Hospitality Daily Podcast

Josiah Mackenzie
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Oct 6, 2023 • 8min

Creating "Influence House" - Sébastien Felix, Influence Society

You've probably heard of YouTube houses or TikTok houses where social media creators live together and create together - but could this work in hospitality? In this episode, we hear from Sébastien Felix, founder and CEO of Influence Society, a marketing agency that helps some of the world's best hotels and resorts with digital strategy - about something he's organizing next week that he's calling "Influence House." Hear what this is - and the power of getting together to create and innovate.Follow Sebastien on LinkedInVisit the Influence Society website A few more resources: If you're new to Hospitality Daily, start here. You can send me a message here with questions, comments, or guest suggestions If you want to get my summary and actionable insights from each episode delivered to your inbox each day, subscribe here for free. Follow Hospitality Daily and join the conversation on YouTube, LinkedIn, and Instagram. If you want to advertise on Hospitality Daily, here are the ways we can work together. If you found this episode interesting or helpful, send it to someone on your team so you can turn the ideas into action and benefit your business and the people you serve! Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands
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Oct 6, 2023 • 16min

Our Bold Rebrand is Paying Off: The Story Behind Relaunching Nordic Choice Hotels as Strawberry - Carl Oldsberg, Strawberry

In this episode, Carl Oldsberg, CEO of eBerry by Strawberry, discusses the remarkable story of how Nordic Choice Hotels underwent a major rebranding to position itself to expand the way they provide hospitality far beyond the hundreds of hotels, restaurants, and spas they have.Facing the challenges brought on by the crisis, the company initiated a strategy process involving a hundred employees to look beyond the pandemic and strengthen their business model. The rebranding not only created engagement and energy within the company but also opened up new ways to serve their guests and unlock new revenue streams. Listen now to hear all about what they learned, how they did this, and what the results have been so far.If you like this episode, check out "How we are providing hospitality outside the walls of our hotels" with their VP of Strategic Growth, Christian Lundén.Follow Carl on LinkedInVisit the Strawberry websiteLearn more about the rebrand here A few more resources: If you're new to Hospitality Daily, start here. You can send me a message here with questions, comments, or guest suggestions If you want to get my summary and actionable insights from each episode delivered to your inbox each day, subscribe here for free. Follow Hospitality Daily and join the conversation on YouTube, LinkedIn, and Instagram. If you want to advertise on Hospitality Daily, here are the ways we can work together. If you found this episode interesting or helpful, send it to someone on your team so you can turn the ideas into action and benefit your business and the people you serve! Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands
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Oct 5, 2023 • 13min

Marketing Is A Chance To Innovate, Test & Win - Sam Trotter, The Indigo Road Hospitality Group

What if marketing is more than just advertising - and it's a chance to learn, try new things, and ultimately succeed as a hospitality provider?Today, we're learning from Sam Trotter, head of digital marketing at The Indigo Road Hospitality Group about the big opportunity with marketing that applies even if you don't work in this area!Follow Sam on LinkedInFollow Sam on InstagramFollow Sam on Facebook A few more resources: If you're new to Hospitality Daily, start here. You can send me a message here with questions, comments, or guest suggestions If you want to get my summary and actionable insights from each episode delivered to your inbox each day, subscribe here for free. Follow Hospitality Daily and join the conversation on YouTube, LinkedIn, and Instagram. If you want to advertise on Hospitality Daily, here are the ways we can work together. If you found this episode interesting or helpful, send it to someone on your team so you can turn the ideas into action and benefit your business and the people you serve! Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands
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Oct 4, 2023 • 11min

Why You Should Get Emotional With Your Marketing - Sébastien Felix, Influence Society

Could you benefit by getting a little more emotional? In this episode, we're learning from Sébastien Felix, an expert hospitality marketer and the Founder & CEO of Influence Society, which helps some of the best luxury hotels and resorts in Europe and beyond create better advertising and marketing strategies. I had the chance to experience what this felt like as a guest this summer by visiting some of the hotels that are clients of Sébastien's and since he was in San Francisco this week, we met up to discuss the opportunity all hospitality providers have to become more emotional in how we create and communicate the experiences we provide.Follow Sebastien on LinkedInVisit the Influence Society website A few more resources: If you're new to Hospitality Daily, start here. You can send me a message here with questions, comments, or guest suggestions If you want to get my summary and actionable insights from each episode delivered to your inbox each day, subscribe here for free. Follow Hospitality Daily and join the conversation on YouTube, LinkedIn, and Instagram. If you want to advertise on Hospitality Daily, here are the ways we can work together. If you found this episode interesting or helpful, send it to someone on your team so you can turn the ideas into action and benefit your business and the people you serve! Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands
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Oct 4, 2023 • 10min

Why Marketing Matters Today - Fernando Vives, NH Hotel Group

Why does marketing matter in hospitality today? In this episode, we're learning from Fernando Vives, Chief Commercial Officer at NH Hotel Group, about the role of marketing in providing hospitality - and the type of marketing he thinks too many are overlooking right now.Follow Fernando on LinkedInLearn more about NH Hotel Group A few more resources: If you're new to Hospitality Daily, start here. You can send me a message here with questions, comments, or guest suggestions If you want to get my summary and actionable insights from each episode delivered to your inbox each day, subscribe here for free. Follow Hospitality Daily and join the conversation on YouTube, LinkedIn, and Instagram. If you want to advertise on Hospitality Daily, here are the ways we can work together. If you found this episode interesting or helpful, send it to someone on your team so you can turn the ideas into action and benefit your business and the people you serve! Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands
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Oct 3, 2023 • 10min

Guest Loyalty: The Truth About What It (Really) Takes To Earn It - Bashar Wali, Practice Hospitality

What do we get wrong when we try to earn guest loyalty today? In this episode, Bashar Wali shares what he's seeing and what you can do as a result.Follow Bashar on LinkedInFollow Bashar on TwitterFollow Bashar on InstagramFollow Bashar on FacebookFollow Bashar on TiktokVisit Bashar's websiteListen to our other episodes with Bashar:Reinventing the Art of HospitalityWhy People Are The Key To Staying InspiredCulture Enables The Best Type of Hospitality To Spread A few more resources: If you're new to Hospitality Daily, start here. You can send me a message here with questions, comments, or guest suggestions If you want to get my summary and actionable insights from each episode delivered to your inbox each day, subscribe here for free. Follow Hospitality Daily and join the conversation on YouTube, LinkedIn, and Instagram. If you want to advertise on Hospitality Daily, here are the ways we can work together. If you found this episode interesting or helpful, send it to someone on your team so you can turn the ideas into action and benefit your business and the people you serve! Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands
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Oct 2, 2023 • 20min

How To Get Media Coverage - CJ Arlotta

Would you like more media coverage? In this episode, we're getting a PR masterclass from CJ Arlotta on how you can work with journalists to get coverage for your hospitality business.Follow CJ on LinkedInVisit CJ Media Solutions website A few more resources: If you're new to Hospitality Daily, start here. You can send me a message here with questions, comments, or guest suggestions If you want to get my summary and actionable insights from each episode delivered to your inbox each day, subscribe here for free. Follow Hospitality Daily and join the conversation on YouTube, LinkedIn, and Instagram. If you want to advertise on Hospitality Daily, here are the ways we can work together. If you found this episode interesting or helpful, send it to someone on your team so you can turn the ideas into action and benefit your business and the people you serve! Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands
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Oct 2, 2023 • 24min

Confidence, Leadership and Other Career Lessons - Mariana Safer and Sara O'Brien

Do you want to be a more confident, effective leader? In this episode, Mariana Safer and Sara O'Brien share what they've found effective in their career journeys. You'll learn how to become great at leading others by leading yourself first.Follow Mariana on LinkedInFollow Sara on LinkedInVisit Sara's websiteListen to Sara's podcast: Lead Easy A few more resources: If you're new to Hospitality Daily, start here. You can send me a message here with questions, comments, or guest suggestions If you want to get my summary and actionable insights from each episode delivered to your inbox each day, subscribe here for free. Follow Hospitality Daily and join the conversation on YouTube, LinkedIn, and Instagram. If you want to advertise on Hospitality Daily, here are the ways we can work together. If you found this episode interesting or helpful, send it to someone on your team so you can turn the ideas into action and benefit your business and the people you serve! Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands
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Oct 1, 2023 • 5min

Announcement: Event This Friday [San Francisco Sundays]

I'm hosting an event this Friday at Manny's in San Francisco with Ali Wunderman! Click here to learn more and register. A few more resources: If you're new to Hospitality Daily, start here. You can send me a message here with questions, comments, or guest suggestions If you want to get my summary and actionable insights from each episode delivered to your inbox each day, subscribe here for free. Follow Hospitality Daily and join the conversation on YouTube, LinkedIn, and Instagram. If you want to advertise on Hospitality Daily, here are the ways we can work together. If you found this episode interesting or helpful, send it to someone on your team so you can turn the ideas into action and benefit your business and the people you serve! Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands
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Sep 30, 2023 • 7min

How I Stay Creative And Fight Burnout - Margaret Lefton, Yours Truly Hotel

Are you listening to this exhausted, burned-out, and wondering how to best recharge? In this episode, you'll hear from Margaret Lefton, Creative Director at Yours Truly, a hotel in Washington, DC, about how she's been thinking about this and what she's found useful for staying energized and creative. A few more resources: If you're new to Hospitality Daily, start here. You can send me a message here with questions, comments, or guest suggestions If you want to get my summary and actionable insights from each episode delivered to your inbox each day, subscribe here for free. Follow Hospitality Daily and join the conversation on YouTube, LinkedIn, and Instagram. If you want to advertise on Hospitality Daily, here are the ways we can work together. If you found this episode interesting or helpful, send it to someone on your team so you can turn the ideas into action and benefit your business and the people you serve! Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands

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