The Emily Osmond Show

First up, register for my FREE Instagram Stories Challenge HERE to bring the FUN back to Instagram Stories and learn how to maximise them for your business! Sometimes we can overcomplicate marketing. We can become overly focussed on the things that don’t move the needle forward, trying to figure out hacks and tactics, rather than work on simple strategies, because they seem just that: too simple to possibly work We can get stuck on what are really the little things like hearing we should use 11 hashtags versus 30… add the hashtags in a comment not our caption… I heard I should post 2 a day… I want more followers then I’ll have more sales… or we say we hate the algorithm. But in this episode I’m sharing with you the three super simple ways that I leverage Instagram to grow my business that EVERY business owner can use too. What I focus on that works without any special tactics or hacks. And it’s why I don’t buy into the algorithm hating. Instagram is a FREE platform for our business - seriously how LUCKY are we?! So let’s get into it! REGISTER FOR THE INSTAGRAM STORIES CHALLENGE HERE! MY DETAILS: Website | Instagram | Free Instagram Training Write me a review & I’ll give you a shoutout in a future episode! Subscribe so that you don’t miss an episode! Screenshot as you listen, share to your social media & tag me so I can repost!

It’s our first podcast giveaway! To say a HUGE thank you for all of your support since I launched The Emily Osmond Show two months ago in July 2019, I’ve teamed up with Kate Hodolic who runs Afternoon Pick Me Up - which if you haven’t heard of before is an online gifting destination with the most stunning gift boxes centered around health, wellness and design. Kate and I have curated a special one of a kind "Entrepreneur Pick Me Up" box that we’re giving away to one person who has left a written review on the podcast! HOW TO WIN: One person who has left a written review on The Emily Osmond Show in Apple Podcasts will WIN this entire gift box! [HINT: Pop your Instagram handle and/or biz name in your review so I can contact you if you're the winner!]. Competition closes THIS Sunday 22nd September 2019. So click onto my podcast page in Apple Podcasts, scroll to the bottom of the screen, and under “Ratings and Reviews” you’ll see “Write a Review” - tap on that and get yours in! Now, there would be no other guest more fitting to speak to today than Kate herself! Kate has been running Afternoon Pick Me Up since 2016 and has just this year taken her business full time. So listen in as we go behind the business with Kate Hodolic!   KATE HODOLIC: Website | Instagram

I'm not someone who tends to dwell on the past but when I am asked what I would do differently if I had my time again starting my business, it doesn’t take me long to respond! As my business developed in its first few years, I was offering a range of services (basically whatever I was asked for!). Branding, website design, copywriting, brand strategy, event marketing, social media strategy, social media management… But as the months passed, I had a feeling in my gut and underlying anxiety as well. I was asking myself “What do I want to be known for?”. And being someone like I know that you are too, who wants to achieve and wants to do big things, I just knew that what I was doing wasn't going to help me get there. I needed to get more focused, but I was resisting the advice that I was being given over and over again: Go all in on Instagram. Focus on just Instagram. Niche, Emily! And did I take that advice? Of course not - that would have been way too easy ;) It took me FOUR YEARS until I actually took on this advice to niche, after many months of feeling very anxious, lost, stuck and having a feeling in my gut that I wasn't on purpose. Finally, about 12 months ago, I decided it was well and truly time to take this advice on board and focus on JUST Instagram. I tweaked my messaging, starting saying no to jobs outside of this and really focussed on delivering great content based around Instagram... Wind forward to now, and niching has been the BEST move for my business. So even though you might be scared you'll lose work, even though you want to work with everyone (just like I did!) and even though you don't feel like you are an "expert" enough to claim that space (like I SURE did!)... I encourage you to do that scary thing and go "all in" on what really lights you up and the area you know you can help people in the most. Because niching DOWN will GROW your business. In this episode I discuss my advice to you for how to find your niche and why it might be one of the best business moves you make. MY DETAILS: Website | Instagram | Free Resources Write me a review & I’ll give you a shoutout in a future episode! Subscribe so that you don’t miss an episode! Screenshot as you listen, share to your social media & tag me so I can repost!

When I launched this podcast, there were a few women who I knew I really, really wanted to bring onto this show. Alisha Rose Kruger was one of them. Alisha opened my eyes to the way our bodies and hormones as women are really working - even when we aren’t aware of it. And she’s taught me how we can use this knowledge to thrive in life and business. So listen in as we discuss what our inner seasons are exactly (if you haven’t heard of these before - prepare for your mind to be blown just like mine was!) and how we can use them to our advantage to avoid burnout, fatigue, our inner critic and more. WE MENTIONED: CLUE Period Tracking App FOLLOW ALISHA: Website | Instagram | Free Resources MY DETAILS: Website | Instagram | Free Resources Write me a review & I’ll give you a shoutout in a future episode! Subscribe so that you don’t miss an episode! Screenshot as you listen, share to your social media & tag me so I can repost!

Don’t you think we can forget that the captions WE engage with should be the type of captions we write ourselves?!! We think “oh I don’t want to bore people” or that a clever little phrase is the way to go because that’s what we see some other brands do. Or because the Kardashians just post an emoji that doing that must be best practice for us too. No no no! Instead of stating and telling, discuss, ask, invite, ENGAGE. As business owners, our captions are there to create a deeper sense of connection with our audience AND to generate engagement. Captions are conversations. And the more engagement our content receives, the better it will rank with the Instagram algorithm, meaning the MORE of our audience Instagram will show it to and the higher the chance of it being shown on the Explore tab too, to help us be exposed to thousands more people. But know it might seem hard to come up with great captions so let’s look at some tips in today’s episode! MY DETAILS: Website | Instagram | Free Resources Write me a review & I’ll give you a shoutout in a future episode! Subscribe so that you don’t miss an episode! Screenshot as you listen, share to your social media & tag me so I can repost!

In today’s episode I’m speaking with the AMAZING Melbourne family and newborn photographer Jess Worrall.   When I went to launch this podcast, I asked the members of my private coaching group, The Modern Marketing Collective, who they would love to hear on the show. And I won’t lie - I was a little surprised! I expected them to mention some of the “big names” that we’ve all probably heard of. But instead, they said they really would love to hear from others just like them who are in the trenches building their business. People who are “in the making” rather than those who have “made it”. People BEFORE they get to millionaire status with 50 staff! So I thought, who better to bring on than one of my own students, the very talented (and all round legend) Jess Worrall who I personally consider as having “made it” 100 times over, but who I know has so much to share as she continues to grow her business. In this episode I speak with Jess about how she has evolved her business over the past two and a half years, how she went from being overwhelmed and overworked to now working less, significantly raising her prices and attracting her ideal clients who *have* to work with her. So I hope you enjoy this episode as much as I loved speaking with Jess! JESS WORRALL: Website | Instagram | Freebie MY DETAILS: Website | Instagram | Free Resources | Retreat HOW TO SUPPORT THE SHOW: Write me a review & I’ll give you a shoutout in a future episode! Subscribe so that you don’t miss an episode! Screenshot as you listen, share to your social media & tag me so I can repost!

It’s time to talk Instagram profiles and in today’s episode I’m here with you to help you audit your own! When someone searches for you on Instagram - or stumbles across you - they are going to quickly make up their mind whether or not they want to follow you. And one big factor that will help them make up their mind is what they see sitting in your Instagram bio. Your bio is a key part to get right if you want to attract your ideal audience and clients. It should quickly and clearly communicate to your audience what you are all about and why they should follow you (or not!). I am all about showing up on Instagram as people (not faceless companies) - and creating connections and relationships. Your Instagram bio can help you do this. So to make it super simple and actionable for you I have put together a checklist that you can use to audit your bio. Let’s get into it! Plus this October 25th to 27th I’m running a business retreat in the beautiful country Victorian town of Trentham. It’s an opportunity for you to spend a full weekend working ON your business and having me help you do it! The retreat is all about taking your business and your brand to the next level to help you create a stronger connection with your audience, a more premium experience and a more profitable business. Three deep dive workshops, a small group of amazing women in business, gourmet meals and two stunning venues including my amazing client Acre of Roses that we’ll be taking over for the weekend. To find out more go to emilyosmond.com/retreat. We have a few last spaces left so do book in quickly. MY DETAILS: Website | Instagram | Free Resources Write me a review & I’ll give you a shoutout in a future episode! Subscribe so that you don’t miss an episode! Screenshot as you listen, share to your social media & tag me so I can repost!

I’m joined by biz coach and brand consultant Suz Chadwick who is a total cheerleader of women in business, the leader of her own community inside the Brand Builders Academy and the host of the Brand Builders Lab Podcast. Hear how Suz got her start, what she put her mortgage on the line for in the early days of her business, how to move past the fear of what other people think, and figuring out which advice to actually listen to, the question to ask yourself when things don’t work out, the realities of running events (and filling them), and Suz’s clever strategy to getting her book published that EVERYONE can use, which sums up when we should be asking ourselves “What Would Suz Do?” MENTIONED: Serotonin Eatery, Melbourne The One Minute Commute by Robert Gerrish The Four Stages of Competence My episode on Brand Builders Lab Podcast: 7 Advanced Instagram Strategies   SUZ CHADWICK: Website | Instagram | Brand Masterclass | Brand Builders Lab Podcast MY DETAILS: Website | Instagram | Free Resources | Retreat HOW TO SUPPORT THE SHOW: Write me a review & I’ll give you a shoutout in a future episode! Subscribe so that you don’t miss an episode! Screenshot as you listen, share to your social media & tag me so I can repost!

It’s time to talk VIDEO! It’s like the public speaking thing. 99% of us DREAD IT before we do it. And still dread it the next time and the next… Until we KEEP ON DOING IT and we realise… hmm I actually don’t mind this so much now... You know what, I DO feel more comfortable and a bit more natural… And I hate to admit this but I actually don’t mind this anymore… I kind of even ENJOY IT. Let’s talk about how to get you to that place! Also - I’m running a business retreat THIS OCTOBER in Trentham in Victoria! Find out the details at www.emilyosmond.com/retreat MY DETAILS: Website | Instagram | Free Resources Write me a review & I’ll give you a shoutout in a future episode! Subscribe so that you don’t miss an episode! Screenshot as you listen, share to your social media & tag me so I can repost!

SALES, HEY! That word can give us the hives just thinking about it We’re worried about coming across too strong or scared of being rejected - but this is a must-have conversation We spend so much of our time and energy as business owners on our marketing - and rightly so. Building our audience, sharing great content, and getting our name out there. But what happens when even while our audience is growing, the sales just aren’t happening? In today’s conversation, I’m joined by sales expert Ashleigh Alsadie (who you may recognise from her former acting days in Neighbours and City Homicide - that’s right, we have a celebrity in the house!!). As a speaker and entrepreneur, Ashleigh runs two sales-focused businesses, The Promo Donna and Sale Sistas. Ashleigh has supported solopreneurs through to corporate organisations in filling their sales pipeline and ultimately growing their bottom line. So listen in as Ashleigh Alsadie shares her five must-haves for more sales.