Nonprofit Nation with Julia Campbell

As we emerge from COVID, it is easy to anticipate that giving patterns will change, again. Simultaneously, new generations of potential donors are accumulating wealth, and they expect to be engaged as “individuals,” not “donor segments.”How does a fundraiser navigate these trends?Artificial Intelligence (A.I.) and Behavioral Economics Modeling can successfully address these challenges. Careful observation of donor behavior through A.I. modeling services can provide more accurate insights into donor sentiment. Today’s professional fundraisers can use these insights to individually optimize giving at the scale of direct response fundraising, enabling nonprofit organizations to know precisely how much to ask of each donor, at each moment in time, over a lifetime of giving.In this podcast episode, my guest Michael Gorriarán  will provide insights on the imperative for A.I. services in fundraising, including how it works, what to expect, and how to implement it with integrity.You will learn about:The opportunity for A.I. in fundraisingHow to implement A.I. in a way that is free of bias, secure, and respects donor privacyCase studies from peer experiences with A.I. in fundraising optimizationMichael Gorriarán is President of Arjuna Solutions, an artificial intelligence services provider serving consumer-facing businesses. The firm applies behavioral economics modeling techniques through its patented A.I. services to ensure businesses optimize pricing and revenue realization.Connect with Michael:Twitter:   https://twitter.com/arjunasolutionsLinkedIn: https://www.linkedin.com/company/arjuna-solutions-llcAbout Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.Take Julia’s free nonprofit masterclass,  3 Must-Have Elements of Social Media That ConvertsTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

It's no secret that charities of all sizes have had to rethink their gala, auction, and fundraising event strategy in light of the COVID-19 pandemic. How can we continue to set an event strategy - virtual or in-person - in light of COVID-19? What's changed, and how can we adapt? My guest this week is an expert on events, auctions, and galas. Sherry Truhlar is President of Red Apple Auctions, a boutique auction firm focused on nonprofit galas.  Since leaving her corporate marketing job, she’s worked as a cheeky auctioneer onstage and a trusted resource offstage for anyone seeking to improve the profitability of a fundraising gala.  Though her public work has taken her to nearly every state and placed her alongside A-list celebrities, the bulk of her time is spent educating thousands of gala planners via her free Benefit Auction Ideas videos and newsletter.What we cover in this episode:Setting a gala strategy in light of COVID-19 - how has it changed? How to get guests to attend your auctionTips about audio systems for fundraising auctionsHow to get volunteers to procure auction items, including experiencesHow to best utilize volunteersWhere are virtual events goingWhat’s the future for auctionsConnect with Sherry:LinkedIn:  https://www.linkedin.com/in/sherrytruhlar/ Facebook:    https://www.facebook.com/redappleauctions YouTube: www.YouTube.com/SherryTruhlar Website: https://www.redappleauctions.com/ About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age. Take Julia’s free nonprofit masterclass, ​3 Must-Have Elements of Social Media That ConvertsTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Since The Digital Fundraising Formula opened the doors last week, I’m proud to say there have been some really awesome people who have joined! Seriously, I am blown away by who is joining, and who wants to raise more money online using my proven system.And of course, I’ve also had a LOT of questions. (Which you know I love!) I thought I’d take a couple minutes to give you some answers.Here are some As to your Qs:Q: I’ve been burned by online courses so basically I’m skeptical of everything and need to know: How can I trust you?A: First off, I GET IT! I’ve been burned too. Everybody and their sister has an online course they’re trying to sell me lately. I’m sure you know exactly what I’m talking about here.But the good news? You don’t have to take a gamble. You don’t have to cross your fingers and hope this will work for you.I give you a total guarantee so you can try it out and see if you like it — risk-free.Q: I’m allergic to technology and always feel overwhelmed by digital stuff. Is The Digital Fundraising Formula right for me?A: I have many superpowers, and one of them is breaking things down into bite-sized pieces and making it easy to digest.You don’t need ANY previous technology skills to plan a successful fundraising campaign online. I walk through exactly how to plan, launch, and execute a wildly successful campaign. And we do it together!Don’t know how to tell the difference between a Facebook Fundraiser and an Instagram donate sticker? Or even what the heck that last sentence means and why its important?Fear not. I’ve got you covered!I’m here to guide you and save you a boatload of money and TIME when you enroll in The Digital Fundraising Formula… even if you’ve never launched a digital fundraising campaign in your whole life.I truly care for all my members and only bring you things I know are going to help your nonprofit journey.You are meant to be in this program if you want to take charge of digital fundraising and make your website, email list, and social media channels work for YOU!And let me do it in a way that makes sense to you. ​Just click here to join now. You won’t regret it!Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Does your nonprofit board participate in fundraising? Are they active in ensuring the financial sustainability of your organization, by donating, opening doors, and sharing the great work that you do with their networks? If you said no, then you aren’t alone. Ensuring that new and existing board members fully understand their core obligations will help them pave the way for your cause in a sound, legal manner. Mickey Desai works with nonprofit boards to simplify board management and amplify their impact in their communities. After years of working with various causes, he has a solid understanding of what capable governance looks like for nonprofits. In this episode, Mickey walks us through the core responsibilities of nonprofit boards, as well as providing advice on how to activate and energize your own board. Connect with Mickey:Twitter:  https://twitter.com/NPSnapshotOther:  https://www.nonprofitsnapshot.org/about-us About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.Take Julia’s free nonprofit masterclass, ​3 Must-Have Elements of Social Media That ConvertsTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

The words we use matter. The stories we tell have an impact. Yet, our grants are often full of old, recycled language and buzzword descriptors that are more than just boring — they’re harmful. Grant writers play a critical role in branding the organization and crafting the ways in which it is presented to funders, and thus they are critical in integrating social justice into fundraising programs - and the overall culture and work of their organization.This podcast episode explores how grant writers at all stages of their career can ground their grant writing practices in race, equity, and social justice. Catherine Ashton discusses how the ways in which we talk, teach, and practice nonprofit work can uphold harmful systems of oppression - or we can use our writing to further anti-racist, community-centric principles.Catherine Ashton (she/her) is on a mission to change the way nonprofits raise money. As the founder of Giant Squid Group LLC, Catherine works with nonprofits to land donors, win grants, and fund their works.  She is a sought-after coach, speaker, and strategist locally and nationally, and specializes in helping organizations marry best practices and mission-aligned innovation to drive systems-level change. Connect with CatherineLinkedIn: https://www.linkedin.com/company/giantsquidgroup/Facebook:   https://www.facebook.com/GiantSquidGroupInstagram:  https://www.instagram.com/giantsquidgroup/ To know more about Catherine's advocacies, visit these websites:7 Ways to Tell Stories Ethically from CCFEthical Storytelling D.C. Style Guide for Inclusive LanguageRacial Equity Resource Guide About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.Take Julia’s free nonprofit masterclass, ​3 Must-Have Elements of Social Media That ConvertsTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

The Digital Fundraising Formula is open for enrollment! Class starts live on September 12. Full Syllabus and course schedule is here.COURSE PROMISE: Students will walk away with a Digital Fundraising Campaign Blueprint to plan, launch, and execute a wildly successful and profitable digital fundraising campaign. This Blueprint can be adapted and used over and over again, to raise money, build their following, and engage their donor base! Win-win!Hello my nonprofit friend! I think I know what you're thinking: 🤔Do I really need another course/webinar/training thing? Is this something that is going to truly help me save time, get noticed, and grow my donor base?Is this a bunch of fluff about social media, or donate buttons, or is it actionable - for my small nonprofit?I GET IT - and I'm here to answer your questions!You struggle with getting people to convert from social media fans and followers to DONORS.You can't seem to get your email list to donate at the rate that you want.You want a step-by-step guide to getting people to take the action and DONATE ALREADY - using your website, email, and social media channels.Also, you are an amazing human. You want to do all of this in an ethical, non-spammy or icky way.THIS is the solution for people like you.Do you want a live training experience that gives you access to me, access to an incredible community of nonprofit marketers and fundraisers, walks you STEP-BY-STEP through the process, and leaves you feeling calm, refreshed, motivated?(If you get it but you need to convince your boss, let me know and I am more than happy to jump on the phone with her! 😉 I got you boo.)The Digital Fundraising Formula is just that - a FORMULA for digital fundraising success, that you can use again and again.In just five weeks I’ll walk you through my battle-tested and proven digital fundraising framework, PLAN:P - Preparation and planningL - Launch with a bangA - Amplify the campaignN- Nurture new digital donorsBest of all you’ll get access to a group of nonprofit fundraisers like yourself, the ability to ask all of your burning questions directly to me, and lifetime access to the materials, slides, and recordings.Join now, and don’t waste another moment on social media - start leveraging the power and potential of these tools to raise money for your cause! I can show you how.You walk away with a plan, a system, and a calendar so you can hit the ground running for your year-end - and all future - fundraising campaigns!Class starts live on September 12. Full Syllabus and course schedule is here.Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Making “the ask” is a pivotal moment in the donor journey, as it is a direct request for philanthropic support. But what comes AFTER you make the ask? How do you manage a donor’s response to a gift request, no matter what they say?In the latest episode of Nonprofit Nation, Julia sat down with Elizabeth Abel to learn the top 5 donor response scenarios and how to respond in each circumstance. Elizabeth is a thought leader in philanthropy and expert in fundraising. She has led capital campaigns and development initiatives that have collectively raised half a billion dollars for education, healthcare, arts and culture, and advocacy organizations.Currently a Senior Vice President at CCS Fundraising, Elizabeth partners with institutions to plan and implement large-scale fundraising campaigns with revenue goals ranging from $5 million to more than $1 billion. In this role, she provides counsel on strategic planning, major gifts fundraising, and board engagement. Elizabeth has directed campaign planning studies, served in interim development roles, and managed annual campaigns and special fundraising events.Connect with ElizabethLinkedIn:  https://www.linkedin.com/in/elizabethabel/Instagram:  @ElizabethBerniAbelAbout Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.Take Julia’s free nonprofit masterclass, ​3 Must-Have Elements of Social Media That ConvertsTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

One year and over 40K downloads! 🥳 To celebrate the one-year birthday of Nonprofit Nation, I created a brand new free resource for you: The Nonprofit Social Media Content Planner. Get your copy here. Marketing effectiveness can be hard to measure, but we all face increased pressure to understand it and report on it. Where is your marketing working? What opportunities are you missing? Ultimately, marketing effectiveness equates to marketing maturity.  Regardless of your organization’s size, your marketing ecosystem lives on a maturity spectrum—and where you stand today tells a story of where you’ll end up tomorrow.In this episode, I talk with one of my favorite marketers, Rachel Clemens. She breaks down exactly how to measure your marketing maturity, and how to move from one stage of marketing maturity to the next. She will also walk us through The Mighty GPS™, a new self-assessment to measure your marketing maturity, from Mighty Citizen.As Chief Marketing Officer, Rachel spends her days promoting Mighty Citizen's services and thought leadership. She’s been a contributor for SGEngage, NTEN, and the Association of Fundraising Professionals. With a background in messaging, branding, and design, Rachel has been a national speaker for conferences across the country. Connect with RachelTwitter : @youaremightyLinkedIn : https://www.linkedin.com/company/mightycitizen/Website  : mightycitizen.comFacebook : Mighty CitizenInstagram : @mightycitizenAbout Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.Take Julia’s free nonprofit masterclass, ​3 Must-Have Elements of Social Media That ConvertsTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Today's podcast is sponsored by Community Boost, a digital marketing agency empowering social ventures changing the world. We invite you to join The Nonprofit Marketing Summit: Fundraise To The Future for free on August 16-18th, the biggest virtual conference for nonprofit professionals!  Get your free ticket to the future at https://www.nonprofitmarketingsummit.org/Do any of these situations sound familiar? You know what a difference your organization can make, but your team struggles to accurately and consistently measure the impact. You know that the work you do is layered and complex - and worry about the additional challenges that have been popping up due to the pandemic. You care deeply about making a real difference, but wonder about the impact you’re making in relation to the effort you’re putting in. Sheela N. Mahajan, the founder of the Nonprofit Science Institute and Host of the Nonprofit Science Podcast. The Nonprofit Science Institute is on a mission to challenge nonprofits to think differently - namely, like scientists - and they are leading the effort in bringing scientific thinking to the nonprofit field.  Sheela coined the term "nonprofit science" to describe the application of scientific knowledge, theories, and methodologies to the function and strategy of nonprofit organizations. In this episode, she gives us tips on how to leverage the power of science for better storytelling and movement building.  Connect with SheelaLinkedIn : https://www.linkedin.com/in/sheela-mahajan-720b3614a/Website  : https://nonprofit-science.com/Instagram : @nonprofitscienceinstituteFacebook : @nonprofitscienceinstitutehttps://nonprofit-science.com/ The Best Time Of Year To Ask For Money- According To ScienceDo me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.Take Julia’s free nonprofit masterclass, Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Today's podcast is sponsored by Community Boost, a digital marketing agency empowering social ventures changing the world. We invite you to join The Nonprofit Marketing Summit: Fundraise To The Future for free on August 16-18th, the biggest virtual conference for nonprofit professionals!  Get your free ticket to the future at https://www.nonprofitmarketingsummit.org/Happy Black Philanthropy Month! Black Philanthropy Month is about celebrating not only Black organizations but also Black donors, Black foundations, and Black dollars. It's also about allies recognizing their critical role in supporting this movement. Black-led nonprofits receive substantially less investment than organizations that do the same work but have white leadership. The revenue of Black-led organizations is 24% smaller than their white-led counterparts, and their unrestricted net assets are 76% smaller.In the latest episode of Nonprofit Nation, Julia sat down with Floyd Jones to talk about the growing movement of black philanthropy and funding, and why this movement is critical to racial equity.Floyd Jones serves as the Community & Partnerships Lead at Givebutter, the #1 rated fundraising platform on G2, powering $300M+ in donations for more than a million changemakers worldwide. Floyd leads the Community Team’s growth strategy via partnerships, sponsorships, strategic campaigns, and special events. Throughout his career, Floyd has worked tirelessly building social impact communities around the world. Collectively Floyd has raised over $1M for grassroots organizations and his work has been featured in ESPN, Wired magazine, NIKE, Whole Foods, NBA2k, and more.Connect with Floyd:Linkedin - floydjones3 Join my mailing list floydjones.co https://givebutter.com/causes/black-philanthropy-month https://givebutter.com/blog/racial-equity-in-nonprofits https://www.bridgespan.org/insights/library/philanthropy/disparities-nonprofit-funding-for-leaders-of-color About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.Take Julia’s free nonprofit masterclass, Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts