and amplify their impact in their communities. After years of working with various causes, he has a solid understanding of what capable governance looks like for nonprofits. In this episode, Mickey walks us through the core responsibilities of nonprofit boards, as well as providing advice on how to activate and energize your own board. Connect with Mickey:Twitter:  https://twitter.com/NPSnapshotOther:  https://www.nonprofitsnapshot.org/about-us About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.Take Julia’s free nonprofit masterclass, ​3 Must-Have Elements of Social Media That ConvertsTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

The words we use matter. The stories we tell have an impact. Yet, our grants are often full of old, recycled language and buzzword descriptors that are more than just boring — they’re harmful. Grant writers play a critical role in branding the organization and crafting the ways in which it is presented to funders, and thus they are critical in integrating social justice into fundraising programs - and the overall culture and work of their organization.This podcast episode explores how grant writers at all stages of their career can ground their grant writing practices in race, equity, and social justice. Catherine Ashton discusses how the ways in which we talk, teach, and practice nonprofit work can uphold harmful systems of oppression - or we can use our writing to further anti-racist, community-centric principles.Catherine Ashton (she/her) is on a mission to change the way nonprofits raise money. As the founder of Giant Squid Group LLC, Catherine works with nonprofits to land donors, win grants, and fund their works.  She is a sought-after coach, speaker, and strategist locally and nationally, and specializes in helping organizations marry best practices and mission-aligned innovation to drive systems-level change. Connect with CatherineLinkedIn: https://www.linkedin.com/company/giantsquidgroup/Facebook:   https://www.facebook.com/GiantSquidGroupInstagram:  https://www.instagram.com/giantsquidgroup/ To know more about Catherine's advocacies, visit these websites:7 Ways to Tell Stories Ethically from CCFEthical Storytelling D.C. Style Guide for Inclusive LanguageRacial Equity Resource Guide About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.Take Julia’s free nonprofit masterclass, ​3 Must-Have Elements of Social Media That ConvertsTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

The Digital Fundraising Formula is open for enrollment! Class starts live on September 12. Full Syllabus and course schedule is here.COURSE PROMISE: Students will walk away with a Digital Fundraising Campaign Blueprint to plan, launch, and execute a wildly successful and profitable digital fundraising campaign. This Blueprint can be adapted and used over and over again, to raise money, build their following, and engage their donor base! Win-win!Hello my nonprofit friend! I think I know what you're thinking: 🤔Do I really need another course/webinar/training thing? Is this something that is going to truly help me save time, get noticed, and grow my donor base?Is this a bunch of fluff about social media, or donate buttons, or is it actionable - for my small nonprofit?I GET IT - and I'm here to answer your questions!You struggle with getting people to convert from social media fans and followers to DONORS.You can't seem to get your email list to donate at the rate that you want.You want a step-by-step guide to getting people to take the action and DONATE ALREADY - using your website, email, and social media channels.Also, you are an amazing human. You want to do all of this in an ethical, non-spammy or icky way.THIS is the solution for people like you.Do you want a live training experience that gives you access to me, access to an incredible community of nonprofit marketers and fundraisers, walks you STEP-BY-STEP through the process, and leaves you feeling calm, refreshed, motivated?(If you get it but you need to convince your boss, let me know and I am more than happy to jump on the phone with her! 😉 I got you boo.)The Digital Fundraising Formula is just that - a FORMULA for digital fundraising success, that you can use again and again.In just five weeks I’ll walk you through my battle-tested and proven digital fundraising framework, PLAN:P - Preparation and planningL - Launch with a bangA - Amplify the campaignN- Nurture new digital donorsBest of all you’ll get access to a group of nonprofit fundraisers like yourself, the ability to ask all of your burning questions directly to me, and lifetime access to the materials, slides, and recordings.Join now, and don’t waste another moment on social media - start leveraging the power and potential of these tools to raise money for your cause! I can show you how.You walk away with a plan, a system, and a calendar so you can hit the ground running for your year-end - and all future - fundraising campaigns!Class starts live on September 12. Full Syllabus and course schedule is here.Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts