The Emily Osmond Show

Email marketing is "dead". I don’t want to come across as “spammy”. No one reads their emails anymore... The negativity can be pretty big when it comes to email marketing. Maybe it’s because email doesn’t seem as fun or as easy as posting on social media, or because we don’t have that instant feedback from our audience, or because there is a sense of extra technology involved. But so many small business owners are nowhere near using email marketing as much as they could be to grow their business. At this point, you might be thinking, “Aren’t you all about Instagram, Emily?”. Well no. I don’t care about Instagram in and of itself. I care about what works for small business owners. Right now, that’s Instagram with a strategy, and email goes hand in hand with it. In this episode we discuss: What to stop doing with your email marketing strategy The power of email over social media How to use social media to grow your email list How to make sure people want to subscribe What to share in your emails And to do when someone first subscribes! PLUS, enrolment is open for just THREE MORE DAYS to The Modern Marketing Collective!! If you’re ready to put a strategy in place for your Instagram and deep dive with me into growing your email list and creating content your audience actually want to consume, then go to emilyosmond.com/collective to enrol! MY DETAILS: emilyosmond.com | @emilyosmond | Free Resources HOW TO SUPPORT THE SHOW Write me a review & I’ll give you a shoutout in a future episode! Subscribe so that you don’t miss an episode! Screenshot as you listen, share to your social media & tag me so I can repost!

Meet Tina Tower: a woman who started her first business at age 20, grew it to a national franchise business, went on to sell it - after realising it actually wasn’t the business of her dreams. Tina is now is a business coach and she helps other women to package their expertise into online courses, speaking, content, podcasting and credibility. Now, with a small but mighty team, and more profitable business, Tina is an example of why bigger isn’t necessarily better (or happier!) and why "revenue is for vanity, profit is for sanity!". We explore how all of us can start scaling our businesses, including how to create systems - and why these are important, where to start when building our team, how to figure out what roles to fill and what tasks to keep to ourselves, plus the biggest lesson Tina has learnt in business so far. We recorded this episode on the launch day of Tina’s new (and first!) book, One Life: How to Have the Life of your Dreams. So head to tinatower.com to get your hands on it. Plus, if you’re a sole trader or small business owner who understands how powerful Instagram is for building a community, are ready to get serious about booking more of your ideal clients, and know you can get to where you want to be so much easier and quicker with a mentor and a proven system to follow, and a community of other positive, growth-focussed business owners, then my private online program The Modern Marketing Collective could be the right fit for you. You’ll have access to my Instagram Sales System that’s helping my students have their biggest months of sales to date, mentoring from me, and access to exclusive in-person events. Go to emilyosmond.com/collective to join us. MY DETAILS: emilyosmond.com | @emilyosmond | Free Resources HOW TO SUPPORT THE SHOW Write me a review & I’ll give you a shoutout in a future episode! Subscribe so that you don’t miss an episode! Screenshot as you listen, share to your social media & tag me so I can repost!

Before we dive into this episode, I’m so excited to tell you that I just reopened doors for enrolment to my private coaching group The Modern Marketing Collective. Are you a sole trader or small business owner who's ready to book more clients WITHOUT sharing more content or needing more followers, but you know you don't really have a solid strategy in place when it comes to Instagram for business growth? Then go to to emilyosmond.com/collective to enrol! In this episode, I’m going to walk you through the four main personality types I’ve come across over the years, when it comes to using Instagram. I’ll highlight what your superpowers are, what you need to look out for, a mindset shift to make, your Next Best Post AND your unique 7 Day Challenge to supercharge your results! So pause me, go to emilyosmond.com/superpower to find out YOUR Instagram Personality then come back here and let’s dig in!

Have you ever wondered what launching an online store involves? Been curious about what the first year in business can look like as an e-commerce entrepreneur? Or perhaps wanted to know what strategies work best when it comes to building an audience and making more sales? Well today’s guest will help answer those questions. As one of my students inside The Modern Marketing Collective, Tanya Harrison launched Raja Homewares, a beautiful online store that offers rattan furniture pieces for nurseries, in December 2018. In our conversation, Tanya shares what her expectation was when she “launched” her online store, versus what the reality looked like and what she wished she had done differently looking back. Tanya lets us in to her process of sourcing and even designing products, and how she has grown her Instagram to almost 13,000 followers within a year, with sales now coming in more consistently and frequently too, through strategies collaborations, giveaways and showcasing at events. So enough from me, let’s hear from Tanya Harrison, who you’ll find online at rajahomewares.com and on Instagram at @rajahomewares. MY DETAILS: emilyosmond.com | @emilyosmond | Free Resources HOW TO SUPPORT THE SHOW Write me a review & I’ll give you a shoutout in a future episode! Subscribe so that you don’t miss an episode! Screenshot as you listen, share to your social media & tag me so I can repost!

This episode is a little different to normal. I ran my first ever business retreat a couple of weeks ago now, and I recorded this episode with many thoughts and feelings very fresh in my mind. It’s more pondering in style than an episode that’s very structured. This is because I wanted to take the opportunity to speak out my thoughts, reflections and learnings and share these with you. So listen in to hear about where the idea came from, what I was most nervous about going into the event, how and why the workshops I designed and ran during the retreat were different to any I’d run before and what the outcome of the retreat was personally for me. And if you’d like to be the first to know about my future events, join the waitlist here. MY DETAILS: emilyosmond.com | @emilyosmond | Free Resources HOW TO SUPPORT THE SHOW Write me a review & I’ll give you a shoutout in a future episode! Subscribe so that you don’t miss an episode! Screenshot as you listen, share to your social media & tag me so I can repost!

As hard as it might feel sometimes, in business we have to learn how to not only be comfortable with pricing, selling and money, but also in control of it. Depending on your personality type, you might dig your head in the sand and rely on other people to manage the finance side of things for you. You might keep your finances at arm’s length just hoping they are going ok, but feeling disempowered and like they are just something you don’t “get”. Or you might hold onto your money so tightly, scared that it will run out and therefore limiting the amount you invest in yourself and your business. With money comes so much baggage when it comes to our mindset, and today’s guest is someone who - just like me - is constantly working on her own relationship with money. Clare Wood is a business coach who has helped many women grow their service based businesses, through one-off sessions and ongoing coaching to help guide them to success. Clare has been able to TRIPLE her prices within a year through working smart, focusing on strategic marketing and investing in herself and her business. In this episode we are going to hear the common traps we are business owners fall into when it comes to our money mindset, along with practical solutions that will help us move past our money blocks and start earning more. Clare recently launched a podcast, The Clare Wood Podcast - and I am actually her guest on the show today! You can find Clare at clarewood.com.au, on Instagram at @clare_wood_coach and also make the most of her free business building resources at clarewood.com.au/free-stuff. So without further ado, let’s dive into today’s conversation about Money Mindset with Clare Wood. MY DETAILS: emilyosmond.com | @emilyosmond | Free Resources HOW TO SUPPORT THE SHOW Write me a review & I’ll give you a shoutout in a future episode! Subscribe so that you don’t miss an episode! Screenshot as you listen, share to your social media & tag me so I can repost!

It has really never been easier for us to share our message. In the good old days, we relied on advertising and working with publicists to actually get our messages out there and while they are still fantastic ways of reaching our ideal customers, we have the power to share our own messages directly and have conversations with our audience for free through social media. How lucky are we?! But despite this, it's actually not any easier to stand out and have cut through in the market and in some ways, it’s harder than ever to make an impact with our audience because there is so much noise out there. So how can we actually attract that attention from the right people, maintain that attention and turn it into results for our business? In this episode, we're looking at the four types of content for us to share on our social media PLUS some of the common content sharing mistakes business owners make. Let’s get into it! MY DETAILS: emilyosmond.com | @emilyosmond | Free Resources HOW TO SUPPORT THE SHOW Write me a review & I’ll give you a shoutout in a future episode! Subscribe so that you don’t miss an episode! Screenshot as you listen, share to your social media & tag me so I can repost!

Just how does one hit their annual revenue goal just a few months into the year? What does it take to achieve this ourselves? And what can we learn from those who’ve gone before us? Well today, I’m bringing a very special guest onto the show to answer that question. Kate Robinson, who you’ll find on Instagram @katerobinsonphoto is one of my students inside my online program The Modern Marketing Collective, where I teach women how to book more of their ideal clients through Instagram. (Go to emilyosmond.com/waitlist to join the waitlist for when doors next open!). Kate is a wedding photographer with more than 10 years of experience, 150 weddings under her belt and features in Style Me Pretty, Ruffled Blog and more, she creates timeless images for modern couples. Passionate not only about wedding photography, but making a positive impact in her couples’ lives by sending them different resources to strengthen their relationship for a long lasting marriage, Kate has successfully re-launched her photography business in 3 different cities, has 2 kids and a cute husband who is a Scientist. By May 2019, Kate had already achieved her annual bookings goal. (We recorded this a few months ago to put our discussion into context). So without further ado… let’s bring on Kate to go behind her business! MY DETAILS: Website | Instagram | Free Resources Write me a review & I’ll give you a shoutout in a future episode! Subscribe so that you don’t miss an episode! Screenshot as you listen, share to your social media & tag me so I can repost!

I've been having some discussions with the few ladies in my private community about some easy, no stress, ways to bring more money right away in their business. Sometimes, the opportunities are they but we overcomplicate things, thinking that we need to create a totally new offer or product. Well that’s not the case! With some smart and simple messaging and marketing, you can give your venue a boost, like, right now! In this episode we discuss: Adding a higher price option Creating a sense of urgency and this being a great excuse to make some noise in your marketing Using scarcity to help your audience make a decision And how to win more work from your previous clients. Don't hold yourself back thinking, "I can't charge that much" or "I don't want to be salesy" or “I don't want people to think that I'm just trying to get money from them". You have a business, you are allowed to sell! So listen in! MY DETAILS: Website | Instagram | Free Resources Write me a review & I’ll give you a shoutout in a future episode! Subscribe so that you don’t miss an episode! Screenshot as you listen, share to your social media & tag me so I can repost!

First up, register for my FREE Instagram Stories Challenge HERE to bring the FUN back to Instagram Stories and learn how to maximise them for your business! This year I’ve had the pleasure of getting to know the ladies behind BuildHer Collective - Kribashini Hannon who has a Masters of Project Management - and Rebeka Morgan - who studies Construction Management followed by a Masters in Entrepreneurship - plus their great team. Their business, BuildHer Collective helps women take control of their build and make the build or renovation a rewarding experience through webinars, online courses, events and private consultations. Rebeka and Kribashini have also recently launched their own podcast: Building with BuildHer. I mentioned today’s episode was a little different to usual and that’s because we decided rather than record two separate chats for each other’s podcasts, we decided to create just one in-conversation style episode instead. We cover building a brand, building a business, and well, building! So listen in as I speak with two smart women who have a lot to share for all of us..