Nonprofit Nation with Julia Campbell

Today's podcast is sponsored by Community Boost, a digital marketing agency empowering social ventures changing the world. We invite you to join The Nonprofit Marketing Summit: Fundraise To The Future for free on August 16-18th, the biggest virtual conference for nonprofit professionals!  Get your free ticket to the future at https://www.nonprofitmarketingsummit.org/How has philanthropy changed in the last two years? Where is it going? What do nonprofits need to know about the ever-changing landscape? In this episode, I talk with one of my favorite authors and thought leaders, Rhodri Davies. Rhodri is a widely-respected expert and commentator on philanthropy and civil society issues. He joins me to discuss what the media is getting wrong in the coverage of charities, how to maintain the spirit of collaboration created during the pandemic, and what’s next for philanthropy and the third sector. Rhodri is Director of Philanthropy Matters, a new think tank focused on philanthropy issues, and the host of the Philanthropisms podcast. He is also a Pears Research Fellow in the Centre for Philanthropy at the University of Kent, and the Philanthropy Expert in Residence at the Pears Foundation.Connect with RhodriTwitter: https://twitter.com/Rhodri_H_Davies, @Philliteracy, @Phil_isms_pod    LinkedIn  Website  PodcastBookReferenced in this podcast: Third Sector UK articlePhilliteracy on MediumThe New Yorker article About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Take Julia’s free nonprofit masterclass, ​3 Must-Have Elements of Social Media That ConvertsTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Today's podcast is sponsored by Community Boost, a digital marketing agency empowering social ventures changing the world. We invite you to join The Nonprofit Marketing Summit: Fundraise To The Future for free on August 16-18th, the biggest virtual conference for nonprofit professionals!  Get your free ticket to the future at https://www.nonprofitmarketingsummit.org/Over the past two years, the pandemic has left nonprofit professionals feeling disoriented: the lighting-speed shift to digital marketing also meant navigating the digital space without a roadmap.To make sense of the space and understand the trends, Community Boost Consulting launched the Nonprofit Acceleration Report, where they surveyed 400+ nonprofits to learn the trends that are shaping the future of nonprofit marketing. In this episode, we will dig into the report to unpack these learnings so that you can better prioritize and invest in the best digital strategies to increase your ROI and scale impact.Cameron Ripley (he/him) is the CEO of Community Boost, a digital marketing agency that exists to empower social ventures changing the world. Just in the past year, the Community Boost team has directly served over 350 nonprofits and generated over $20 million in online donations. Trusted by the Equal Justice Initiative, Cancer Research Institute, charity:water, KIVA and many other great causes, Community Boost has been committed to helping the social sector scale online revenue and impact since 2012. Cameron is also the founder of the Nonprofit Marketing Summit, which has helped inspire and educate over 40,000 nonprofit leaders since its launch in 2020.Connect with Cameron: Twitter:  @communityboost, @cameronripleyLinkedIn:  https://www.linkedin.com/in/cameronripley/ Facebook:   https://www.facebook.com/groups/digitalmarketingfornonprofits/ TikTok: @communityboost  Email: cameron@communityboost.orgAbout Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.Connect with Julia on other platforms:Instagram: www.instagram.com/juliacampbell77Twitter: www.twitter.com/juliacsocialLinkedIn: www.linkedin.com/inTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

This episode is sponsored by my wonderful friends at Qgiv! I'll be holding a free webinar with them on July 21 - to go https://www.bit.ly/qgivandjulia and register for free! See you there!Want to know the secrets of getting legacies right in order to secure more gifts? In this episode, I talk with Ligia Peña, CFRE, an internationally-recognized expert in gifts in wills/legacies. We cover all the nuts and bolts of legacy programs for nonprofits, how to build and market these programs, and how to do all of it even at the smallest nonprofit. Ligia  is President of Globetrotting Fundraiser where she specializes in helping nonprofits develop strategic, data-driven gifts in wills programs. Prior to consulting, Ligia was the Global Legacy Manager at Greenpeace International where she oversaw the organization’s global legacy strategy in 14 countries. She is also a Ph.D. candidate at the University of Kent where she’s researching national legacy marketing campaigns as a tool to change society’s behavior towards gifts in wills.As an AFP Master Trainer, Ligia has trained countless fundraisers around the globe. She's a sought-after and seasoned international presenter who enjoys sharing her knowledge and empowering nonprofit professionals to think about gifts in wills differently by daring to be creative and innovative. Connect with Ligia:Twitter:  @GlobetrottingFrLinkedIn:  http://ca.linkedin.com/in/ligiapenaFacebook:    https://www.facebook.com/GlobetrottingFundraiser/Instagram:  https://www.instagram.com/globetrottingfundraiser/Website:  www.globetrottingfundraiser.comAbout Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.Connect with Julia on other platforms:Instagram: www.instagram.com/juliacampbell77Twitter: www.twitter.com/juliacsocialLinkedIn: www.linkedin.com/in/juliacampbellBlog: www.jcsocialmarketing.com/blogTake Julia’s free nonprofit masterclass, ​3 Must-Have Elements of Social Media That ConvertsTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

This episode is sponsored by my wonderful friends at Qgiv! I'll be holding a free webinar with them on July 21 - to go https://www.bit.ly/qgivandjulia and register for free! See you there!If you’ve got a Strategic Planning document on a shelf somewhere that was written after an enormous number of meetings but never cracked again, you are in good company. Many nonprofits spend time, resources, and precious bandwidth creating a Strategic Plan - never to look at it again. Yikes. In an ideal world, a Strategic Plan covers the why and how of your existence, and encompasses broad strategic goals and strategies that you want to accomplish in the near future. It defines what an organization should do within the next two to five years - and how to get there.But before your nonprofit ventures into the nonprofit strategic planning process, there are several considerations you need to take into account.Carol Hamilton is an organization effectiveness consultant who helps nonprofits become more strategic and innovative for greater mission impact. She facilitates strategic planning, helps organization’s prepare for executive transitions and provides training.Carol trains frequently on leadership, strategy and innovation topics and is the host of the Nonprofit Mission: Impact podcast. She graduated from Swarthmore College and has her Masters in Organization Development from American University.Here are some of the topics we discussed:Common mistakes nonprofits make when making a strategic planHow to know if you have a successful strategic planWhat are some of the elements that go into a successful processHow long is the process and how often to revisitHow can we do strategic planning in uncertain times? How can we plan 3-5 years into the future? Connect with Carol:https://www.linkedin.com/in/carol-hamilton-0052b71/Grace Social Sector Consulting, LLCAbout Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.Connect with Julia on other platforms:Instagram: www.instagram.com/juliacampbell77Twitter: www.twitter.com/juliacsocialLinkedIn: www.linkedin.com/in/juliacampbellBlog: Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

This episode is sponsored by my wonderful friends at Qgiv! I'll be holding a free webinar with them on July 21 - to go https://www.bit.ly/qgivandjulia and register for free! See you there!"Your career has real value and potential, even if you didn’t start out with a fixed idea of what you wanted to end up doing, then pursue it in a series of obvious, tried and tested steps." For the past twenty years, Russ Finkelstein has worked to change how individuals view their current and future work and how institutions support their staff, members, fellows and alums in developing their leadership and making decisions. As a founding team member at organizations like Idealist.org, ClearlyNext, Fund the People, and Title8, Russ has helped visionary leaders realize sustainable programs, have greater impact and live better lives outside of work. Russ was chosen by LinkedIn as one of 6 LGBTQ+ creators feature during Pride Month.Here are some of the topics we discussed:His stated purpose in helping outliers find their way in work in life;How he envisions the future of work;The so-called "great resignation"Imposter syndrome and how to be vulnerable and show up in an authentic way personally and professionally Connect with Russ:https://www.linkedin.com/in/russfinkelstein/https://russfinkelstein.com/Washington Post ColumnLinkedIn: Support LGBTQ+ Professionals Beyond JuneAbout Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.Connect with Julia on other platforms:Instagram: www.instagram.com/juliacampbell77Twitter: www.twitter.com/juliacsocialLinkedIn: www.linkedin.com/in/juliacampbellBlog: www.jcsocialmarketing.com/blogTake Julia’s free nonprofit masterclass, ​3 Must-Have Elements of Social Media Content that ConvertsTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

This episode is sponsored by my wonderful friends at Qgiv! I'll be holding a free webinar with them on July 21 - to go https://www.bit.ly/qgivandjulia and register for free! See you there!Nonprofits often struggle with how to write emails, newsletters, and other copy that can connect with donors. The key? To incorporate vulnerability, warmth, authenticity, and even some silliness and disregard for proper grammar and style. And who best to teach us this style than someone who was in the trenches for years - with extraordinary results! For 11 years, Julie Edwards was immersed in the world of animal welfare as Director of Development and Marketing, then Executive Director, of a regional selective admission facility. Throughout her tenure, she learned from the best in the field and used this knowledge to take the organization to the next level including overseeing the expansion of public clinical services to $1+ million in annual revenue. Julie built the organization's development and marketing communications programs from the "ground up" taking annual gifts from less than $200K to more than $1 million.Here are some of the topics we discussed:Why donor relations matter now more than everThe essential elements of a donor relations program that actually worksHow small nonprofits can split their time on donor retention AND donor acquisitionTips to retain more donors and to make them feel acknowledged and happyAbout Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.Connect with Julia on other platforms:Instagram: www.instagram.com/juliacampbell77Twitter: www.twitter.com/juliacsocialLinkedIn: www.linkedin.com/in/juliacampbellBlog: www.jcsocialmarketing.com/blogTake Julia’s free nonprofit masterclass, ​3 Must-Have Elements of Social Media Content that ConvertsTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

This episode is sponsored by my wonderful friends at Qgiv! I'll be holding a free webinar with them on July 21 - to go https://www.bit.ly/qgivandjulia and register for free! See you there!Email still remains the best way to communicate with a large group of people at scale – when implemented in a thoughtful, strategic fashion. And while email marketing boasts a high return on investment for the average nonprofit, you should continuously be working to improve your email effectiveness. Did you know that the average nonprofit loses out on around $14,000 per year because up to 12% of their emails are categorized as spam? Yikes.Enter email marketing master Liz Wilcox. She is an email ninja sent here to help get your emails delivered, opened, and read -and how to build a community anxious to hear from you!In this episode, you’ll learn Liz’s best tips on:How to build your list without using ads;How much email to send and what to write;How to write a subject line that gets your emails opened;Increasing deliverability and click-through rates to make an even bigger impact.The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships, package up their “magic” and turn it into emails that people want to read and, most importantly, purchase from.In the span of 5 years, Liz grew and sold a successful blog, got bought out of her second company, and built the third into a multiple six-figure party that just won’t quit! In other words, she now teaches online entrepreneurs to simplify the whole “email marketing thing” and finally master their sales in a way that leverages their personality, vision, and values. She’s best known for her 1000+ users membership, 20 Minute Newsletter technique, and the Email Staircase framework she’s taught to tens of thousands of creatives, freelancers, e-commerce shop owners, and small businesses across the globe. Offline, Liz lives in Florida, loves to run and is a walking 90s pop culture encyclopedia.About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.Connect with Julia on other platforms:Instagram: www.instagram.com/juliacampbell77Twitter: www.twitter.com/juliacsocialLinkedIn: www.linkedin.com/in/juliacampbellBlog: www.jcsocialmarketing.com/blogTake Julia’s free noTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

This episode is sponsored by my wonderful friends at Qgiv! I'll be holding a free webinar with them on July 21 - to go https://www.bit.ly/qgivandjulia and register for free! See you there!  The data we have is flawed. My guest this week, Meenakshi ‘Meena’ Das, writes: “For far too long, we have ignored collecting critical data points, missed creating healthy dialogues around that data, and we have added our biases to all of it — all of it — to perform research operations and take crucial decisions from it.”What is "good data" and how can we collect it? How can we build inclusive and equitable research and analysis into our programs - to help accomplish our missions and to become more financially sustainable? Meenakshi (Meena) Das (she/her/hers) is Founder & Philanthropy Analytics Consultant at NamasteData.  She specializes in designing survey-based research tools and analyzing engagement to help organizations find the strategic value of their data. Meena spends her time outside work as a mentor to immigrants and as pro bono research advisor to small shops. Her two recent favorite projects are working on making data-based research tools more DEIA (Diversity, Equity, Inclusion, and Accessibility) compliant and designing the second season of her podcast “Being and Unbeing an Immigrant” where she wants to bring together the families of immigrants left behind in the home country. Here are some of the topics we discussed:Newsletter for changemakers of the nonprofit industry to learn & share about equity-led data, research, & analyticsWhat “inclusive and equitable research and analytics” means and has to do with nonprofit leadersWhat kind of data should we be collecting and how can this make us better fundraisersMaking data-based research tools more grounded in DEIA (Diversity, Equity, Inclusion, and Accessibility)Connect with Meena Das:Website: https://www.namastedata.org/ LinkedIn:  https://www.linkedin.com/in/meenadas/ Podcast: https://open.spotify.com/show/6BSIxPZhN9e6LdPp4kXrFWData Is For Everyone (my virtual school)About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.Take Julia’s free nonprofit masterclasTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

On top of all the other fundraising strategies nonprofits have to master, you may be thinking that the additional hassle of figuring out cryptocurrency donations may not be worth it.However, 220,000,000+ people use cryptocurrency today. And half of millennials prefer crypto investing to stocks. And in a recent study, Fidelity Charitable found crypto owners to be more charitable than the typical investor, but 46% of these donors noted it was difficult to find nonprofits that accept cryptocurrency donations.With so many ways for nonprofits to accept cryptocurrency donations, you don’t need to turn away donors who wish to donate their Bitcoin, Ethereum, or other coins. It’s a new technology that is constantly evolving, and it’s understandable if you have some apprehension or confusion about how it all works. However, with so many tools available it is easier than ever to get started.Pat Duffy created The Giving Block with Co-Founder Alex Wilson in 2018, developing the leading solutions that charities, universities and other nonprofits use to fundraise cryptocurrencies. They quickly established themselves as the leading crypto fundraising experts through the explosive growth of their programs at Save the Children and United Way Worldwide. Over the last four years, The Giving Block has turned cryptocurrency into the fastest growing donation method, founding the industry’s giving pledge, giving days and crowdfunding platform.Here are some of the topics we discussed:How can a nonprofit get started accepting crypto donationsBitcoin currently being the most popular among cryptocurrencies, how can nonprofits ask for Bitcoin donationsWhat is Blockchain-based NFTs and how can nonprofits use NFTsWhat are the trends on the next coming yearsDo me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.Take Julia’s free nonprofit masterclass, ​3 Must-Have Elements of Social Media Content that ConvertsTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Celebrate! 🎉🎉 My live nonprofit training course, Storytelling That Sticks, is open for enrollment! Class starts May 30th - and I'll only run this ONCE this year - so get in now! Learn more and register: www.StorytellingThatSticks.comStorytelling has been receiving a lot of press lately, as a content marketing tool and as an effective way to engage audiences on social media.Brands and businesses are getting their stories out there – stories about their origins, their values, their customers.So why are most nonprofits so bad at storytelling?I think the reason is that many nonprofit staff and volunteers are uncomfortable talking about themselves. They feel icky asking for support, asking for help, patting themselves on the back and sharing the great work they are doing every day.This needs to change.Here are 5 stories that your nonprofit should be telling everywhere you do fundraising and marketing – including social media.Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.Connect with Julia on other platforms:Instagram: www.instagram.com/juliacampbell77Twitter: www.twitter.com/juliacsocialLinkedIn: www.linkedin.com/in/juliacampbellBlog: www.jcsocialmarketing.com/blogTake Julia’s free nonprofit masterclass, ​3 Must-Have Elements of Social Media Content that ConvertsTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts