Nonprofit Nation with Julia Campbell

 ​Tickets are still available to next week's live workshop, How To Plan Your 2023 Social Media Marketing Calendar. Sign up here! First, the bad news.  34% of nonprofits lost fundraising staff in 2021.Fundraisers only stay on the job for an average of 16 months.85% of fundraisers expect to change jobs within the next two years - with more than one-third expecting to leave fundraising altogether.I don't find this surprising, sadly.Many of my clients are fulfilling all the non-program tasks, including:MarketingSocial MediaOutreachPublic relationsDonor relationsEventsAnd oh yes - fundraising!Usually all of this is lumped into one impossible job description - ending with the dreaded:"Other duties as assigned."Now for the good news! There is a better way to structure your development positions and to prevent fundraisers (and other staff) from jumping ship.​In this Nonprofit Nation episode, Chad Barger, CFRE of Productive Fundraising walks us through his simple but effective framework to attract and retain fundraising talent, even in a hybrid and very disrupted work environment. Chad  is both a self-confessed productivity nerd and a sought-after nonprofit fundraising speaker, trainer and coach specializing in teaching small charities to raise funds more efficiently and effectively.  He is the chief strategist and owner of the firm Productive Fundraising, which specializes in affordable fundraising coaching and training solutions for small, but mighty, nonprofit organizations. Connect with Chad:Web: http://productivefundraising.comFacebook: https://www.facebook.com/fundraiserchad Instagram: https://www.instagram.com/fundraiserchad/LinkedIn: https://www.linkedin.com/in/chadbarger/About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

The Nonprofit Social Media Summit is back November 2-3! Get your free ticket today. If you can't attend live, register your info and we'll send you info on how to access the awesome content after the fact. Sign up here! In the world of nonprofit social media, the landscape is changing so rapidly, and it’s becoming harder and harder to get engagement and to grow your audience. That’s why I curated a fantastic group of thought leaders, speakers, and trainers to show you what’s on trend, what’s coming up, and how to get results using TikTok, Instagram, Facebook, and more. Join me at the Nonprofit Social Media Summit - two days of learning, networking, and inspiration. I'm bringing together social media experts and nonprofit leaders in marketing and community building to help drill into the actionable ways that social media can lead to explosive growth. Hear from some of the foremost leaders in nonprofit social media marketing and digital fundraisingLearn from nonprofit professionals just like you, with a diverse set of voices drawn from around the sectorEnjoy hands-on learning and interactive experiences that take virtual learning to new heightsGet immediately useful tips and tricks to take your online community building to the next level Get ready for two days of actionable information as well as ground-breaking insights - we’re really proud of the speakers, panels, and activities we’ve put together. Sign up here. Now let’s get to my 5 tips for nonprofit social media managers heading into year-end. About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age. 3 Must-Have Elements of Social Media That ConvertsJoin Julia at the completely free Nonprofit Social Media Summit!Sign up here: www.NonprofitSocialMediaSummit.comTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

The Nonprofit Social Media Summit is back and better than ever! This year the Summit is all virtual and coming directly to your screens on November 2nd and 3rd, speakers include Amy Sample Ward, Afua Bruce,  Lisa Mae Brunson. And of course yours truly, and many more. We're covering everything from TikTok to time management, Facebook ads to influencer marketing and more. Get your free ticket at nonprofitssocialmediasummit.com. And I'll see you there.Fundraisers are scared of more than Halloween right now, with stock market downturns, inflation, rising interest rates, and an election on the horizon. Amidst all of this unpredictability, what can fundraisers do to ensure that we reach our goals and fuel our missions? On this episode of Nonprofit Nation, I sit down with the legendary Tammy Zonker. Recognized as one of America's Top 20 Fundraising Experts, Tammy is an inspiring international speaker and trainer in the discipline of transformational philanthropy. She has trained, coached and led nonprofit teams to raise more than half-billion dollars including a single gift of $27.1M.   Tammy moved to Detroit in 2008 motivated to fund raise in the most challenging economy in the U.S. and she turned those experiences into fundraising strategies, tools and processes for creating breakthrough fundraising results in any economy.Connect with Tammy:Twitter: https://twitter.com/tammyzonkerLinkedin: https://www.linkedin.com/in/tammyzonker/Instagram: https://www.instagram.com/tammyzonker/Facebook: https://www.facebook.com/TammyZonkerZTV/Podcast Blog Subscribe: Sign-up for email updates, free resources, and more! Fundraising TransformersAbout Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age. 3 Must-Have Elements of Social Media That ConvertsTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Dana Snyder will be giving a session at the Nonprofit Social Media Summit next week all about Facebook ads! Sign up here.  When you hear the term "lead generation " what comes to your mind? Complicated marketing funnels built by multi-million dollar businesses? Not so! The purpose of lead generation is to stimulate people's interest and build a feeling of community around your cause. And what nonprofit couldn't benefit from a little more buzz?  In this episode, we break down all things lead generation - what it is, why it's important to nonprofits, and how small nonprofits can manage a campaign.  My guest this week is Dana Snyder,  Facebook and Instagram Ads whiz. As the Founder of Positive Equation, her mission is to teach nonprofits how to transform their online experiences through digital marketing strategies and use of new technology. Dana frequently speaks on innovative ways for nonprofits to increase their online fundraising efforts with guests on her podcast, Missions to Movements. Connect with Dana:Web:  https://www.positiveequation.com LinkedIn: https://www.linkedin.com/in/danarsnyder/ Insta: https://www.instagram.com/positivequation/ Podcast: https://positiveequation.com/podcast/https://revealbot.com/facebook-advertising-costs/cpl-cost-per-lead About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.Take Julia’s free nonprofit masterclass,  3 Must-Have Elements of Social Media That ConvertsTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Amy and Afua will be kicking off the Nonprofit Social Media Summit with their keynote: The Tech That Comes Next! Sign up here!Changing the way we use, develop, and fund technology for social change is possible, and it starts with you.My guests in this special bonus podcast episode are Amy Sample Ward and Afua Bruce, authors of The Tech That Comes Next: How Changemakers, Philanthropists, and Technologists Can Build an Equitable World . This important book outlines a vision of a more equitable and just world along with practical steps to creating it, appropriately leveraging technology along the way.AMY SAMPLE WARD (they/them), believes that technology should be accessible and accountable to everyone, especially communities historically and systemically excluded from the digital world. They are the CEO of NTEN, a nonprofit creating a world where missions and movements are more successful through the skillful and equitable use of technology. Amy’s second book, Social Change Anytime Everywhere, was a Terry McAdam Book Award finalist.AFUA BRUCE (she/hers) is a leading public interest technologist who has spent her career working at the intersection of technology, policy, and society. Her career has spanned the government, non-profit, private, and academic sectors, as she has held senior science and technology positions at DataKind, the White House, the FBI, and IBM. Afua has a bachelor’s degree in computer engineering, as well as an MBA.Connect with Amy and Afua:Twitter:  @amyrsward @afua_bruceWebsite: https://thetechthatcomesnext.com/About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.Take Julia’s free nonprofit masterclass,  3 Must-Have Elements of Social Media That ConvertsTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

The Nonprofit Social Media Summit is back and better than ever! This year the Summit is all virtual and coming directly to your screens on November 2nd and 3rd, speakers include Amy Sample Ward, Afua Bruce,  Lisa Mae Brunson. And of course yours truly, and many more. We're covering everything from TikTok to time management, Facebook ads to influencer marketing and more. Get your free ticket at nonprofitssocialmediasummit.com. And I'll see you there.Do you remember that first in-person event or conference that you had to cancel in 2020? I remember it SO clearly. 😥I honestly didn't know if we would gather again in person, in large groups. Would everything be virtual? Would we be forced to just watch endless webinars on Zoom? More importantly - how can we make virtual professional development better? And not just in terms of educational content, but the actual experience itself?Tim Sarrantonio is on a mission to change the way we learn and the way we create educational experiences for nonprofits. As the Director of Corporate Brand for Neon One, Tim speaks and writes on everything involving generosity, technology, and the trends in the social good sector. In this special episode of Nonprofit Nation, we explore the ways that nonprofit professional development has changed in the wake of the pandemic and why we have both chosen to invest in virtual conference experiences.Tim is one of my closest friends and colleagues, and his passion for turning the status quo on it's head and truly helping nonprofits learn and network is unmatched! I recommend you subscribe to his LinkedIn Newsletter, Connected Fundraising Weekly.  He lives in Niskayuna with his lovely wife, three lovely daughters, and two perfectly fine cats.Connect with Tim:Linkedin: https://www.linkedin.com/in/timsarrantonioEmail: tim@neonone.comVisit https://neonone.com/, The Best Software For Nonprofits: Designed for Growth and Built for Good.About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.Take Julia’s free nonprofit masterclass,  3 Must-Have Elements of Social MediTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

The Nonprofit Social Media Summit is back and better than ever! This year the Summit is all virtual and coming directly to your screens on November 2nd and 3rd, speakers include Amy Sample Ward, Afua Bruce,  Lisa Mae Brunson. And of course yours truly, and many more. We're covering everything from TikTok to time management, Facebook ads to influencer marketing and more. Get your free ticket at nonprofitssocialmediasummit.com. And I'll see you there. Almost one-third (31%) of annual donations happen in December, with a whopping 28% of nonprofits raising as much as 50% of their annual funds from their year-end ask.Some nonprofits start planning as early as June, but it's never too late to plan and to improve your end-of-year (EOY) campaign. If you want some fresh ideas for your EOY campaign, this episode will give you five key actions to help ensure success. Loree Lipstein is a passionate and innovative leader with more than a decade of experience in the nonprofit field who brings limitless energy and fierce dedication to all her partnerships. Loree’s vision for Thread Strategies grew from her experience observing many nonprofits with innovative ideas struggle to maximize their impact because of funding obstacles.Holly Richardson loves the written word and enjoys applying her academic background in literature and sociolinguistics to writing for development.  Connect with Thread Strategies:Website: https://threadstrategies.com/Twitter:    https://twitter.com/threadstratLinkedIn:   https://www.linkedin.com/company/thread-strategiesInstagram:   https://www.instagram.com/threadstrategiesYouTube: https://www.youtube.com/c/ThreadStrategies About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.Take Julia’s free nonprofit masterclass,  3 Must-Have Elements of Social Media That ConvertsTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Cierra Selby will be presenting a session at The Nonprofit Social Media Summit in November - How Social Media Managers Can Create Effective Internal Comms! It's going to be all about how to communicate with staff, higher-ups, and colleagues on the work of social media - whether they are too involved, or not enough. Sign up here!  It is becoming increasingly apparent to employers that internal communications are essential to overall success. Organizations and their missions can be profoundly impacted by effective communication practices and engaged employees.Cierra Selby believes effective internal communication perspectives and practices are essential to organizational success. Her experience spans over 10 years in marketing and communication across a variety of missions, including poverty, financial literacy, voter engagement, local government, health research, and arts & culture. Having conducted extensive research on corporate internal communication strategies, Cierra has developed best practices for mission-driven organizations. She is determined to make these best practices accessible to organizations seeking to improve their efficiency and cultures.What we discussed: How your organization’s culture can benefit from effective internal communication practices.The perspectives and habits aligned with embarking on a successful internal communications journey with your organization.What you can do this week to improve your organization's internal communications.Connect with CierraLinkedin: https://www.linkedin.com/in/cierraselby/Newsletter: www.commsandculture.com Email: info@commsandculture.com About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.Take Julia’s free nonprofit masterclass,  3 Must-Have Elements of Social Media That ConvertsTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

The Nonprofit Social Media Summit is BACK! Sign up here to get notified when registration goes live. There are more than 1.5 million tax-exempt organizations in the United States (National Center for Charitable Statistics), and recent estimates indicate that about 12.3 million people work in the nonprofit sector. It is estimated that three-quarters of American nonprofits have budgets under $1 million but there are many that are even smaller.In this episode, I sit down with Erik Hanberg, author of four books for very small nonprofits, to find out how small nonprofits can fundraise, where they should focus their limited time and resources, and how to get it all done with a tiny staff (maybe of 1 person). Erik Hanberg has spent 20 years working with nonprofits. In addition to serving as the director of two nonprofits, he has served as an Interim ED twice and worked for nonprofits in marketing and fundraising. He has also served on boards and committees for more than a dozen organizations, often in leadership roles, and several times during a capital campaign.He is the author of four books for nonprofits, focusing on nonprofit management, fundraising, social media, and board governance, which have collectively sold tens of thousands of copies. They’ve been praised as essential reads for nonprofits by Forbes.com, LinkedIn for Nonprofits, Kirkus Reviews, and thousands of executive directors and board members.Connect with Erik:Twitter:  https://twitter.com/erikhanbergLinkedIn:   https://www.linkedin.com/in/erikhanberg/Instagram:   https://www.instagram.com/erikhanberg/About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.Take Julia’s free nonprofit masterclass,  3 Must-Have Elements of Social Media That ConvertsTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Joan Garry’s Nonprofit Leadership Lab opens it’s doors for one last day this year - October 3! Get your invite here https://jcsocialmarketing.com/lab/ Joan Garry is the go-to resource for hundreds of thousands of nonprofit leaders worldwide. Through her blog, podcast and book, Joan Garry’s Guide to Nonprofit Leadership, she has become the ‘Dear Abby’ of the nonprofit sector, advocating for the success of nonprofits, large and small. As a columnist for the Chronicle of Philanthropy, contributor to Harvard Business Review and Forbes Magazine, among others, Joan is a preeminent media spokesperson and thought leader on the role of the nonprofit sector in our society and is a sought after voice on issues facing the sector today.  Joan is also the founder of the Nonprofit Leadership Lab, often called the Netflix for small nonprofits, the monthly subscription they can’t live without, it is an the online educational and community portal she leads for board and staff leaders of small nonprofits.  What we discussed There is a right way and a wrong way to build a Leadership Team. Tips for EDs to build a strong Leadership TeamHow to empower staffTips for year-end and how to manage all the moving parts Connect with Joan:Twitter:    https://twitter.com/joangarry LinkedIn:   https://www.linkedin.com/in/joangarry/ Facebook:  https://facebook.com/joangarryconsulting Instagram:   https://instagram.com/joangarryconsultingWebsite: https://www.joangarry.com/ About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.Take Julia’s free nonprofit masterclass,  3 Must-Have Elements of Social Media That ConvertsTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts