Nonprofit Nation with Julia Campbell

Believe it or not, there's a right way to tell a fundraising story. And by fundraising story, I mean a story that you're using to raise money for your non-profit. A fundraising story needs the right story structure to connect with the audience, demonstrate need, and invite the audience to get involved by making a donation. Individual donors can give with shocking levels of generosity when they’re deeply moved by stories. That’s just what your organization needs in order to grow!But chances are, you didn’t get your job because you’re already a storytelling expert. In fact, you may struggle to find stories you think your donors would find interesting. You might not be at all confident that you can write them well. The good news? You can change all that.My guest this week is Vanessa Chase Lockshin, a consultant specializing in non-profit storytelling, fundraising and communications, author of The Storytelling Non-Profit: A practical guide to telling stories that raise money and awareness, and the creator of immersive online training programs for non-profit professionals. Vanessa is an award-winning entrepreneur, avid reader, and resident of Victoria, Canada. Connect with Vanessa:Twitter:  @vanessaechaseLinkedin: https://www.linkedin.com/in/vanessaechase/Website: https://www.thestorytellingnonprofit.com/  About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.Take Julia’s free nonprofit masterclass,  3 Must-Have Elements of Social Media That ConvertsTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Today is #GivingTuesday! GivingTuesday was created in 2012 as a simple idea: a day that encourages people to do good. Over the past ten years, this idea has grown into a global movement that inspires hundreds of millions of people to give, collaborate, and celebrate generosity year-round.In 2021, an estimated $2.7 Billion were donated in twenty-four hours in the U.S. alone, a 9% increase over the prior year and a 37% increase from pre-pandemic levels. 84% of those aware report that GivingTuesday inspired them to be more giving. A 2019 Horizon Media study reported that 52% said that they want to donate on this day because it allows them to be a part of a bigger group of people doing good.As they write on their website, "GivingTuesday is an opportunity for people around the world to use their individual power of generosity to remain connected and support their communities. It’s not just one day – this is a global social movement that’s working every day to fuel more generosity in service to building a more just and equitable world."In this episode, I go over several ways to promote your Giving Tuesday campaign and drive more donations. Resources mentioned:The Night Ministry's "What Is Home?" Giving Tuesday campaign To learn more about LinkedIn’s special Giving Tuesday Ad Grants, and to find out if your nonprofit is eligible to apply, click here.Facebook is matching monthly donations through the end of the year. Read the full program details here. GlobalGiving is giving away $1.2M to nonprofits from midnight to 11:59 p.m. EST on Nov. 29.Encourage your donors to give stock on GivingTuesday. DonateStock is matching up to $100k.About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.Take Julia’s free nonprofit masterclass,  3 Must-Have Elements of Social Media That ConvertsTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

In the report The Lived Experience of Fundraisers of Color produced by Cause Effective, two-thirds of the respondents mentioned facing obstacles in their development careers due to their race. More than half of those surveyed acknowledged they might be reluctant to recommend that people of color they know enter into the fundraising profession, “because fundraising involves external relationships where bias might be present” and “fundraising reflects and magnifies the racial hierarchies of our culture.”On this episode of Nonprofit Nation, I sit down with Kia Croom, a fund development executive with 20 years of experience. Kia launched the Black Fundraisers’ podcast to celebrate, inspire and equip Black fund development professionals to excel and positively impact Black communities. Some of my favorite episodes have featured Johnnetta Cole, the first Black woman president of Spelman College and later Bennett College, social entrepreneur Trabian Shorters, and fundraising executive Dianna Campbell.Kia also spearheads an initiative called Fundraising in Black -  a series of fundraising capacity-building courses targeted to Black and Brown fundraising professionals.  Connect with Kia: Website:  www.kiacroom.comInstagram:  @kiacroomTwitter: @iamkiacroomLinkedIn: https://www.linkedin.com/in/kiacroom/ Email: croomkia@gmail.com About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.Take Julia’s free nonprofit masterclass,  3 Must-Have Elements of Social Media That ConvertsTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Requesting grant dollars can be quite intimidating, especially when you’re new to the grant seeking process. When it comes to nonprofit grant writing, there’s not a formulaic approach or “one-size-fits-all”. Rather, you need to customize your approach for each funder you pursue. Rachel Waterman is here to help! Rachel is the CEO and Founder of GDS Grants. She is a GPA approved trainer and presenter on various topics related to grant writing, research & management, but her favorite "things" are data collection/outcome measures and systems for scale and efficiency. She helped develop the grant management software GEMS Grant Easy Management Software.In this episode, you’ll learn Rachel’s best tips to:Best identify which funders to pursueDetermine what to include in your grant proposal - and what you can leave outPersuade funders that you are worthy of a grantManage grant-writing with the other responsibilities on your plate About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published as a call-to-arms for mission-driven organizations to use the power of social media to build movements.Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.Take Julia’s free nonprofit masterclass,  3 Must-Have Elements of Social Media That ConvertsTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

 ​Tickets are still available to next week's live workshop, How To Plan Your 2023 Social Media Marketing Calendar. Sign up here! First, the bad news.  34% of nonprofits lost fundraising staff in 2021.Fundraisers only stay on the job for an average of 16 months.85% of fundraisers expect to change jobs within the next two years - with more than one-third expecting to leave fundraising altogether.I don't find this surprising, sadly.Many of my clients are fulfilling all the non-program tasks, including:MarketingSocial MediaOutreachPublic relationsDonor relationsEventsAnd oh yes - fundraising!Usually all of this is lumped into one impossible job description - ending with the dreaded:"Other duties as assigned."Now for the good news! There is a better way to structure your development positions and to prevent fundraisers (and other staff) from jumping ship.​In this Nonprofit Nation episode, Chad Barger, CFRE of Productive Fundraising walks us through his simple but effective framework to attract and retain fundraising talent, even in a hybrid and very disrupted work environment. Chad  is both a self-confessed productivity nerd and a sought-after nonprofit fundraising speaker, trainer and coach specializing in teaching small charities to raise funds more efficiently and effectively.  He is the chief strategist and owner of the firm Productive Fundraising, which specializes in affordable fundraising coaching and training solutions for small, but mighty, nonprofit organizations. Connect with Chad:Web: http://productivefundraising.comFacebook: https://www.facebook.com/fundraiserchad Instagram: https://www.instagram.com/fundraiserchad/LinkedIn: https://www.linkedin.com/in/chadbarger/About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

The Nonprofit Social Media Summit is back November 2-3! Get your free ticket today. If you can't attend live, register your info and we'll send you info on how to access the awesome content after the fact. Sign up here! In the world of nonprofit social media, the landscape is changing so rapidly, and it’s becoming harder and harder to get engagement and to grow your audience. That’s why I curated a fantastic group of thought leaders, speakers, and trainers to show you what’s on trend, what’s coming up, and how to get results using TikTok, Instagram, Facebook, and more. Join me at the Nonprofit Social Media Summit - two days of learning, networking, and inspiration. I'm bringing together social media experts and nonprofit leaders in marketing and community building to help drill into the actionable ways that social media can lead to explosive growth. Hear from some of the foremost leaders in nonprofit social media marketing and digital fundraisingLearn from nonprofit professionals just like you, with a diverse set of voices drawn from around the sectorEnjoy hands-on learning and interactive experiences that take virtual learning to new heightsGet immediately useful tips and tricks to take your online community building to the next level Get ready for two days of actionable information as well as ground-breaking insights - we’re really proud of the speakers, panels, and activities we’ve put together. Sign up here. Now let’s get to my 5 tips for nonprofit social media managers heading into year-end. About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age. 3 Must-Have Elements of Social Media That ConvertsJoin Julia at the completely free Nonprofit Social Media Summit!Sign up here: www.NonprofitSocialMediaSummit.comTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

The Nonprofit Social Media Summit is back and better than ever! This year the Summit is all virtual and coming directly to your screens on November 2nd and 3rd, speakers include Amy Sample Ward, Afua Bruce,  Lisa Mae Brunson. And of course yours truly, and many more. We're covering everything from TikTok to time management, Facebook ads to influencer marketing and more. Get your free ticket at nonprofitssocialmediasummit.com. And I'll see you there.Fundraisers are scared of more than Halloween right now, with stock market downturns, inflation, rising interest rates, and an election on the horizon. Amidst all of this unpredictability, what can fundraisers do to ensure that we reach our goals and fuel our missions? On this episode of Nonprofit Nation, I sit down with the legendary Tammy Zonker. Recognized as one of America's Top 20 Fundraising Experts, Tammy is an inspiring international speaker and trainer in the discipline of transformational philanthropy. She has trained, coached and led nonprofit teams to raise more than half-billion dollars including a single gift of $27.1M.   Tammy moved to Detroit in 2008 motivated to fund raise in the most challenging economy in the U.S. and she turned those experiences into fundraising strategies, tools and processes for creating breakthrough fundraising results in any economy.Connect with Tammy:Twitter: https://twitter.com/tammyzonkerLinkedin: https://www.linkedin.com/in/tammyzonker/Instagram: https://www.instagram.com/tammyzonker/Facebook: https://www.facebook.com/TammyZonkerZTV/Podcast Blog Subscribe: Sign-up for email updates, free resources, and more! Fundraising TransformersAbout Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age. 3 Must-Have Elements of Social Media That ConvertsTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Dana Snyder will be giving a session at the Nonprofit Social Media Summit next week all about Facebook ads! Sign up here.  When you hear the term "lead generation " what comes to your mind? Complicated marketing funnels built by multi-million dollar businesses? Not so! The purpose of lead generation is to stimulate people's interest and build a feeling of community around your cause. And what nonprofit couldn't benefit from a little more buzz?  In this episode, we break down all things lead generation - what it is, why it's important to nonprofits, and how small nonprofits can manage a campaign.  My guest this week is Dana Snyder,  Facebook and Instagram Ads whiz. As the Founder of Positive Equation, her mission is to teach nonprofits how to transform their online experiences through digital marketing strategies and use of new technology. Dana frequently speaks on innovative ways for nonprofits to increase their online fundraising efforts with guests on her podcast, Missions to Movements. Connect with Dana:Web:  https://www.positiveequation.com LinkedIn: https://www.linkedin.com/in/danarsnyder/ Insta: https://www.instagram.com/positivequation/ Podcast: https://positiveequation.com/podcast/https://revealbot.com/facebook-advertising-costs/cpl-cost-per-lead About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.Take Julia’s free nonprofit masterclass,  3 Must-Have Elements of Social Media That ConvertsTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Amy and Afua will be kicking off the Nonprofit Social Media Summit with their keynote: The Tech That Comes Next! Sign up here!Changing the way we use, develop, and fund technology for social change is possible, and it starts with you.My guests in this special bonus podcast episode are Amy Sample Ward and Afua Bruce, authors of The Tech That Comes Next: How Changemakers, Philanthropists, and Technologists Can Build an Equitable World . This important book outlines a vision of a more equitable and just world along with practical steps to creating it, appropriately leveraging technology along the way.AMY SAMPLE WARD (they/them), believes that technology should be accessible and accountable to everyone, especially communities historically and systemically excluded from the digital world. They are the CEO of NTEN, a nonprofit creating a world where missions and movements are more successful through the skillful and equitable use of technology. Amy’s second book, Social Change Anytime Everywhere, was a Terry McAdam Book Award finalist.AFUA BRUCE (she/hers) is a leading public interest technologist who has spent her career working at the intersection of technology, policy, and society. Her career has spanned the government, non-profit, private, and academic sectors, as she has held senior science and technology positions at DataKind, the White House, the FBI, and IBM. Afua has a bachelor’s degree in computer engineering, as well as an MBA.Connect with Amy and Afua:Twitter:  @amyrsward @afua_bruceWebsite: https://thetechthatcomesnext.com/About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.Take Julia’s free nonprofit masterclass,  3 Must-Have Elements of Social Media That ConvertsTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

The Nonprofit Social Media Summit is back and better than ever! This year the Summit is all virtual and coming directly to your screens on November 2nd and 3rd, speakers include Amy Sample Ward, Afua Bruce,  Lisa Mae Brunson. And of course yours truly, and many more. We're covering everything from TikTok to time management, Facebook ads to influencer marketing and more. Get your free ticket at nonprofitssocialmediasummit.com. And I'll see you there.Do you remember that first in-person event or conference that you had to cancel in 2020? I remember it SO clearly. 😥I honestly didn't know if we would gather again in person, in large groups. Would everything be virtual? Would we be forced to just watch endless webinars on Zoom? More importantly - how can we make virtual professional development better? And not just in terms of educational content, but the actual experience itself?Tim Sarrantonio is on a mission to change the way we learn and the way we create educational experiences for nonprofits. As the Director of Corporate Brand for Neon One, Tim speaks and writes on everything involving generosity, technology, and the trends in the social good sector. In this special episode of Nonprofit Nation, we explore the ways that nonprofit professional development has changed in the wake of the pandemic and why we have both chosen to invest in virtual conference experiences.Tim is one of my closest friends and colleagues, and his passion for turning the status quo on it's head and truly helping nonprofits learn and network is unmatched! I recommend you subscribe to his LinkedIn Newsletter, Connected Fundraising Weekly.  He lives in Niskayuna with his lovely wife, three lovely daughters, and two perfectly fine cats.Connect with Tim:Linkedin: https://www.linkedin.com/in/timsarrantonioEmail: tim@neonone.comVisit https://neonone.com/, The Best Software For Nonprofits: Designed for Growth and Built for Good.About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.Take Julia’s free nonprofit masterclass,  3 Must-Have Elements of Social MediTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts