Strawberry used to be known as Nordic Choice Hotels but went through a transformation to think much more expansively about hospitality. You may remember Carl Oldsberg talking about this a few months ago.

In this episode, I want you to hear how Kari Anna Fiskvik brought everything she learned from technology leadership roles in the music, publishing, and fashion industries to Strawberry - where she became their Senior Vice President of Technology and is building the infrastructure that allows this company to be so innovative.

Listen now to hear her first impressions of stepping into the world of hospitality (which I appreciate hearing from a fresh perspective), along with how she structured her teams, evaluated technology, and then approached change management so that Strawberry could get the most out of the technology it bought.

Related: Our Bold Rebrand is Paying Off: The Story Behind Relaunching Nordic Choice Hotels as Strawberry - Carl Oldsberg, Strawberry

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Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands

How We Built the Tech to Support Radical Innovation in Hospitality - Kari Anna Fiskvik, Strawberry